One of the most prominent signs of a successful chatbot is that your customers barely notice if they are chatting with a human or a bot.

A global study revealed that [56%](https://popupsmart.com/blog/chatbot-statistics) of customers prefer to speak to a human instead of using a chatbot. But if you can make your chatbot script more conversational, they could drive a lot more conversions instead of stalling customers and burdening your team members.

In this article, you’ll learn a step-by-step process to write a chatbot script that keeps your conversations (and conversions) flowing effortlessly. We’ll also be sharing some high-conversion chatbot script templates to help you start writing.

## How do you write a chatbot script?

Did you know [72%](https://www.salesforce.com/resources/articles/customer-expectations/?sfdc-redirect=369) of customers expect brands to show that they understand their needs through personalized experiences?

'Personalized experience' is the keyword here. Again, you don’t need to be a coding genius to do that; you need to care enough about what your customers need.

A well-written conversation script anticipates where customers are on their brand journey to give them appropriate answers to take the next step.

### The top use cases for conversational marketing in 2022

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_script_examples_0_6dd455fce6/xs_chatbots_script_examples_0_6dd455fce6.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_script_examples_0_6dd455fce6/sm_chatbots_script_examples_0_6dd455fce6.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_script_examples_0_6dd455fce6/md_chatbots_script_examples_0_6dd455fce6.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_script_examples_0_6dd455fce6/lg_chatbots_script_examples_0_6dd455fce6.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_script_examples_0_6dd455fce6/xl_chatbots_script_examples_0_6dd455fce6.webp 1657w" width="1657" height="470" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_script_examples_0_6dd455fce6/original_chatbots_script_examples_0_6dd455fce6.webp" alt="pdkdd.png"><figcaption>A Drift <a href="https://www.drift.com/books-reports/2022-state-of-conversations-report/?utm_medium=email&amp;utm_source=mkto&amp;utm_campaign=state-of-convos-launch-prospects&amp;mkt_tok=MDIxLUtVQy05NzQAAAGIbiyI0Gw4IGWZ_0E3xNy7tmMwV71qdKZ2x02Mjgn7W9xZNLO4RRlbyiKQe0I49ciE1V9zPJQIdqqvO_bCW9pcjaqY3AZ9-b6hh_4HJc1JwMFMXCw">study</a> showing the evolution of conversational marketing trends.</figcaption></figure>

Remember, the more human your conversational flow is, the more human your workplace becomes, as you can offload all the repetitive customer engagements to your chatbots.

So here’s a step-by-step guide to guarantee your chatbot conversational flows provide a great user experience:

### 1\. Be specific with your chatbot goal

If you’re going for a drive, you have to set your destination before mapping the best routes to get there. Similarly, a good chatbot needs a clear call-to-action (CTA). You need to map out your customer’s journey to map out your conversational flows.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_script_examples_1_b842acbd5f/xs_chatbots_script_examples_1_b842acbd5f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_script_examples_1_b842acbd5f/sm_chatbots_script_examples_1_b842acbd5f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_script_examples_1_b842acbd5f/md_chatbots_script_examples_1_b842acbd5f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_script_examples_1_b842acbd5f/lg_chatbots_script_examples_1_b842acbd5f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_script_examples_1_b842acbd5f/xl_chatbots_script_examples_1_b842acbd5f.webp 605w" width="605" height="559" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_script_examples_1_b842acbd5f/original_chatbots_script_examples_1_b842acbd5f.webp" alt="image.png"><figcaption>A flowchart mapping out your initial responses once they initiate a conversation with your bot.</figcaption></figure>

The more specific your CTA is, the more credible and actionable it appears to your customers.

For example, educating your customers about your product’s impact is a broader goal. However, convincing them to download your annual report of successful case studies is a more specific goal.

### 2\. Use the right voice for the right scenario

Artificial intelligence (AI) empowers chatbots to identify user sentiment and respond to not just the content of the query but the tone of your customer.

Don’t be afraid of small talk or using fillers like ‘umm’ and ‘hmm’ or emojis wherever appropriate to make the conversation more relatable.

Professional or casual, firm or humorous, your bot scripts should be appropriate for your brand image and the particular scenario.

For example, avoid robotic responses to unhappy customers like:

*‘Kindly share your order details, and we’ll take a look.’*

Match their emotions while being firm and professional by responding with the following:

*‘Oh, we’re sorry to hear that. Could you please share your order details so we can help you get the best experience from your (product name)? ’*

### 3\. Collaborate with your team to build your conversation flows

You can only design a user-centric live chat experience if you know how to step into your customers' shoes. Invite the marketing, sales, and customer support team members who deal with them daily to help you.

They know your customer’s struggles at each stage of your sales funnel.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_script_examples_2_899951011e/xs_chatbots_script_examples_2_899951011e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_script_examples_2_899951011e/sm_chatbots_script_examples_2_899951011e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_script_examples_2_899951011e/md_chatbots_script_examples_2_899951011e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_script_examples_2_899951011e/lg_chatbots_script_examples_2_899951011e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_script_examples_2_899951011e/xl_chatbots_script_examples_2_899951011e.webp 1280w" width="1280" height="719" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_script_examples_2_899951011e/original_chatbots_script_examples_2_899951011e.webp" alt="image.png"><figcaption>The three key stages of your buyer’s journey.</figcaption></figure>

They can even tell you the most common phrases customers use to help you optimize your trigger keywords.

Once you frame their queries in the most relatable way possible, try to create a few different versions of your responses to make your bot sound more like a human agent.

### 4\. Personalize your conversations

Personalization is the secret to build a chatbot that sounds like a real person.

It could start with something subtle, like using your customer’s first name in a welcome message. Or, you can use a series of Q&As to lead them to relevant product recommendations.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_script_examples_3_2ff6542d9b/xs_chatbots_script_examples_3_2ff6542d9b.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_script_examples_3_2ff6542d9b/sm_chatbots_script_examples_3_2ff6542d9b.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_script_examples_3_2ff6542d9b/md_chatbots_script_examples_3_2ff6542d9b.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_script_examples_3_2ff6542d9b/lg_chatbots_script_examples_3_2ff6542d9b.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_script_examples_3_2ff6542d9b/xl_chatbots_script_examples_3_2ff6542d9b.webp 2083w" width="2083" height="1229" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_script_examples_3_2ff6542d9b/original_chatbots_script_examples_3_2ff6542d9b.webp" alt="932d7d6afab960e3975935c703079095d86734e03ae19cfc4c12bfccfa8c964ae59ea3352572c5e8b9288f39757899ecafed5c1714760ec1b8a0d41a911be3d3118df328eb2e8fea8a91a9c7505b895e251846987dfe684d37c4ddd.jpg"><figcaption>Sephora offers personalized beauty product recommendations.</figcaption></figure>

Tap into your customer’s data and browsing history to anticipate their needs and design conversations accordingly.

### 5\. Use responses that help add more depth to your customer profiles

If you want to train your chatbot to get more intelligent faster, here’s a secret — use your questions and responses to sort out your customer’s preferences.

For instance, you can ask your customer what their favorite color is in an introductory survey form and use those details to give them product recommendations with their favorite color later.

Try to get a deeper understanding of their likes and dislikes. By doing this, you’re setting the stage for designing more engaging shopping journeys for them in the future.

### 6\. Know when to offer human intervention

A chatbot can take care of 80% of routine user questions, but it can’t guarantee 100% accuracy. Misunderstandings and interruptions will pop up every now and then, and your chatbot will only make it more frustrating if it’s unable to process your customer’s request.

Your bot can escalate the conversation to a human agent if it detects that your customer needs a more relevant answer.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_script_examples_4_943f22697b/xs_chatbots_script_examples_4_943f22697b.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_script_examples_4_943f22697b/sm_chatbots_script_examples_4_943f22697b.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_script_examples_4_943f22697b/md_chatbots_script_examples_4_943f22697b.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_script_examples_4_943f22697b/lg_chatbots_script_examples_4_943f22697b.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_script_examples_4_943f22697b/xl_chatbots_script_examples_4_943f22697b.webp 1457w" width="1457" height="1016" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_script_examples_4_943f22697b/original_chatbots_script_examples_4_943f22697b.webp" alt="Chatfuel bot.png"><figcaption>Setting up Live Chat in Chatfuel to ensure unresolved queries are not overlooked.</figcaption></figure>

Customers may also seek detailed discussions about how you can customize your product or negotiate deals. Naturally, your team will also be able to score higher conversions once your chatbot turns visitors into qualified leads.

## Chatbot scripts best practices and tips

We’ve covered the essentials of how to write a good chatbot script. Here are a few more ways you can optimize it further:

-   Use active voice for a more friendly, intimate connection with your target audience. Passive voice is better suited for a more professional, high-level educational approach.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_script_examples_5_19ac51ef72/xs_chatbots_script_examples_5_19ac51ef72.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_script_examples_5_19ac51ef72/sm_chatbots_script_examples_5_19ac51ef72.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_script_examples_5_19ac51ef72/md_chatbots_script_examples_5_19ac51ef72.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_script_examples_5_19ac51ef72/lg_chatbots_script_examples_5_19ac51ef72.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_script_examples_5_19ac51ef72/xl_chatbots_script_examples_5_19ac51ef72.webp 940w" width="940" height="335" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_script_examples_5_19ac51ef72/original_chatbots_script_examples_5_19ac51ef72.webp" alt="image.png"><figcaption>Active voice vs. passive voice.</figcaption></figure>

-   Be concise. It’s a book’s job to make readers contemplate, but a chatbot’s job is to make people act. Try to keep each message limited to three lines of text (60 to 90 characters).


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_script_examples_6_e4085ea816/xs_chatbots_script_examples_6_e4085ea816.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_script_examples_6_e4085ea816/sm_chatbots_script_examples_6_e4085ea816.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_script_examples_6_e4085ea816/md_chatbots_script_examples_6_e4085ea816.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_script_examples_6_e4085ea816/lg_chatbots_script_examples_6_e4085ea816.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_script_examples_6_e4085ea816/xl_chatbots_script_examples_6_e4085ea816.webp 942w" width="942" height="617" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_script_examples_6_e4085ea816/original_chatbots_script_examples_6_e4085ea816.webp" alt="1ea3b685b6742b870fe360556f7ffbceac9acf7ccaee5908136581bc3189774d5e9cb47c2f72563fa6fcc92742b22ddf34c2fc9cd966cd15f7bf4deb6af6f7c261811f3a7f9aebd009d084b6243a79a78e36f316f-2.jpg"><figcaption>The difference between wordy and concise text.</figcaption></figure>

-   Set a slight delay for your responses to make the engagement feel more naturally paced and human.

-   Use quick replies for your welcome message to help uncertain customers get started with their journey exploring your brand. It can boost your engagement rates by over [40%](https://www.streamcreative.com/chatbot-scripts-examples-templates) compared to an exclusive live chat experience.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_script_examples_7_593ca79c93/xs_chatbots_script_examples_7_593ca79c93.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_script_examples_7_593ca79c93/sm_chatbots_script_examples_7_593ca79c93.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_script_examples_7_593ca79c93/md_chatbots_script_examples_7_593ca79c93.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_script_examples_7_593ca79c93/lg_chatbots_script_examples_7_593ca79c93.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_script_examples_7_593ca79c93/xl_chatbots_script_examples_7_593ca79c93.webp 1920w" width="1920" height="2710" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_script_examples_7_593ca79c93/original_chatbots_script_examples_7_593ca79c93.webp" alt="dominos_chatbot_example.png_ipad_spacegrey_portrait.png"><figcaption>Domino’s uses a button-based welcome chatbot to initiate engagement.</figcaption></figure>

-   Finish your conversations to set the stage for better engagement in the future. You can ask your customers to share their feedback or subscribe to your bot to get notifications about upcoming offers and sales.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_script_examples_8_44c4a67633/xs_chatbots_script_examples_8_44c4a67633.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_script_examples_8_44c4a67633/sm_chatbots_script_examples_8_44c4a67633.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_script_examples_8_44c4a67633/md_chatbots_script_examples_8_44c4a67633.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_script_examples_8_44c4a67633/lg_chatbots_script_examples_8_44c4a67633.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_script_examples_8_44c4a67633/xl_chatbots_script_examples_8_44c4a67633.webp 1402w" width="1402" height="2719" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_script_examples_8_44c4a67633/original_chatbots_script_examples_8_44c4a67633.webp" alt="265a61ae87723253fb5267d687301aad837e3e064b1b30b335f08d211e4ea57d85978178a351db2215284db1bafc4425d54a82f981a782c05000385637272f24b41a429c19bba2e30346315968651353b0d577052d0ed1418daa.jpg"><figcaption>A chatbot signs up users for further updates.</figcaption></figure>

## Turn your conversations into lead magnets with Chatfuel

You have the framework to craft an engaging conversational experience. But to keep it engaging, you’ll have to dive into your chatbot’s user insights and figure out which parts of the conversations they’re dropping off at and which are working well.

You can build, launch and optimize your chatbot on Chatfuel without any coding experience needed. [Sign up today](https://dashboard.chatfuel.com/) and get 50 free conversations to engage your customers.

Conversations make the biggest impact on your bot's engagement success. Write an excellent chatbot script with this step-by-step guide.

A step-by-step guide to write a perfect chatbot script

There’s zero percent doubt that 100% of businesses will embrace some form of automation or another to succeed. You don’t need a study to confirm this.

However, if you’re interested in automation but confused by speculation, then this post is for you. We’ll let the numbers talk by sharing the latest chatbot trends and statistics to measure their impact on businesses like yours.

Since your customer is always the king, let’s see how they approach chatbots first.

## Customer expectation trends

1\. More than [50%](https://venturebeat.com/2016/08/26/3-stats-that-show-chatbots-are-here-to-stay/) of customers demand businesses to offer 24/7 support.

2\. Over [40%](https://www.hubspot.com/stories/artificial-intelligence) of shoppers shared that they have no preference for a human or chatbot as long as their query gets resolved efficiently.

3\. [71%](https://uberall.com/en-us/company/press-releases/study-80-of-consumers-report-chatbot-experiences-as-positive-yet-nearly-60-still-lack-strong-enthusiasm-for-the-technology-according-to-new-uberall-study) of customers were open-minded in engaging with chatbots.

4\. [27%](https://www.pwc.com/us/en/industry/entertainment-media/publications/consumer-intelligence-series/assets/pwc-botme-booklet.pdf) of customers didn’t know whether their last customer support interaction was with a chatbot or a human being.

5\. [69%](https://digitally.cognizant.com/content/dam/digitally-cognizant/en_us/documents/whitepapers/the-future-of-chatbots-in-insurance-codex4122.pdf) of shoppers preferred using chatbots for their instant responses feature and resolving service-related issues.

6\. [35%](https://opusresearch.net/wordpress/2018/12/03/data-shows-how-chatbots-help-businesses-perform-better-and-improve-customer-experience/) of customers demand that companies leverage chatbots across all channels to improve communications.

7\. [38%](https://uberall.com/en-us/company/press-releases/study-80-of-consumers-report-chatbot-experiences-as-positive-yet-nearly-60-still-lack-strong-enthusiasm-for-the-technology-according-to-new-uberall-study) of shoppers expressed interest in brands using chatbots to share details about new deals, coupons, and promotions.

8\. [55%](https://uberall.com/en-us/company/press-releases/study-80-of-consumers-report-chatbot-experiences-as-positive-yet-nearly-60-still-lack-strong-enthusiasm-for-the-technology-according-to-new-uberall-study) of consumers approved of chatbots sending them location-based deals.

9\. In 2020, chatbots were reported to be the fastest-growing channel for brand communications.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_statistics_0_bc13e36003/xs_chatbot_statistics_0_bc13e36003.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_statistics_0_bc13e36003/sm_chatbot_statistics_0_bc13e36003.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_statistics_0_bc13e36003/md_chatbot_statistics_0_bc13e36003.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_statistics_0_bc13e36003/lg_chatbot_statistics_0_bc13e36003.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_statistics_0_bc13e36003/xl_chatbot_statistics_0_bc13e36003.webp 731w" width="731" height="621" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_statistics_0_bc13e36003/original_chatbot_statistics_0_bc13e36003.webp" alt="chatbot-stats.png"><figcaption>The average chatbot interaction rates within different use cases.</figcaption></figure>

## Chatbot demographics

1\. 67% of customers worldwide have interacted with a chatbot over the last year.

2\. Companies with up to 50 employees reported the highest use of chatbots.

3\. Messaging apps have over 5 billion of active monthly users. Facebook Messenger currently has more than 300,000 chatbots.

4\. Businesses in the USA have the highest chatbot integrations: 16,000 websites. India, Germany, the UK, and Brazil are also part of the top 5 markets for chatbots.

5\. 40% of American, European, and Chinese businesses use virtual agents and chatbots

6\. 3 out of 5 millennials have used a chatbot at least once.

## Chatbot challenges

1\. 59% of users complain about chatbots misunderstanding their requests.

2\. [60%](https://thrivemyway.com/chatbot-statistics/) of customers feel that chatbots cannot process their requests as efficiently as humans.

3\. Over 50% of consumers feel that brands intentionally use chatbots to delay reaching a human agent.

4\. 60% of users prefer to wait for a human agent instead of engaging with a chatbot.

5\. 86% of customers expect chatbots to give them the option to switch to a live agent instantly.

6\. [63%](https://www.drift.com/books-reports/state-of-marketing-ai/#Executive+Summary) of businesses reported that a lack of education and training was the most significant barrier to adopting chatbots.

7\. 67% of business executives feel they need help understanding chatbot technology and feel underconfident when using one.

8\. 42% of business executives lack a clear automation strategy.

## Chatbot benefits

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_statistics_1_ef2fa756ca/xs_chatbot_statistics_1_ef2fa756ca.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_statistics_1_ef2fa756ca/sm_chatbot_statistics_1_ef2fa756ca.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_statistics_1_ef2fa756ca/md_chatbot_statistics_1_ef2fa756ca.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_statistics_1_ef2fa756ca/lg_chatbot_statistics_1_ef2fa756ca.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_statistics_1_ef2fa756ca/xl_chatbot_statistics_1_ef2fa756ca.webp 1583w" width="1583" height="623" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_statistics_1_ef2fa756ca/original_chatbot_statistics_1_ef2fa756ca.webp" alt="Copy7af99d912023b1277c4c569aba36f2fd66634ef96a8ba73dabd984ba5db245c0690793987637ba07c3311d15fb6f8a6fbd0388dc50fa19cd62a41ce9001f46749e453dcb03a0881a9cf5b4ff603397a478710ca2d938b59ee9bccd60a5820539eeeea9f4.jpg"><figcaption>Top benefits gained by businesses through chatbot adoption.</figcaption></figure>

1\. 64% of customers reported that 24/7 support and instant responses are the most attractive features of a chatbot.

2\. Over 21% of users believe that chatbots can give them quick answers to their routine questions.

3\. Chatbots can cut down customer service costs by up to 30%.

4\. Chatbots can increase sales up by [67%](https://research.aimultiple.com/chatbot-stats/#benefits) on average.

5\. Over 55% of businesses shared that chatbots triggered a sharp rise in high-quality leads.

6\. Chatbots can tackle conversations with customers 69% of the time without human intervention.

7\. Chatbots will help lower the requests for live agents by nearly 70%.

8\. Businesses can cut their customer support costs by nearly [30%](https://www.ibm.com/products/watsonx-assistant/).

9\. By 2023, chatbots will have helped businesses save over $112 billion.

10\. By 2023, businesses will save over 2.5 billion hours thanks to chatbots.

11\. Chatbots are expected to cut costs per customer interaction by $0.70.

12\. 64% of brands use chatbots to build a more personalized customer experience.

13\. Abandoned cart chatbots can boost e-commerce profits by 7-25%.

14\. Over 25% of customers trust product recommendations by chatbots over pitches sent by your human sales team.

15\. 33% of customers enjoyed using chatbots to make reservations and order online.

16\. 64% of employees reported having more time to focus on strategy and creativity thanks to chatbots.

## Chatbot engagement trends

1\. 41.3% of customers have initiated purchases through conversational marketing tools.

2\. 68% of users are happy with the quick response time, and convenience chatbots offer.

3\. Chatbots have an average response rate between 35-40%.

4\. Nearly 33% of customers found chatbots highly effective at solving their problem.

5\. Nearly 90% of customers rated their chatbot interactions between neutral and positive.

6\. The following three departments most widely adopt chatbots in every business:

-   Sales (41%)

-   Customer support (37%)

-   Marketing (17%)


The top two usecases of AI chatbots are voice-to-text dictation (46%) and support team collaboration on tasks (26%).

## Chatbot market impact: acceptance of AI chatbots by industry

1\. eCommerce: 34%.

2\. Healthcare: 27%.

3\. Telecommunications: 25%.

4\. Banking: 20%.

5\. Financial advice: 20%.

6\. Insurance: 15%.

7\. Real estate: 28%.

8\. Travel: 16%.

9\. Education: 14%.

By 2023, retail chatbots will be able to cover nearly 70% of customer conversations.

## Be a trendsetter and launch your chatbot

Now that you have a deeper understanding of the chatbot industry, your customer demands, and how virtual assistants can fulfill them, you can fully optimize the whole customer journey.

The best part is you don’t need any coding knowledge to stay ahead of the trends. [Sign up with Chatfuel](https://dashboard.chatfuel.com/) to build a chatbot customized for your needs within a few clicks.

Measure the true impact of automation with the latest chatbot statistics and trends to optimize your business. There’s zero percent doubt that 100% of.

Chatbot Statistics 2022: Usage, Trends & Markets

Imagine if your customers opened [99%](https://www.imbee.io/resource/latest-whatsapp-statistics-for-2022#:~:text=WhatsApp%20Business%20API%20Messages%20have%20a%2099%25%20Open%20Rate&text=According%20to%20Telemedia%2C%20messages%20sent,Business%20API%20are%20over%2040%25.) of your business messages and responded to 50% of them. It sounds like a fairy tale statistic, but that’s precisely what WhatsApp automation is helping businesses achieve today.

In this article, we’ll show you how automated WhatsApp messages are the hottest conversational marketing opportunity for your business.

## What is WhatsApp business automation?

Businesses can automate conversations with customers through WhatsApp to instantly resolve their queries. For example, when you send WhatsApp messages to your favorite store and get a lightning-fast response about your order, you’re not the only one. Hundreds of customer messages across the city are being responded to simultaneously.

Scaling responses by minimizing wait time — that’s the core of business automation. Whether you or your customer initiates a conversation, automation can take charge of the next steps with ease.

<figure><img alt="whatsapp-conversations.jpg" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_whatsapp_automation_0_909d19cafe/original_whatsapp_automation_0_909d19cafe.webp" height="2354" width="2120" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/ABMpKwAXGAAKDkNWWADj6ujV3trK1s7p7+sA3uLf0dLSuMCz197WAOXu7Nnk4dPf3PD59aAqIKYRViYKAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_whatsapp_automation_0_909d19cafe/xs_whatsapp_automation_0_909d19cafe.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_whatsapp_automation_0_909d19cafe/sm_whatsapp_automation_0_909d19cafe.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_whatsapp_automation_0_909d19cafe/md_whatsapp_automation_0_909d19cafe.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_whatsapp_automation_0_909d19cafe/lg_whatsapp_automation_0_909d19cafe.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_whatsapp_automation_0_909d19cafe/xl_whatsapp_automation_0_909d19cafe.webp 2120w"><figcaption>Business-initiated vs. user-initiated conversations.</figcaption></figure>

## How WhatsApp business automation works?

There are three ways to automate your business through WhatsApp:

-   Use the [WhatsApp Business](https://business.whatsapp.com/learn-more?cid=FHZT80y26rDWBIE8hUM9y9QVcIGcxhfqMWJJMem75nRGAxJVroNg6rDWZ5Al7lDE7PzjMMImOAdhKM0YNLLSVD5ES44U1O&sfdc_campaign_id=7018V000001UXL0QAK&gclid=Cj0KCQiAsoycBhC6ARIsAPPbeLudBZX7Nes5GZ34KfzvH4D9DDAng0nPTx22a5qjjrIKCA_CfM8s6g8aAvlvEALw_wcB) app.
-   Use the [WhatsApp Business API](https://respond.io/blog/whatsapp-business-api) with chatbots.

<figure><img alt="image.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_whatsapp_automation_1_a32d6f6336/original_whatsapp_automation_1_a32d6f6336.webp" height="731" width="711" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/AMLHx83W0LzKvqGypwAAUEaRr6j///29ycIAABgAYpCH////y9bRAAAcAlN/dubn5aq2syaiHe5PTUQOAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_whatsapp_automation_1_a32d6f6336/xs_whatsapp_automation_1_a32d6f6336.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_whatsapp_automation_1_a32d6f6336/sm_whatsapp_automation_1_a32d6f6336.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_whatsapp_automation_1_a32d6f6336/md_whatsapp_automation_1_a32d6f6336.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_whatsapp_automation_1_a32d6f6336/lg_whatsapp_automation_1_a32d6f6336.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_whatsapp_automation_1_a32d6f6336/xl_whatsapp_automation_1_a32d6f6336.webp 711w"><figcaption>Features – WhatsApp vs. WhatsApp business.</figcaption></figure>

As you can see, the biggest drawback of WhatsApp Business is that it holds you back from handling the queries of your growing customer base.

Signing up for WhatsApp Business API allows you to connect powerful chatbots that can automate conversations for your growing customer base.

## Benefits of WhatsApp business automation

Latest [reports](https://www.juniperresearch.com/press/chatbots-to-deliver-11bn-cost-savings-2023) predict that WhatsApp chatbots will help businesses save over $11 billion and 2.5 billion hours in productivity. Let’s find out the top benefits that your business can gain by using them.

### 1\. Access to a more promising market

Users from all segments exchange over [100 billion](https://www.livemint.com/technology/apps/whatsapp-usage-over-2-billion-users-send-100-billion-messages-each-month-11614243222204.html) messages on WhatsApp every day, making it the most actively engaged and diverse market for businesses to explore.

### 2\. Give your resolution time a massive boost

WhatsApp chatbots are the perfect tools to speed up your response time and your resolution rate. Customers are always accessible on this channel and are quick to continue the conversation. This allows faster two-way communication so you can efficiently give them faster solutions.

### 3\. Create automated marketing campaigns

Connect with your target audiences by responding to what they need at each sales funnel stage. You can optimize your outreach campaigns and proactively send notifications to engage with customers. Automation allows your team members to save time on repetitive tasks and focus on value creation.

### 4\. Create more personalized and dynamic customer interactions

Your chatbot learns from all your customer interactions to personalize your communications for each of them. For example, if your customer was browsing through the sports goods section of your eCommerce store, you can send them a 20% discount code for those products to attract them further. Plus, you can use custom message flows to adapt your engagement strategy in real time.

### 5\. Boost your conversions

Most businesses are lucky to get a [2-5% conversion rate](https://kinsta.com/blog/email-marketing-statistics/#:~:text=In%202021%2C%20the%20average%20conversion,platform%20to%20track%20conversions%20directly.) with their phone messages and emails. But WhatsApp eclipses all other channels in terms of return on investment (ROI) by delivering an astounding conversion rate of 45-60%.

### 6\. Optimize your customer service

If your business gets overwhelmed by a lot of support requests, a WhatsApp chatbot filters out the customers who need human intervention from the ones that can be resolved through automated responses. Customers appreciate that their issue is acknowledged, giving your team some breathing room to get back to them.

## Top 5 use cases and examples of WhatsApp business automation

### 1\. Automated greeting messages

Most customers need more direction when they first engage with your business. And a lack of direction leads to them dropping out early before you even give them a chance to explore your products.

An automated greeting message with a welcome menu to share essential information will eliminate the entry barrier to your sales funnel.

<figure><img alt="air_iphone13blue_portrait.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_whatsapp_automation_2_d8f7b28ce1/original_whatsapp_automation_2_d8f7b28ce1.webp" height="2932" width="1570" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGPgFRJnEBBmsPIJlTOyZPj95dv8BcsZ/t86vaqzHQBmCQrnCbGNhAAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_whatsapp_automation_2_d8f7b28ce1/xs_whatsapp_automation_2_d8f7b28ce1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_whatsapp_automation_2_d8f7b28ce1/sm_whatsapp_automation_2_d8f7b28ce1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_whatsapp_automation_2_d8f7b28ce1/md_whatsapp_automation_2_d8f7b28ce1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_whatsapp_automation_2_d8f7b28ce1/lg_whatsapp_automation_2_d8f7b28ce1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_whatsapp_automation_2_d8f7b28ce1/xl_whatsapp_automation_2_d8f7b28ce1.webp 1570w"><figcaption>AirAsia using an elaborate welcome menu to guide their customers.</figcaption></figure>

### 2\. Share delivery and shipping updates

Delivery and shipping updates are as critical in building trust as all the information that led up to a sale. It’s easy to track the status of their order 24/7 and maintain total transparency through automated notifications.

<figure><img alt="Screenshot_20221130-110308_iphone13blue_portrait.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_whatsapp_automation_3_9f6454c148/original_whatsapp_automation_3_9f6454c148.webp" height="2932" width="1570" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGNgEGRhEGFmePj69dtf3xl+/f7/5+8/Bv+AIM/AYACqQw2L6xTLTwAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_whatsapp_automation_3_9f6454c148/xs_whatsapp_automation_3_9f6454c148.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_whatsapp_automation_3_9f6454c148/sm_whatsapp_automation_3_9f6454c148.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_whatsapp_automation_3_9f6454c148/md_whatsapp_automation_3_9f6454c148.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_whatsapp_automation_3_9f6454c148/lg_whatsapp_automation_3_9f6454c148.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_whatsapp_automation_3_9f6454c148/xl_whatsapp_automation_3_9f6454c148.webp 1570w"><figcaption>Zomato using a chatbot to send food delivery updates.</figcaption></figure>

### 3\. Giving quick replies for FAQs

You will take care of 80% of your customer queries if you use your past interactions to set up quick responses to their most common questions.

<figure><img alt="corona_iphone13blue_portrait.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_whatsapp_automation_4_c32f9e8629/original_whatsapp_automation_4_c32f9e8629.webp" height="2932" width="1570" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAIAAAAECAIAAAArjXluAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nGNgZmHh4edh+PLty9cvHxm+//z+7dsnBkVlVTU1dQCobAyMiQn3EwAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_whatsapp_automation_4_c32f9e8629/xs_whatsapp_automation_4_c32f9e8629.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_whatsapp_automation_4_c32f9e8629/sm_whatsapp_automation_4_c32f9e8629.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_whatsapp_automation_4_c32f9e8629/md_whatsapp_automation_4_c32f9e8629.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_whatsapp_automation_4_c32f9e8629/lg_whatsapp_automation_4_c32f9e8629.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_whatsapp_automation_4_c32f9e8629/xl_whatsapp_automation_4_c32f9e8629.webp 1570w"><figcaption>The Indian healthcare ministry using a chatbot to handle COVID-related queries.</figcaption></figure>

### 4\. Recommend products and share special offers

WhatsApp chatbots allow you to create a customized product catalog to offer a smooth customer experience, so they don’t have to switch from one channel to another.

If you can create an engaging message flow, you can make relevant product recommendations based on their needs. You can also share discount and sale notifications to [re-engage](https://chatfuel.com/blog/customer-re-engagement-chatbot) with them. WhatsApp is also a great platform to close 45-60% of missed sales through abandoned carts and application drop-offs.

### 5\. Gathering feedback and reviews

Once your customer has completed their purchase, and you’ve delivered their product, you need to keep your ears open to feedback to improve their experience. It’s also the key to building brand loyalty.

Your WhatsApp bot can automate the feedback collection process and build unique customer profiles, which you can use for more personalized targeting.

<figure><img alt="customer-satisfaction_ipad_spacegrey_portrait.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_whatsapp_automation_5_4c74e89bee/original_whatsapp_automation_5_4c74e89bee.webp" height="2710" width="1920" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAL0lEQVR4nGNgYGTMzc1jYmJjCAuP+P//f1iYL0NYWDiQFR4exsDHx9fS2sbPLwwA/+QNPkuzZqcAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_whatsapp_automation_5_4c74e89bee/xs_whatsapp_automation_5_4c74e89bee.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_whatsapp_automation_5_4c74e89bee/sm_whatsapp_automation_5_4c74e89bee.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_whatsapp_automation_5_4c74e89bee/md_whatsapp_automation_5_4c74e89bee.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_whatsapp_automation_5_4c74e89bee/lg_whatsapp_automation_5_4c74e89bee.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_whatsapp_automation_5_4c74e89bee/xl_whatsapp_automation_5_4c74e89bee.webp 1920w"><figcaption>A simple customer feedback chatbot using a rating system.</figcaption></figure>

## Be the first to get WhatsApp automation with Chatfuel

It takes more time to approve your WhatsApp Business API application than it takes to build a WhatsApp chatbot on our platform. We’ll launch our WhatsApp integration very soon, so [sign up now](https://feedback.chatfuel.com/features-requests/p/whatsapp-integration) and be the first to know when you can start building it.

<figure><img alt="image.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_whatsapp_automation_6_1e5b188d90/original_whatsapp_automation_6_1e5b188d90.webp" height="623" width="1348" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGMQEZdQVtGcv2DJ379/GCrKy2NiE+bPn//z1y8AhTUM1snpQ4sAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_whatsapp_automation_6_1e5b188d90/xs_whatsapp_automation_6_1e5b188d90.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_whatsapp_automation_6_1e5b188d90/sm_whatsapp_automation_6_1e5b188d90.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_whatsapp_automation_6_1e5b188d90/md_whatsapp_automation_6_1e5b188d90.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_whatsapp_automation_6_1e5b188d90/lg_whatsapp_automation_6_1e5b188d90.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_whatsapp_automation_6_1e5b188d90/xl_whatsapp_automation_6_1e5b188d90.webp 1348w"><figcaption>Click this button to sign up with your email.</figcaption></figure>

[Chatfuel](https://dashboard.chatfuel.com/) offers all the essential automation capabilities for Facebook Messenger, Instagram, and soon WhatsApp. Try it out with the first 50 conversations on us.

Automated WhatsApp messages offer the highest conversion rates across all channels — learn their top benefits and use cases.

WhatsApp Business Automation: Competitive Edge

Facebook comments are the busiest parts of your sales funnel businesses often overlook. So let’s automate them to boost your engagement.

How to set up auto-comment reply on Facebook

A healthcare chatbot is a virtual nurse that your patients can fit into your pocket. Find out their top 6 use cases and how to build them.

What you need to know before building a healthcare chatbot

Ten years from now, if there’s one thing we will remember chatbots for, it will be for helping you shift from the era of hard work to smart work. According to a study, chatbots are already resolving customer queries [70%](https://bloggingwizard.com/chatbot-statistics/#:~:text=The%20global%20chatbot%20marketing%20revenue,over%20the%20next%20few%20years.) of the time without human intervention.

So the automation wave isn’t just another trend. It’s the future for any business that wants to scale up without burning through its cash flow or burning out its workforce.

<figure><img alt="image.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_types_of_chatbots_0_9ffc881b19/original_types_of_chatbots_0_9ffc881b19.webp" height="2234" width="800" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAAECAIAAADAusJtAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAGUlEQVR4nGNg4NZluPD/P8Pp3/8Z/NuWAwAx2gdIj0gcfQAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_types_of_chatbots_0_9ffc881b19/xs_types_of_chatbots_0_9ffc881b19.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_types_of_chatbots_0_9ffc881b19/sm_types_of_chatbots_0_9ffc881b19.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_types_of_chatbots_0_9ffc881b19/md_types_of_chatbots_0_9ffc881b19.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_types_of_chatbots_0_9ffc881b19/lg_types_of_chatbots_0_9ffc881b19.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_types_of_chatbots_0_9ffc881b19/xl_types_of_chatbots_0_9ffc881b19.webp 800w"><figcaption>5 key chatbot insights for the future.</figcaption></figure>

However, a chatbot isn’t a guaranteed ticket to success if you don’t pick the right type of chatbot to support your business.

This article will help you understand the five main types of chatbots available and the services they can automate for your business.

### What is a chatbot?

A chatbot is a software tool to conduct automated conversations with humans through an interactive interface on live messengers like Facebook, Instagram, WhatsApp, as well as SMS and voice. It can simultaneously engage with a hundred customers or a million of them to resolve their queries instantly.

Its primary purpose is to take over all the mechanical productivity-killing tasks at work and free you to take up essential tasks like strategy and optimization (or just getting more time to do what you love).

## Five types of chatbots you should know about

### 1\. Button-based chatbots

These chatbots present answers to customer queries through a basic menu format. You can set up a list of the most commonly asked questions and assign replies that users can access by simply tapping the relevant button. Then, the chatbot taps into the knowledge base you program to pull up an answer.

Although these bots can’t take care of more flexible and specific queries, they can still take care of [80%](https://thrivemyway.com/chatbot-statistics) of routine queries.

Most times, customers don’t even know where to begin when it comes to navigating your website. That’s where a support chatbot can shine by giving them a welcome FAQ with buttons to initiate their engagement with your brand.

<figure><img alt="image.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_types_of_chatbots_1_06a624bc0e/original_types_of_chatbots_1_06a624bc0e.webp" height="688" width="494" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAABcRAAAXEQHKJvM/AAAAM0lEQVR4nAEoANf/AA1IZQAROB1TcwDj5ufHzdHf5ecA////8vP07O7vAPPz8/f39/v7+7AMGvVuzrg2AAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_types_of_chatbots_1_06a624bc0e/xs_types_of_chatbots_1_06a624bc0e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_types_of_chatbots_1_06a624bc0e/sm_types_of_chatbots_1_06a624bc0e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_types_of_chatbots_1_06a624bc0e/md_types_of_chatbots_1_06a624bc0e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_types_of_chatbots_1_06a624bc0e/lg_types_of_chatbots_1_06a624bc0e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_types_of_chatbots_1_06a624bc0e/xl_types_of_chatbots_1_06a624bc0e.webp 494w"><figcaption>A button-based welcome FAQ chatbot.</figcaption></figure>

### 2\. Keyword recognition-based chatbots

A keyword recognition-based chatbot is a more flexible version of a button-based chatbot. When your customers send a query, it identifies relevant keywords and gives them the necessary response.

For example, let’s say your customer asks 'Where is your store located? ' you can teach your chatbot to recognize keywords like 'location' and 'address' and respond with your store address details.

Set your chatbot’s AI to respond to exact keyword matches to avoid incorrect responses. You can set similar keyword matches so that your bot recognizes other words or phrases for the same query. This helps you avoid losing precious leads just because they made a typo or used different words in their question.

<figure><img alt="keywords.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_types_of_chatbots_2_c8fe9af79a/original_types_of_chatbots_2_c8fe9af79a.webp" height="620" width="1131" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/ALTAzAMJC4GAf/X8/wDr7vO/wMHn5ub//v3DFRGBzj7enwAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_types_of_chatbots_2_c8fe9af79a/xs_types_of_chatbots_2_c8fe9af79a.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_types_of_chatbots_2_c8fe9af79a/sm_types_of_chatbots_2_c8fe9af79a.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_types_of_chatbots_2_c8fe9af79a/md_types_of_chatbots_2_c8fe9af79a.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_types_of_chatbots_2_c8fe9af79a/lg_types_of_chatbots_2_c8fe9af79a.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_types_of_chatbots_2_c8fe9af79a/xl_types_of_chatbots_2_c8fe9af79a.webp 1131w"><figcaption>Setting up your chatbot’s keyword groups on Chatfuel.</figcaption></figure>

### 3\. Rule-based chatbots

Rule-based chatbots are one of the easiest ones to launch, needing minimal investment and zero training with datasets. They follow a set of predefined rules to resolve support queries. But if the user deviates even slightly off script, your chatbot won’t be able to help them.

They are best used to give the most basic information about your business and hand over the conversation to a human agent for further queries.

<figure><img alt="13.50.28.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_types_of_chatbots_3_3ede485980/original_types_of_chatbots_3_3ede485980.webp" height="1262" width="2757" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAJUlEQVR4nAEaAOX/AAcRHP38+cvKy97c3QAACBb////X1tfh4eO/VRBiE06FWQAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_types_of_chatbots_3_3ede485980/xs_types_of_chatbots_3_3ede485980.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_types_of_chatbots_3_3ede485980/sm_types_of_chatbots_3_3ede485980.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_types_of_chatbots_3_3ede485980/md_types_of_chatbots_3_3ede485980.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_types_of_chatbots_3_3ede485980/lg_types_of_chatbots_3_3ede485980.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_types_of_chatbots_3_3ede485980/xl_types_of_chatbots_3_3ede485980.webp 2757w"><figcaption>A rule-based chatbot to collect user feedback created through Chatfuel’s drag-and-drop builder.</figcaption></figure>

### 4\. AI chatbots

What makes a chatbot intelligent is its ability to learn from its past interactions and improve its responses.

With Natural Language Processing (NLP) and Machine Learning algorithms, your chatbot will start to remember conversations with specific users to learn and grow. Your automated conversations will become more natural and more human.

<figure><img alt=" 2022-11-09 в 13.40.32.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_types_of_chatbots_4_6b79b7a798/original_types_of_chatbots_4_6b79b7a798.webp" height="1267" width="1545" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAMklEQVR4nAEnANj/ACssLMHDxGlpZzk9PwAeEgKimZD4+Pjw9/sAX19ex8fF09bZdn+EUp8T66ncOYQAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_types_of_chatbots_4_6b79b7a798/xs_types_of_chatbots_4_6b79b7a798.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_types_of_chatbots_4_6b79b7a798/sm_types_of_chatbots_4_6b79b7a798.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_types_of_chatbots_4_6b79b7a798/md_types_of_chatbots_4_6b79b7a798.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_types_of_chatbots_4_6b79b7a798/lg_types_of_chatbots_4_6b79b7a798.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_types_of_chatbots_4_6b79b7a798/xl_types_of_chatbots_4_6b79b7a798.webp 1545w"><figcaption>A bakery using an AI engagement bot to teach customers how to cook a recipe.</figcaption></figure>

It does take more resources to build and train an AI chatbot compared to rule-based chatbots.

The bigger and more diverse your dataset is, the more intelligent your bot gets at personalizing responses. So, organizations that already have a lot of user data will significantly benefit from them.

You can’t really understand user intent fully without accounting for user sentiment. AI bots analyze both the content and context of your customer’s query before responding. In other words, they identify your customer’s current emotions to react naturally. That’s why they are also widely known as contextual chatbots.

<figure><img alt="sentiment-scoring.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_types_of_chatbots_5_52a61edc91/original_types_of_chatbots_5_52a61edc91.webp" height="388" width="672" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGNg0HBikNZnULZmCMhmOHnyRGlx0fLly778+w8AVOQKZ/1fuvEAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_types_of_chatbots_5_52a61edc91/xs_types_of_chatbots_5_52a61edc91.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_types_of_chatbots_5_52a61edc91/sm_types_of_chatbots_5_52a61edc91.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_types_of_chatbots_5_52a61edc91/md_types_of_chatbots_5_52a61edc91.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_types_of_chatbots_5_52a61edc91/lg_types_of_chatbots_5_52a61edc91.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_types_of_chatbots_5_52a61edc91/xl_types_of_chatbots_5_52a61edc91.webp 672w"><figcaption>A chatbot detects user sentiment by analyzing the phrases used before responding.</figcaption></figure>

### ‍**5\. Omni-channel chatbots**

Omni-channel presence means your brand keeps track of your customer’s engagement journey with your brand across all channels and devices. A [study](https://www.omnisend.com/blog/omnichannel-statistics) showed that omnichannel marketing could boost purchase frequency by 250%.

It’s not unusual for a customer to initiate a conversation through your Instagram account, book a demo through your website live chat, and send a few emails before purchasing your product.

<figure><img alt="image.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_types_of_chatbots_6_b6f9c1eb93/original_types_of_chatbots_6_b6f9c1eb93.webp" height="815" width="940" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAABcRAAAXEQHKJvM/AAAAMklEQVR4nAEnANj/AC+cu0+nwlR4lQAdOwBQute5///I5v8BRGQABIamQ4GgR3CPABY0YlQRCipp+u8AAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_types_of_chatbots_6_b6f9c1eb93/xs_types_of_chatbots_6_b6f9c1eb93.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_types_of_chatbots_6_b6f9c1eb93/sm_types_of_chatbots_6_b6f9c1eb93.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_types_of_chatbots_6_b6f9c1eb93/md_types_of_chatbots_6_b6f9c1eb93.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_types_of_chatbots_6_b6f9c1eb93/lg_types_of_chatbots_6_b6f9c1eb93.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_types_of_chatbots_6_b6f9c1eb93/xl_types_of_chatbots_6_b6f9c1eb93.webp 940w"><figcaption>Omni-channel presence - digital channels and live agent channels.</figcaption></figure>

Imagine how troublesome it’ll be to fill in your details and requests across all these channels again and again. That’s why your chatbot should quickly identify your customers across all channels and provide answers that help them pick up where they left off.

**Build any type of chatbot you need on one platform**

Now that you picked out the type of chatbot that fits your business, you may be wondering how long it is going to take to build and launch it. With [Chatfuel](https://dashboard.chatfuel.com), you can create all five types of chatbots without any coding experience and cover many of your channels of engagement.

Try out our wide selection of [chatbot templates](https://chatfuel.com/templates) covering every major industry and use case, which can be customized to set up your bot in as much time as it took to read this article.

Each chatbot offers a different level of automation. Find out about the 5 main types of chatbots and which one fits your business needs.

Five types of chatbots you can build using one platform

Learn how to build a powerful chatbot for free in five simple steps. No coding knowledge needed. If you stumbled upon this page after Googling “how to make a.

How to make a chatbot for free: a step-by-step guide

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Prashant Bajpai