In 2022, Instagram has become a powerful tool for business communication. Using features like Instagram direct messages can help you get more opportunities to connect with the audience and motivate them to do the target action.

Let’s look closely at the Instagram messenger and its features for your business.

## What is Instagram messenger

This robust social media platform has many ways of keeping people engaged. One of those features is Instagram Messenger (or direct message, DM for short). Private messaging on Instagram allows users not just to message and share photos and videos but to have an all-in-one experience while never leaving the app.

With Messenger for Instagram, your business can now give attention to each Instagram user.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_instagram_messenger_boost_business_0_e8c65052bd/xs_instagram_messenger_boost_business_0_e8c65052bd.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_instagram_messenger_boost_business_0_e8c65052bd/sm_instagram_messenger_boost_business_0_e8c65052bd.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_instagram_messenger_boost_business_0_e8c65052bd/md_instagram_messenger_boost_business_0_e8c65052bd.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_instagram_messenger_boost_business_0_e8c65052bd/lg_instagram_messenger_boost_business_0_e8c65052bd.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_instagram_messenger_boost_business_0_e8c65052bd/xl_instagram_messenger_boost_business_0_e8c65052bd.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_instagram_messenger_boost_business_0_e8c65052bd/original_instagram_messenger_boost_business_0_e8c65052bd.webp" alt="Screen_02.png"><figcaption>Source: about.fb.com</figcaption></figure>

## ‍**Instagram messaging features**

Instagram’s Messenger is full of exciting ways to interact. You can share posts, gifs, pictures, videos, host a video chat and even have a group conversation. Leveraging your Instagram messenger is a fun and easy way to build rapport with your customers.

For example, suppose a customer is unsure how to use a product. In that case, you can send instructional pics or videos directly to the customer via Messenger. Then you can help users find which product is best for them.

Plus, with messaging on Instagram, you can send payment requests right from the DM.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_instagram_messenger_boost_business_1_ab3dfe7985/xs_instagram_messenger_boost_business_1_ab3dfe7985.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_instagram_messenger_boost_business_1_ab3dfe7985/sm_instagram_messenger_boost_business_1_ab3dfe7985.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_instagram_messenger_boost_business_1_ab3dfe7985/md_instagram_messenger_boost_business_1_ab3dfe7985.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_instagram_messenger_boost_business_1_ab3dfe7985/lg_instagram_messenger_boost_business_1_ab3dfe7985.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_instagram_messenger_boost_business_1_ab3dfe7985/xl_instagram_messenger_boost_business_1_ab3dfe7985.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_instagram_messenger_boost_business_1_ab3dfe7985/original_instagram_messenger_boost_business_1_ab3dfe7985.webp" alt="Screen_02.png"><figcaption>Source: about.fb.com</figcaption></figure>

Now businesses can answer questions, confirm purchase details, and request payment without leaving Instagram messenger. You can also process payments while in the app with Meta Pay.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_instagram_messenger_boost_business_2_2f4d37d040/xs_instagram_messenger_boost_business_2_2f4d37d040.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_instagram_messenger_boost_business_2_2f4d37d040/sm_instagram_messenger_boost_business_2_2f4d37d040.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_instagram_messenger_boost_business_2_2f4d37d040/md_instagram_messenger_boost_business_2_2f4d37d040.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_instagram_messenger_boost_business_2_2f4d37d040/lg_instagram_messenger_boost_business_2_2f4d37d040.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_instagram_messenger_boost_business_2_2f4d37d040/xl_instagram_messenger_boost_business_2_2f4d37d040.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_instagram_messenger_boost_business_2_2f4d37d040/original_instagram_messenger_boost_business_2_2f4d37d040.webp" alt="Screen_02.png"><figcaption>Source: about.fb.com</figcaption></figure>

All of this is possible by users sending a chat on Instagram to your inbox.

## How to set up Instagram direct messaging

Setting up an Instagram messenger chat is super easy. Because it comes integrated into the app, all you have to do is log in.

When you open your Instagram app, look at the top right of your feed above your stories. You should see a quotation bubble with a bolt in the middle. Clicking on that message icon will take you to your Messenger inbox where you can send a post or receive messages from users.

Now let’s explore how Instagram messenger can benefit your business. We’ll also show you how to use your messenger features best to keep customers coming back to your Instagram account.

## How businesses use Instagram messenger

That’s why skincare beauty brand Arts&Fact decided to let [chatbots](https://chatfuel.com/blog/low-cost-hypothesis-testing) do the hard work for them.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_instagram_messenger_boost_business_3_3f9f5eefc9/xs_instagram_messenger_boost_business_3_3f9f5eefc9.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_instagram_messenger_boost_business_3_3f9f5eefc9/sm_instagram_messenger_boost_business_3_3f9f5eefc9.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_instagram_messenger_boost_business_3_3f9f5eefc9/md_instagram_messenger_boost_business_3_3f9f5eefc9.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_instagram_messenger_boost_business_3_3f9f5eefc9/lg_instagram_messenger_boost_business_3_3f9f5eefc9.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_instagram_messenger_boost_business_3_3f9f5eefc9/xl_instagram_messenger_boost_business_3_3f9f5eefc9.webp 2073w" width="2073" height="688" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_instagram_messenger_boost_business_3_3f9f5eefc9/original_instagram_messenger_boost_business_3_3f9f5eefc9.webp" alt=""><figcaption>Arts'Fact's products.</figcaption></figure>

Mary, a Product Manager of Arts&Fact, shares the issues that the team had with responding to customer questions in DMs:

“We get lots of very similar questions: 'Is it better to buy serum or cream? ', 'What products are good to use in the winter? ', 'Are your products safe for my skin? '”

Mary and her team wanted to launch a promo that offered a skin consultation. It was important for the skincare line to keep customers on Instagram.

To do so, Mary designed a bot that would respond to important message requests, for example — when customers send an 'I want a consultation' comment. This is called an [Entry Point](https://docs.chatfuel.com/en/articles/5571042-entry-points): a simple way to bring users into your bot’s flow.

<figure><img width="1920" height="666" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/instagram_messenger_boost_business_4_b9909770f1/instagram_messenger_boost_business_4_b9909770f1.gif" alt="EP 08.47.00.gif"><figcaption>Activating Comments Autoreply Entry Point in Chatfuel.</figcaption></figure>

Art&Found started sending an Instagram DM to their potential customers, which included a survey where potential customers could answer a few questions. Then they could schedule their appointment right in their inbox.

Mary concludes, “The setup process wasn’t as difficult as I thought.”

With a chatbot, Arts&Fact could secure 100 applicants within 2 hours and attract many more customers to their Instagram feed. Even better, 86 of those 100 leads turned into paying customers. That’s an 86% conversion rate.

## Let bots boost your business

Increasing engagement and sales using Messenger on Instagram has never been easier.

With Chatfuel’s [free chatbot templates](https://chatfuel.com/templates), setting up your own automated conversations is easy. After picking your template, all you have to do is customize it.

‍[Sign up](https://chatfuel.com) with Chatfuel and get your first 50 conversations for free.

Instagram has many ways of keeping people engaged. See how you can use DMs to give one-on-one attention to each customer on Instagram.

Instagram Messenger: How It Boosts Your Business

Media companies always seek ways to engage their audience by creating compelling and interactive stories. As a result, Messenger has become one of the fastest-growing channels regarding engagement.

Read on to learn how a media company leveraged Messenger chatbots to lower cost per acquisition to $0, increase app installs by 40%, boost organic engagement by 30%, and earn 194% ROI.

## Chatbots' potential and the problems they can solve in the media industry

Earlier this year, one of India’s leading news and media outlets approached [CodEye Technologies](https://codeyetechnologies.co), a Messenger marketing agency in Delhi, India, to help them find ways to engage and [re-engage](https://chatfuel.com/blog/customer-re-engagement-chatbot) with their readers in the digital age.

The media company knew they needed to use social media and messaging apps to recapture the attention of their target audience. The CodEye team was confident they could [build a chatbot](https://chatfuel.com/blog/6-tips-chatbot-for-business) to help their business.

“Early adopters are increasingly moving to bots to stay connected with their customers, ” shares CodEye co-founder Swayam Dhawan. “The power of real-time push notifications for sharing media articles and snippets can’t be handled any better than via bot, ” he adds. Dhawan immediately saw the potential of chatbot technology in the media industry, and their customer’s four main problems automation can solve:

-   **Failure to retarget ad traffic.** The media company wasn’t taking advantage of the warm leads they got from users who had engaged with ads but didn’t convert;

-   **Not enough app installs.** Their mobile news app has excellent speed and UX, yet they were getting just 20-30 app installs for every $100 they put into Facebook ads. “Depending on the traffic source, they were spending an average of $5 to acquire one app download, ” says Dhawan;

-   **Low engagement.** As a leading news and media outlet in India, the company has a solid reader base and a fairly strong social media following, but they have a very low engagement with their readers, with a measly 2% on their Facebook Page;

-   **Tied up team with manual, repetitive tasks.** The media company struggles to streamline the tasks of their customer service team as their process of communicating with their customers was extremely inefficient and repetitive.


## A Messenger chatbot in the campaign plan

The first order of business was to fix the retargeting issue to gain valuable prospects at a low cost. They began by building a Facebook Messenger chatbot in [Chatfuel](https://dashboard.chatfuel.com), which became the key to eventually overcoming all four of the brand’s main challenges.

“Getting app installs was okay, but what about the traffic they acquired that didn’t install the app? That was the issue we needed to fix first, ” says Dhawan.

The Messenger chatbot CodEye created was built using custom PHP and Javascript code to direct users to the mobile app on both Android and iOS phones. It shows teasers for top news stories and information with multiple news categories, live sports scores, and a news-search function.

The chatbot also imports the latest headlines via RSS feeds and offers surveys and quiz funnels for engagement and data collection. When a user clicks on a headline to read a story or taps Read More, they’re redirected to the mobile app (if installed) or to the App Store to install the app.

Using Facebook Ads Manager, they ran two simple campaigns to get a solid user base for their bot, which then grew exponentially, thanks to the highly effective [Facebook ad campaigns](https://docs.chatfuel.com/en/articles/1575719-how-to-create-facebook-and-instagram-ads) they ran next.

## The Chatfuel automation helps CodEye achieve their customer goals

The CodEye team mainly used four tools and features in Chatfuel to achieve results for their customer.

### Bot links

Bot links send a user to a specific part of your bot instead of [Welcome Message](https://chatfuel.com/blog/welcome-message-best-practices). The CodEye team [shared a bot link](https://youtu.be/99FWocWnmCo) in their customer’s Instagram and Facebook Stories. Instead of opening the bot’s Welcome Message, the bot link directed users to an engaging message relevant to the Story’s content.

### Reengage messages

The team then sent [re-engage messages](https://docs.chatfuel.com/en/articles/955973-re-engage-tab) to the new bot users, telling them about a refer-and-win program. CodEye used Tambola, a popular game in India, to incentivize users to share the offer with their friends. This brought them many warm leads.

### Lookalike audiences

Gaining access to the new bot users’ Facebook IDs in the process, the team was able to create a lookalike audience for Facebook ads. They made custom audiences to target users similar to those who:

-   previously installed the app;

-   had clicked the Send Message button on the customer’s Facebook Page;

-   had liked or taken any other actions on the page earlier.


Eventually, their bot had enough users that the referral funnel gave them a steady stream of warm, new traffic.

### User attributes

CodEye’s kept interacting with their chatbot users through regular campaigns and different funnels to keep the engagement numbers healthy. For example, with [user attributes](https://docs.chatfuel.com/en/articles/5573554-attributes), they kept track of which type of content each user was most interested in to send them more of it.

## The result: increased ROI and organic engagement

Thanks to their Chatfuel bot, the CodEye team was able to solve all four problems their customer initially faced and bring impressive results:

-   The power of retargeting allowed the media company to gain **194,000** bot users by spending only $1,000 on ads;

-   Their cost per acquisition went **from $20 to $0** once there were enough users for the referral funnel to do all the work;

-   Since CodEye fixed the retargeting issue, the media company gets **25,000+** app installs per month, a 40% increase from before;

-   At the time of this writing, CodEye had gained **200,842** total app downloads for their customer;

-   A few months after implementing a chatbot, the media company enjoyed a 30% boost in organic engagement on its Facebook Page;

-   In addition, the CodEye team set up a feature to [automate FAQs](https://youtu.be/A499Eeq9Lq8) about selling ad space, so the bot now handles about 90% of the repetitive tasks and questions on the topic.


Swayam Dhawan’s advice for others looking to build better funnels to improve results for their business:

> “First, do not make it overcomplicated. Second, understand your target audience. Then create a plan to engage them, and use a chatbot to minimize ad costs. If you can get that right, everything else will take care of itself.”

## Grow your business with Chatfuel

The results CodEye achieved with a bot are within reach for businesses across all industries. You can also build a chatbot with Chatfuel — no special knowledge or coding skills are required. [Sign up](https://dashboard.chatfuel.com) for a free account today.

A media company uses Messenger chatbots to lower cost per acquisition to $0, increase app installs by 40%, and earn 194% ROI.

Media company earns 194% ROI with a Messenger chatbot

AI chatbots are slowly becoming more commonplace in customer support. And it’s not hard to see why: they’re fast, efficient, and 24/7.

But not all AI chatbots are built the same. If you want your chatbot to be successful, you need to choose the right platform that will allow you to create a more intelligent and engaging bot. Let’s look at the basics of AI, its top benefits in business, and how Chatfuel is taking the lead in changing customer support for the better.

## What is AI?

In a nutshell, AI or artificial intelligence is the ability to program systems or machines to make them behave like humans. It is essentially machine learning, where the machines are “learning” how to do things that would normally require a human. But when and how did this technology come to life?

### How it all started

In 1956, the term “artificial intelligence” was coined by John McCarthy, a legendary computer scientist at Stanford University and is now referred to as the father of AI. He defined AI as “the science and engineering of making intelligent machines.” The field of AI research was officially born at a conference held at Dartmouth College. But according to McCarthy, the English mathematician Alan Turing may have originated the idea of AI when he gave a lecture on it in 1947.

Fast-forward to the late 1990s, the supercomputer 'Deep Blue' was developed by IBM and defeated the reigning world chess champion. Today, we enjoy AI technologies in many aspects of our lives, from route-finding apps that suggest the fastest way to get somewhere to more complex applications like speech recognition and language translation.

## 5 benefits of AI in business

As AI technology matures, its potential benefits for businesses become more visible. As a result, more and more companies are starting to understand how AI can be used to their advantage. Let’s dive in and explore the five key benefits of AI for your business.

### 1\. Increase productivity and efficiency

One of the most apparent benefits of AI is its ability to automate tasks that would otherwise be time-consuming for humans. This not only frees up employees to focus on other tasks but also increases efficiency and productivity company-wide.

A good example of this is customer service. Rather than having someone sit on the phone all day answering basic questions, AI chatbots can be used to handle the initial customer queries. This not only saves time but also reduces the need for human resources.

### 2\. Improve employee retention

According to [SHRM](https://projectcor.com/blog/how-to-avoid-employee-turnover-with-artificial-intelligence/), employee turnover rates in 2020 varied from 13% to 30% across all industries. And they were significantly higher in the service sector.

More than ever, businesses are looking for ways to improve employee retention rates and keep their best talent. AI can help with this by automating repetitive and mundane tasks, which gives employees more time to focus on their work-life balance. Besides increased productivity, automation can lead to happier employees who are more likely to be satisfied with their work situation and less likely to leave for greener pastures.

### 3\. Enhance customer service and satisfaction

AI can improve customer service in many ways, from providing quick and accurate responses to common questions using chatbots to routing customers to the best support agent. [Over 70% of internet users](https://www.chatbot.com/blog/chatbot-statistics/) prefer to use chatbots when searching for answers to simple questions. This can help businesses enhance customer service and satisfaction levels by avoiding the long wait times often associated with traditional customer service.

This is where [Chatfuel](https://dashboard.chatfuel.com/) comes in to make things easier for your business. Chatfuel is one of the leading no-code chatbot platforms that can help harness the power of automation in your industry. Trusted by over 7 million companies since 2015, it provides an easy-to-use builder to create chatbots for websites, Messenger, and Instagram.

### 4\. Boost sales

Most businesses struggle with marketing and sales, explicitly finding new customers and selling more to existing ones. With the help of AI, you can automate your marketing and sales processes, such as lead generation and follow-ups.

For example, chatbots can qualify leads, book appointments, send personalized marketing messages, and make customer recommendations. AI can also help businesses keep track of customer sentiment and feedback, which can improve your service, engage return customers, and drive up sales.

### 5\. Create better business decisions

As AI gets more intelligent, it can help you make better business decisions by providing accurate data and insights. This is because AI can quickly process large amounts of data and identify patterns that humans may not be able to see. By analyzing customer data and preferences, AI can help you understand what your customers want and need. This allows you to create better products and services to solve their problems.

AI can also help you identify new business opportunities and make better decisions about where to invest your resources, whether in product development or marketing campaigns.

## Create smarter AI chatbots with Chatfuel

Chatfuel is the leading no-code chatbot platform that allows business owners to create AI chatbots on their websites, Messenger, and Instagram. For example, this [beauty startup](https://chatfuel.com/blog/beauty-startup-sells-more-with-messenger-bot) used Chatfuel’s features and integrations in their bot and got impressive results:

-   increased monthly sales by 40%,

-   reduced the cost per conversation by more than 50%,

-   achieved a 10x return on ad spend (ROAS),

-   increased their average order value by 10%.


You can “teach” your Chatfuel chatbot to recognize more user messages by adding more keywords and using different keyword settings: Similar to, Contains, or Matches. It gives your bot a better understanding of the user’s input and ensures you can respond correctly.

Ready to automate your customer support and marketing campaigns? [Sign up](https://dashboard.chatfuel.com) today to get started for free.

<figure><img><figcaption></figcaption></figure>

Learn how AI chatbots are helping improve customer support and speed up replies to common questions. AI chatbots are slowly becoming more commonplace in.

AI and its benefits for your business

Chatbots have taken bold strides in the tech space. This journey started from the early stages when language programs proved machines like Parry and Eliza to the tech marvel Alexa. The industry has advanced the concept of human-AI communication and made sure customer interaction runs smoothly. It removed the delay caused by human management and increased business performance by 88%, leading to increased customer satisfaction.

This article has the correct information for building the chatbot you need. So without further ado, let’s begin.

## Importance of chatbots

Chatbots are an indispensable piece of technology for the following reasons:

### Your company introduction

The chatbot is the first point of interaction between customers and your business. It’s also a touchpoint more effective than email or phone calls, with Hubspot recording 47% of users open to making purchases via a bot. Your chatbot’s personality introduces your brand identity and what you offer to clients. A good example is chatbot Vroni from the travel brand, Dachstein Salzkammergut. Its name and profile picture selection indicate the bot’s receptive personality, which reflects the brand’s identity.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_6_tips_chatbot_for_business_0_4447ab061b/xs_6_tips_chatbot_for_business_0_4447ab061b.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_6_tips_chatbot_for_business_0_4447ab061b/sm_6_tips_chatbot_for_business_0_4447ab061b.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_6_tips_chatbot_for_business_0_4447ab061b/md_6_tips_chatbot_for_business_0_4447ab061b.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_6_tips_chatbot_for_business_0_4447ab061b/lg_6_tips_chatbot_for_business_0_4447ab061b.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_6_tips_chatbot_for_business_0_4447ab061b/xl_6_tips_chatbot_for_business_0_4447ab061b.webp 1331w" width="1331" height="634" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_6_tips_chatbot_for_business_0_4447ab061b/original_6_tips_chatbot_for_business_0_4447ab061b.webp" alt="image.png"><figcaption></figcaption></figure>

Chatbot Vroni offers help to Dachstein Salzkammergut customers.

### Constant availability

Traditional customer service ends the moment your physical staff leaves the office. This work closure doesn’t stop the customers from having queries and sending messages at odd hours. With a chatbot, you get the assurance of being permanently online to address those issues.

### Gaining insight into customer behavior

Customer inquiries and questions help you understand their preferences. Chatbots are the perfect way to get this information with the volume of queries they receive. You can also build your bot with specific responses so it can steer customers to give helpful information.

## How to build and improve your chatbot

Getting a chatbot and ensuring it performs perfectly are two sides of the same automation coin. To make sure things go smoothly, use these tips:

### Stick to your brand’s tone of voice or create one

Tone consistency is the best way to improve brand awareness and trust with your customers. For example, brands like Old Spice have harnessed a recognizable humorous tone for communicating with customers. You can [create your brand tone](https://chatfuel.com/blog/craft-a-brand-voice-that-converts) for your chatbot by defining your values and target audience. Then, you can improve the chatbot by creating a style guide for new content over time.

### Utilize the default answer feature

Default answers are the automated response your bot gives to a question it can’t recognize. A good example could be “Sorry, I didn’t catch that” or “Could you repeat that?”. When building your chatbot, ensure the [default answers](https://docs.chatfuel.com/en/articles/4413516-default-answers) are engaged to give users a sense of direction. You can also boost bot performance by coding critical responses that can make users ask better questions about what they want.

For the default answer feature to work, inform the customer that they’re chatting with a bot. This transparency builds trust for your brand while ensuring your customers have multiple choices.

### Personalize user experience with user attributes

Every customer wants to feel special when communicating with your brand. It shows that your company cares and is not just out to turn a profit.

User attributes are the information given to each user, making it easier to identify them. In this case, you can address customers by their first name to give them a memorable experience. You can go further by using other attributes like *last seen* to convince users they’ve been away for too long.

### Use keywords and AI

Artificial Intelligence is the ability of a machine to perform tasks that would have required human knowledge and experience. For example, AI allows your bot to simulate a discussion with a user as naturally as possible. You can use this conversational technology on different platforms such as websites, mobile apps, messaging applications, and the telephone.

You can use [keywords](https://docs.chatfuel.com/en/articles/828883-keywords) to trigger your chatbot. You can open the user input section and add the keyword. When the user types in that word, the chatbot becomes active. The conversation will proceed in a way that benefits your business.

You can add more keywords later to prepare for new customer responses. This action will widen the scope of items you can suggest to customers for purchase and answer their most pressing questions.

### Build different conversational flows for different users

To build the perfect bot, you need a flow builder. A flow is a path the user takes from the Entry Point through a set of steps to the final action, e.g., a purchase. With different flows for different users, you can attend to unrelated requests at the same time. To create user flows, you need to understand the users' needs and identify the different Entry Points. For example, customers can engage with your Instagram story, which is the Story Reply Entry Point.

When building your user flow, we recommend you understand what you’re trying to achieve. This clarity would serve as an outline for your objectives. All flows are listed on the left, while content appears on the right. You can improve the flow elements (blocks, plugins, and connectors) by connecting all of them to avoid dead ends in the conversation.

### Add typing animation

The typing animation will determine how smooth the conversation with the user will be. It also makes the user feel comfortable, like conversing with a fellow human being. A good example is the “typing” and “recording audio” on messengers. You can set the animation speed to give the user time to read the information. Then, if you wish, you can change the speed to fit the user’s response time.

## Get your automation with Chatfuel today

With these tips, you can create and improve your Chatfuel bot to communicate with customers naturally. So [sign up](https://dashboard.chatfuel.com) today and get your 50 free conversations.

Useful tips on how to improve a chatbot with default answers, user attributes and more. Chatbots have taken bold strides in the tech space.

6 tips on building a chatbot for your business

Consistent interaction with customers is crucial to the success of any business. According to project.co, 46% of companies have lost customers due to poor communication. Clients still need information on products and services before deciding. A communication system is necessary to handle this, and we have a perfect one.

This article will dive deeply into customer re-engagement and its importance. We’ll also give you tips for your re-engagement campaign and how you can automate your marketing activities. It doesn’t get better than this, so let’s begin.

## What is customer re-engagement?

Customer re-engagement is renewing the customer’s interest in your brand. Direct marketing channels promote your services to customers who have used your services before. It’s a system that ensures customers learn more about your business offerings and come back for more purchases. Customer re-engagement is also the practice of sending ads to customers that have shown previous interest. The promotional strategy is engineered to direct them from the intention stage to making a purchase phase.

Reconnecting with your customers can happen using multiple channels. Beyond the highly recommended Facebook Messenger chatbot, you can use live chat, email, SMS, and messenger as a powerful tool with an open rate of 90%.

## Why is customer re-engagement important?

Customer re-engagement isn’t just about giving customers a virtual greeting. Instead, it’s an opportunity to connect with clients on a personal and relatable level. Urban Outfitters, for example, blends humor and emotional appeal. The campaign uses creative design formats and witty statements to engage customers like the format below.

*Can we please stay together forever? Check:*
\[ \] *Yes. Our love is REAL (and I want to receive UO emails)*
\[ \] *No. It’s over; goodbye (remove me from your list)*

It’s also an opportunity to remind them why you’re at the top of your game. This intention was the driving force for the online bike store Chain Reaction. The brand created a re-engagement email that covered the services the brand had in store, all with a $10 discount code.

Re-engagement also gives you a better communication channel. For example, the Taiwanese e-commerce retailer 3D Mats creates and sells quality products. They had clients who needed quick responses but couldn’t meet up manually. So it harnessed chatbot technology to create a system that created a campaign to promote new items to its customers. As a result re-purchase rate rose by 30% with 47% of customers buying other recommended products as well.

Using this strategy, the brand takes on a down-to-earth approach which sets it apart from competitors.

## How does re-engagement work?

The customer re-engagement process starts with research and analysis. First, you need to confirm why customers stopped engaging with your business before trying to reconnect with them. For instance, if you use email marketing for client interaction, you must examine your newsletter strategy to improve email delivery.

Next, your search results will determine what re-engagement strategy to go with.

Send an update email if most of your customers have many unpurchased items in their carts. Such campaign helps solve the issue of increasing the open email rate. Also, you can host periodic customer events exclusively for existing customers. It creates a feeling of commitment and loyalty to your brand.

Finally, you’ll know the process has been successful when customers send feedback or buy new products. Facebook Messenger users are expected to grow to 138.1 million in the US alone. With the messenger rate up by 70-80% in the first hour, the best way to guarantee deliverability is by using a messenger chatbot.

## Chatbots and re-engagement: a perfect match

An automated messenger bot is a game changer by any customer interaction standard. These are the top benefits of chatbots in your re-engagement campaign:

-   A cost-effective interaction service;

-   Eliminates tedious and monotonous customer engagement practices;

-   Creates a platform for seamless live communication, guaranteeing brands can attend to more clients;

-   Gives insights into consumer behavior;

-   Extensive compatibility and integration with sales, customer service, marketing, service helpdesk and more;

-   Easier to scale to meet up with business growth;

-   Guarantees brands can live up to corporate promises and consumer expectations.


## How Chatfuel handles business re-engagement

Re-engagement is a big deal here at Chatfuel. We’ve seen quality brands lose loyal customers due to a lack of customer interaction processes and strategies. Considering this, we developed these features to assist brands in their messenger bot marketing;

### User attributes

An attribute is something like a tag assigned to a user. There are two types of such tags. The first type is called system attributes. It contains information provided by Facebook, which you can’t change: gender, first name, locale, etc. The second type is called custom attributes. You can create and change them: product category, quiz answers, etc.

With attributes, you retain user information and personalize their experience. For example, refer customers by name, mention some information they previously shared, or even segment your audience within your bot based on their attributes.

### Entry Points

These are the channels for bringing users to your Facebook or Instagram bot. Entry points vary depending on your preferred platform. For example, Facebook Shops let users communicate with an automated Facebook Messenger when they visit your online store.

Alternatively, settings like story mention and story reply have interactive bots for users that interact with your Instagram story. Entry Points for both platforms work similarly, with Entry Eoints like comments autoreply for Facebook and Instagram pages.

### Re-engage messages

With a Messenger chatbot, you get multiple re-engagement message formats. However, you can only send your messages after 24 hours have passed. The One-Time Notification lets your bot send a follow-up message to a user that’s subscribed during the waiting period.

You can bypass the 24-hour rule by sending message tags. That said, you can only send four types: account update, confirmed event update, post-purchase update, and non-promotional subscription.

### Sponsored Messages

Sponsored Messages are paid ads that operate outside the 24-hour window. So you can only send them only to customers with previously engaged with your bot. They’re also cost-effective, as we spend $9.19 on average to send 1,136 messages. That’s equal to the amount paid by SMS-marketing providers and double the impact on customer interaction.

### Broadcasts

This communication channel is a crucial instrument in your customer re-engagement. First, you get access to our promotions, which let you categorize customers and boost revenue by sharing relevant updates. We also send out your newsletters accurately to subscribers without them being flagged as spam.

Finally, we retrieve and review customer feedback concerning your business operations. Our findings are necessary to improve your services and increase the overall client experience.

## Get your re-engagement campaign going today

According to Zendesk, 69% of customers are willing to communicate with a bot. This setup takes the stress of interacting with customers round the clock.

At Chatfuel, we’ve researched the importance of customer re-engagement. The process is more straightforward thanks to a chatbot for Instagram and Facebook Messenger and Broadcasts for more distinct re-engagement operations. [Sign up now](https://dashboard.chatfuel.com/sign-up) and launch your re-engagement strategy. With our help, customers will be heading back for more in no time.

Automating customer re-engagement reduces work stress and increase interaction. Learn how a Chatfuel bot can improve your re-engagement.

Customer re-engagement: what is it and how it works

It might be challenging to automate the communication when you have a strong connection with your customers. Especially when your business isn’t all about money, you have engaged customers who know the people are standing behind the company. In this case, the customers often buy not only because of the products but to support people with the same values.

It seems that you’ll lose everything you’ve been building if a chatbot does all your work, especially when your primary channel is social media.

But TheCultt’s co-owners disproved it: in three months, they increased sales, decreased response time by 2 hours, and raised customers’ loyalty. So here we’ll show you how it’s possible and what features to implement in your business.

## TheCultt: a resale platform for sellers and customers

TheCultt is a resale platform. It helps buy premium secondhand accessories from luxury brands such as Celine, Gucci, and Fendi and niche brands like Danse Lente, Yuzefi, and Wandler. The brand owners stand for reuse and support sustainable consumption, but select only valuable accessories which are still fashionable.

Brand’s clients are divided into two groups:

-   sellers who shape the brand’s collection;
-   customers who come for an excellent consuming experience.

> “That’s why it’s equally important to accommodate the interests and requests of both client categories. Thought-of client service helps to reach this goal. And in our opinion, it’s directly connected with automation and fast request handling. A user has written to us and showed the interest — we aim to save and multiply this interest” — says co-owner Anna Avtaykina.

## Routine took all time for creation and development

TheCultt is a small and enthusiastic team, so they had two main problems:

1.  Communication with clients took too much time;
2.  They had no resources to launch new activities but a lot of great ideas that could bring more leads.

> “We have a well-developed Instagram account (35k+ followers) and mainly communicate with clients in DM. It takes a lot of resources, so we’ve been searching for possible growth points and discovered automation. Chatfuel offers many marketing solutions and allows testing the hypotheses even with a limited budget” — says co-owner Anna Avtaykina.

## Welcome Messages and Autoreplies decreased response time and increased loyalty

However, the brand owners were afraid to lose a personal touch in every message, so they decided to try it. We offered two solutions for routine automation:

-   **Welcome Message.** The team created a welcome message using a ready-made template with the company’s story. So, the customers didn’t have time to lose interest while waiting for a long answer.
-   **Comments Autoreplies.** TheCultt set up answers for comments about price, availability, and goods condition.

This is what client service manager Yana Kurapova says about the automation:

> “That’s great that I can build a chatbot, so it sends a message that it’s our work-off time, and we’ll respond later. It helps our customers to know that we’re having a day-off, not ignoring them. It increases our customers’ loyalty and is seen in sellers’ and customers’ feedback.
>
> Our clients ask the same questions every day: “How to make an order?”, “How to sell my bag?”. And a chatbot made my life easier — our response time decreased by 2 hours. It helped to increase loyalty and concentrate on more complicated tasks.”

The company automated all routines and decided to test something engaging and unique to generate more leads and purchases.

## It’s time to check the first creative and engaging solution

The team launched a game in their Stories to engage the customers and encourage them for new purchases. First, they made a video of two bags: one of them was original, the second one was fake. And users were to identify the original bag and leave a comment below. After the answer they received a promo code for the next purchase.

By this, the brand’s owners tested their hypothesis that their keen on fashion audience is always interested in demonstrating their knowledge.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_resale_platform_story_0_bedc3f9a05/original_resale_platform_story_0_bedc3f9a05.webp" loading="lazy" alt="" height="1624" width="1532" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAPUlEQVR4nGP49vXL92+/Xr18CSQZnj1/cfTI+Tt37u/fe5JBTJg3LztJTUWhtqKAQV/fICkx3tHRMS83CwCcMBxLZozYowAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_resale_platform_story_0_bedc3f9a05/xs_resale_platform_story_0_bedc3f9a05.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_resale_platform_story_0_bedc3f9a05/sm_resale_platform_story_0_bedc3f9a05.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_resale_platform_story_0_bedc3f9a05/md_resale_platform_story_0_bedc3f9a05.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_resale_platform_story_0_bedc3f9a05/lg_resale_platform_story_0_bedc3f9a05.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_resale_platform_story_0_bedc3f9a05/xl_resale_platform_story_0_bedc3f9a05.webp 1532w"><figcaption>This is how TheCultt's chatbot interacted with users<br></figcaption></figure>

The game teased the audience for the next step — TheCultt posted an analysis of the bags showing the details that prove the bag is or isn’t real.

It’s impossible to process all comments by hand, so TheCultt automated the comments too:

1.  They thought of the possible ways of interaction and understood that a person could leave two comments with different answers, making the process more difficult.
2.  So their chatbot automaticcaly responded to every comment in DM. All participants got the results and had to confirm the answer using the buttons.
3.  The chatbot gave a promo code if the answer was correct and sent a website link where the winners could use the promo.

> “And all of that without our effort! Our team put the idea into action, and bot handles the activity on its own. Happy clients, no burnout team members — wow!” — co-owner Tatyana Ermakova shares her impressions.

## The results: increased conversion, low client cost and engaged customers

In the beginning, the team launched this contest without advertising. It brought almost 1000 conversations per month and about 300 participants. After that theCultt decided to run ads and got exciting results:

-   450 people received a promo code;
-   170 of them made a purchase in the 3,5 months after the launch;
-   +47% to the existing number of conversations;
-   <$2 is a client cost, considering marketing costs.

> “Chatfuel helped us to optimize our marketing a lot. So, we want to continue our collaboration to solve new communication and marketing tasks. We find Chatfuel effective and a perfect solution for ad integrations. With the right approach, you get a chatbot helping to solve problems in a moment, not an irritative tool.
>
> Users today are too overwhelmed. They react fast to something new and get tired very soon. So, such an innovative way of interaction and customer attraction seem an excellent idea for us, ” — co-owner Tatyana Ermakova says.

You can automate the routine and engage your customers in a new way with Chatfuel. [Sign up](https://dashboard.chatfuel.com/sign-up) and get your first 50 conversations for free. After signing up, you can set up auto-replies for all your FAQs in a few minutes and test the automation today.

TheCultt shares how to increased sales, decreased response time, and raised customers’ loyalty. It might be challenging to automate the communication when you.

Resale platform raised conversion by 37% using a chatbot

Secret of good engagement: read about best examples for interactive content on social media and adapt this ideas to your brand.

9 Interactive Social Media Post Ideas (2022)

You’re probably already familiar with the [most common uses for chatbots](https://chatfuel.com/blog/top-9-reasons-your-business-needs-a-chatbot/). They can help businesses do things like:

-   Answer FAQs instantly, 24/7

-   Generate and qualify leads

-   Recommend products

-   Move shoppers down the funnel


But what many business owners and marketers don’t know is that chatbots can help with other areas of your business too. They can help improve SEO, skyrocket digital ad performance, boost customer retention, and lots more. So whether your business already has a chatbot or you’re considering building one, scroll to learn about several extra perks they can bring to your brand.

## 1\. Chatbots can decrease your website’s bounce rate for SEO

**Bounce rate** is the percentage of a website’s visitors who only visit a single page on the site before leaving. While these statistics don’t count toward your search rankings per se, websites that appear higher on Google do [tend to have lower bounce rates](https://backlinko.com/search-engine-ranking).

Website abandonment is a real issue, especially for online merchants. In fact, the average ecommerce site experiences \[bounce rates [of around 42%](https://www.similarweb.com/corp/blog/bounce-rate/#:~:text=In%20general%2C%20you%20should%20expect,average%20between%2045%25%2D65%25.\)). Why? Because typically, websites with high bounce rates have user experience (UX) issues. Their pages often aren’t intuitively designed, which makes it difficult for visitors to navigate. And if people have to spend too much time trying to find what they want, they’ll simply go elsewhere.

Chatbots can help decrease bounce rates by offering navigation help from the get-go. You can [add a chatbot to your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website) and set it up to ask questions that get straight to the heart of a customer’s issue. From there, it can point them in the right direction—whether that’s to an information page, a product page, or even [to a live agent.](https://docs.chatfuel.com/en/articles/849315-live-chat)

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_0_fea3344df4/xs_hidden_benefits_of_chatbots_0_fea3344df4.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_0_fea3344df4/sm_hidden_benefits_of_chatbots_0_fea3344df4.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_0_fea3344df4/md_hidden_benefits_of_chatbots_0_fea3344df4.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_0_fea3344df4/lg_hidden_benefits_of_chatbots_0_fea3344df4.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_0_fea3344df4/xl_hidden_benefits_of_chatbots_0_fea3344df4.webp 2650w" width="2650" height="1394" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_0_fea3344df4/original_hidden_benefits_of_chatbots_0_fea3344df4.webp" alt=""><figcaption>Leeds-Beckett University offers a chatbot on their homepage to help visitors navigate the site.</figcaption></figure>

As Nicolina Savelli, Wily Global’s Content and Social Media Marketer, explains: *“\[Chatbots\] dramatically decreased our bounce rate to 2%. \[…\] The option forced users to browse longer and ask questions, rather than bouncing off the page.”*

## 2\. Chatbots can increase session duration for SEO

**Session duration** is the amount of time that people spend on your website before returning to the SERP (search engine results page). Google uses session duration to help rank your website. Longer website sessions, for example, show the algorithm that your website’s information is relevant to the search that led the visitor to it.

[39% of B2B marketers](https://drift.com/wp-content/uploads/2020/09/2020-State-of-Conversational-Marketing.pdf) already say that conversational marketing techniques like chatbots will increase the time visitors spend on your website. It’s similar to how Messenger bots decrease bounce rate: they can help customers find the information they’re looking for more easily (and maybe some extra information they didn’t know they needed).

Visitors can ask for help on specific problems and chatbots will provide personalized answers that guide users to the correct information. Or, if the visitor isn’t looking to solve a specific problem, chatbots can help increase their session duration by asking them a few questions and recommending relevant content.

## 3\. Chatbots can improve your customer service ratings

For local businesses, reviews are the [third most important ranking factor](https://moz.com/local-search-ranking-factors/) if you want to make the cut for [Google’s Local Pack](https://www.rankranger.com/seo-glossary/local-pack). And even if your business isn’t geared toward local services, reviews still feature as [a top Google ranking factor](https://backlinko.com/google-ranking-factors) since they boost your site’s reputation.

Improving the customer experience is one way to get positive reviews on sites like TrustPilot and Yelp as well as on your Facebook page—and the keys to a great customer experience are **personalization** and **speed**. [88% of marketers](https://www.evergage.com/wp-content/uploads/2018/04/Evergage-2018-Trends-in-Personalization-Survey.pdf) agree that customers have come to expect personalized service. And if it’s not available immediately, they’re likely to abandon your brand for the competition.

Messenger chatbots can improve your customer service in both of these areas. First, thanks to user attributes, bots can personalize the conversation with everything from the user’s name and time zone to preferences they’ve shared in past chats. And, of course, chatbots are available to answer questions instantly, 24 hours a day. [Studies show](https://www.intercom.com/blog/the-state-of-chatbots) that they can boost customer satisfaction by a quarter and speed up response times by 300%.

Look at the HelloFresh chatbot, for example. Their “Freddie FreshBot” [automatically messages customers who leave comments](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers) on HelloFresh’s Facebook posts. From there, the bot can answer questions, share coupon codes, and suggest recipes.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_1_1862743136/xs_hidden_benefits_of_chatbots_1_1862743136.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_1_1862743136/sm_hidden_benefits_of_chatbots_1_1862743136.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_1_1862743136/md_hidden_benefits_of_chatbots_1_1862743136.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_1_1862743136/lg_hidden_benefits_of_chatbots_1_1862743136.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_1_1862743136/xl_hidden_benefits_of_chatbots_1_1862743136.webp 1600w" width="1600" height="1046" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_1_1862743136/original_hidden_benefits_of_chatbots_1_1862743136.webp" alt=""><figcaption>The HelloFresh chatbot has improved the brand's customer service.</figcaption></figure>

The result? HelloFresh’s [response times are down 76%](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot), which leads to lots of satisfied customers, as you can see from the [24,000 five-star reviews](https://www.trustpilot.com/review/hellofresh.com) HelloFresh now has.

## 4\. Chatbot data can inform your content marketing strategy

Content marketing is one of the most powerful ways to improve your search rankings. By identifying important questions that your target audience may have and answering them through great content, you demonstrate the authority and expertise of your brand. By optimizing this content with keywords related to these issues, you push your site up search engine rankings.

While keyword research can certainly help you find out what your customers are searching for, it’s sometimes easier to hear it straight from the horse’s mouth. That’s where chatbots come in, because they can directly learn more about what users need and are looking for through a friendly back-and-forth conversation or quiz. Right now, only [22% of organizations](https://www.intercom.com/blog/the-state-of-chatbots) are using chatbots to collect data. That means 78% are missing a huge opportunity to better inform their content marketing strategies.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_2_33404982ce/xs_hidden_benefits_of_chatbots_2_33404982ce.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_2_33404982ce/sm_hidden_benefits_of_chatbots_2_33404982ce.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_2_33404982ce/md_hidden_benefits_of_chatbots_2_33404982ce.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_2_33404982ce/lg_hidden_benefits_of_chatbots_2_33404982ce.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_2_33404982ce/xl_hidden_benefits_of_chatbots_2_33404982ce.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_2_33404982ce/original_hidden_benefits_of_chatbots_2_33404982ce.webp" alt=""><figcaption>A food blogger could use a chatbot to find out what people are most interested in, and then optimize her blog accordingly.</figcaption></figure>

By collecting chatbot data, you’ll be able to discover the most commonly asked questions and biggest challenges that your customers face. These takeaways can guide your content strategy so that you have a clearer idea of the types of articles, guides, product videos, etc. that your customers will find useful. In turn, you’ll end up ranking higher for key search terms that are relevant to solving problems within your specific target audience.

## 5\. Chatbot data can improve your social media ad performance and ROI

We’ve already discussed how chatbots are great tools for getting to know your customers better. The good news is that this customer data can also help improve the performance of your social media ads. The more you learn about your audience, the more precisely you can target them.

Take Beauty Player, a Taiwan-based ecommerce shop for skincare products. At first, their ads were expensive and underperforming. But then [they launched a chatbot](https://chatfuel.com/blog/beauty-startup-sells-more-with-messenger-bot/) and started gathering data about their users that way. They used that data to create custom and Lookalike audiences for their Facebook ads. The result? The brand reduced their cost per conversion by more than half — from $8.30 to $4.06 —and got a 10x return on ad spend.

<figure><img><figcaption>Learn how to instantly send data about your chatbot users to Facebook Ads Manager to create Lookalike audiences.</figcaption></figure>

## 6\. Chatbots can encourage social sharing

Your social media strategy should strive to increase brand awareness by encouraging your audience to share your content for you. Known as the “snowball effect,” you’ll gain more traction when your fans share your posts since your content will then seen by their audiences too. It’s one of the most effective ways to build brand awareness quickly.

To get this effect started, [build a chatbot](https://youtu.be/D4n6VLQHE5U) that serves a useful purpose to your target audience. Then, encourage them to share the link to the Facebook bot with their friends, who are typically like-minded individuals.

The Taiwanese political party, Can’t Stop This Party, used this technique to great success. Founded by young people, the party wanted to urge other young voters to take part in the election. [They created a Messenger chatbot](https://youtu.be/D4n6VLQHE5U) that educates voters on the issues and reminds them to head to the polls on election day. The helpful, engaging, and interactive bot was a huge success with its initial user base, so those people shared it. As a result, more than 40,000 youth turned out to vote in the elections! That’s the power of social sharing.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_3_279d60832f/xs_hidden_benefits_of_chatbots_3_279d60832f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_3_279d60832f/sm_hidden_benefits_of_chatbots_3_279d60832f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_3_279d60832f/md_hidden_benefits_of_chatbots_3_279d60832f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_3_279d60832f/lg_hidden_benefits_of_chatbots_3_279d60832f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_3_279d60832f/xl_hidden_benefits_of_chatbots_3_279d60832f.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_3_279d60832f/original_hidden_benefits_of_chatbots_3_279d60832f.webp" alt=""><figcaption>The chatbot that Can't Stop This Party created to encourage young people to vote was a success, because its initial users shared it with their friends.</figcaption></figure>

## 7\. Chatbots can boost customer retention

Acquiring new customers can get expensive, since it’s common knowledge that you need [eight touch points](https://blog.hubspot.com/sales/the-ultimate-guide-to-prospecting-how-many-touchpoints-when-and-what-type#:~:text=With%20this%20in%20mind%2C%20eight,might%20be%20right%20for%20another.\)) with a prospect before you’ll get the sale. Of course, customer acquisition needs to be a part of every business’s strategy. But retention should be too, since it’s cheaper and more efficient to focus on recapturing past customers who have already proven they liked your product or service.

Netting return customers relies on a range of factors, including how well you know them, how personalized your services are, and how slick your sales process is.

-   Let’s consider **personalization** first. Nowadays, [most consumers](https://www.redpointglobal.com/wp-content/uploads/2019/03/RedPoint-Gaps-in-CX-White-Paper_3.20.19.pdf) expect businesses to personalize their services. That’s why most brands are now using personalization techniques in their customer retention strategies. And, as we’ve discussed, chatbots are ideal for this. In using more personalized customer service interactions like bots, [over half of business leaders](https://info.ada.support/hubfs/Ada%20Content%20Assets/Ada_Forrester%20Opportunity%20Snapshot.pdf?utm_campaign=Forrester%20Ops%20Report&utm_medium=email&_hsmi=72058063&_hsenc=p2ANqtz-_8dT3oFjo4tn0ZHnVAyoxnnQtGBh32IKMbpzmJKYgR-9vP9tI1a8ZL9PFhhl_AHLgxJd_xFFHeUoC_phoeoD6Rfn2FDA&utm_content=72058063&utm_source=hs_automation) have found that they’ve ended up with more loyal customers.

-   Secondly, consider the **user** **experience** of your sales process. Is it easy to buy (and buy again) from your brand? Consider that [a third of retailers](http://f9e7d91e313f8622e557-24a29c251add4cb0f3d45e39c18c202f.r83.cf1.rackcdn.com/RTP_RT208_SURV_CustomerAcquisitionRetention_July_2019_Final.pdf) say it’s hard to retain customers due to their long sales cycles. What’s the correlation? It’s simple: Customers don’t want to buy from companies who make it difficult to purchase their products. The process needs to be fast, smooth, and efficient for the shopper.


That’s where chatbots come in again. Messenger bots have the power to ease friction in the buying process, making it easy for customers to buy again. Check out [the story of Photobooth Deluxe](https://chatfuel.com/blog/ecommerce-entrepreneur-uses-chatfuel-bot-to-automate-over-100-000-in-sales/), for example. Recognizing that 95% of its customers came through Facebook, the photobooth company switched out its slow, manual ordering method for a super-efficient Facebook chatbot which can handle the whole process. In doing this, the brand was able to automate over $100,000 of orders within a few months, all because their bot made the repeat-buying process easy for customers.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_4_c393941925/xs_hidden_benefits_of_chatbots_4_c393941925.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_4_c393941925/sm_hidden_benefits_of_chatbots_4_c393941925.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_4_c393941925/md_hidden_benefits_of_chatbots_4_c393941925.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_4_c393941925/lg_hidden_benefits_of_chatbots_4_c393941925.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_4_c393941925/xl_hidden_benefits_of_chatbots_4_c393941925.webp 820w" width="820" height="1040" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_4_c393941925/original_hidden_benefits_of_chatbots_4_c393941925.webp" alt=""><figcaption>The photobooth company's chatbot reminds repeat customers when it's time to reorder printer supplies, and lets them complete the order in a few taps.</figcaption></figure>

## A chatbot is a multi-purpose tool for your business

As you can see, the function of a Chatfuel bot reaches far beyond simple customer service inquiries. Chatbots can now help to inform, shape, and amplify your SEO, content marketing, social media marketing, and more to help you boost brand awareness and drive sales.

[Sign up for your free Chatfuel account](https://dashboard.chatfuel.com) to start building a Messenger chatbot for your business today.

Chatbots are known for answering questions and boosting sales, but they can also help with SEO, content marketing, ads, and more.

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