Life coaching has seen massive growth in the last five years. According to the ICF, it has grown by 54% since 2019. With such a big jump, competition soars. 

But how to stay ahead of this competition? AI tools and automation can help life coaches to free time by taking over tasks like admin, content creation, invoicing, or note taking. 

Another interesting statistic is that [approximately 99% of life coaches are freelancers](https://gitnux.org/life-coaching-statistics/#:~:text=Life%20coaching%20can%20result%20in,in%20the%20past%20five%20years.) and SMEs. On my website, [www.aitoolssme.com](https://www.aitoolssme.com), I review AI tools for small businesses so my busy audience doesn’t waste time experimenting with what works. 

From personal experience, I know how life-changing coaching can be. I worked with my coach [Maja](https://majameglic.com/) for three years on and off. During this time, I transitioned from an event manager to a successful marketer, with a nice side effect: gaining more confidence and developing a better money mindset.

To return the favor, I’ve put together a compact list of the five best AI tools for life coaches, leading with a mission and recommending the best products. I’m going much beyond ChatGPT because I assume it has been part of your toolbox for a while now.

## 1\. AI chatbots 

Getting too many customer inquiries might sound like a luxurious problem. Still, it’s one we all would rather have than not. A bot could handle many questions efficiently and instantly. This is where Chatfuel comes in. 

[Chatfuel’s AI chatbots](https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&utm_source=blog&utm_campaign=ai-tools-for-coaches) support coaches in communication via WhatsApp, Facebook, or Instagram and engage with customers in a personalized and convenient way. Resolving customer issues reduces churn because people feel valued and attended to. 

**Free version:** free for up to 50 users, no credit card is required for the sign-up.

## 2\. AI bookkeeping software

New AI bookkeeping software does a lot more than just helping with finances. Today, they provide a whole range of templates for contracts, invoices, quotes, etc., and automation does its magic in the background. 

[Bonsai](https://www.hellobonsai.com/?fp_ref=lili11) is specifically tailored to freelancers and SMEs and understands their target audience perfectly. My favorite feature is the automated invoice reminder (who wants to spend time on that?)

**Free version:** 14-day free trial.

## 3\. AI CRM 

If the lead generation machinery works well, a life coach should have a pool of potential customers. From my former coach, Maja, I know that the conversion window from first contact to becoming a customer can be quite long. It makes sense to check in with potential clients regularly to stay on top of their minds, even if the time isn’t right yet. 

[Folk](https://www.folk.app/?via=11e091) is the slimmest and simplest CRM AI version I could find now. Many systems are very elaborate and offer too many features, handling them can feel like walking through a maze. Folk is pretty simple, but remember that even the CRM is only as good as the input it receives.

**Free version:** free for up to 200 contacts.

## 4\. Social media assistants

Social media is a very relevant but time-consuming channel for client acquisition. New AI tools can create images and copy them at the same time. They lure us in with their extensive library of royalty-free pictures and the promise to never have to search for images again.

For example, [AdCreative.AI](https://www.adcreative.ai) generates 100 versions of each assignment right away so that you can choose and use your favorite. On top of that, this AI social media assistant offers a 500€ sign-on credit for Google Ads to new customers — that’s a generous offer.

**Free version:** 7-day free trial including ten credits (e.g., for background remover.)

## 5\. AI virtual assistants

I remember Maja scribbling a whole lot during our sessions back then. Imagine how much more coaches could focus on their customers if they didn’t have to jot things down.

This is exactly what [fireflies.ai](https://fireflies.ai) does: taking meeting notes, making a transcription, and even sending you a meeting summary. 

I’ve tested [Fireflies.ai](http://Fireflies.ai) for my meetings and was surprised at how well it understood the conversation. If unsure about the outcome of a specific topic, the handy search function of this AI virtual assistant will lead directly to the answer.

**Free version:** one transcription monthly and a 7-day free trial for pro and business plan.

These apps allow coaches to reach a larger audience. By automating certain aspects of the coaching process, these tools can provide personalized coaching to a large number of individuals simultaneously. 

This ability to scale allows coaches to grow their coaching business significantly. The real-time feedback provided by the AI assistant ensures that each individual's learning experience is optimized.

## Set up your success in coaching with AI

These tools serve as an AI assistant, improving learning experience. As a result, coaching becomes more effective, helping people learn more efficiently. 

These five AI tools for coaches should equip you to focus more on your customers and strategic decisions regarding your business. Some of the tools require a bit more attention from your side to work properly (e.g., CRM); some will get to work right away for you.  

But one thing is sure: AI for coaches will help set you up for success in the long run so that you don’t need to be afraid of the competition.

Discover the 5 best AI tools for coaches in 2024. Automate client management, streamline scheduling, and grow your coaching business faster.

5 Best AI Tools for Coaches to Scale Business

In the digital age, automation and artificial intelligence (AI) have become integral parts of businesses worldwide. One such area in which AI has significantly impacted is in the realm of customer service, mainly through chatbots.

If you're interested in leveraging this technology to boost your business, the course [Mastering WhatsApp ChatGPT AI bots with Chatfuel on Udemy](https://www.udemy.com/course/mastering-whatsapp-chatgpt-ai-bots-with-chatfuel) is a must-try, offering a deep dive into the world of AI chatbots and their applications on WhatsApp.

## Overview of the course

Mastering WhatsApp ChatGPT AI bots with Chatfuel is a comprehensive course that teaches students how to build and implement AI chatbots on WhatsApp using Chatfuel.

This WhatsApp chatbot course, designed for beginners and intermediates, provides a step-by-step guide to creating a bot, from understanding the basics of Chatfuel and AI to integrating the chatbot with WhatsApp. The course also includes lessons on how to customize the bot to suit your business needs and how to analyze its performance using analytics.

### What you'll learn

-   Develop proficiency in ChatGPT-bot creation for WhatsApp;

-   Creating personalized communication experiences in messengers;

-   How to design and implement WhatsApp marketing campaigns that capture attention;

-   How to implement ChatGPT-bots to your marketing strategy.


Check out how Chatfuel presents its AI bots in an interactive video below.

<div class="iframe-wrapper" width="100%" height="250px"><iframe src="https://www.youtube.com/embed/QkpMFmqj87I" frameborder="0" allowfullscreen="false" width="640" height="480"></iframe></div>

## Benefits of learning AI chatbots for WhatsApp

Learning to create AI chatbots for WhatsApp brings numerous benefits:

1.  The course empowers you to automate customer service, saving time and resources. A well-programmed bot can handle multiple customer inquiries simultaneously, giving quick and accurate responses.

2.  The course provides you with a valuable skill set in a burgeoning field. With businesses increasingly adopting AI chatbots, knowing how to create and manage them makes you a valuable asset.

3.  The ability to customize the bots means you can tailor them to fit your business model perfectly, improving customer interaction and engagement.


## Why choose this course?

Mastering WhatsApp ChatGPT AI bots with Chatfuel on Udemy stands out for several reasons:

-   **Expert guidance**. The course is led by an experienced instructor who has a deep understanding of both AI and Chatfuel, ensuring you get expert guidance.

-   **It's self-paced**. It means that you can learn at your own speed and convenience. The course offers a blend of theory and practical learning, with real-world examples to help you grasp the concepts better.

-   **Lifetime access to the course materials**. It allows you to revisit the lessons whenever you need.

-   **Certificate upon completion**. Use it to enrich your professional portfolio.

-   **It's free**. With all the benefits, the course costs $0.


## Build and enhance your AI skills today

In conclusion, Mastering WhatsApp ChatGPT AI bots with Chatfuel is a worthwhile investment for anyone looking to enhance their skills in AI and automation. It offers a comprehensive overview of chatbots, their implementation on WhatsApp, and their customization to suit business needs.

The course is beginner-friendly and offers a flexible learning pace, making it ideal for anyone interested in this field. By [signing up for this course](https://www.udemy.com/course/mastering-whatsapp-chatgpt-ai-bots-with-chatfuel/), you get to learn a valuable skill set that enhances your professional portfolio and equips you with the tools to boost your business in the digital age.

Explore a worthwhile investment for anyone looking to enhance their skills in AI and automation for business. In the digital age, automation and artificial.

Chatfuel Course Review: WhatsApp AI Bots (Udemy)

Finding the right platform is essential for a first-time or experienced course creator — let's explore the top options. Are you looking to create an online.

8 Best Online Course Platforms for Creators (2024)

Newsletters are one of the most effective ways to deliver value to your clients. While emails still remain a tried and tested formula for sending newsletters, their effectiveness falls behind modern messengers like Snapchat, Messenger or WhatsApp.

A marketing industry giant HubSpot [ran an experiment](https://blog.hubspot.com/marketing/facebook-messenger-marketing-experiments) to compare email and Messenger newsletters effectiveness. While email newsletters still delivered a decent open rate of 30% and a click rate of 2.1% they vastly underperformed Messenger newsletters with 80% and 13% respectively. That’s more than 600% higher engagement compared to email.

<figure><img alt="table.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_a_newsletter_0_c203e599cb/original_create_a_newsletter_0_c203e599cb.webp" height="417" width="1200" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFUlEQVR4nGP4/eunDQODhjIPw4RCACXFBIOdOkjYAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_a_newsletter_0_c203e599cb/xs_create_a_newsletter_0_c203e599cb.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_a_newsletter_0_c203e599cb/sm_create_a_newsletter_0_c203e599cb.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_a_newsletter_0_c203e599cb/md_create_a_newsletter_0_c203e599cb.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_a_newsletter_0_c203e599cb/lg_create_a_newsletter_0_c203e599cb.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_a_newsletter_0_c203e599cb/xl_create_a_newsletter_0_c203e599cb.webp 1200w"></figure>

Moreover, Messenger newsletters are new. So new, that most Facebook businesses don’t know they exist. This gives you a chance to truly stand out and be among the first to unlock their untapped potential.

In this guide you’ll learn how Messenger newsletters work, how they are different from email newsletters and how to create your first Messenger newsletter campaign.

## What is a Messenger newsletter

Messenger newsletter (officially ‘Recurring notifications’) is a brand new feature released in 2022 for Facebook Pages. It lets you create daily, weekly or monthly newsletter campaigns and send them out to subscribers right in Messenger chat. This newsletter can contain: product updates, special offers, news or any kind of promotional messages, unless they don’t violate Facebook guidelines.

Any Facebook Business Page can use Messenger newsletters. But to access this feature, you’ll need to [sign up for Chatfuel](https://chatfuel.com). It’s a no-code tool that lets any business automate day-to-day their routine tasks, like replying to common customer question. In this case you’ll need it to create and send out Messenger newsletters.

## How is Messenger newsletter different from email

Unlike emails, your whole communication with each customer is in one place — a Messenger chat. So if a subscriber wants to ask a question about what they’ve just read or contact you for help, they’ll just type in a message right there.

A Messenger newsletter offers a more concise, but interactive experience. An email typically has a longer format with title photos, headers, paragraphs and in most cases ends with a CTA (Call-To-Action) button. Due to Facebook guidelines, you are limited to one message per newsletter only, but don’t worry, you can still create eye-catching newsletters with multiple pictures, buttons and more.

Your newsletter is also spared of certain email quirks:

-   it won’t get into spam folder;
-   it will avoid delivery issues;
-   it will appear as intended on multiple devices.

Let’s look at an example. Lets say 1,000 people already receive a weekly email newsletter from your swimsuit store. They read about new arrivals, special offers and then click your CTA and go to your website. With a Messenger newsletter you can use galleries to make the same experience more interactive. Galleries work similar to Instagram posts, where your visitors can swipe through up to 10 cards. Each card has a picture itself, a description and a button. It makes it so much easier for a person to explore each card and decide which one they want to buy.

<figure><img alt="NTN galleries.gif" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/create_a_newsletter_1_d58f2764fd/create_a_newsletter_1_d58f2764fd.gif" height="942" width="1514" placeholder="blur"><figcaption>A newsletter with latest blog posts to build brand loyalty</figcaption></figure>

## Who can benefit from a Messenger newsletter

Any business that offers services or sells something via a Facebook Page. Some examples:

-   Creators;
-   Educators;
-   Online retailers;
-   Entertainment;
-   Health & Beauty;
-   Restaurants.

## How to send a Messenger newsletter

First, get your letter ready. Creating a Messenger newsletter follows the same steps as a regular email newsletter: figure out a goal, gather content and design a template. Next, you’ll need to subscribe a visitor or a client to your newsletter. You can subscribe anybody who messaged your Facebook Page or left a comment by sending them a special message with a subscription button. After they subscribe, you will be able to create campaigns and send daily, weekly or monthly messages.

There is only one rule you need to keep in mind. You need to subscribe a person to your newsletter within 24 hours after their last message.

### Subscribe your readers

First, you’ll need to [register at Chatfuel](https://dashboard.chatfuel.com/sign-in), it’s a tool that lets you create newsletter campaigns for Messenger. After you do the initial setup, go ahead and create one or several Flows. A Flow is a conversation logic that is automatically triggered when a user sends a message. It is activated when a user interacts with your page by sending a direct message, leaving a comment under one of your posts, etc. Remember those pop-up chat windows that offer answers to common questions, as if you are talking to an agent? Flows are what’s going on under-the-hood.

Next, you need to add a special subscription message. You can add it anywhere you want, but in general the end of the Flow makes the most sense. After you do, your users will be able to subscribe by clicking a button and you can start crafting your first newsletter.

<figure><img alt="NTN notify button.gif" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/create_a_newsletter_2_678815c4e4/create_a_newsletter_2_678815c4e4.gif" height="940" width="1336" placeholder="blur"><figcaption>Visitors receive a subscription request</figcaption></figure>

### Send your newsletter

Creating newsletter campaigns is done in the separate Reengage tab that works the same way as any email automation platform. First you choose details of your campaign: date and time, topic, segments of your audience. Next, you add your content. Try to experiment with adding photos, using galleries, buttons and spicing it up with emojis. After you’re done editing, enable your newsletter campaign.

## Create your own Messenger newsletter

Messenger newsletters are available to all [Chatfuel](https://chatfuel.com) users. Try following this guide and create your own newsletter campaign. You can see how it works on your own Facebook Page. First 50 chats are free which is enough for you to get familiar with Chatfuel, try newsletters and other available features.

Newsletters is just one of many features available for Facebook automation. If you enjoyed reading this guide and want learn more about automation, see how you can [use FAQ buttons to attract more customers](https://chatfuel.com/blog/attract-customers-facebook-faqs).

Do you want to get 600% higher engagement compared to email? Then, read about the new Facebook feature—a newsletter right in Messenger.

How to create a newsletter in Facebook Messenger

Rome wasn’t built in a day, and neither is customer loyalty. To get customers to stick around, you can invest your time and effort in improving your product and your customer experience.

Great customer service is an extremely valuable tool for building exceptional experience and more loyal customers. That’s why we’ll explain how customer service makes a huge impact on your business and give you concrete ideas for [making improvements](https://chatfuel.com/blog/chatbot-for-customer-service) to your current offerings.

## Customer acquisition vs. customer retention

One of the age-old questions in customer marketing is: should you focus your efforts on customer acquisition or customer retention? There is no “right” answer, but both are important for building a sustainable business.

Acquiring a new customer, although necessary, is five times more expensive than retaining an existing customer. Loyal customers are also more likely to make a purchase from you since they are already familiar with your brand, products, and experience.

So, how do you get customers to keep coming back? Offering great customer service is one of the most powerful ways to retain the customers you’ve worked so hard to acquire.

## What influences customer loyalty?

Customer loyalty is influenced by the perceived value you bring to your customers, brand trust, and customer satisfaction—all of which can be increased through having great customer service.

A reported 96% of customers worldwide say customer service is an important factor in their choice of loyalty to a brand, and the vast majority are willing to spend more if it means receiving great customer service in return.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/xs_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/sm_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/md_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/lg_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/xl_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 2840w" width="4160" height="2336" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/original_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp" alt=""><figcaption>When asking consumers what impacts their level of trust with a company, offering excellent customer service ranked <strong>number one</strong>.</figcaption></figure>

## How loyalty is built with customer service

A great customer service strategy, at its core, means having a consistent game plan for addressing all types of customer questions and feedback.

If you can deliver answers quickly, efficiently, and politely, your customers will be much more likely to return.  To improve your strategy, here are a few key areas you should evaluate:

### Through your onboarding process

Whether your onboarding process is human-led or automated, it’s a critical part of [building customer loyalty](https://chatfuel.com/blog/customer-loyalty-chatbot). Onboarding is one of the first interactions your customers have with your company, so it’s extra important to make sure they have a positive experience. If you have a self-guided onboarding process, give your customers opportunities to seek more information whenever possible.

### Through self-servicing options

If your product or service is complex enough to require more detailed tutorials, it’s a smart idea to build out a knowledge base or support center. Your knowledge base can contain in-depth articles on product features or short, [easy-to-read FAQs.](https://www.youtube.com/watch?v=A499Eeq9Lq8) The easier it is for your customers to find the answers they need, the better.

### Through agent-assisted support

Your agents may be responsible for chatting with customers through several different channels, including phone, online chat, email, and social media. High levels of customer retention stem from consistent and compassionate service.

Train your agents and check-in with them regularly to ensure they are handling customer interactions with the same level of excellence across the board. Go for meaningful conversations, rather than just closing as many tickets as possible.

### Through feedback implementation

Evaluating your strategy and performance to make your service even better is always a good idea. You should be examining feedback from your customer service team as well as your customers. Ask customers how they feel about your service via feedback surveys on social media or email.

Similarly, survey your team members to identify strengths and pain points in your current strategy. These are just a few of the many proponents of implementing a successful customer feedback loop.

## 4 parts of customer service you can automate

Good customer service doesn’t necessarily have to be entirely human-powered. Your customer service strategy may actually benefit from being partially automated.

If you want to provide round-the-clock, consistent service and let your agents handle more complex cases, here are a few areas of customer service that may be worth automating.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/xs_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/sm_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/md_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/lg_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/xl_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 2840w" width="4160" height="2336" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/original_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp" alt=""><figcaption>Automating services is made easy with chatbots</figcaption></figure>

### 1\. Your onboarding

An [automated onboarding flow](https://chatfuel.com/blog/onboarding-chatbot) lets your customers get situated with your product or service at their own pace.

For example, you can use a chatbot to create automated flows that are as simple or complex as you’d like. A chatbot can walk your customers through a proper onboarding checklist, recommend related tutorials or videos from your support center, or guide them through certain features in more detail based on how they interact.

### 2\. Frequently asked questions (FAQs)

If you have a running list of the questions your agents get asked the most often, you can save a lot of time and effort by integrating them into a chatbot. Once it’s been programmed, a bot can anticipate what your customers are looking or asking for, and deliver those answers quickly.

<div class="iframe-wrapper" width="100%" height="250px"><iframe src="https://www.youtube.com/embed/A499Eeq9Lq8" frameborder="0" allowfullscreen="false" width="640" height="480"></iframe></div>

### 3\. Advanced routing to the right teams

When phone calls can’t be routed to the intended recipient, it creates a frustrating experience for both you and your customers. Call routing is a great tactic to ensure that customers who reach your business by phone will be able to speak with the person or department that can provide the help they need.

With routing, customers will hear a list of departments they can speak with and the action required to connect, i.e. press “1” to speak with the billing department, press “2” to speak with customer support, and so on.

In addition to connecting customers with the right people, automated redirections of calls also reduce wait times and can give you the option to forward calls to a partner or outside firm when you’re unavailable. Given these benefits, it’s no surprise that call routing is a proven way to boost your customer satisfaction ratings.

### 4\. Keeping databases

Detailed database-keeping is essential for providing exceptional service. A Customer Relationship Management system (CRM) that integrates with your communication channels (phone calls, texts, emails, chatbots, etc.) will help your customer service team capture notes and information about customer interactions. You can then refer back to this data to make more informed decisions to increase customer loyalty.

## Investing in loyalty pays off in the long run

Building up your customer service strategy to increase customer loyalty can help you cut costs and generate more revenue. A loyal customer is easier to sell to, cheaper to maintain, and tends to spend more on new purchases. They’re also more likely to recommend you to others, making them one of the most valuable acquisition tools. Customer service has immense benefits for your bottom line and is a powerful way to set yourself apart from others.

To get customers to stick around, you can invest your time and effort in improving your product and your customer experience.

Why great customer service builds more loyal customers

For apps and software companies, properly onboarding new users is crucial. Your goal is to help them find success on your platform as soon as possible so that they’ll become a long-term, satisfied customer. Having a human agent run personal onboarding sessions with each new users and checking in with them frequently would be ideal. But of course, that would take major resources that most companies can’t reasonably provide.

Instead, some software companies are turning toward chatbots to manage and improve their user onboarding process. Whether the user has just signed up or is logging in for the first time in a while, a chatbot can help guide them toward success with your app.

## Why chatbots make excellent tools for user onboarding

Chatbots—especially those integrated with Facebook Messenger—are useful for lots of different sales and marketing tasks. They can generate leads, recommend products, answer FAQs, and more. The characteristics that make chatbots so helpful in these use cases are the same ones that make them helpful in the customer onboarding process.

The main one is that chatbots are available any time, 24/7. They don’t need time off like human agents do, which means they’re ready to help your customers at any time of day or night, in any time zone. That means they can onboard new users or engage returning users whenever, helping retain customers for your business while you sleep.

In addition to their constant availability, here are a few other reasons chatbots are fantastic tools for customer onboarding:

### Chatbots can offer personalized experiences

Messenger chatbots can pull data from the user’s Facebook profile, or from past conversations with them (if applicable). They can also gather information about the user by asking them questions within the bot, or importing information from your CRM or multi-step forms. From there, your bot can use these details (stored in the form of user attributes) in conversation with the user, so the whole experience is personalized to them and their needs.

For example, the chatbot could have the customer’s name, their signup date, last login date, etc. all at hand. When it incorporates this information into the conversation, the customer knows that the advice they’re receiving is specific to them. They’ll feel listened to and will enjoy a better user experience, since they’ll be more likely to get assistance that’s relevant to their situation.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_onboarding_chatbot_0_d11d1f5c08/xs_onboarding_chatbot_0_d11d1f5c08.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_onboarding_chatbot_0_d11d1f5c08/sm_onboarding_chatbot_0_d11d1f5c08.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_onboarding_chatbot_0_d11d1f5c08/md_onboarding_chatbot_0_d11d1f5c08.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_onboarding_chatbot_0_d11d1f5c08/lg_onboarding_chatbot_0_d11d1f5c08.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_onboarding_chatbot_0_d11d1f5c08/xl_onboarding_chatbot_0_d11d1f5c08.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_onboarding_chatbot_0_d11d1f5c08/original_onboarding_chatbot_0_d11d1f5c08.webp" alt=""><figcaption>Here's a simple example of how a chatbot can incorporate personal details into the conversation, like the user's name.</figcaption></figure>

### Chatbots are easy to customize for your brand

Your chatbot, like any other marketing channel or tool, should be an extension of your brand. That means you should write copy for it that matches [your brand voice](https://chatfuel.com/blog/craft-a-brand-voice-that-converts/). You can [give it a name](https://chatfuel.com/blog/chatbot-names/) and a personality that will resonate with your users. And of course, you can equip it with all the information they need for a smooth onboarding process, including answers to all the common questions new users have when interacting with your product.

Here’s how to set up your chatbot to answer common FAQs about your app or platform.

<figure><img><figcaption></figcaption></figure>

### Chatbots can save you time

Each member of your customer success team is only one human. There will be times when they’re simply too busy to respond to new-user questions immediately, or even within the same day. This is where chatbots can step in and assist.

A Messenger chatbot can manage an unlimited number of user conversations at once. They can provide all the basic onboarding information and answer up to [80% of routine questions](https://www.invespcro.com/blog/chatbots-customer-service/), taking all that work off the plate of your human customer service team. That way, you can have dozens, hundreds, or even thousands of new users being onboarded by your chatbot at once. The bot can send only the ones with complex inquiries through to a live chat session with your human support team, so they’re not overwhelmed or wasting time answering repetitive inquiries.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_onboarding_chatbot_1_2ba217c579/xs_onboarding_chatbot_1_2ba217c579.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_onboarding_chatbot_1_2ba217c579/sm_onboarding_chatbot_1_2ba217c579.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_onboarding_chatbot_1_2ba217c579/md_onboarding_chatbot_1_2ba217c579.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_onboarding_chatbot_1_2ba217c579/lg_onboarding_chatbot_1_2ba217c579.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_onboarding_chatbot_1_2ba217c579/xl_onboarding_chatbot_1_2ba217c579.webp 980w" width="980" height="509" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_onboarding_chatbot_1_2ba217c579/original_onboarding_chatbot_1_2ba217c579.webp" alt=""><figcaption>Setting up live chat for your chatbot takes just two clicks in Chatfuel! <a href="https://docs.chatfuel.com/en/articles/849315-live-chat">Here are the full instructions.</a></figcaption></figure>

### Chatbots are easy and pleasant to interact with

Create an onboarding experience your users will actually enjoy! Because chatbots are still a bit of a novelty for many consumers, interacting with them can be a unique and fun experience. Plus, they’re easy to use. As long as you have your chatbot give clear instructions, even inexperienced and non-tech users will go through its onboarding process easily. And the easier your chatbot is to use, the more successful the onboarding process will be, which leads to higher customer satisfaction and lower customer churn.

## How to onboard new users with a chatbot

If we’ve talked you into considering chatbots to onboard new users into your app or software, let’s get into the next step: the how-to. Your onboarding chatbot will need to be customized closely for your specific platform or tool. But the basics are the same for any business. Just follow these three steps.

### 1\. Map out your onboarding process

First, you need to list out the key steps of your onboarding process. What needs to happen first, next, and last? What are the crucial pieces of information new users need to know? Which common questions need to be addressed right away? If you’ve already got an onboarding process on another channel (like email), you can use that framework to guide you here.

### 2\. Create your list of initial questions

Asking a few questions is arguably the best way to start a customer onboarding experience for your software or app.

First, the bot can store the user’s answers to these questions as user attributes. You can then use them for research and customer analysis. These questions might allow free-form user input (using the Save User Input plugin) or offer multiple-choice options (using quick replies). Some examples include:

1.  What are your goals for using \[name of tool or app\]?

2.  What industry do you work in?

3.  How big is your company?

4.  How did you hear about us?


Second, the chatbot can use the customer’s answers to the questions to customize and guide the onboarding experience it provides them. For example, your Messenger chatbot could ask new users:

1.  Is this your first time using a tool like ours? (Yes/No)

2.  Would you prefer to start with X or Y?

3.  Do you want to learn how to do X, Y or Z?


After all, brand-new users won’t always know exactly what to expect from your service or what they can do, so it’s a good idea to put together questions that can guide them. Figuring out these questions should be relatively easy for you. You’re the one running your business, so you know exactly what you want customers to get out of your app or software.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_onboarding_chatbot_2_a76dfccf6e/xs_onboarding_chatbot_2_a76dfccf6e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_onboarding_chatbot_2_a76dfccf6e/sm_onboarding_chatbot_2_a76dfccf6e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_onboarding_chatbot_2_a76dfccf6e/md_onboarding_chatbot_2_a76dfccf6e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_onboarding_chatbot_2_a76dfccf6e/lg_onboarding_chatbot_2_a76dfccf6e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_onboarding_chatbot_2_a76dfccf6e/xl_onboarding_chatbot_2_a76dfccf6e.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_onboarding_chatbot_2_a76dfccf6e/original_onboarding_chatbot_2_a76dfccf6e.webp" alt=""><figcaption>A chatbot can start the onboarding conversation by asking a series of questions.</figcaption></figure>

Once you’ve created the list of questions you want your Messenger chatbot to ask, you can set them up in Chatfuel’s Flow Builder easily. Just type the question into a text box and drag and drop the arrow to connect it to the next one.

### 3\. Test and monitor your chatbot

Before you launch your chatbot for all new users, you should test it. Have a few colleagues go through the flow to make sure it includes everything it should. Then, have a few beta testers try it out too. Choose people who have never used your software or app before, so you can get a real sense of whether the chatbot provides clear, useful instructions for new users. Take all their feedback into account and make the necessary adjustments.

And once you launch your chatbot, keep an eye on its stats and make changes as needed over time. You can use Chatfuel’s built-in stats to help you track how many users are going through the bot, and where they get stuck or drop off, if applicable. You can also have your chatbot ask users to rate their onboarding experience at the end of it (and even leave comments). Then, you should regularly make changes and updates to your bot based on all of this data.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_onboarding_chatbot_3_b83d00bc8d/xs_onboarding_chatbot_3_b83d00bc8d.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_onboarding_chatbot_3_b83d00bc8d/sm_onboarding_chatbot_3_b83d00bc8d.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_onboarding_chatbot_3_b83d00bc8d/md_onboarding_chatbot_3_b83d00bc8d.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_onboarding_chatbot_3_b83d00bc8d/lg_onboarding_chatbot_3_b83d00bc8d.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_onboarding_chatbot_3_b83d00bc8d/xl_onboarding_chatbot_3_b83d00bc8d.webp 584w" width="584" height="248" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_onboarding_chatbot_3_b83d00bc8d/original_onboarding_chatbot_3_b83d00bc8d.webp" alt=""><figcaption>Chatfuel shows basic stats for each card in your chatbot's flow, so you can easily monitor performance and make adjustments based on user behavior.</figcaption></figure>

## Tips for building an excellent onboarding chatbot

Keep these tips in mind to create an outstanding onboarding process via bot, so you can engage and retain even more new users.

### Use images, GIFs, and video in your chatbot

When it comes to using a new app or piece of software, you’ll find that most users are visual learners. That means you should make use of images, GIFs, and video in your chatbot, so users can see its instructions and advice in action. Plus, media like this helps keep users engaged till the end of your onboarding sequence.

### Write copy for an eighth-grade reading level

Readability is important for any type of sales, marketing, or support collateral—but it’s especially important in onboarding. The way you write copy for your onboarding chatbot can be the difference between users staying engaged and going on to be life-long customers of yours, and users dropping off and abandoning your tool altogether.

Around [80% of adults](https://readable.com/blog/the-flesch-reading-ease-and-flesch-kincaid-grade-level) can read at an eighth-grade level, minimum. So it’s wise to keep your chatbot’s copy around this level for maximum readability. Use short, simple sentences. Avoid jargon and industry-specific acronyms (or define them clearly, if you do use them). You can even put your chatbot copy through a tool like the Hemingway App to test its readability and get suggestions improvement.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_onboarding_chatbot_4_d253f273eb/xs_onboarding_chatbot_4_d253f273eb.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_onboarding_chatbot_4_d253f273eb/sm_onboarding_chatbot_4_d253f273eb.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_onboarding_chatbot_4_d253f273eb/md_onboarding_chatbot_4_d253f273eb.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_onboarding_chatbot_4_d253f273eb/lg_onboarding_chatbot_4_d253f273eb.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_onboarding_chatbot_4_d253f273eb/xl_onboarding_chatbot_4_d253f273eb.webp 1928w" width="1928" height="1098" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_onboarding_chatbot_4_d253f273eb/original_onboarding_chatbot_4_d253f273eb.webp" alt=""><figcaption>Tools like the Hemingway App can help you make sure your chatbot's copy is readable and accessible to your entire audience.</figcaption></figure>

### Make it easy for users to chat with a human instead

Not being able to find the answer to a specific question about your app or software is frustrating for users. If they have an issue or inquiry about your platform that the chatbot doesn’t address, let them use live chat to connect to one of your human agents right away. The longer you keep them waiting or make them search for the solution themselves, the less likely you are to retain them as a customer. Set up your chatbot to handle as many questions as possible, but keep some human agents on deck to jump in and help as needed.

## Try a chatbot as your new onboarding method

Any app or software company knows that onboarding is one of the most crucial steps in the customer lifecycle. When you use a Facebook Messenger chatbot for onboarding, you can offer a unique, interactive, and trackable way to onboard users. Your chatbot can offer all the information new users need and can answer most of their questions. As a result, you’ll save time and resources and will retain more customers in the long-term.

To build an onboarding chatbot for your software or app, [sign up for a free Chatfuel account](https://dashboard.chatfuel.com) today. There’s no coding or previous knowledge required to use our platform; just use our visual builder to drag and drop text and other elements into your bot’s flow.

The onboarding process is crucial for any app or software. Here's how to use a Messenger chatbot to onboard new users. For apps and software companies,.

Chatbot Onboarding: Engage New Users Effectively

Automating lead generation means allowing the company to focus on more pressing matters maintaining contact with customers. Chatbots can take some weight off your shoulders in this endeavor. According to APSIS, a four score of automation software marketers drive increased leads, and 77% convert more leads than those who don’t. This article will show how you can embed automation and how it can benefit your business.

## Challenges that business faces

Sourcing high-quality leads is tricky, whether you create helpful content that leads prospects down the funnel or attracts cold prospects. There are three main challenges that businesses usually face:

-   **Not enough high-quality leads**. Improving the quality of leads is one of the most important goals for two-thirds of marketers, according to Ascend2. Some marketers turn to lead generation agencies, and not all get the desired result.

-   **Too many leads**. Wrong targeted ads and giveaways can bring many leads. But, if resources are limited, companies can spend too much time on leads that [turn out to be unqualified](https://chatfuel.com/blog/cut-operational-costs-with-messenger-bot) or miss their chance with high-intent prospects.

-   **Personalizing experience for new users**. According to an Accenture survey, consumers are more likely to shop with brands that offer relevant recommendations. In addition, tailored experiences that keep users engaged demand constant human interaction.


Automation can solve these challenges. It is more accessible than ever to businesses of all sizes. You can use an online platform as a [no-code tool](https://chatfuel.com/?utm_landing=blog-posts%2Flead-generation-on-autopilot) to create different types of automated systems. [80% of marketers](https://startupbonsai.com/lead-generation-statistics/) say they’ve found that automation like chatbots generates more leads and conversions than other methods.

## How chatbots expand your lead generation sales funnel

Messages from [chatbots have 80% open rates](https://chatfuel.com/blog/future-of-chatbots-based-on-data), while emails only have 20% on average. Automation also has 35% click-through rates on messages with links than email’s 2%. It lets you set up triggered email communications easily, without having anything to do with the backend or coding. You can also integrate your CRM or other business tools with your Chatfuel bot.

A lead generation chatbot can work for you 24/7. Users get information without you having to answer repetitive questions with the FAQ template. As a result, you have more time to focus on providing excellent service to your customers and finding new ways to grow.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_lead_generation_on_autopilot_0_95204ca0c9/xs_lead_generation_on_autopilot_0_95204ca0c9.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_lead_generation_on_autopilot_0_95204ca0c9/sm_lead_generation_on_autopilot_0_95204ca0c9.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_lead_generation_on_autopilot_0_95204ca0c9/md_lead_generation_on_autopilot_0_95204ca0c9.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_lead_generation_on_autopilot_0_95204ca0c9/lg_lead_generation_on_autopilot_0_95204ca0c9.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_lead_generation_on_autopilot_0_95204ca0c9/xl_lead_generation_on_autopilot_0_95204ca0c9.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_lead_generation_on_autopilot_0_95204ca0c9/original_lead_generation_on_autopilot_0_95204ca0c9.webp" alt="How chatbots expand your lead generation sales funnel"><figcaption>Users see interactive buttons in your Messenger bot.</figcaption></figure>

## How does a chatbot work

A chatbot is a computer program that has a back-and-forth conversation with users. Simple chatbots follow a script: If the user says X, they say Y. More advanced chatbots use artificial intelligence to provide humanlike answers to user inquiries. Building both types requires no experience.

One of the most common types of chatbots “lives” on Facebook Messenger. It means your business can generate leads from 2.8 billion global users. However, anyone can enter your chatbot without a Facebook account, using a guest mode if it’s embedded on your website. So that’s even more users for your chatbot. Depending on your needs, your bot can attract leads, start a conversation with users, provide information about your services, and ask questions to qualify them.

### Example:

1.  Users open a chat with your Messenger chatbot by clicking your Facebook ad or browsing [your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website).

2.  The bot offers basic information about your business: their names, emails, or phone numbers.

3.  The bot then asks the user a few questions to determine if they’re warm leads. For instance, it can provide a discount if the user follows your organization on Facebook or signs up for newsletters.


Depending on your needs, you can set your bot to take the next step: help users to [schedule an appointment](https://youtu.be/9jGuWa1sgAw), gather their contact details and send them to your CRM, [pass the conversation over](https://docs.chatfuel.com/en/articles/849315-live-chat?utm_landing=blog-posts%2Flead-generation-on-autopilot) to a human agent, or more. Once you’ve set up your automation, it can start generating and qualifying new leads. That means you can wake up in the morning to an inbox or spreadsheet or calendar full of promising new leads.

## Chatbot lead generation examples

Currently, lead generation chatbots can benefit different industries, such as vehicle operations, insurance, real estate, food, and drinks. Let’s look at some of these Chatfuel customers who use a chatbot as their primary lead generation marketing method.

### 1\. Nissan dealership, Israel

A car is a big-ticket item that most people aren’t going to buy on the spot. Instead, they’ll make an appointment to visit the dealership, test drives the vehicle, and ask the salesperson their questions. A lead generation chatbot can be the first link between the dealership and these consumers looking to purchase a car — which is precisely why this Nissan dealership in Israel built one.

Their chatbot asks a few questions to confirm that the dealership has the type of car they’re looking for. Then it lets the user schedule an appointment for a test drive to move them down the lead generation funnel.

#### Results

The chatbot turned out to be a far more accessible and more efficient way for the dealership to get qualified potential customers in the door. The first month after launching the Facebook bot, the dealership sold ten cars ($380,000 in revenue) to customers who came through it. Check out the complete [Nissan case study](https://chatfuel.com/blog/nissan-sells-cars-using-messenger-bot).

### 2\. Real estate and insurance lead generation: Tacobot

Tacobot is a marketing agency building chatbots that generate leads for insurance brokers and real estate agents. Their clients no longer have to pay more for low-intent leads, thanks to their bots. Instead, Tacobot builds them a Facebook chatbot that qualifies leads through a simple questionnaire. It gathers information about each prospect and functions as a quoting tool so users can get an immediate, tangible benefit to incentivize them to complete the process.

### Results

Tacobot’s clients can expect high-quality insurance leads for $2-5 each and high-intent real estate leads for less than $10. Check out the complete [Tacobot case study](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients).

## Put your business lead generation on autopilot

Whether it’s lead generation for lawyers, lead generation for restaurants, or a B2B lead generation, a chatbot can help. Businesses across industries that depend on leads are turning to Facebook Messenger and Instagram automation for a lead generation more and more.

With Chatfuel, building your lead gen chatbot is easy. Use our templates to load, customize, and launch automation for your own business regardless of your coding experience. With interactive automation, you can save time. Focus on improving things that matter most while providing constant communication with your customers. [Sign up](https://dashboard.chatfuel.com/sign-in?utm_landing=blog-posts%2Fhellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot&lng=en) today to get started.

This article will show how expand your lead generation sales funnel and how it can benefit your business. Automating lead generation means allowing the company.

How to automate your business lead generation funnel

Wondering how to increase customer loyalty so you can grow your business? Guest expert Joren Wouters shares how to build a loyalty chatbot.

Build a Customer Loyalty Chatbot for Retention

You’re probably already familiar with the [most common uses for chatbots](https://chatfuel.com/blog/top-9-reasons-your-business-needs-a-chatbot/). They can help businesses do things like:

-   Answer FAQs instantly, 24/7

-   Generate and qualify leads

-   Recommend products

-   Move shoppers down the funnel


But what many business owners and marketers don’t know is that chatbots can help with other areas of your business too. They can help improve SEO, skyrocket digital ad performance, boost customer retention, and lots more. So whether your business already has a chatbot or you’re considering building one, scroll to learn about several extra perks they can bring to your brand.

## 1\. Chatbots can decrease your website’s bounce rate for SEO

**Bounce rate** is the percentage of a website’s visitors who only visit a single page on the site before leaving. While these statistics don’t count toward your search rankings per se, websites that appear higher on Google do [tend to have lower bounce rates](https://backlinko.com/search-engine-ranking).

Website abandonment is a real issue, especially for online merchants. In fact, the average ecommerce site experiences \[bounce rates [of around 42%](https://www.similarweb.com/corp/blog/bounce-rate/#:~:text=In%20general%2C%20you%20should%20expect,average%20between%2045%25%2D65%25.\)). Why? Because typically, websites with high bounce rates have user experience (UX) issues. Their pages often aren’t intuitively designed, which makes it difficult for visitors to navigate. And if people have to spend too much time trying to find what they want, they’ll simply go elsewhere.

Chatbots can help decrease bounce rates by offering navigation help from the get-go. You can [add a chatbot to your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website) and set it up to ask questions that get straight to the heart of a customer’s issue. From there, it can point them in the right direction—whether that’s to an information page, a product page, or even [to a live agent.](https://docs.chatfuel.com/en/articles/849315-live-chat)

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_0_fea3344df4/xs_hidden_benefits_of_chatbots_0_fea3344df4.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_0_fea3344df4/sm_hidden_benefits_of_chatbots_0_fea3344df4.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_0_fea3344df4/md_hidden_benefits_of_chatbots_0_fea3344df4.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_0_fea3344df4/lg_hidden_benefits_of_chatbots_0_fea3344df4.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_0_fea3344df4/xl_hidden_benefits_of_chatbots_0_fea3344df4.webp 2650w" width="2650" height="1394" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_0_fea3344df4/original_hidden_benefits_of_chatbots_0_fea3344df4.webp" alt=""><figcaption>Leeds-Beckett University offers a chatbot on their homepage to help visitors navigate the site.</figcaption></figure>

As Nicolina Savelli, Wily Global’s Content and Social Media Marketer, explains: *“\[Chatbots\] dramatically decreased our bounce rate to 2%. \[…\] The option forced users to browse longer and ask questions, rather than bouncing off the page.”*

## 2\. Chatbots can increase session duration for SEO

**Session duration** is the amount of time that people spend on your website before returning to the SERP (search engine results page). Google uses session duration to help rank your website. Longer website sessions, for example, show the algorithm that your website’s information is relevant to the search that led the visitor to it.

[39% of B2B marketers](https://drift.com/wp-content/uploads/2020/09/2020-State-of-Conversational-Marketing.pdf) already say that conversational marketing techniques like chatbots will increase the time visitors spend on your website. It’s similar to how Messenger bots decrease bounce rate: they can help customers find the information they’re looking for more easily (and maybe some extra information they didn’t know they needed).

Visitors can ask for help on specific problems and chatbots will provide personalized answers that guide users to the correct information. Or, if the visitor isn’t looking to solve a specific problem, chatbots can help increase their session duration by asking them a few questions and recommending relevant content.

## 3\. Chatbots can improve your customer service ratings

For local businesses, reviews are the [third most important ranking factor](https://moz.com/local-search-ranking-factors/) if you want to make the cut for [Google’s Local Pack](https://www.rankranger.com/seo-glossary/local-pack). And even if your business isn’t geared toward local services, reviews still feature as [a top Google ranking factor](https://backlinko.com/google-ranking-factors) since they boost your site’s reputation.

Improving the customer experience is one way to get positive reviews on sites like TrustPilot and Yelp as well as on your Facebook page—and the keys to a great customer experience are **personalization** and **speed**. [88% of marketers](https://www.evergage.com/wp-content/uploads/2018/04/Evergage-2018-Trends-in-Personalization-Survey.pdf) agree that customers have come to expect personalized service. And if it’s not available immediately, they’re likely to abandon your brand for the competition.

Messenger chatbots can improve your customer service in both of these areas. First, thanks to user attributes, bots can personalize the conversation with everything from the user’s name and time zone to preferences they’ve shared in past chats. And, of course, chatbots are available to answer questions instantly, 24 hours a day. [Studies show](https://www.intercom.com/blog/the-state-of-chatbots) that they can boost customer satisfaction by a quarter and speed up response times by 300%.

Look at the HelloFresh chatbot, for example. Their “Freddie FreshBot” [automatically messages customers who leave comments](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers) on HelloFresh’s Facebook posts. From there, the bot can answer questions, share coupon codes, and suggest recipes.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_1_1862743136/xs_hidden_benefits_of_chatbots_1_1862743136.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_1_1862743136/sm_hidden_benefits_of_chatbots_1_1862743136.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_1_1862743136/md_hidden_benefits_of_chatbots_1_1862743136.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_1_1862743136/lg_hidden_benefits_of_chatbots_1_1862743136.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_1_1862743136/xl_hidden_benefits_of_chatbots_1_1862743136.webp 1600w" width="1600" height="1046" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_1_1862743136/original_hidden_benefits_of_chatbots_1_1862743136.webp" alt=""><figcaption>The HelloFresh chatbot has improved the brand's customer service.</figcaption></figure>

The result? HelloFresh’s [response times are down 76%](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot), which leads to lots of satisfied customers, as you can see from the [24,000 five-star reviews](https://www.trustpilot.com/review/hellofresh.com) HelloFresh now has.

## 4\. Chatbot data can inform your content marketing strategy

Content marketing is one of the most powerful ways to improve your search rankings. By identifying important questions that your target audience may have and answering them through great content, you demonstrate the authority and expertise of your brand. By optimizing this content with keywords related to these issues, you push your site up search engine rankings.

While keyword research can certainly help you find out what your customers are searching for, it’s sometimes easier to hear it straight from the horse’s mouth. That’s where chatbots come in, because they can directly learn more about what users need and are looking for through a friendly back-and-forth conversation or quiz. Right now, only [22% of organizations](https://www.intercom.com/blog/the-state-of-chatbots) are using chatbots to collect data. That means 78% are missing a huge opportunity to better inform their content marketing strategies.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_2_33404982ce/xs_hidden_benefits_of_chatbots_2_33404982ce.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_2_33404982ce/sm_hidden_benefits_of_chatbots_2_33404982ce.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_2_33404982ce/md_hidden_benefits_of_chatbots_2_33404982ce.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_2_33404982ce/lg_hidden_benefits_of_chatbots_2_33404982ce.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_2_33404982ce/xl_hidden_benefits_of_chatbots_2_33404982ce.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_2_33404982ce/original_hidden_benefits_of_chatbots_2_33404982ce.webp" alt=""><figcaption>A food blogger could use a chatbot to find out what people are most interested in, and then optimize her blog accordingly.</figcaption></figure>

By collecting chatbot data, you’ll be able to discover the most commonly asked questions and biggest challenges that your customers face. These takeaways can guide your content strategy so that you have a clearer idea of the types of articles, guides, product videos, etc. that your customers will find useful. In turn, you’ll end up ranking higher for key search terms that are relevant to solving problems within your specific target audience.

## 5\. Chatbot data can improve your social media ad performance and ROI

We’ve already discussed how chatbots are great tools for getting to know your customers better. The good news is that this customer data can also help improve the performance of your social media ads. The more you learn about your audience, the more precisely you can target them.

Take Beauty Player, a Taiwan-based ecommerce shop for skincare products. At first, their ads were expensive and underperforming. But then [they launched a chatbot](https://chatfuel.com/blog/beauty-startup-sells-more-with-messenger-bot/) and started gathering data about their users that way. They used that data to create custom and Lookalike audiences for their Facebook ads. The result? The brand reduced their cost per conversion by more than half — from $8.30 to $4.06 —and got a 10x return on ad spend.

<figure><img><figcaption>Learn how to instantly send data about your chatbot users to Facebook Ads Manager to create Lookalike audiences.</figcaption></figure>

## 6\. Chatbots can encourage social sharing

Your social media strategy should strive to increase brand awareness by encouraging your audience to share your content for you. Known as the “snowball effect,” you’ll gain more traction when your fans share your posts since your content will then seen by their audiences too. It’s one of the most effective ways to build brand awareness quickly.

To get this effect started, [build a chatbot](https://youtu.be/D4n6VLQHE5U) that serves a useful purpose to your target audience. Then, encourage them to share the link to the Facebook bot with their friends, who are typically like-minded individuals.

The Taiwanese political party, Can’t Stop This Party, used this technique to great success. Founded by young people, the party wanted to urge other young voters to take part in the election. [They created a Messenger chatbot](https://youtu.be/D4n6VLQHE5U) that educates voters on the issues and reminds them to head to the polls on election day. The helpful, engaging, and interactive bot was a huge success with its initial user base, so those people shared it. As a result, more than 40,000 youth turned out to vote in the elections! That’s the power of social sharing.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_3_279d60832f/xs_hidden_benefits_of_chatbots_3_279d60832f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_3_279d60832f/sm_hidden_benefits_of_chatbots_3_279d60832f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_3_279d60832f/md_hidden_benefits_of_chatbots_3_279d60832f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_3_279d60832f/lg_hidden_benefits_of_chatbots_3_279d60832f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_3_279d60832f/xl_hidden_benefits_of_chatbots_3_279d60832f.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_3_279d60832f/original_hidden_benefits_of_chatbots_3_279d60832f.webp" alt=""><figcaption>The chatbot that Can't Stop This Party created to encourage young people to vote was a success, because its initial users shared it with their friends.</figcaption></figure>

## 7\. Chatbots can boost customer retention

Acquiring new customers can get expensive, since it’s common knowledge that you need [eight touch points](https://blog.hubspot.com/sales/the-ultimate-guide-to-prospecting-how-many-touchpoints-when-and-what-type#:~:text=With%20this%20in%20mind%2C%20eight,might%20be%20right%20for%20another.\)) with a prospect before you’ll get the sale. Of course, customer acquisition needs to be a part of every business’s strategy. But retention should be too, since it’s cheaper and more efficient to focus on recapturing past customers who have already proven they liked your product or service.

Netting return customers relies on a range of factors, including how well you know them, how personalized your services are, and how slick your sales process is.

-   Let’s consider **personalization** first. Nowadays, [most consumers](https://www.redpointglobal.com/wp-content/uploads/2019/03/RedPoint-Gaps-in-CX-White-Paper_3.20.19.pdf) expect businesses to personalize their services. That’s why most brands are now using personalization techniques in their customer retention strategies. And, as we’ve discussed, chatbots are ideal for this. In using more personalized customer service interactions like bots, [over half of business leaders](https://info.ada.support/hubfs/Ada%20Content%20Assets/Ada_Forrester%20Opportunity%20Snapshot.pdf?utm_campaign=Forrester%20Ops%20Report&utm_medium=email&_hsmi=72058063&_hsenc=p2ANqtz-_8dT3oFjo4tn0ZHnVAyoxnnQtGBh32IKMbpzmJKYgR-9vP9tI1a8ZL9PFhhl_AHLgxJd_xFFHeUoC_phoeoD6Rfn2FDA&utm_content=72058063&utm_source=hs_automation) have found that they’ve ended up with more loyal customers.

-   Secondly, consider the **user** **experience** of your sales process. Is it easy to buy (and buy again) from your brand? Consider that [a third of retailers](http://f9e7d91e313f8622e557-24a29c251add4cb0f3d45e39c18c202f.r83.cf1.rackcdn.com/RTP_RT208_SURV_CustomerAcquisitionRetention_July_2019_Final.pdf) say it’s hard to retain customers due to their long sales cycles. What’s the correlation? It’s simple: Customers don’t want to buy from companies who make it difficult to purchase their products. The process needs to be fast, smooth, and efficient for the shopper.


That’s where chatbots come in again. Messenger bots have the power to ease friction in the buying process, making it easy for customers to buy again. Check out [the story of Photobooth Deluxe](https://chatfuel.com/blog/ecommerce-entrepreneur-uses-chatfuel-bot-to-automate-over-100-000-in-sales/), for example. Recognizing that 95% of its customers came through Facebook, the photobooth company switched out its slow, manual ordering method for a super-efficient Facebook chatbot which can handle the whole process. In doing this, the brand was able to automate over $100,000 of orders within a few months, all because their bot made the repeat-buying process easy for customers.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_4_c393941925/xs_hidden_benefits_of_chatbots_4_c393941925.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_4_c393941925/sm_hidden_benefits_of_chatbots_4_c393941925.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_4_c393941925/md_hidden_benefits_of_chatbots_4_c393941925.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_4_c393941925/lg_hidden_benefits_of_chatbots_4_c393941925.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_4_c393941925/xl_hidden_benefits_of_chatbots_4_c393941925.webp 820w" width="820" height="1040" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_4_c393941925/original_hidden_benefits_of_chatbots_4_c393941925.webp" alt=""><figcaption>The photobooth company's chatbot reminds repeat customers when it's time to reorder printer supplies, and lets them complete the order in a few taps.</figcaption></figure>

## A chatbot is a multi-purpose tool for your business

As you can see, the function of a Chatfuel bot reaches far beyond simple customer service inquiries. Chatbots can now help to inform, shape, and amplify your SEO, content marketing, social media marketing, and more to help you boost brand awareness and drive sales.

[Sign up for your free Chatfuel account](https://dashboard.chatfuel.com) to start building a Messenger chatbot for your business today.

Chatbots are known for answering questions and boosting sales, but they can also help with SEO, content marketing, ads, and more.

Edtech