How’s the health of your ecommerce store looking? If your sales are a little anemic or your engagement levels are under the weather, we can help. Check your store’s vitals to diagnose it with one of these seven common ailments. Then, find the Messenger-chatbot cure to get it into good health. Each Rx is a plugin or tool you can add to your Chatfuel bot in minutes!

## 1.No contact info for your audience

### Chatfuel’s Rx: The Save User Phone Number and Save User Email plugins

We all know that the most successful sales and marketing campaigns take place across multiple channels. It’s no different for brands that use Messenger bots. So after a prospect or customer engages with your [ecommerce chatbot](https://chatfuel.com/blog/best-ecommerce-chatbots-that-can-boost-your-business/), how can you reach them on other platforms? Try the [Save User Phone Number and Save User Email plugins](https://www.youtube.com/watch?v=EeEEHU1nfjk&feature=youtu.be). They’ll let you easily gather subscriber contact info so you can reach out to them [via SMS](https://www.youtube.com/watch?v=fnjvvHS5LK4) or email too.

These plugins will automatically populate quick replies that contain the user’s contact information. It’ll pull it directly from their Facebook account, so there’s no need for the user to manually type anything. They just have to confirm the number or email your bot suggests by tapping it, and voilà! You’ve captured the necessary information in a quick, frictionless way.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_0_35e3d92982/xs_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_0_35e3d92982.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_0_35e3d92982/sm_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_0_35e3d92982.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_0_35e3d92982/md_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_0_35e3d92982.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_0_35e3d92982/lg_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_0_35e3d92982.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_0_35e3d92982/xl_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_0_35e3d92982.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_0_35e3d92982/original_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_0_35e3d92982.webp" alt="Save User Phone Number and Save User Email with your bot"><figcaption>These two plugins will automatically populate user contact information, so they can share it with your bot in one tap.</figcaption></figure>

## 2.Overwhelming Facebook Messenger inbox

### Chatfuel’s Rx: The Save to Google Sheets plugin

You know the saying, “Cluttered desk, cluttered mind?” It’s the same with your Facebook Messenger inbox. There’s no native way to easily sort through messages there. As a result, you may be missing opportunities to communicate with prospects and customers.

For example, let’s say you’re running a giveaway. You announce that users must message your bot to enter. The promotion generates a lot of buzz and gets hundreds or even thousands of entrants. How are you going to sort through all the messages then and pick a winner? Easy. 😎

Use Chatfuel’s [Save to Google Sheets plugin](https://www.youtube.com/watch?v=Sg88Y92T4Sg) to export the contest entrants, their messages, and their info to a spreadsheet. It’ll be much easier to work with that format than manually sorting through your inbox.

## 3.Lots of shoppers abandoning carts without purchasing

### Chatfuel’s Rx: Cart Reminders

The average cart-abandonment rate for ecommerce is about 70%. It’s an ailment that affects all online retailers—but our cart reminders can ease the pain! This simple app can help you recover up to 7x more revenue than with reminders sent by email alone. And the best part? They take just three clicks to set up.

‍ The way Cart Reminders work is simple:

1. A user who is signed into their Facebook account visits your store. They opt in to receiving messages from you.

2. They stop at some point in their cutomer journey and leave without completing the purchase.

3. Your bot reminds them about the item (s) on Messenger to encourage a purchase.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_1_4e53d73020/xs_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_1_4e53d73020.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_1_4e53d73020/sm_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_1_4e53d73020.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_1_4e53d73020/md_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_1_4e53d73020.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_1_4e53d73020/lg_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_1_4e53d73020.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_1_4e53d73020/xl_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_1_4e53d73020.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_1_4e53d73020/original_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_1_4e53d73020.webp" alt="Cart Reminders for Shopify"><figcaption>It takes just three clicks to set up Chatfuel’s Cart Reminders app, which can help you recover up to 7x more abandoned-cart revenue.</figcaption></figure>

Messenger reminders have high open rates (80%) and click-through rates (35%), so the user is more likely to return to your store and convert. Chatfuel will even show you how much revenue the plugin has recovered. You can measure its impact in actual dollars!

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_2_8670156a48/xs_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_2_8670156a48.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_2_8670156a48/sm_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_2_8670156a48.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_2_8670156a48/md_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_2_8670156a48.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_2_8670156a48/lg_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_2_8670156a48.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_2_8670156a48/xl_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_2_8670156a48.webp 968w" width="968" height="836" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_2_8670156a48/original_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_2_8670156a48.webp" alt="Chatfuel's Cart Reminders tool "><figcaption>The Cart Reminders tool will show you exactly how many dollars in revenue it recovers for you.</figcaption></figure>

## 4.Organic traffic that’s not being engaged or converted

### Chatfuel’s Rx: The Acquire Users from Comments tool

Are you taking advantage of the existing organic traffic to your Facebook page? If you’re already getting comments on your posts, use our Comments Autoreply tool to turn those visitors into customers. They get more information about your brand, which they’ve already expressed interest in. You get more users into your chatbot sales funnel. Win-win!

It’s another powerful plugin that’s incredibly easy to set up. Just select the post you want this tool to apply to. Then choose whether you want it to affect all commenters or only those who use a specific keyword. Once set up, your chatbot will automatically message commenters who fit the criteria. From there, it can engage and drive these users to your store.

**Bonus**:

You can also set your bot to apply an attribute to users whose comments include a keyword. For example, an athletic-apparel store could create a post asking users how they prefer to exercise: running or swimming. The bot can tag those who comment running with one attribute, and those who comment swimming with another. Next time they run a promotion on running gear, it’ll be easy to message just to those who expressed interest in that sport.

## 5.Insufficient data to tell what’s working and what isn’t

### Chatfuel’s Rx: The A/B Test plugin

“The most important single thing is to focus obsessively on the customer.” Jeff Bezos said this, and he knows a thing or two about running a successful ecommerce business. One element of this mindset is paying attention to how your audience responds to the content you present to them. You need to figure out exactly what gets them to engage and interact, and exactly what causes drop-offs and loss of interest. That way, you can do more of the former and less of the latter. The key to uncovering these insights is data.

To gather this kind of data for your chatbot, use Chatfuel’s A/B Test plugin. t’ll evenly distribute traffic to two bot variations that are identical except for one key difference (like welcome message, CTA, or imagery). For example, have it send 50% of bot visitors to to one, and the other 50% to another. It’ll then automatically measure how each variant converts. That way, you’ll know exactly what your audience responds to best. From there, you can double down on more content or elements like that to optimize your bot’s effectiveness.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_3_ba9169bf10/xs_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_3_ba9169bf10.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_3_ba9169bf10/sm_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_3_ba9169bf10.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_3_ba9169bf10/md_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_3_ba9169bf10.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_3_ba9169bf10/lg_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_3_ba9169bf10.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_3_ba9169bf10/xl_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_3_ba9169bf10.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_3_ba9169bf10/original_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_3_ba9169bf10.webp" alt="A/B testing in your chatbot"><figcaption>Use Chatfuel’s A/B Test plugin to easily see which elements of your bot users respond to best, like one image versus another with all other elements kept the same.</figcaption></figure>

## 6.Ineffective Facebook ad targeting

### Chatfuel’s Rx: Export users from the *People* tab

Welcome to one of the easiest ways to make your Facebook ads more effective! You probably already know that Chatfuel’s [*People* tab](https://www.youtube.com/watch?v=oX6H5KAZo7k) is where all the juicy data about your bot subscribers is stored. But did you know that you can export this information to Ads Manager to create highly targeted Lookalike audiences? It takes just one click with our Segment Sync feature.

Let’s say you have an online organic-juice store. You’ve learned that your bot subscribers with the *vegan* **attribute** tend to become customers very often. You can filter out just the subscribers with that tag in the People tab. Export their data to Facebook using Segment Sync so you can create a Lookalike audience. Facebook will then show your ads to new customers who share similar characteristics with these most-valuable users. It’s a great way to combine Chatfuel’s power with Facebook’s intelligence to find new, high-value prospects for a lower cost.

*Learn how a Dehli-based chatbot agency used this technique to run super-effective ads for their client, a major media company.*

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_4_c58038301a/xs_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_4_c58038301a.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_4_c58038301a/sm_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_4_c58038301a.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_4_c58038301a/md_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_4_c58038301a.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_4_c58038301a/lg_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_4_c58038301a.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_4_c58038301a/xl_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_4_c58038301a.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_4_c58038301a/original_7_chatbot_plugins_to_solve_common_ecommerce_store_problems_4_c58038301a.webp" alt="Create highly targeted Lookalike audience"><figcaption>Export a specific segment of users from Chatfuel’s People tab to create highly targeted Lookalike audiences.</figcaption></figure>

## 7.Too much time wasted on manual tasks

### Chatfuel’s Rx: The Export via Zapier plugin

It’s simple. The quicker you can complete repetitive, manual tasks, the more time you’ll have for other value-adding activities in your business. Combine the time-saving power of Zapier with Chatfuel to start saving time right away!

Use our [Export via Zapier plugin](https://www.youtube.com/watch?v=kpZ96ix5g3s) to connect Chatfuel with a third-party app you already use. There are thousands to choose from, but we’ll choose MailChimp for this example. Let’s say you offer to send a 20%-off coupon to all users who sign up for your email list. Use this plugin to connect Chatfuel and MailChimp so that every time a shopper shares their email with you, Zapier will automatically add it to MailChimp. No more copying and pasting each time; just set it and forget it.

## Get your ecommerce store into good health with Chatfuel

If your ecommerce store is suffering any of these seven issues, we prescribe a Messenger chatbot! You can access all the features we covered here with your free Chatfuel account. [Sign up today.](https://dashboard.chatfuel.com)

How’s the health of your eCommerce store looking? If your sales are a little anemic or your engagement is under the weather, we can help!

Solve 7 common ecommerce problems with these chatbot plugins

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_20_85203357c2/lg_banner_en_20_85203357c2.png 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_20_85203357c2/md_banner_en_20_85203357c2.png 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_20_85203357c2/sm_banner_en_20_85203357c2.png 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_20_85203357c2/xl_banner_en_20_85203357c2.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_20_85203357c2/xs_banner_en_20_85203357c2.png 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_20_85203357c2/lg_banner_en_20_85203357c2.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_20_85203357c2/md_banner_en_20_85203357c2.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_20_85203357c2/sm_banner_en_20_85203357c2.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_20_85203357c2/xl_banner_en_20_85203357c2.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_20_85203357c2/xs_banner_en_20_85203357c2.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_20_85203357c2/original_banner_en_20_85203357c2.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/thumbnail_banner_en_20_85203357c2/thumbnail_banner_en_20_85203357c2.png 245w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_20_85203357c2/original_banner_en_20_85203357c2.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_20_85203357c2/banner_en_20_85203357c2.png 1944w" width="1944" height="1032" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_20_85203357c2/banner_en_20_85203357c2.png" alt="banner - en - 20.png"><figcaption><a href="https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=how-to-turn-facebook-post-commenters-into-customers">https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=how-to-turn-facebook-post-commenters-into-customers</a></figcaption></figure>

Each Facebook user who comments on your Facebook Business Page posts is a potential customer. But manual replying to each person doesn’t work as an effective sales funnel for many reasons. If interested users don’t get a response about a product on time, they can leave the website and never come back. It might disappoint both sides: unhappy clients and unsuccessful businesses with low sales. But there’s a solution.

Businesses can hire more staff to manage comments or post less on social media. However, it will not be as effective as automation is. In this article, we will tell how to use automation to respond to comments, how it can benefit your business, and show you how to set up the whole process in Chatfuel.

## Types of users' comments

When your customers visit your Facebook Page, they might leave various comments, depending on what they need. Here are the main types of user comments:

-   **FAQs.** What’s your location? How to book a table? Are your products cruelty-free? Can I get a refund?

-   **Feedback.** Thanks for the t-shirt, it fits me perfectly! However, I didn’t like the book I bought from your store!

-   **Contests and giveaways**. If you run a promo, users who want to participate will comment on the promo post.

-   **Emoji and others.** Out-of-topic, 'I’m the first' type of comments, words in other languages.


All the comments are equally crucial for user support and communication with customers. If you respond to your clients quickly and answer their questions on time, most likely, your customers will feel welcomed and valued. And most likely, they will make a purchase.

## How automated responses to comments can benefit your business

With automation, you can save lots of resources. You and your team can set up the comment response process the way you prefer. For example, have your bot answer users' FAQs and send them your menu or catalog. Or, thank your customers for positive feedback and send them a promo code. If a user sends a complaint, your bot can redirect them to a live chat, where your team can find out more and find a solution.

Our customers from different industries shared some metrics to show how the Comments Autoreply feature benefited their business. For example, a baby-furniture brand DECEN® got its bot to [**handle 98% of customer inquiries**](https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot). In addition, a meal-kit company HelloFresh [**decreased response time by 76%**](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot) and got 47% more messages on Messenger overall. And there are more happy customers — you can check their cases [here](https://chatfuel.com/blog/category/use-cases).

## Setting up Facebook comments autoreply

Comments Autoreply is a feature in Chatfuel. When users comment on your post, they open a conversation with your bot. You can have your chatbot privately message all commenters or only those who used a specific keyword in their comment. Also, you can apply this rule to all posts or only a particular one. To set it up, go to [Dashboard](https://dashboard.chatfuel.com/sign-in?utm_medium=chatfuel&utm_source=blog&utm_campaign=how-to-turn-facebook-post-commenters-into-customers) and open **Automation** → **Flows**.

In [flows](https://docs.chatfuel.com/en/articles/4237017-how-to-build-a-flow), this feature takes the form of an entry point. An entry point is a channel through which you can bring new users to your Facebook chatbot.

### With the Comments Autoreply, you can:

-   Respond to comments (including posts, photos, albums, and videos);

-   Send a public reply to the user’s comment and a private reply in Messenger;

-   Set a delay for the public, private responses, or both;

-   Add multiple public reply options and randomly set your bot to choose one each time;

-   Set up a reply and keyword triggers for existing bot users (different from the reply and triggers for new users.)


With these options, you can set AI to answer FAQs, manage contests and giveaways or respond to reviews on your Facebook Page. We recommend setting up simple automation first and adding details later. That way, you can see what’s missing and what to add to make your bot more successful.

Before launching, make sure your bot is [connected to your Business Page](https://docs.chatfuel.com/en/articles/3917632-connecting-your-facebook-or-instagram) and that you set up to view replies to posts on that Page.

Also, you’ll get to select and customize:

1.  **A Facebook post.** Do you want your bot to reply to comments on every post or a specific one?

2.  **Rules.** Do you want your chatbot to reply to every comment on that piece of content or only those containing specific keywords? You’ll have the option to add [keyword groups](https://docs.chatfuel.com/en/articles/828883-keywords) for your bot’s replies as rules. You can have different answers for each keyword group if you have multiple or have them all lead to the same response. Or, you can leave the keyword spaces empty to have your Messenger bot reply apply to all comments.

3.  **Response.** Here you’ll decide what your chatbot says in response to user comments. It can be a public reply in comments, a private reply via Messenger, or both.

4.  **Time.** You can set a time delay if desired or set up separate replies for existing users of your bot versus new users.


## Rules

### Link to posts published on your Page only

This feature won’t work for posts created just for an ad and only existed in Ads Manager *(dark posts)*. You can acquire users for your bot from comments on a boosted post, but only if it was initially published directly to your Page.

### Only top-level comments will trigger the response, not replies

And it’ll only work on the original post, not shared versions of it. Also, note that your bot will never message the same user more than once, no matter how many comments they may have left on that post.

### Stickers and images cannot be tracked

For these acquired users to become bot subscribers, the first interaction must include actual text from both sides. Therefore, your bot’s first message should contain text (same for the user’s first reply). Stickers and images don’t count for this, so use that first message to encourage a text response from users.

### No engagement bait

Broad or irrelevant questions like *'Do you like dogs or cats? '* can bring you more comments. But it’s not worth it in the long run. Facebook will detect it as an [engagement bait](https://www.facebook.com/help/publisher/259911614709806) and punish this with lower reach.

## Tips

### For customer’s feedback and FAQs

Before setting up Comments Autoreply entry point to track your client’s feedback, [enable users to leave reviews](https://www.facebook.com/help/548274415377576?helpref=search&sr=4&query=business%20reviews&search_session_id=58c53c3ea92dd846418ae5fadd8fff10) on your Facebook Page:

1.  **Inbox** → **Automated responses**;

2.  Toggle on one or both of the options under **Respond to feedback**;

3.  After this, set up two autoreply rules: one for positive reviews and one for negative reviews.


Use the first rule to thank users for their feedback, offer a discount, [recommend products](https://www.youtube.com/watch?v=dfmQvqtJN9Q&t=2s), or answer their FAQs. With the second one, you can offer a freebie or discount to users to make up for their experience. You can also use the [Live Chat plugin](https://docs.chatfuel.com/en/articles/849315-live-chat) to redirect them to a human agent to resolve the issue and learn what you can do to improve.

### For contests and giveaways

First, create a Facebook post that tells users what to comment to enter. Then set up the Comments Autoreply feature, and you’re ready to go! Your bot will engage with all participants and can reward the winners with a promo code. That way, your brand can get more leads or sales. Or both!

We recommend avoiding **Send** and **Get message** buttons in your posts. They can confuse users by adding extra call-to-action. So, they may not engage at all.

## Start profiting from the engagement on your Facebook Page

If you’re not guiding post-commenters into your sales funnel via chatbot, you could be missing out on sales. So instead, turn the commenters into customers with the Chatfuel Comments Autoreply feature and grow your profit. [Sign up](https://dashboard.chatfuel.com/sign-in?utm_medium=chatfuel&utm_source=blog&utm_campaign=how-to-turn-facebook-post-commenters-into-customers) today to get started.

In this tutorial, I will explain how to set up Facebook comments autoreply with your own chatbot and why your business need this feature

How to turn Facebook comments into customers with automation

According to the Great Resignation research, 65% of global hiring organizations have lost their preferred candidate because the recruitment process was too long. The main reason is pretty simple: HR managers are very busy. HR professionals spend a lot of time on:

-   interviewing,

-   sorting out candidate applications,

-   responding to their repetitive questions,

-   finding slots for interviews and rescheduling,

-   sending follow-up messages.


The good news is that managers can automate some of the routine processes and focus on interviewing and preparing offers for the most suitable candidates. For example, a Facebook Messenger automation can accept and sort applications and schedule interviews. You can even integrate your bot with Facebook Jobs to automatically follow up with applicants.

In this article, we’ll look at recruitment Messenger automation, share some tips on building one yourself and show some inspiring metrics from our clients.

## Integrating with Facebook Jobs

Facebook has almost 2.5 billion monthly active users. Odds are your next great employee already spends time on the platform, so it makes sense to search for them there via [Facebook Jobs](https://www.facebook.com/business/pages/post-job). It lets you post jobs on your Business Bage, receives and review applications, and contact prospects via Messenger. Or, your Messenger automation can do it for you.

You can set up different automated responses to candidates. For example, confirm their application has been received or tell them about the following interview. Here’s how to set it up:

1.  **Turn on the automated response.** Go to your Facebook Business Page → Messenger inbox → Automated Responses, then select Messenger. A section called *Communicate about your jobs* will appear there, and you’ll see the option to turn on an application received.

2.  **Write a message your bot will send.** Keep it brief but helpful and informative. Include details about timelines or next steps, so the candidate knows what to expect.

3.  **Add a button** (optional). You can include a button to go along with the message. It can link to a URL, like a page on your website where they can learn more about your company. A button can also redirect to a block in your bot, for example, FAQs or a quiz about the company.


## How chatbots streamline recruitment process

Facebook Messenger chatbots can simplify the recruitment process for both employees and job seekers.

Here’s what chatbots can do:

### Collect information from candidates

With Chatfuel’s Save User Input plugin, your chatbot can accept contact details, CVs, and other materials from applicants. You can store this data as user attributes in Chatfuel’s People tab for simple searching and sorting. Also, you can export this data to a Google Sheet for analysis or candidate ranking.

### Ask screening questions

Your bot can ask applicants any number of qualifying questions related to experience, skills, or location. You can even have your bot email an applicant’s information to an HR manager if they pass all the qualifying questions. Then, the manager can follow up with the most suitable candidates personally.

### Answer FAQs 24/7

HR managers no longer have to spend time answering common questions. Automation is excellent at responding to FAQs about the job or hiring process. Plus, bots are available 24/7.

### Schedule interviews

In Chatfuel, you can use Zapier templates to integrate your calendar or scheduling system with your bot. It allows users to sign up for an interview, reschedule or cancel it right in your bot. All changes will reflect on your calendar. You can also set up automated reminders, and your bot will notify users when their turn is coming up.

Finally, a recruitment chatbot also creates a convenient experience for the applicants by answering their questions and providing an engaging and instant form of communication. So no matter how big or small your business or department, automation can help you stand out from other companies competing for the same talent.

## Tips for optimizing your recruitment chatbot

Follow these best practices to maximize the efficiency of your HR bot:

-   **Get creative.** [Give it a name](https://chatfuel.com/blog/chatbot-names) and persona and make it friendly. Include GIFs and emojis if appropriate for a more engaging and welcoming experience.

-   **Create different conversational flows for different applicants.** Maybe entry-level applicants have an extra task to do before making it to the interview process. Or perhaps senior-level applicants get a direct invitation interview sooner.

-   **Include FAQs.** Collect the most common questions from applicants and equip your bot with answers to those. Include as much helpful information as possible, like the office address, notes on team culture, and details about perks and benefits.

-   **Be ready to step in.** You may want to have time window each day when a human HR agent is available. With the [Live Chat plugin](https://docs.chatfuel.com/en/articles/849315-live-chat), an agent can jump in to answer complex or personalized questions if the bot ever gets stuck.

-   **Connect your bot to Facebook ads.** If you’re using Facebook ads to promote your job openings, connect your bot to engage immediately and even qualify anyone who clicks on one. That way, you can get more qualified candidates.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674/xs_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674/sm_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674/md_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674/lg_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674/xl_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674.webp 2705w" width="2705" height="1321" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674/original_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674.webp" alt=" Chatbot for Recruiting example"><figcaption>Use images and other eye-catching elements to make your bot more engaging.</figcaption></figure>

Chatbots are great for recruitment but can be used once employees are hired. A Messenger bot can help with onboarding, training, and employee retention. Set yours up with FAQs about the employee handbook, for example. Or, equip it to send company-wide alerts and reminders about things like holidays and meetings.

## Chatfuel bot builders share their experience on HR bots

Let’s look at a particular example of an HR chatbot in action. “We set it up for recruiters, so they can save time and streamline to the top leads faster, ” says the Social Media Advertising Manager of the marketing agency that built the bot. It’s geared towards those looking for truck driving jobs in the US. It answers FAQs about openings and the application process and can search for available positions instantly.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028/xs_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028/sm_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028/md_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028/lg_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028/xl_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028.webp 2000w" width="2000" height="1082" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028/original_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028.webp" alt="How to Use a Facebook Messenger Chatbot for Recruiting and HR"><figcaption>This bot makes the recruitment process easier for both parties.</figcaption></figure>

The agency connected the bot to a Facebook ad campaign, and the results were explosive. It helped thousands of candidates find jobs. It also saved the company hundreds of hours in the recruitment process. Check out the numbers for the period from January 1st to March 25th:

-   1,559 FAQs answered;

-   1,254 started an application after getting an answer to their FAQ;

-   81% conversion rate from FAQ to started application.


This agency built an incredibly successful bot for its client. With the automated routine messaging, the team saved about 240 hours and spent this time interviewing the most successful candidates so that people got jobs much faster.

## Streamline recruiting process with a chatbot

With Chatfuel, building automation is easy, regardless of your skillset or previous experience. Plus, you won’t need any coding knowledge or other special skills. So [sign up](https://dashboard.chatfuel.com/sign-up) for your free Chatfuel account today to automate your routine and focus on what inspires you the most.

In this article, we’ll look at recruitment Messenger automation, share some tips on building one yourself and show some inspiring metrics

Messenger Chatbot for Recruiting & HR

## The brand

Argomall is one of the [top ecommerce sites](https://chatfuel.com/blog/9-reasons-your-ecommerce-business-needs-a-chatbot) in the Philippines, selling authentic consumer electronics. The company has a catalog of 3,000 products, ranging from TVs and smartphones to tablets and laptops. They also have a broad customer base, which is “anybody in the Philippines who is willing to buy a smartphone or other devices online, ” says Argomall’s Chief Argonaut, Karel Holub.

## The problem

In 2017, the Argomall team began to realize that people wanted more information about their brand and products—and they were requesting it through Facebook more than any other platform or channel. The team knew they needed a way to interact with these customers there in real time and at scale.

“Since Argomall values personalized convenience, ” Holub explains, “our prime interest was not to replace our customer service team, but to offer temporary yet immediate assistance to customers.” He also wanted to take advantage of all the traffic the Argomall Facebook page was now receiving, and make it easier and more enticing for those visitors to convert into customers.

## The solution

The Argomall team had been toying with the idea of chatbots for a while. Once they started noticing the increased activity on their Facebook page, they knew it was the perfect time to actually create one. [The bot they designed](http://m.me/argomall) has three main functions:

1.  **Answer FAQs.** The first aim of the chatbot for their retail store, according to the team, was to “[answer generic questions](https://chatfuel.com/blog/chatbot-for-customer-service) about things like product availability, pricing, etc., so as to allow our customer service representatives to spend their time on more complex issues instead.”

2.  **Guide users through the shopping process.** The second purpose of the bot is “to guide our customers throughout their online shopping journey at Argomall.” At the start, the chatbot greets the user with a gallery of new and popular items and offers. It can also provide information on any product or type of product a prospect may ask about. As a result, the user receives a customized shopping experience they wouldn’t get if they were simply browsing the Argomall website on their own.

3.  **Allow users to complete a purchase within the Messenger app.** Finally, the chatbot streamlines the sales process by letting users place an order without leaving Messenger. It’s a crucial feature for this online electronics store based in in the Philippines, because Facebook is free to use, whereas surfing an ecommerce storefront there is not. Argomall uses a COD (cash on delivery) system, so the bot doesn’t need to accept payments. It simply collects the user’s order and shipping information and provides a delivery estimate and an invoice. If the customer has any questions or issues along the way, they always have the option to [request to speak with a live agent](https://docs.chatfuel.com/en/articles/849315-live-chat).


> “The aim of our bot was to answer generic questions about things like product availability, pricing, etc., so as to allow our customer service representatives to spend their time on more complex issues instead.” –The Argomall team

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980/md_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980.webp 1650w" width="1650" height="1275" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980/original_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980.webp" alt=""><figcaption>The Argomall bot lets users browse, ask questions about, and order items, all within the Messenger app.</figcaption></figure>

## The recipe

The following Chatfuel features and integrations were key to Argomall’s success with their Facebook chatbot:

### Google Site Search plugin

This plugin is activated by user input, which can be as general as *I would like to buy a computer*, or as specific as *Dell XPS 15 laptop*. The bot searches the keyword (s) on the Argomall website, and returns the results to the user instantly in Messenger. This feature makes the product discovery process even easier for prospects. It allows them to get suggestions for an item in a particular category, or specs and availability for a specific item in seconds—all without leaving the app.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac/md_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac.webp 1260w" width="1260" height="810" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac/original_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac.webp" alt=""><figcaption>The Argomall bot uses the Google Site Search feature to immediately deliver product suggestions or information to users in Messenger.</figcaption></figure>

### Save User Input plugin

This plugin allows the Argomall bot to capture user data, such as a buyer’s shipping address. When a user shares their address, the bot will automatically save it as a user attribute. Then, when the company is ready to fulfill and send out the order, the address will be available in Chatfuel’s [People tab](https://docs.chatfuel.com/en/articles/1575151-people-tab). It’s a smooth and streamlined way to make user input in the chatbot accessible later.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058/md_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058.webp 1650w" width="1650" height="1275" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058/original_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058.webp" alt=""><figcaption>The Argomall bot saves subscriber data as various user attributes for future use.</figcaption></figure>

### Live Chat plugin

The [**Live Chat plugin**](https://docs.chatfuel.com/en/articles/849315-live-chat) allows Argomall’s human support agents to interact with users one on one at any time, without worrying about the bot interrupting their conversation. The retail live chat allows prospects and customers to get their questions resolved by a human agent at the click of a button.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6/md_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6.webp 1292w" width="1292" height="578" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6/original_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6.webp" alt=""><figcaption>Argomall customers always have the option to speak with a human agent.</figcaption></figure>

## The results

“We have seen immediate growth in revenue \[from our Chatfuel bot\], ” says Karel. In fact, **product sales from their Messenger bot conversations have increased by 10%.** The chatbot makes it easier than ever for Argomall’s prospects to convert to customers, and the metrics reflect this.

These customers have also been receiving even faster service since the Messenger chatbot for their online retail brand was launched. Argomall’s support agents are no longer tied up replying to the same routine inquiries again and again. With the chatbot now giving [instant answers to user FAQs](https://youtu.be/A499Eeq9Lq8), the team has bandwidth to provide focused, timely support to customers with more advanced queries.

Finally, Argomall experienced a **23x increase in ROI** in the first few months after launching their chatbot, which is “unparalleled compared to our other tools we use, ” according to the team. The brand is growing 40% year over year, and looks forward to continuing that trajectory with conversational commerce.

> “We have seen immediate growth in revenue \[from our Chatfuel bot\].” –Karel Holub, Argomall’s Chief Argonaut

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1/md_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1/original_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1.webp" alt=""><figcaption>Argomall's results after using a Messenger chatbot for just a few months.</figcaption></figure>

## Boost sales, service, and ROI like Argomall

Just imagine what more efficient customer service, 10% more sales from Messenger, and a 23x increase in ROI would mean for your business! Chatbots put results like these within reach for all kinds of brands. Ready to explore what they can do for yours?

[It’s free to get started](https://dashboard.chatfuel.com) creating chatbots for retail and ecommerce (and more!) in our platform — no coding or special skills required.

Learn how this ecommerce store increased Messenger sales by 10% and got a 25% higher ROI with chatbot marketing. Argomall is one of the top ecommerce sites in.

Retailer Boosts Messenger Sales 10% with a Bot

Most startups go through growing pains in the early stages, such as team management, overall performance, and communication. [Beauty Player](https://www.facebook.com/beautyplayermask) is no exception. As they picked up and implemented a successful product line in 2017, they had inquiries and orders flooding in from around the world. While the team was thrilled at the positive response to their brand and products, they found they couldn’t address all customer needs fast enough.

This article shows the journey that brought the Beauty Player to impressing metrics. The team built customer support, reduced cost per conversation by more than half, increased sales by 40% and achieved 10x return on ad spend (ROAS).

## The overworked team struggles to fulfill orders in time and loses customers

Beauty Player is a Taiwan-based cosmetics startup. Its mission is to help customers enhance their skin’s natural beauty. Beauty Player’s most popular product line is a facial mask collection. There are masks for all skin types and multiple functions: refreshing, cleansing, and firming. The brand helps people of all skin types restore a healthy glow and build confidence.

Beauty Player was overwhelmed with messages and struggled to answer questions and fulfill orders on time. As a result, the team became overworked, and the company lost out on the opportunity to serve even more customers because they didn’t have enough resources. In addition, the cost per conversation was growing since the team had to process all messages manually. Beauty Player managers realized that they had to find an affordable solution and, if possible, reach multiple goals at the same time. The team aimed to automate answering FAQs and increase client loyalty and sales.

## A Messenger chatbot automates FAQs and increases sales

To organize and streamline their customer communication, Beauty Player enlisted the help of a chatbot marketing agency called GoSky AI. This agency decided to build a Messenger bot in Chatfuel mainly to [automate FAQs](https://chatfuel.com/blog/chatbot-for-customer-service) about shipping, discounts, affiliate opportunities, and other popular topics. That way, the Beauty Player team would have more time for other tasks that need human attention.

> “Chatfuel helps Beauty Player solve the problem of not having customer support 24/7,” — Fash Chang, Marketing Director at GoSky AI

The other Beauty Player chatbot’s essential function is to increase brand awareness and sales through interactive education and product recommendations. First, the bot asks users whether their skin is dry, oily, or sensitive. Depending on the response, it then shares relevant skin care tips. It recommends a suitable facial mask (plus a coupon code) from their product line.

## The four-step strategy and the five powerful features

Knowing Beauty Player’s pains and goals, GoSky AI offered them a simple, yet a brilliant strategy that involved four key steps:

1.  Facebook ads lead users to the Beauty Player bot.
2.  The bot offers users a personalized product recommendation plus a coupon code based on their input.
3.  Human agents match users who redeemed the coupon to those who purchased a mask on their website.
4.  The team then exported matching leads (those who were deemed most likely to purchase) from the Chatfuel People tab. Then, they used that list to create a Lookalike audience to run more effective Facebook ads.

Then the GoSky AI agency built a powerful automation, using the following Chatfuel features and integrations:

### 1\. User attributes

This feature enables the Beauty Player chatbot to greet users by their first name for an added touch of personalization. The bot asks users about their skin type and offers quick reply buttons to choose from dry, oily, sensitive, etc. Automation saves user choices to [user attributes](https://docs.chatfuel.com/en/articles/5573554-attributes) to segment users based on their skin type for later use in retargeting campaigns.

### 2\. Facebook Ads integration

Beauty Player also benefited from the combination of Facebook’s powerful data targeting and Chatfuel’s rich set of customizable tools. Connecting Facebook Ads to Chatfuel Entry Points is easy. There’s no need to decipher confusing code. For this case, [Click-to-Messenger Ads or Sponsored Messages](https://docs.chatfuel.com/en/articles/5573673-difference-between-facebook-ads-click-to-message-and-sponsored-message) were just right.

### 3\. People tab

From the Chatfuel [People tab](https://docs.chatfuel.com/en/articles/1575151-people-tab), the Beauty Player team can easily export a CSV file of bot users who placed an order on their website. Next, they can send this customer data to Facebook Ads Manager using Segment Sync to create a Lookalike Audience of their most valuable customers. Finally, Facebook uses that information to find new leads with similar characteristics to existing customers. As a result, Beauty Player experienced a significant decrease in cost per conversion and an impressive increase in ROAS.

### 4\. JSON API

Beauty Player uses the [JSON API](https://docs.chatfuel.com/en/articles/735122-json-api) to gain insights about when users are interacting with the bot. As a result, they can reengage those recently dropped off and retarget those who haven’t redeemed their soon-to-expire coupons.

### 5\. AI tab

Most users typed in something like “My skin is dry/oily/sensitive” when messaging Beauty Player. Knowing that the GoSky team *taught* the bot to react to specific [keywords](https://docs.chatfuel.com/en/articles/828883-keywords) in the AI tab. An AI integration allows the bot to understand this request and send an appropriate response. So now, users who type a similar word at any point in the chat get a personalized selection of recommended products and skin-care tips.

## A top-level digital marketing strategy brings incredible results

Using the five Chatfuel tools above, GoSky AI revolutionized Beauty Player’s business. Automation helped them grow brand awareness and revenue and reduce costs. As a result, the team now enjoys less stressful and more streamlined operations. After launching their bot, Beauty Player got impressive results:

-   40% ($250,000) higher monthly sales. Automation helped them control the orders and messages they were already getting and increased sales overall.
-   50% less cost per conversion. With [click-to-Messenger ad campaigns](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot), the Beauty Player team reduced it by more than half, from $8.30 to $4.06.
-   10x return on ad spend (ROAS). Using multiple marketing automation tools positively affected this key metric as well.
-   10% more average order value (AOV). Brand awareness and educational content in automation added more products per user.

> “We believe that when we bring the top-level digital marketing strategy (Facebook ads + Chatfuel bots) to all the traditional SMEs and startups, we can help make their dream come true. And this is our dream.” — Fash Chang, Marketing Director at GoSky AI

## Start your own marketing campaign with a Chatfuel bot

With Chatfuel, building a chatbot for Facebook Messenger, Instagram, or your website is easy. You don’t need coding or programming knowledge to develop and create conversational flows that work best for your business needs. [Join Chatfuel](https://dashboard.chatfuel.com) today and free more time for the tasks that need your attention. Harness the power of automation and see the difference.

Beauty Player is a cosmetic startup in Taiwan. They built a Messenger chatbot to automate FAQs about thei product, shipping, and discounts.

Beauty Startup Boosts Sales 40% with Messenger Bot

Banks and other businesses in the finance industry usually have large customer bases. That means providing personalized, helpful guidance to prospects and clients at scale can be a challenge. That’s why Facebook Messenger chatbots for banking have become so popular. Chatbots can help improve and customize the user experience at every stage, saving banks and finance brands time and money in the process.

## Why bots are ideal for banking and finance brands

Conversational banking is the new trend in the industry. It makes complex or time-consuming financial topics and tasks more accessible for prospects and customers. Plus, it allows users to complete certain routine tasks without help from a human agent. Not only does this mean they receive faster service, but also that human support staff can save time, too.

Plus, when conversational banking takes place in Messenger, the chat history is saved. This means that users can always go back and review information shared with them in the past, and that human agents can view a user’s previous chats with the bot later, for context.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_0_3827a92e6b/xs_chatbots_for_banking_finance_business_0_3827a92e6b.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_0_3827a92e6b/sm_chatbots_for_banking_finance_business_0_3827a92e6b.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_0_3827a92e6b/md_chatbots_for_banking_finance_business_0_3827a92e6b.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_0_3827a92e6b/lg_chatbots_for_banking_finance_business_0_3827a92e6b.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_0_3827a92e6b/xl_chatbots_for_banking_finance_business_0_3827a92e6b.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_0_3827a92e6b/original_chatbots_for_banking_finance_business_0_3827a92e6b.webp" alt="chatbot for banks"><figcaption>Chatbots can save banking businesses time and money, while streamlining the user experience.</figcaption></figure>

Chatbots are also easier to build and implement than a full, separate banking app. Since chatbots exist in Facebook Messenger, they don’t require a team of developers and months of time to implement. There’s no coding knowledge required to use Chatfuel, and you can build your first bot in an afternoon. Plus, with 1.3 billion users on Messenger, it’s safe to say that a large portion of any business’s clientele is already familiar with the interface.

A bot doesn’t have to have to replace a full digital banking app though. Many finance-related businesses prefer to design a bot for one topic or initiative, in addition to their main, separate app. There are banks that made bots in Chatfuel specifically for information, advice, and promotions related to their investment services. Anything related to transfers, bill pay, loans, or credit cards still remains in their full app.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_1_ef639a1ab5/xs_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_1_ef639a1ab5/sm_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_1_ef639a1ab5/md_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_1_ef639a1ab5/lg_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_1_ef639a1ab5/xl_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_1_ef639a1ab5/original_chatbots_for_banking_finance_business_1_ef639a1ab5.webp" alt="chatbots for banking and finance businesses "><figcaption></figcaption></figure>

## What a chatbot can do for a business in the finance industry

The functions of a finance or banking chatbot are nearly endless. A few of the most helpful applications include:

-   **Automated, personalized customer support, 24/7.** For routine questions and tasks, customers no longer have to visit a branch, stand by on hold, or wait for business hours. Chatbots are available to provide the same level of helpful, [personalized customer service](https://chatfuel.com/blog/chatbot-for-customer-service) every time, on demand.

-   **Advice and information.** A Messenger bot is a great tool for giving out details about a brand’s services, products, or locations. It could share blog posts with money-saving tips or financial planning advice, offer details about a new credit card, or let users locate their nearest branch or ATM.

-   **Lead generation and qualification.** There are several effective methods to bring new users to your bot. You can [link your bot to Facebook ad](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot), incorporate a [chatbot window on your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website), or even set up a feature to acquire bot users from comments on one of your Facebook page posts. (You can do all of the above with Entry Points!) Once there, your bot can ask users questions to qualify them. For example, you could set up a Facebook ad about your bank’s business loan services, and then ask users who click through questions about the size and type of their business. If they qualify, your bot can gather their information for a member of your team to contact later, or have them [book an in-person appointment](https://youtu.be/9jGuWa1sgAw) through the bot.

-   **Audience segmentation.** You can set your bot to apply certain tags, called user attributes, to users based on their actions or responses. This way, your chatbot can act as a mini-CRM, allowing you to learn more about your audience and do specific retargeting in the future. For example, you could tag all users you acquired from comments on a post about your new credit card, and send them an offer related to that topic in the future, too.

-   **Customer feedback collection.** Bots make it easy to gather feedback from your users. Customers generally have low motivation to complete a static email survey about a bank. But an engaging quiz in an instant, conversational format via chatbot will see much higher completion rates.

-   **Multi-location support.** Banks or finance companies with multiple branches don’t need to create separate bots for each one.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_2_dd97e532df/xs_chatbots_for_banking_finance_business_2_dd97e532df.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_2_dd97e532df/sm_chatbots_for_banking_finance_business_2_dd97e532df.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_2_dd97e532df/md_chatbots_for_banking_finance_business_2_dd97e532df.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_2_dd97e532df/lg_chatbots_for_banking_finance_business_2_dd97e532df.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_2_dd97e532df/xl_chatbots_for_banking_finance_business_2_dd97e532df.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_2_dd97e532df/original_chatbots_for_banking_finance_business_2_dd97e532df.webp" alt="Chatbot for banking and financial industry "><figcaption></figcaption></figure>

## Tips for building a banking chatbot

To build an effective banking chatbot for your finance business, here are some tips:

1.  **Distinguish between your bot and human agents.** It’s crucial to make sure users know when they’re interacting with a chatbot. Have your bot introduce itself and share a bit about what it can do in the [Welcome Message](https://chatfuel.com/blog/welcome-message-best-practices). If, at any point, you choose to have a [human take over the conversation](https://docs.chatfuel.com/en/articles/849315-live-chat), let the user know as well. Making this information clear is a great way to show transparency, build trust, and manage user expectations.

2.  **Select a name and persona.** [Choose your bot’s name](https://chatfuel.com/blog/chatbot-names) and persona carefully. Banking and finance inevitably involve sensitive user information, so you don’t want a bot that comes off as too casual or easygoing. Build one that interacts in a friendly but professional manner. You want users to feel welcome, yet confident that your bot is an authority and will handle their information responsibly.

3.  **Be mindful of security.** If your banking chatbot handles any kind of sensitive user information, you must have the appropriate security measures in place. Your bot should inform users of these measures as well, so they feel confident interacting with it. For example, [Surfshark](https://surfshark.com/), a VPN service, clearly informs users that their product will ensure that “your location is private and your sensitive data is secure, at all times.”

4.  **Start small.** Bots have lots of potential uses for businesses in the finance and banking sector. At the beginning though, it’s best to focus on just one. Concentrate on your most common or pressing customer pain point, and build a bot to mitigate it. Once you’ve proven that your bot has enhanced the user experience, you can work on expanding its functionalities.

5.  **Test your bot.** Once you’ve built the first version of your bot, invite colleagues or a small focus group to test it before you release to your entire audience. As these users interact with your bot, track the analytics to see how it’s performing. Check and see if there’s anywhere your bot or users get stuck, and make adjustments as needed. Once you’ve gathered feedback and made your changes, you can launch your Facebook bot to a wider audience.


## Finance-bot success stories from Chatfuel clients

First Valley Bank is a Philippines-based company in the banking industry that provides information about their business via a Chatfuel bot. Their Messenger chatbot:

-   offers money-saving tips;

-   has a branch locator tool;

-   lets users interested in loans or a new account to share their contact information, so a bank representative can follow up later.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_3_735bf5896f/xs_chatbots_for_banking_finance_business_3_735bf5896f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_3_735bf5896f/sm_chatbots_for_banking_finance_business_3_735bf5896f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_3_735bf5896f/md_chatbots_for_banking_finance_business_3_735bf5896f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_3_735bf5896f/lg_chatbots_for_banking_finance_business_3_735bf5896f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_3_735bf5896f/xl_chatbots_for_banking_finance_business_3_735bf5896f.webp 2240w" width="2240" height="1142" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_3_735bf5896f/original_chatbots_for_banking_finance_business_3_735bf5896f.webp" alt="chatbot for banks"><figcaption>The bot for First Valley Bank shares information about its locations and services with users.</figcaption></figure>

Banks are a great use case for Facebook chatbots, but so are financial planning and wealth management firms, money-management apps and influencers, loan companies, and money-transfer services, to name a few.

EasyDebit Philippines is another great example of a finance-related business who serves its users with a well-designed Chatfuel bot. EasyDebit allows customers to use their debit card to withdraw cash and make payments through local merchants, rather than having to travel to an ATM. They’ve built a simple bot that gives users basic information about their services, and offers answers to FAQs.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_4_ed2ed94012/xs_chatbots_for_banking_finance_business_4_ed2ed94012.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_4_ed2ed94012/sm_chatbots_for_banking_finance_business_4_ed2ed94012.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_4_ed2ed94012/md_chatbots_for_banking_finance_business_4_ed2ed94012.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_4_ed2ed94012/lg_chatbots_for_banking_finance_business_4_ed2ed94012.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_4_ed2ed94012/xl_chatbots_for_banking_finance_business_4_ed2ed94012.webp 2058w" width="2058" height="1251" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_4_ed2ed94012/original_chatbots_for_banking_finance_business_4_ed2ed94012.webp" alt="banking chatbot "><figcaption>The bot for EasyDebit Philippines offers customers and merchants the opportunity to learn more about their service.</figcaption></figure>

## Bank on a bot for your brand’s success

Ready to take your banking or finance business to the next level? It’s time you explored the world of Facebook Messenger chatbots. The function of Chatfuel is to make it easy for businesses like yours to build powerful no-code chatbots. To get started, [sign up for your free account](https://dashboard.chatfuel.com) today.

Did you know chatbots can help improve the user experience at every stage, saving banks and finance brands time and money in the process?

Why any banking or finance business needs a chatbot

From Apple’s Siri and Amazon’s Alexa to C-3PO and WALL-E, robots are real, and features have names. When it comes to automation, the same rule applies. Some businesses simply use their company title as their bot’s name. Read on for our top tips and key considerations if you wonder how to create a unique name for your chatbot.

## Why unique bot name matters

Distinctive and unique names help companies [stand out from the crowd](https://www.researchgate.net/publication/262850863_Naming_businesses_Names_as_drivers_of_brand_value). However, your first priority should be creating a [functional bot](https://chatfuel.com/blog/chatbot-for-customer-service) to assist users in solving a problem or answering their questions. A great name can make your bot:

-   **Approachable.** Chatbots are still a relatively new technology, so pick a name that feels personable instead of intimidating. For example, Siri sounds more warm and friendly than Apple Smartphone Robot. Chatbot’s name should welcome and even intrigue users.
-   **Memorable.** If customers are looking for your bot in their inbox, a unique name will make it easier to find. For example, a bot that offers tips and advice on dog training can be easily found as BarkBot rather than Dog Obedience Bot.

## Four different ways to name your bot

The type you select depends on your industry, the tone of voice of your business, the purpose of your bot, and how you want customers to see your brand. Here are a few common categories of chatbot names:

1.  **A human name,** like Lisa or Michael. These names are often suitable for banking, tax, or medical services. They are formal and don’t distract from the topic at hand.
2.  **A robot name,** like Bolt or Alpha, clarifies that the user is chatting with a non-human being, which can help avoid any confusion. You might consider a robot name if you’re in an industry like tech, education, or finance.
3.  **A descriptive name,** like Calorie-TrackBot, helps users build healthy eating habits or Book Club Bot for one that offers book recommendations. The advantage of this naming style is that the user already understands the bot’s purpose before interacting with it. Although these names aren’t always as personable and approachable, their clarity may appeal to some users.
4.  **A clever name,** like Penny for a personal-finance advice chatbot or PAM as a name for a bot that provides **P**rayer **A**nd **M**editation tips. This type of chatbot name is best for businesses in the travel, fitness, food, or beauty industries. A clever name ensures that your bot stands out and can make your brand and industry more approachable.

## How to choose good bot name

Although it’s possible to change your chatbot’s name, it’s best to pick a great one the first time so you don’t have to confuse users by updating it later. Keep these tips in mind as you make your choice:

-   **Reflect your brand voice.** Your bot’s name and persona should [match your brand voice](https://chatfuel.com/blog/craft-a-brand-voice-that-converts) or how your business communicates typically with prospects and customers. Suppose your blog, social media pages, and customer support messages are full of puns and emojis. In that case, it makes sense to give your automation a clever name and a casual persona. If not, you lose consistency, decrease brand recognition, and might confuse your users.
-   **Descriptive, but not dull.** Give your Facebook chatbot a name that gives a clue about its function but is not too descriptive and dry. For example, Travel Deals and Booking Bot isn’t very engaging. Instead, consider names like Dr.Travel or Global Adventure Bot to instantly show the idea and not tell about the concept.
-   **Have your bot introduce itself.** If you give your bot a human-like name, users might think they’re dealing with a human. Make your bot let users know it’s a bot to avoid it. Chatfuel’s [handover protocol](https://docs.chatfuel.com/en/articles/2912153-conversation-handover) automatically notifies the users when a human agent takes over for your chatbot at any point. That way, users always know whom they’re chatting with.

## Add your idea to a chatbot names list

A suitable name might be just the finishing touch to make your automation more engaging. If you don’t have a Messenger chatbot yet — [sign up](https://dashboard.chatfuel.com/sign-up) today. It’s free and easy to get started with Chatfuel.

Read about why your chatbot’s name matters and how to choose the best one. We've prepared different ways and ideas to name your bot.

How to choose the best chatbot name for your business

The demand for language-learning tools and solutions is high because of globalization and international businesses. As a result, any resource simplifies the language-learning process and is a welcome addition to the market. One innovative tool that’s particularly well-suited for this objective is a chatbot.

To illustrate how well Facebook automation can help students pick up a new language, we spoke with Sarah Bromley, who built a bot called Go Correct to help students learn English. It has helped over 2,000 users practice their English skills, and it also won an award from the British council for digital innovation in language teaching. We asked Sarah to share her experience.

## Why bots are a powerful language-learning solution

If it were easy to learn a new language by simply reading a textbook, everyone would be doing it. However, most students are more successful when an instructor personalizes the lessons and teaches them one-on-one or in a group. With language bots, students receive customized tuition, but on their schedule and at their own pace.

“Native speakers are vital for language learning, but interaction with real humans can be difficult or expensive to arrange. If a chatbot designed to behave like a human could provide that interaction for free and on-demand, this would be hugely beneficial to a language learner, ” explains Sarah.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47/xs_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47/sm_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47/md_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47/lg_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47/xl_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47.webp 1620w" width="1620" height="911" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47/original_bots_for_language_learning_sarah_bromley_go_correct_0_d1b1929e47.webp" alt="go correct chatbot"><figcaption>The Go Correct bot helps students learn English</figcaption></figure>

Before building a bot, Sarah “piloted a product version, just by manually sending messages on WhatsApp” to her students. She already knew that advanced language learners “would like a chance to practice every day by writing a short text and having a native speaker correct it.”

So, although this method allowed her to offer her students that personalized, one-on-one element, Sarah knew that automating the process would make things far easier for everyone. So now, she uses the bot instead to “provide quick and easy access to snack-sized practice or instant answers, ” available to the students at any time.

Chatbots work so well for language learning because they automate communication on Facebook Messenger. “These days, everyone is using messaging apps. So it makes sense that regular study or practice is ideal for delivering through a chatbot, ” Sarah tells us. In addition, bringing this new learning experience to a familiar app is fun and exciting for users. They’re “generally intrigued and delighted by automation, ” says Sarah. She shared student feedback with us:

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_language_learning_businesses_1_2be957f438/xs_chatbots_for_language_learning_businesses_1_2be957f438.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_language_learning_businesses_1_2be957f438/sm_chatbots_for_language_learning_businesses_1_2be957f438.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_language_learning_businesses_1_2be957f438/md_chatbots_for_language_learning_businesses_1_2be957f438.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_language_learning_businesses_1_2be957f438/lg_chatbots_for_language_learning_businesses_1_2be957f438.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_language_learning_businesses_1_2be957f438/xl_chatbots_for_language_learning_businesses_1_2be957f438.webp 1848w" width="1848" height="618" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_language_learning_businesses_1_2be957f438/original_chatbots_for_language_learning_businesses_1_2be957f438.webp" alt="Копия 4818491e79efc5fbc57f7b174ef070f4e035da94421a9edb85815d2a23d603fd064fa056f0c31f95be1d420cb5cb632d2f6ee5c6ae2b0bfa1b05568ff67b38673699f6b80630533e109c9c09f7dd3487cc7c18f20acddcae5eb2d1e8591f1e2acb773f0b.jpg"><figcaption>On the Go Correct Facebook page with many positive reviews from the bot's users</figcaption></figure>

## Tips for building a bot for your language-learning business

[A bot can benefit your business](https://chatfuel.com/blog/top-9-reasons-your-business-needs-a-chatbot), whether you run a language course or provide one-on-one teaching to students. The Chatfuel platform is free and easy to use. Before building your automation, take a look at our best tips:

1.  **Humanize your bot.** You can give it [a name and persona](https://chatfuel.com/blog/chatbot-names) to make it user-friendly and welcoming to users. Sarah also invited human instructors: “My bot sends daily questions, and a human checks and corrects the students’ answers.”

2.  **Engage students**. Combine lessons and exercises with interactive quizzes. Your bot can share photos, videos, and GIFs. It’s an effective way to make the experience even more captivating for users.

3.  **Try sequences.** “I chose Chatfuel to build my bot because it’s quick, free, and easy. The key feature I use sequences”, shares Sarah. This feature lets your bot send messages to particular user segments at specific intervals, similar to an email drip campaign. For example, you could have it send a lesson about food-related vocabulary in Spanish on day one, a quiz on that vocabulary on day two, and a recipe for a Spanish dish as soon as it completes both items.

4.  **Consider building a multilingual bot.** Your students aren’t the only ones who can learn to speak multiple languages. You can reach and engage even more potential users with a [multilingual bot](https://chatfuel.com/blog/create-a-multilingual-chatbot).


Automation provides a convenient and engaging way to deliver lessons and other content to your language learners. [Sign up](https://dashboard.chatfuel.com/sign-up) today to build an interactive Messenger chatbot and take your language business to the next level.

Engage more students and reduce operational costs with automation. Students will receive customized tuition on their own schedule.

Why Chatbots Work for Language-Learning Business

Travel is more accessible to more people now than at any other time in history. Though the travel industry is growing exponentially to keep up with demand, there’s also more competition than ever. If you have a business in this field and you’re looking for a way to boost sales, save time, and stand out from the crowd, it’s time you considered a Facebook Messenger chatbot.

## Why a chatbot is such an effective tool for travel businesses

People are already accustomed to booking trips on their mobile devices, but they typically use a host of different travel apps and websites to get it done. With a bot, you can simplify this process by bringing it all to one place: Facebook Messenger, an app most users are already familiar with.

Although chatbots aren’t designed to completely replace human agents, they can be equipped to handle many tasks as well as a regular employee could. A chatbot can essentially act as a virtual travel agent, offering personalized suggestions based on the user’s preferences, [answering FAQs](https://chatfuel.com/blog/chatbot-for-customer-service/), and even accepting bookings and making reservations. If a bot ever encounters a situation it’s not equipped to handle, it can easily pass off the inquiry to a human agent. Or, you can build an artificial intelligence (AI) chatbot that can handle most, if not all, questions from users.

Bots for airlines, train lines, hotels, and rental car agencies can make recommendations, show pricing, and accept bookings and payments. Travel agencies and tour companies can put together entire trip packages for a user simply by asking them a few questions about their preferences. Whatever aspect of travel your business covers, it can be handled or at least helped in some way by a Facebook bot.

Plus, a chatbot can provide this helpful, personalized service on demand, 24/7. If a user is in another time zone or doing their travel booking outside business hours, they can still get information or make reservations with your business via your bot. This constant availability shows customers you have their convenience in mind—and it saves you and your team time and money, too.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_for_travel_industry_0_4dcd1f92fb/xs_chatbot_for_travel_industry_0_4dcd1f92fb.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_for_travel_industry_0_4dcd1f92fb/sm_chatbot_for_travel_industry_0_4dcd1f92fb.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_for_travel_industry_0_4dcd1f92fb/md_chatbot_for_travel_industry_0_4dcd1f92fb.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_for_travel_industry_0_4dcd1f92fb/lg_chatbot_for_travel_industry_0_4dcd1f92fb.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_for_travel_industry_0_4dcd1f92fb/xl_chatbot_for_travel_industry_0_4dcd1f92fb.webp 2000w" width="2000" height="1125" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_for_travel_industry_0_4dcd1f92fb/original_chatbot_for_travel_industry_0_4dcd1f92fb.webp" alt="messenger chatbot"><figcaption>A travel chatbot can offer users all kinds of resources and information.</figcaption></figure>

## What a bot can do for your travel company

-   **Simplify the user experience**. A [report](http://www.travelmarketreport.com/articles/Consumers-Visit-38-Sites-Before-Booking-Expedia-Says) by Expedia says that travelers visit 38 different websites on average before booking a trip. If your travel company can decrease this number, you’ll be that much more valuable and unique. A travel chatbot can be equipped to help users with all kinds of different travel-related tasks, and all from the same, familiar Messenger app.

-   **Make recommendations.** If you’re a travel organizer or agency, a bot can take over a major portion of your workload. By asking simple questions in a humanlike, conversational style, your bot can figure out what the user is looking for in a trip and make helpful recommendations—just like a personal travel assistant. Based on the prospect’s preferences for budget, type of destination, etc., a bot can almost instantly return suggestions for a holiday that meets their needs. Or, for hotels, car rental agencies, cruises, or travel insurance, your bot could bring up the best matches for a particular destination with all the relevant information, making it easy for the user to view and compare pricing and details of each without visiting multiple websites or pages.

-   **Accept bookings and payments.** A chatbot for your travel business can even be equipped to take a customer through the sales funnel and close a deal. Bots can be designed to book airline tickets, hotel rooms, rental cars, tours, and more right within the Messenger app. The user won’t have to download a separate app, fill out a cumbersome web form, or create an account on a new site. They can simply enter their credit card information into Messenger one time, and it’ll be saved there for future, seamless transactions.

-   **Share inspiration and tips.** It’s not only travel-booking agencies or sites that can benefit from a bot. Even travel bloggers and [influencers](https://www.youtube.com/watch?v=ZRhzwkZLAxg) can use them to share their content in a more engaging, personalized way. For example, if a user asked for packing advice or tips on travel to Paris, the bot can easily suggest any/all blog content you have related to that subject.

-   **Provide customer care**. Chatbots in the travel industry can can be equipped to deal with all kinds of routine issues. This means that customers can get solutions to many types of problems, day or night, without having to look up a support phone number, wait on hold, or call back during business hours. For example, your chatbot could assist users in submitting a travel insurance claim, rebooking a missed flight, or changing a hotel reservation, all through a few simple steps within Messenger. Whatever common issues your customer support team normally deals with can likely be handled by a bot.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_for_travel_industry_1_3820be696a/xs_chatbot_for_travel_industry_1_3820be696a.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_for_travel_industry_1_3820be696a/sm_chatbot_for_travel_industry_1_3820be696a.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_for_travel_industry_1_3820be696a/md_chatbot_for_travel_industry_1_3820be696a.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_for_travel_industry_1_3820be696a/lg_chatbot_for_travel_industry_1_3820be696a.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_for_travel_industry_1_3820be696a/xl_chatbot_for_travel_industry_1_3820be696a.webp 2000w" width="2000" height="1125" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_for_travel_industry_1_3820be696a/original_chatbot_for_travel_industry_1_3820be696a.webp" alt="chatbot for travel business"><figcaption>The example of recommendations and inspiration from the hotel chatbot</figcaption></figure>

## Tips for supercharging your travel bot with Chatfuel

The Chatfuel platform is packed with useful features to help your business get the most out of a chatbot. Make sure to take advantage of these when you build your Messenger travel bot:

1.  **Acquire Users from Comments.** Once you have your travel bot built, you’ll want to get as many users to it as possible. One great way to do this is through our [Acquire Users from Comments](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers/) feature. You can send a welcome message to anyone who comments on your Facebook page posts, or to anyone whose comment includes a specific keyword. For example, your bot could send an introductory message about your Barcelona trip package to any user whose comment on your post (s) includes the word “Spain”. It’s a great way bring users who are already interacting with you on your page to your bot.

2.  **Linking Facebook ads to your bot.** Is your travel business already advertising on Facebook? Great! Once you have a well-built chatbot, you can [run click-to-Messenger ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/) that will send users who click right to your bot.

3.  **Synced Cloning.** If your travel-related business has multiple locations, like a hotel or city tour company, Chatfuel’s Synced Cloning feature will save you lots of time. If you want to change an aspect of your bot that relates to all your locations, you don’t have to update each one individually. Instead, you can update a master bot and instantly apply the changes to all the others. That way, you can keep the flow and feel of your bots consistent with just a few clicks.


## Travel bot success stories from Chatfuel clients

Virtually any type of business in the travel industry, large or small, can benefit from a Messenger chatbot. Accommodation (hotels), transport (airlines, airports, cruises, car rental, train lines), travel insurance companies, travel organizers or agencies, and even travel bloggers and influencers can all expand their businesses with a bot.

To get inspired, look to one of our users, Chit Chat Agency, who built a chatbot for their travel business client. Check out their [case study](https://chitchatagency.com/a-messenger-bot-for-savvy-travellers/) and try chatting with the bot for [The Travel Professor](https://www.facebook.com/messages/t/travelprofessorbot), which offers personalized holiday recommendations and packages for UK residents.

<figure><img><figcaption></figcaption></figure>

## Build a bot for your travel business today

Now that you know how impactful chatbots in the travel industry can be, we’ve got even better news: You can build a bot yourself, today! The function of Chatfuel is to let business owners and marketers build chatbots easily—no special knowledge or coding skills required. Plus, it’s free to get started, and we even have a [hotel-bot template](https://dashboard.chatfuel.com/#/templates/creator/Nick%20Moussoulis) you can use. [Sign up for your free Chatfuel account](https://dashboard.chatfuel.com) today.

Airlines, hotels, travel insurance companies, travel agents can boost revenue and save time with a Messenger chatbot. Travel is more accessible to more people.

Angela Skowronek