Most startups go through growing pains in the early stages, such as team management, overall performance, and communication. [Beauty Player](https://www.facebook.com/beautyplayermask) is no exception. As they picked up and implemented a successful product line in 2017, they had inquiries and orders flooding in from around the world. While the team was thrilled at the positive response to their brand and products, they found they couldn’t address all customer needs fast enough.

This article shows the journey that brought the Beauty Player to impressing metrics. The team built customer support, reduced cost per conversation by more than half, increased sales by 40% and achieved 10x return on ad spend (ROAS).

## The overworked team struggles to fulfill orders in time and loses customers

Beauty Player is a Taiwan-based cosmetics startup. Its mission is to help customers enhance their skin’s natural beauty. Beauty Player’s most popular product line is a facial mask collection. There are masks for all skin types and multiple functions: refreshing, cleansing, and firming. The brand helps people of all skin types restore a healthy glow and build confidence.

Beauty Player was overwhelmed with messages and struggled to answer questions and fulfill orders on time. As a result, the team became overworked, and the company lost out on the opportunity to serve even more customers because they didn’t have enough resources. In addition, the cost per conversation was growing since the team had to process all messages manually. Beauty Player managers realized that they had to find an affordable solution and, if possible, reach multiple goals at the same time. The team aimed to automate answering FAQs and increase client loyalty and sales.

## A Messenger chatbot automates FAQs and increases sales

To organize and streamline their customer communication, Beauty Player enlisted the help of a chatbot marketing agency called GoSky AI. This agency decided to build a Messenger bot in Chatfuel mainly to [automate FAQs](https://chatfuel.com/blog/chatbot-for-customer-service) about shipping, discounts, affiliate opportunities, and other popular topics. That way, the Beauty Player team would have more time for other tasks that need human attention.

> “Chatfuel helps Beauty Player solve the problem of not having customer support 24/7,” — Fash Chang, Marketing Director at GoSky AI

The other Beauty Player chatbot’s essential function is to increase brand awareness and sales through interactive education and product recommendations. First, the bot asks users whether their skin is dry, oily, or sensitive. Depending on the response, it then shares relevant skin care tips. It recommends a suitable facial mask (plus a coupon code) from their product line.

## The four-step strategy and the five powerful features

Knowing Beauty Player’s pains and goals, GoSky AI offered them a simple, yet a brilliant strategy that involved four key steps:

1.  Facebook ads lead users to the Beauty Player bot.
2.  The bot offers users a personalized product recommendation plus a coupon code based on their input.
3.  Human agents match users who redeemed the coupon to those who purchased a mask on their website.
4.  The team then exported matching leads (those who were deemed most likely to purchase) from the Chatfuel People tab. Then, they used that list to create a Lookalike audience to run more effective Facebook ads.

Then the GoSky AI agency built a powerful automation, using the following Chatfuel features and integrations:

### 1\. User attributes

This feature enables the Beauty Player chatbot to greet users by their first name for an added touch of personalization. The bot asks users about their skin type and offers quick reply buttons to choose from dry, oily, sensitive, etc. Automation saves user choices to [user attributes](https://docs.chatfuel.com/en/articles/5573554-attributes) to segment users based on their skin type for later use in retargeting campaigns.

### 2\. Facebook Ads integration

Beauty Player also benefited from the combination of Facebook’s powerful data targeting and Chatfuel’s rich set of customizable tools. Connecting Facebook Ads to Chatfuel Entry Points is easy. There’s no need to decipher confusing code. For this case, [Click-to-Messenger Ads or Sponsored Messages](https://docs.chatfuel.com/en/articles/5573673-difference-between-facebook-ads-click-to-message-and-sponsored-message) were just right.

### 3\. People tab

From the Chatfuel [People tab](https://docs.chatfuel.com/en/articles/1575151-people-tab), the Beauty Player team can easily export a CSV file of bot users who placed an order on their website. Next, they can send this customer data to Facebook Ads Manager using Segment Sync to create a Lookalike Audience of their most valuable customers. Finally, Facebook uses that information to find new leads with similar characteristics to existing customers. As a result, Beauty Player experienced a significant decrease in cost per conversion and an impressive increase in ROAS.

### 4\. JSON API

Beauty Player uses the [JSON API](https://docs.chatfuel.com/en/articles/735122-json-api) to gain insights about when users are interacting with the bot. As a result, they can reengage those recently dropped off and retarget those who haven’t redeemed their soon-to-expire coupons.

### 5\. AI tab

Most users typed in something like “My skin is dry/oily/sensitive” when messaging Beauty Player. Knowing that the GoSky team *taught* the bot to react to specific [keywords](https://docs.chatfuel.com/en/articles/828883-keywords) in the AI tab. An AI integration allows the bot to understand this request and send an appropriate response. So now, users who type a similar word at any point in the chat get a personalized selection of recommended products and skin-care tips.

## A top-level digital marketing strategy brings incredible results

Using the five Chatfuel tools above, GoSky AI revolutionized Beauty Player’s business. Automation helped them grow brand awareness and revenue and reduce costs. As a result, the team now enjoys less stressful and more streamlined operations. After launching their bot, Beauty Player got impressive results:

-   40% ($250,000) higher monthly sales. Automation helped them control the orders and messages they were already getting and increased sales overall.
-   50% less cost per conversion. With [click-to-Messenger ad campaigns](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot), the Beauty Player team reduced it by more than half, from $8.30 to $4.06.
-   10x return on ad spend (ROAS). Using multiple marketing automation tools positively affected this key metric as well.
-   10% more average order value (AOV). Brand awareness and educational content in automation added more products per user.

> “We believe that when we bring the top-level digital marketing strategy (Facebook ads + Chatfuel bots) to all the traditional SMEs and startups, we can help make their dream come true. And this is our dream.” — Fash Chang, Marketing Director at GoSky AI

## Start your own marketing campaign with a Chatfuel bot

With Chatfuel, building a chatbot for Facebook Messenger, Instagram, or your website is easy. You don’t need coding or programming knowledge to develop and create conversational flows that work best for your business needs. [Join Chatfuel](https://dashboard.chatfuel.com) today and free more time for the tasks that need your attention. Harness the power of automation and see the difference.

Beauty Player is a cosmetic startup in Taiwan. They built a Messenger chatbot to automate FAQs about thei product, shipping, and discounts.

Beauty Startup Boosts Sales 40% with Messenger Bot

Banks and other businesses in the finance industry usually have large customer bases. That means providing personalized, helpful guidance to prospects and clients at scale can be a challenge. That’s why Facebook Messenger chatbots for banking have become so popular. Chatbots can help improve and customize the user experience at every stage, saving banks and finance brands time and money in the process.

## Why bots are ideal for banking and finance brands

Conversational banking is the new trend in the industry. It makes complex or time-consuming financial topics and tasks more accessible for prospects and customers. Plus, it allows users to complete certain routine tasks without help from a human agent. Not only does this mean they receive faster service, but also that human support staff can save time, too.

Plus, when conversational banking takes place in Messenger, the chat history is saved. This means that users can always go back and review information shared with them in the past, and that human agents can view a user’s previous chats with the bot later, for context.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_0_3827a92e6b/xs_chatbots_for_banking_finance_business_0_3827a92e6b.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_0_3827a92e6b/sm_chatbots_for_banking_finance_business_0_3827a92e6b.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_0_3827a92e6b/md_chatbots_for_banking_finance_business_0_3827a92e6b.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_0_3827a92e6b/lg_chatbots_for_banking_finance_business_0_3827a92e6b.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_0_3827a92e6b/xl_chatbots_for_banking_finance_business_0_3827a92e6b.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_0_3827a92e6b/original_chatbots_for_banking_finance_business_0_3827a92e6b.webp" alt="chatbot for banks"><figcaption>Chatbots can save banking businesses time and money, while streamlining the user experience.</figcaption></figure>

Chatbots are also easier to build and implement than a full, separate banking app. Since chatbots exist in Facebook Messenger, they don’t require a team of developers and months of time to implement. There’s no coding knowledge required to use Chatfuel, and you can build your first bot in an afternoon. Plus, with 1.3 billion users on Messenger, it’s safe to say that a large portion of any business’s clientele is already familiar with the interface.

A bot doesn’t have to have to replace a full digital banking app though. Many finance-related businesses prefer to design a bot for one topic or initiative, in addition to their main, separate app. There are banks that made bots in Chatfuel specifically for information, advice, and promotions related to their investment services. Anything related to transfers, bill pay, loans, or credit cards still remains in their full app.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_1_ef639a1ab5/xs_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_1_ef639a1ab5/sm_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_1_ef639a1ab5/md_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_1_ef639a1ab5/lg_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_1_ef639a1ab5/xl_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_1_ef639a1ab5/original_chatbots_for_banking_finance_business_1_ef639a1ab5.webp" alt="chatbots for banking and finance businesses "><figcaption></figcaption></figure>

## What a chatbot can do for a business in the finance industry

The functions of a finance or banking chatbot are nearly endless. A few of the most helpful applications include:

-   **Automated, personalized customer support, 24/7.** For routine questions and tasks, customers no longer have to visit a branch, stand by on hold, or wait for business hours. Chatbots are available to provide the same level of helpful, [personalized customer service](https://chatfuel.com/blog/chatbot-for-customer-service) every time, on demand.

-   **Advice and information.** A Messenger bot is a great tool for giving out details about a brand’s services, products, or locations. It could share blog posts with money-saving tips or financial planning advice, offer details about a new credit card, or let users locate their nearest branch or ATM.

-   **Lead generation and qualification.** There are several effective methods to bring new users to your bot. You can [link your bot to Facebook ad](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot), incorporate a [chatbot window on your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website), or even set up a feature to acquire bot users from comments on one of your Facebook page posts. (You can do all of the above with Entry Points!) Once there, your bot can ask users questions to qualify them. For example, you could set up a Facebook ad about your bank’s business loan services, and then ask users who click through questions about the size and type of their business. If they qualify, your bot can gather their information for a member of your team to contact later, or have them [book an in-person appointment](https://youtu.be/9jGuWa1sgAw) through the bot.

-   **Audience segmentation.** You can set your bot to apply certain tags, called user attributes, to users based on their actions or responses. This way, your chatbot can act as a mini-CRM, allowing you to learn more about your audience and do specific retargeting in the future. For example, you could tag all users you acquired from comments on a post about your new credit card, and send them an offer related to that topic in the future, too.

-   **Customer feedback collection.** Bots make it easy to gather feedback from your users. Customers generally have low motivation to complete a static email survey about a bank. But an engaging quiz in an instant, conversational format via chatbot will see much higher completion rates.

-   **Multi-location support.** Banks or finance companies with multiple branches don’t need to create separate bots for each one.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_2_dd97e532df/xs_chatbots_for_banking_finance_business_2_dd97e532df.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_2_dd97e532df/sm_chatbots_for_banking_finance_business_2_dd97e532df.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_2_dd97e532df/md_chatbots_for_banking_finance_business_2_dd97e532df.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_2_dd97e532df/lg_chatbots_for_banking_finance_business_2_dd97e532df.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_2_dd97e532df/xl_chatbots_for_banking_finance_business_2_dd97e532df.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_2_dd97e532df/original_chatbots_for_banking_finance_business_2_dd97e532df.webp" alt="Chatbot for banking and financial industry "><figcaption></figcaption></figure>

## Tips for building a banking chatbot

To build an effective banking chatbot for your finance business, here are some tips:

1.  **Distinguish between your bot and human agents.** It’s crucial to make sure users know when they’re interacting with a chatbot. Have your bot introduce itself and share a bit about what it can do in the [Welcome Message](https://chatfuel.com/blog/welcome-message-best-practices). If, at any point, you choose to have a [human take over the conversation](https://docs.chatfuel.com/en/articles/849315-live-chat), let the user know as well. Making this information clear is a great way to show transparency, build trust, and manage user expectations.

2.  **Select a name and persona.** [Choose your bot’s name](https://chatfuel.com/blog/chatbot-names) and persona carefully. Banking and finance inevitably involve sensitive user information, so you don’t want a bot that comes off as too casual or easygoing. Build one that interacts in a friendly but professional manner. You want users to feel welcome, yet confident that your bot is an authority and will handle their information responsibly.

3.  **Be mindful of security.** If your banking chatbot handles any kind of sensitive user information, you must have the appropriate security measures in place. Your bot should inform users of these measures as well, so they feel confident interacting with it. For example, [Surfshark](https://surfshark.com/), a VPN service, clearly informs users that their product will ensure that “your location is private and your sensitive data is secure, at all times.”

4.  **Start small.** Bots have lots of potential uses for businesses in the finance and banking sector. At the beginning though, it’s best to focus on just one. Concentrate on your most common or pressing customer pain point, and build a bot to mitigate it. Once you’ve proven that your bot has enhanced the user experience, you can work on expanding its functionalities.

5.  **Test your bot.** Once you’ve built the first version of your bot, invite colleagues or a small focus group to test it before you release to your entire audience. As these users interact with your bot, track the analytics to see how it’s performing. Check and see if there’s anywhere your bot or users get stuck, and make adjustments as needed. Once you’ve gathered feedback and made your changes, you can launch your Facebook bot to a wider audience.


## Finance-bot success stories from Chatfuel clients

First Valley Bank is a Philippines-based company in the banking industry that provides information about their business via a Chatfuel bot. Their Messenger chatbot:

-   offers money-saving tips;

-   has a branch locator tool;

-   lets users interested in loans or a new account to share their contact information, so a bank representative can follow up later.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_3_735bf5896f/xs_chatbots_for_banking_finance_business_3_735bf5896f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_3_735bf5896f/sm_chatbots_for_banking_finance_business_3_735bf5896f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_3_735bf5896f/md_chatbots_for_banking_finance_business_3_735bf5896f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_3_735bf5896f/lg_chatbots_for_banking_finance_business_3_735bf5896f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_3_735bf5896f/xl_chatbots_for_banking_finance_business_3_735bf5896f.webp 2240w" width="2240" height="1142" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_3_735bf5896f/original_chatbots_for_banking_finance_business_3_735bf5896f.webp" alt="chatbot for banks"><figcaption>The bot for First Valley Bank shares information about its locations and services with users.</figcaption></figure>

Banks are a great use case for Facebook chatbots, but so are financial planning and wealth management firms, money-management apps and influencers, loan companies, and money-transfer services, to name a few.

EasyDebit Philippines is another great example of a finance-related business who serves its users with a well-designed Chatfuel bot. EasyDebit allows customers to use their debit card to withdraw cash and make payments through local merchants, rather than having to travel to an ATM. They’ve built a simple bot that gives users basic information about their services, and offers answers to FAQs.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_4_ed2ed94012/xs_chatbots_for_banking_finance_business_4_ed2ed94012.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_4_ed2ed94012/sm_chatbots_for_banking_finance_business_4_ed2ed94012.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_4_ed2ed94012/md_chatbots_for_banking_finance_business_4_ed2ed94012.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_4_ed2ed94012/lg_chatbots_for_banking_finance_business_4_ed2ed94012.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_4_ed2ed94012/xl_chatbots_for_banking_finance_business_4_ed2ed94012.webp 2058w" width="2058" height="1251" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_4_ed2ed94012/original_chatbots_for_banking_finance_business_4_ed2ed94012.webp" alt="banking chatbot "><figcaption>The bot for EasyDebit Philippines offers customers and merchants the opportunity to learn more about their service.</figcaption></figure>

## Bank on a bot for your brand’s success

Ready to take your banking or finance business to the next level? It’s time you explored the world of Facebook Messenger chatbots. The function of Chatfuel is to make it easy for businesses like yours to build powerful no-code chatbots. To get started, [sign up for your free account](https://dashboard.chatfuel.com) today.

Did you know chatbots can help improve the user experience at every stage, saving banks and finance brands time and money in the process?

Why any banking or finance business needs a chatbot

Travel is more accessible to more people now than at any other time in history. Though the travel industry is growing exponentially to keep up with demand, there’s also more competition than ever. If you have a business in this field and you’re looking for a way to boost sales, save time, and stand out from the crowd, it’s time you considered a Facebook Messenger chatbot.

## Why a chatbot is such an effective tool for travel businesses

People are already accustomed to booking trips on their mobile devices, but they typically use a host of different travel apps and websites to get it done. With a bot, you can simplify this process by bringing it all to one place: Facebook Messenger, an app most users are already familiar with.

Although chatbots aren’t designed to completely replace human agents, they can be equipped to handle many tasks as well as a regular employee could. A chatbot can essentially act as a virtual travel agent, offering personalized suggestions based on the user’s preferences, [answering FAQs](https://chatfuel.com/blog/chatbot-for-customer-service/), and even accepting bookings and making reservations. If a bot ever encounters a situation it’s not equipped to handle, it can easily pass off the inquiry to a human agent. Or, you can build an artificial intelligence (AI) chatbot that can handle most, if not all, questions from users.

Bots for airlines, train lines, hotels, and rental car agencies can make recommendations, show pricing, and accept bookings and payments. Travel agencies and tour companies can put together entire trip packages for a user simply by asking them a few questions about their preferences. Whatever aspect of travel your business covers, it can be handled or at least helped in some way by a Facebook bot.

Plus, a chatbot can provide this helpful, personalized service on demand, 24/7. If a user is in another time zone or doing their travel booking outside business hours, they can still get information or make reservations with your business via your bot. This constant availability shows customers you have their convenience in mind—and it saves you and your team time and money, too.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_for_travel_industry_0_4dcd1f92fb/xs_chatbot_for_travel_industry_0_4dcd1f92fb.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_for_travel_industry_0_4dcd1f92fb/sm_chatbot_for_travel_industry_0_4dcd1f92fb.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_for_travel_industry_0_4dcd1f92fb/md_chatbot_for_travel_industry_0_4dcd1f92fb.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_for_travel_industry_0_4dcd1f92fb/lg_chatbot_for_travel_industry_0_4dcd1f92fb.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_for_travel_industry_0_4dcd1f92fb/xl_chatbot_for_travel_industry_0_4dcd1f92fb.webp 2000w" width="2000" height="1125" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_for_travel_industry_0_4dcd1f92fb/original_chatbot_for_travel_industry_0_4dcd1f92fb.webp" alt="messenger chatbot"><figcaption>A travel chatbot can offer users all kinds of resources and information.</figcaption></figure>

## What a bot can do for your travel company

-   **Simplify the user experience**. A [report](http://www.travelmarketreport.com/articles/Consumers-Visit-38-Sites-Before-Booking-Expedia-Says) by Expedia says that travelers visit 38 different websites on average before booking a trip. If your travel company can decrease this number, you’ll be that much more valuable and unique. A travel chatbot can be equipped to help users with all kinds of different travel-related tasks, and all from the same, familiar Messenger app.

-   **Make recommendations.** If you’re a travel organizer or agency, a bot can take over a major portion of your workload. By asking simple questions in a humanlike, conversational style, your bot can figure out what the user is looking for in a trip and make helpful recommendations—just like a personal travel assistant. Based on the prospect’s preferences for budget, type of destination, etc., a bot can almost instantly return suggestions for a holiday that meets their needs. Or, for hotels, car rental agencies, cruises, or travel insurance, your bot could bring up the best matches for a particular destination with all the relevant information, making it easy for the user to view and compare pricing and details of each without visiting multiple websites or pages.

-   **Accept bookings and payments.** A chatbot for your travel business can even be equipped to take a customer through the sales funnel and close a deal. Bots can be designed to book airline tickets, hotel rooms, rental cars, tours, and more right within the Messenger app. The user won’t have to download a separate app, fill out a cumbersome web form, or create an account on a new site. They can simply enter their credit card information into Messenger one time, and it’ll be saved there for future, seamless transactions.

-   **Share inspiration and tips.** It’s not only travel-booking agencies or sites that can benefit from a bot. Even travel bloggers and [influencers](https://www.youtube.com/watch?v=ZRhzwkZLAxg) can use them to share their content in a more engaging, personalized way. For example, if a user asked for packing advice or tips on travel to Paris, the bot can easily suggest any/all blog content you have related to that subject.

-   **Provide customer care**. Chatbots in the travel industry can can be equipped to deal with all kinds of routine issues. This means that customers can get solutions to many types of problems, day or night, without having to look up a support phone number, wait on hold, or call back during business hours. For example, your chatbot could assist users in submitting a travel insurance claim, rebooking a missed flight, or changing a hotel reservation, all through a few simple steps within Messenger. Whatever common issues your customer support team normally deals with can likely be handled by a bot.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_for_travel_industry_1_3820be696a/xs_chatbot_for_travel_industry_1_3820be696a.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_for_travel_industry_1_3820be696a/sm_chatbot_for_travel_industry_1_3820be696a.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_for_travel_industry_1_3820be696a/md_chatbot_for_travel_industry_1_3820be696a.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_for_travel_industry_1_3820be696a/lg_chatbot_for_travel_industry_1_3820be696a.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_for_travel_industry_1_3820be696a/xl_chatbot_for_travel_industry_1_3820be696a.webp 2000w" width="2000" height="1125" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_for_travel_industry_1_3820be696a/original_chatbot_for_travel_industry_1_3820be696a.webp" alt="chatbot for travel business"><figcaption>The example of recommendations and inspiration from the hotel chatbot</figcaption></figure>

## Tips for supercharging your travel bot with Chatfuel

The Chatfuel platform is packed with useful features to help your business get the most out of a chatbot. Make sure to take advantage of these when you build your Messenger travel bot:

1.  **Acquire Users from Comments.** Once you have your travel bot built, you’ll want to get as many users to it as possible. One great way to do this is through our [Acquire Users from Comments](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers/) feature. You can send a welcome message to anyone who comments on your Facebook page posts, or to anyone whose comment includes a specific keyword. For example, your bot could send an introductory message about your Barcelona trip package to any user whose comment on your post (s) includes the word “Spain”. It’s a great way bring users who are already interacting with you on your page to your bot.

2.  **Linking Facebook ads to your bot.** Is your travel business already advertising on Facebook? Great! Once you have a well-built chatbot, you can [run click-to-Messenger ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/) that will send users who click right to your bot.

3.  **Synced Cloning.** If your travel-related business has multiple locations, like a hotel or city tour company, Chatfuel’s Synced Cloning feature will save you lots of time. If you want to change an aspect of your bot that relates to all your locations, you don’t have to update each one individually. Instead, you can update a master bot and instantly apply the changes to all the others. That way, you can keep the flow and feel of your bots consistent with just a few clicks.


## Travel bot success stories from Chatfuel clients

Virtually any type of business in the travel industry, large or small, can benefit from a Messenger chatbot. Accommodation (hotels), transport (airlines, airports, cruises, car rental, train lines), travel insurance companies, travel organizers or agencies, and even travel bloggers and influencers can all expand their businesses with a bot.

To get inspired, look to one of our users, Chit Chat Agency, who built a chatbot for their travel business client. Check out their [case study](https://chitchatagency.com/a-messenger-bot-for-savvy-travellers/) and try chatting with the bot for [The Travel Professor](https://www.facebook.com/messages/t/travelprofessorbot), which offers personalized holiday recommendations and packages for UK residents.

<figure><img><figcaption></figcaption></figure>

## Build a bot for your travel business today

Now that you know how impactful chatbots in the travel industry can be, we’ve got even better news: You can build a bot yourself, today! The function of Chatfuel is to let business owners and marketers build chatbots easily—no special knowledge or coding skills required. Plus, it’s free to get started, and we even have a [hotel-bot template](https://dashboard.chatfuel.com/#/templates/creator/Nick%20Moussoulis) you can use. [Sign up for your free Chatfuel account](https://dashboard.chatfuel.com) today.

Airlines, hotels, travel insurance companies, travel agents can boost revenue and save time with a Messenger chatbot. Travel is more accessible to more people.

What Travel Businesses Achieve with Chatbots

The world of agriculture business is becoming increasingly competitive. In today’s market, producing a high-quality product is only the first half of the equation. The second is effective, impactful marketing, a now-necessary component of the recipe for success for most any farming business.

One tool that’s been making waves in the marketing world most recently is artificial intelligence. AI is changing the way businesses operate across a wide variety of industries—and agriculture is no exception. If you’ve ever wondered about the potential applications of this type of technology for farming businesses, it’s time you looked into [Facebook Messenger chatbots](https://chatfuel.com/blog/top-9-reasons-your-business-needs-a-chatbot). We’ve collected our best information, tips, and case studies about chatbots for farmers, so you can use this powerful new tool to help build your agriculture business.

## How a chatbot can boost your agriculture business

Although AI and chatbots may sound intimidating, the reality is that bots are an extremely accessible form of AI technology. A Messenger bot is just a piece of software businesses can use to communicate with potential customers via Facebook Messenger. For busy farmers who want to do everything they can to build their business, a chatbot is the ideal solution.

<figure><img><figcaption></figcaption></figure>

A chatbot in Messenger can act as a virtual assistant for your business. They use a conversational, relatable style to interact with customers, allowing agriculture companies to improve customer service, productivity, and operational efficiency. Bots are incredibly useful in data-intensive industries like farming, because they can help streamline and automate tasks that were previously only performable by strict counting and old-fashioned human analysis. A Facebook bot for farmers can:

-   **Save time ⏱️** With a bot, you’ll no longer need a human agent to spend their time responding to the same inquiries from customers over and over. It’s easy to equip a bot with helpful answers to [all the frequently asked questions](https://chatfuel.com/blog/chatbot-for-customer-service) your business receives, related to your farm, your products, or any other information.

-   **Engage potential new clients 👥** Chatfuel’s bot-building platform has a feature called user attributes, which allows you to gather information about prospects who engage with your bot. Using that information, you can then have your bot segment these potential new customers to make future outreach efforts more targeted and effective. For example: If a prospect asks your bot about your cheese products, the bot will remember that. So next time you release a new cheese product, you’ll easily be able to reach that user and others who have already expressed an interest.

-   **Easily communicate with customers and prospects 💬** People already feel at ease communicating via Facebook Messenger. It’s a platform where they’re used to chatting with family and friends, and this casual, intimate atmosphere is precisely what makes Messenger bots so powerful for businesses. Using the same informal, conversational style, a bot can make your customers feel comfortable as it answers their questions, gives them information, and promotes offers. Plus, it can [gather customer information in an easy and painless way](https://www.youtube.com/watch?v=EeEEHU1nfjk&t=5s), because the user’s profile with their full name, language preference, time zone, and gender is immediately accessible to the bot when the conversation begins.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_farmers_and_agriculture_businesses_0_7f185dc2f2/xs_chatbots_for_farmers_and_agriculture_businesses_0_7f185dc2f2.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_farmers_and_agriculture_businesses_0_7f185dc2f2/sm_chatbots_for_farmers_and_agriculture_businesses_0_7f185dc2f2.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_farmers_and_agriculture_businesses_0_7f185dc2f2/md_chatbots_for_farmers_and_agriculture_businesses_0_7f185dc2f2.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_farmers_and_agriculture_businesses_0_7f185dc2f2/lg_chatbots_for_farmers_and_agriculture_businesses_0_7f185dc2f2.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_farmers_and_agriculture_businesses_0_7f185dc2f2/xl_chatbots_for_farmers_and_agriculture_businesses_0_7f185dc2f2.webp 2840w" width="4501" height="2183" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_farmers_and_agriculture_businesses_0_7f185dc2f2/original_chatbots_for_farmers_and_agriculture_businesses_0_7f185dc2f2.webp" alt="Interaction with the bot"><figcaption>Users enjoy engaging with chatbots because there's no pressure. They can receive offers and information from a bot regularly and only act on what they're interested in.</figcaption></figure>

## How to build a bot for your agriculture business

The function of Chatfuel is to make chatbot-building easy, even if you don’t have any coding knowledge or tech experience. Farmers or agriculture-business owners can get started with building a bot by checking out our [intro video](https://www.youtube.com/watch?v=RMsSqgkbT9Q), or browsing our helpful [how-to articles](https://docs.chatfuel.com/en/collections/1335051-getting-started-with-chatfuel). Once you begin, you’re never alone, either—Chatfuel has an active [Facebook community](https://www.facebook.com/groups/chatfuel) where you can ask questions and get help, and you can always reach out to support at team@chatfuel.com.

## Tips for optimizing a chatbot for your farming business

When deciding what information your bot will share with users, it’s important to put yourself in the customer’s or prospect’s shoes. Analyze the inquiries you already receive most frequently, and make sure your bot is equipped to address all of them. Set it up to offer as much information as possible about the products so that customers can make an informed decision and enjoy an engaging, interesting experience. Make sure to:

-   **Share your information and your story 📝** It’s easy to equip your bot with key information prospects and customers would want to know about your business. Not only can you use it to share details about your hours, location, products, and pricing, but you can design it to tell your story, too. Have your bot offer details about the history of your farm and your mission, along with bios and photos of your team. Use it as an opportunity to draw people in and make them a part of the narrative of your company.

-   **Educate 💡** Another useful tip is to design your bot to educate prospects and customers about what you do. If you offer organic products, for example, have your bot explain exactly what that means. Share how it affects your customers’ lives, and why they should invest in organic foods for themselves and their families. You should also share all details about the products you offer and make it simple to browse them, so customers can easily learn, shop, and discover new items they may be interested in.

-   **Notify subscribers about news and updates 🔔** Have a new product release coming up, the latest blog post to share, or a community event, promotion, or sale you’re planning? With a chatbot, it’s easy to [let users know what’s new](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers) with your business.

-   **Personalize the experience** 🙋🏽 The sky’s the limit when it comes to how you can customize the bot experience for your customers! One example would be to ask questions about the customer’s preferred diet or food allergies. Using a quiz-like style is an engaging way for you to gather information about the user’s preferences, which will then be stored in Chatfuel’s [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab) for your future use. Then, you can use the responses to recommend specific products that will meet their needs, all in a style that’s interactive and fun.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_farmers_and_agriculture_businesses_1_c9c98f842b/xs_chatbots_for_farmers_and_agriculture_businesses_1_c9c98f842b.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_farmers_and_agriculture_businesses_1_c9c98f842b/sm_chatbots_for_farmers_and_agriculture_businesses_1_c9c98f842b.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_farmers_and_agriculture_businesses_1_c9c98f842b/md_chatbots_for_farmers_and_agriculture_businesses_1_c9c98f842b.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_farmers_and_agriculture_businesses_1_c9c98f842b/lg_chatbots_for_farmers_and_agriculture_businesses_1_c9c98f842b.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_farmers_and_agriculture_businesses_1_c9c98f842b/xl_chatbots_for_farmers_and_agriculture_businesses_1_c9c98f842b.webp 2000w" width="2000" height="559" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_farmers_and_agriculture_businesses_1_c9c98f842b/original_chatbots_for_farmers_and_agriculture_businesses_1_c9c98f842b.webp" alt="Get new prospect to your agricultural business"><figcaption>Explain your prospects what you offer and why they should choose you.</figcaption></figure>

## Create a bot for your agriculture business today

We hope we’ve made it clear; there’s no experience or coding skills required to build a bot! Farmers and other agriculture business owners can easily get started with Chatfuel today. No credit cards, no special skills, no commitments—you’ve got nothing to lose. [Sign up with Chatfuel](https://dashboard.chatfuel.com) **for free** now to start designing a chatbot for your agriculture business. When you’re ready to enjoy unlimited bot users and priority support, [upgrade to Pro](https://dashboard.chatfuel.com).

Learn more about how a Messenger bot can boost your farm or agriculture business, and get tips on optimizing a farming chatbot.

Why farmers and agriculture businesses should use chatbots

Tarot & Astrologia Brasil is a São Paulo-based company whose consultants provide tarot-card and astrology readings to customers over the phone. Even though some people don’t take this industry seriously, this brand strives to be a positive force in the lives of its customers by delivering high-quality, professional service.

This article shows the Tarot & Astrologia Brasil’s journey to cutting monthly operational costs by $25,000 and getting about 8,000 new visitors daily.

## Consultants spend half of their time dealing with prospects who would never be able to convert

As the customer trust grew and the company was getting more and more successful, its staff got overwhelmed with answering repetitive questions on the phone. Because of the local market specifics, most of those calls brought the company to the point where consultants spent much time with no benefit.

A team of experienced, thoroughly vetted consultants provide the readings to customers from a call center, and customers pay for their services via credit card. Roughly half of the Brazilians do not have a credit card, however. So, consultants spent over 50% of their time speaking with those who eventually had no way to pay. Nevertheless, the staff continued to grow to accommodate the call volume. However, they spent half of their time dealing with prospects who would never be able to convert.

## Chatbot Cassandra steps in generation and qualification process

Cassandra is a name of Greek origin, meaning *shining upon man*. The Tarot & Astrologia Brasil [chose this name for their bot](https://chatfuel.com/blog/chatbot-names) for Facebook Messenger. Cassandra’s primary function is to qualify leads using a series of questions. This process includes taking the prospect through the payment funnel. As a result, no human time is wasted talking to users who can’t pay.

The Cassandra bot asks visitors about their basic preferences too (such as the type of reading desired), which also helps to save the human agents time. It also provides biographies and photos of available consultants to build trust and quizzes and articles to promote user engagement.

Thanks to Cassandra, the Tarot & Astrologia Brasil consultants can now focus only on qualified leads who already trusted the company and shared their payment info. This boost in efficiency allows them to help more paying customers while providing an even better quality of service.

## The Cassandra bot’s superpowers

-   [Gallery cards.](https://docs.chatfuel.com/en/articles/925465-media-assets) This Chatfuel feature allows Tarot & Astrologia Brasil to display each consultant’s photos, biographies, ratings, and specialties. This visual display shows customers a picture of their service provider, which builds trust and provides a polished, professional touch.

-   [User attributes](https://docs.chatfuel.com/en/articles/5573554-attributes). The bot greets users by name to create the intimate, personal feel astrology customers desire. The brand also uses attributes to segment users and save their information in [the People tab](https://docs.chatfuel.com/en/articles/1575151-people-tab), which helps with future ad retargeting.

-   [Sequences](https://docs.chatfuel.com/en/articles/908868-sequences). With sequences, the bot provides a daily article about astrology or tarot to users who subscribe to the newsletter. This feature allows the brand to entertain and nurture visitors' curiosity, keep them engaged and add value to their experience.


## Facebook automation cuts monthly operational costs by $25,000 and brings about 8,000 new users daily

Tarot & Astrologia Brasil’s new Facebook bot has cut its monthly operational costs by $25,000. In addition, with only qualified prospects making it through to the call center, they reduced their staff from 55 to 25 consultants.

Their bot’s success has also led them to shift their ad dollars from the more expensive Google AdWords and regular Facebook ads to [click-to-Messenger ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot) only. This move has saved them money and brought a steady growth of approximately 8,000 new users daily over the first two months.

Not only does the bot help the company cut costs, but fewer employees means better supervision and better service. The brand can now provide a top-quality service experience while improving the level of professionalism in the industry, all thanks to their new Facebook Messenger bot.

## Boost your own business with a chatbot

It’s written in the stars: your business can reap the benefits of a Chatfuel bot as Tarot & Astrologia Brasil has. So [sign up with Chatfuel](https://dashboard.chatfuel.com/sign-up) today to see the difference.

This article shows how Chatfuel chatbot cut monthly operational costs by $25,000 and get about 8,000 new visitors daily for astrology brand

Astrology Brand Cuts $25K Costs with Messenger Bot

Nissan Motor Co., Ltd. is a Japanese multinational automobile manufacturer with about a hundred years of history. Nissan has produced mainstream cars and trucks, initially for the domestic market but exported worldwide since the 1950s.

The Nissan dealership in Israel is one of 10,000 dealerships that the Nissan Group has around the world, according to its global website. They focus on selling new and used cars to local buyers and receive many questions through their Messenger inbox. In this article, we’ll look at their journey that brought the Nissan Israel team to an incredible 10x increase in monthly organic sales and 3.5x of monthly qualified leads from Facebook by using a Messenger bot.

## The inbox becomes a leaking sales funnel

The Nissan Israel used to answer customer messages manually. The number of user messages grew instantly because of high interest in Nissan electric cars and their bestsellers. As a result, most who asked their questions via Messenger got delayed responses. The busy team couldn’t physically cover all the inquiries.

Worst of all, the team wasn’t qualifying leads because they had no system. In other words, all the leads were treated as equals. A cold lead who was window shopping might get priority over a warm lead who was ready to sign the paperwork today. The dealership’s Messenger inbox was a leaking sales funnel.

## Messenger bot qualifies leads and sends only ready-to-purchase to a human

Nissan Israel realized that they needed to find a fast and straightforward solution that was easy to implement right away. So, they contacted a digital marketing agency Business Pineapple and decided to collaborate to test a Messenger automation with Chatfuel. The central hypothesis they wanted to test was implementing an automated lead qualification system for the Nissan Israel Messenger inbox.

The first step was to analyze the questions people asked the Nissan dealership in Israel via Facebook. That’s how the team gathered the most popular questions:

1.  Which of these models do you like?
2.  Is your mind already set on this model?
3.  What are your phone number and email address?

The second step was to measure user buying intent by asking a few questions. In other words, to qualify leads. Chatfuel bot determines the lead’s temperature and buying intent based on the answers provided. Then, if the lead is ready to buy, Chatfuel tags them as “high priority” and sends their information to the dealership’s customer relationship management (CRM).

The third step was to close the deal with those who were about to make a purchase. The Nissan sales team then jumps in, counters objections, and closes the deal. Then, the Chatfuel bot re-engages the rest of the leads and encourages them to return and buy later. Let’s check out the features that let Nissan bot hit the main goals.

## Four features test drive to generate and qualify leads

The Business Pineapple team picked four features to build their bot that will solve work on lead generation and qualification on the Nissan Israel Facebook Page via Messenger:

### 1\. Gallery cards

The gallery method of displaying images in a chatbot is helpful for any business that sells a physical product. This layout lets users scroll through different images with unique options and links below for more information. In Chatfuel, you can add up to 10 items in one card with a 640-character limit on each. It lets brands display and describe their products in detail to increase interest. For example, a Nissan bot has gallery cards with available vehicles and buttons to allow users to learn more about each car.

### 2\. Save User Email/Phone plugins

A vital aim of the Nissan chatbot was to gather contact information from qualified leads so human agents could follow up. The Save User Email and Save User Phone plugins in Chatfuel make this easy: user can share their contact information (whatever’s on their Facebook profile) with one tap. Nissan Israel’s chatbot suggests the email address and phone number on the user’s Facebook profile for frictionless, one-click lead capture.

### 3\. Notify Admin via Email plugin

Once the Business Pineapple team set up this plugin, the Messenger bot automatically sent lead information to the Nissan Israel team via email. This plugin lets you choose which user attributes to include in the email. Once set up, it will instantly email this information to the address you specify for easy lead organization and quick personal follow-up. In addition, this plugin alerts the Nissan Israel sales team via email when a lead is qualified and ready to test drive.

### 4\. JSON API plugin

As a final step, the Nissan bot used the [JSON API plugin](https://chatfuel.com/blog/json-api-examples) to send lead information (name, email, car model) to the dealership’s CRM. It closes the loop and keeps customer data automatically updated for the dealership.

## Automation wins the race

-   In the first month after launching the bot campaign, Nissan Israel generated $380,000 by selling ten cars to leads generated by their Messenger chatbot. The promotion was purely organic.
-   The dealership saw a 10x increase in monthly organic sales from Facebook.
-   Their number of monthly qualified leads from Facebook also grew by 3.5x— from ten to thirty-five.

Behind these impressive metrics is the set-up lead generation and qualification process to bring even better results in the future.

> “I’ve played around with many chatbot builders, and the key things I like about Chatfuel are its stability and speed. Each message gets delivered when it should be, without delays or lags.” — Dima Kagan, Founder of Business Pineapple

## Set up a free chatbot to qualify leads for your business

Lead generation and qualification are critical points for businesses across different industries. With a Facebook Messenger chatbot, you can quickly put lead generation and qualification on autopilot. As a result, prospective customers will come to you, and you will have more time for essential tasks. [Join Chatfuel](https://dashboard.chatfuel.com) today and build your chatbot for free, without coding knowledge.

This Nissan car dealership got into marketing automation with a lead generation chatbot that helped them drastically increase sales

Customer Stories