A chatbot is your business’s Swiss Army knife: a multi-purpose tool that can help you with all kinds of different tasks and goals. Looking to cut costs, save time, boost sales, or delight customers? A Messenger chatbot can help with all four. And the best part is: You don’t need to be a tech expert or have coding knowledge to build one! That’s what no-code tools like Chatfuel are for. So allow us to dig a little deeper into the question of why your business needs a chatbot. Your business can benefit from chatbot technology in the following nine ways, because bots can help you…

## Cut business costs

*What company would turn down an easy opportunity to cut expenses? A Messenger chatbot for your business can help do this in two key ways.*

### 1\. Qualify leads automatically to reduce operational costs

Simply by asking questions in its natural, conversational style, a chatbot can automatically sort prospective customers into categories. They can narrow down which prospects would be a good fit for your services, for example. Or, they could separate out those who seem more prepared to buy your products than others. Check out these real-world examples of Chatfuel users who have found success with their lead qualification chatbots:

- A car dealership saw a [3.5x increase in qualified leads](https://chatfuel.com/blog/nissan-sells-cars-using-messenger-bot) and a 10x increase in sales in the first month, thanks to a bot that qualifies test-drive leads

- An astrology brand was able to [cut costs by $25,000/month](https://chatfuel.com/blog/cut-operational-costs-with-messenger-bot) and reduce their staff by over half once they launched a chatbot to qualify leads, since their employees no longer had to waste time talking to unqualified prospects.


### 2\. Improve return on ad spend

Let’s say you run a Facebook ad that directs users to your ecommerce store, your [restaurant’s](https://chatfuel.com/blog/restaurant-chatbot) menu, or your agency’s website. Once the user arrives, they’re on their own to browse, and *hopefully* convert. But direct them to a chatbot on Messenger instead, and they’ll get personalized guidance right down the sales funnel. Your bot can [recommend products](https://www.youtube.com/watch?v=dfmQvqtJN9Q) in your store, answer questions about your food delivery, or qualify leads for your marketing agency’s services. The result? More conversions and a better ROAS for you.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_grow_your_audience_1_430858f3a4/xs_grow_your_audience_1_430858f3a4.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_grow_your_audience_1_430858f3a4/sm_grow_your_audience_1_430858f3a4.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_grow_your_audience_1_430858f3a4/md_grow_your_audience_1_430858f3a4.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_grow_your_audience_1_430858f3a4/lg_grow_your_audience_1_430858f3a4.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_grow_your_audience_1_430858f3a4/xl_grow_your_audience_1_430858f3a4.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_grow_your_audience_1_430858f3a4/original_grow_your_audience_1_430858f3a4.webp" alt="click to messenger ads"><figcaption>You can create <a href="https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/">click-to-Messenger ads</a> that drive users to your chatbot. Once there, your bot can move prospects down the sales funnel towards a conversion.</figcaption></figure>

## Save time

*The less time your employees have to spend on repetitive questions and tasks, the more time they’ll have for other value-adding projects. Here’s why you should consider chatbots as a business solution for saving time.*

### 3\. Automate your overflowing inbox

Are you or your staff spending countless hours responding to Facebook messages from prospects and customers? Good news: Chatbots and customer service are a match made in heaven. In fact, a well-built Messenger chatbot can answer [up to 80% of routine questions](https://www.invespcro.com/blog/chatbots-customer-service/).

In a couple of hours (and with no coding involved!), you can [build a chatbot to answer FAQs](https://chatfuel.com/blog/chatbot-for-customer-service/) instantly, 24/7. (You can also use a no-code integration to add AI to your chatbot to make it even better at answering user questions!) See for yourself: Chatfuel client HelloFresh built a customer support chatbot and [cut their response time by 76%](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot)! Customer satisfaction went up, and HelloFresh’s support team now has more time to focus on other tasks.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/xs_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/sm_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/md_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/lg_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/xl_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/original_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp" alt="messenger chatbot"><figcaption>You can easily set up a Facebook Messenger chatbot to answer customer questions and save your team time.</figcaption></figure>

### 4\. Launch quickly and cheaply

Chatfuel is no-code tool for building Messenger chatbots. That means you can launch a simple chatbot for your business in a couple of hours, or a more sophisticated bot in days or a few weeks. Our Flow Builder interface makes building a chatbot a visual, intuitive experience. (Video tutorial below.) Plus, all our most valuable Pro tools are now available to all Chatfuel customers. Our free trial plan gives you the perfect opportunity to test your concept with 50 users.

<figure><img><figcaption></figcaption></figure>

## Boost conversions and sales

Need another reason to adopt a chatbot for your business? We’ve got two words for you: more sales.

### 5\. Gather valuable lead information

Your business needs a chatbot if you rely on leads for revenue! (For example: [Chatbots for marketing agencies](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients) and chatbots for real estate brokers are especially popular use cases.) First, bring users to your bot from your website or Facebook ads. Then, your chatbot can qualify them and gather contact information in a casual, conversational way. It can ask for their zip code, job title, or whatever data would be useful for your business. Then, with the Save User Email and Phone Number plugins, the user can share their contact information with the chatbot in one click.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/xs_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/sm_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/md_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/lg_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/xl_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/original_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp" alt="generate leads"><figcaption>The Save User Email and Phone Number plugins will auto-populate the user's contact information, if available. It makes it easy for them to share their details in one tap.</figcaption></figure>

### 6\. Convert followers and website visitors into customers

Businesses can use chatbots to turn lukewarm leads into a warm leads or even customers. Meet prospects where they are, and use your chatbot to guide them towards a conversion. For example, you could:

- **Add your chatbot to your website.** Don’t leave visitors to browse your products or services alone! Have your friendly [chatbot pop up on your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website) and offer to answer their questions, make a recommendation, or guide them to the right resources. Take the case of a large English university, for example. They added their Chatfuel bot to their website to generate and qualify leads and doubled their conversion rate, facilitating $3.1 million in new enrollments in one day!

- **Set your chatbot to respond to Facebook comments.** The Comments Autoreply Entry Point in Chatfuel makes this a breeze. You can have your Messenger chatbot respond to comments on every post or only one post, and all comments or just those that contain keywords. Once this feature is set up, your bot will send commenters a message instantly and tell them more about your contest, offer, promotion, product, etc. Just look at what Chatfuel client DECEN Muebles did with this tool: They got almost [4,000 qualified leads](https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot) from a single post!


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/xs_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/sm_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/md_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/lg_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/xl_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/original_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp" alt="generate leads"><figcaption>It takes just a few clicks to set your bot to automatically reply to comments on your Facebook posts.</figcaption></figure>

### 7\. Gather key customer data

The more you know about your audience, the more effectively you can sell to them. Lucky for marketers, chatbots make excellent data-gathering tools. You can set your chatbot to save the data it collects from users via its back-and-forth, conversational style. The data will be stored in Chatfuel in the form of user attributes, which are like tags. From there, you can:

- View and export all user data from the [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab) in Chatfuel.

- Create user segments in the *People* tab, and sync them to Facebook Ads Manager in one click. Then, use the data to create Lookalike audiences to reach valuable new prospects, or custom audiences to reengage existing users.

- Use data from customer actions in your bot to visualize your chatbot sales funnel. (The Send Analytics Events plugin makes it easy.) Then, you’ll be able to clearly see if there are any drop-off points in your flow, and make adjustments to maximize conversions.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/xs_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/sm_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/md_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/lg_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/xl_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 2000w" width="2000" height="676" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/original_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp" alt="funnel conversion"><figcaption>Use the Send Analytics Events to Facebook plugin to visualize your chatbot's sales funnel.</figcaption></figure>

## Create a dazzling customer experience

Finally, a chatbot for your business can be the “wow factor” that delights users and keeps them coming back to your brand for more.

### 8\. Personalize the experience

It’s flattering when someone you’ve met before remembers details about you. It shows you that they were truly listening to what you had to say. That’s exactly the feeling your chatbot can give your audience. Your bot can incorporate two types of user data to personalize the conversation:

- **Data from their Facebook profile.** Chatbots on Facebook Messenger have access to a user’s basic profile details. That means that—without asking for the information—your chatbot can greet prospects by name, or customize messages by their location or time zone.

- **Data from past conversations.** Chatbots can store data from previous chats as attributes, and use those to customize future conversations. A chatbot could tell the user about new products related to one they showed interest in last time. Or, a chatbot could show locations or shipping availability for a user’s specific area based on the zip code they shared in a past conversation.


Personalization make users feel seen and special, which helps build brand trust. Plus, [80% of users say personalized experiences](https://us.epsilon.com/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences) make them more likely to buy. That means this feature of Messenger chatbots can benefit your bottom line, too.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/xs_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/sm_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/md_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/lg_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/xl_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/original_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp" alt=""><figcaption>Use user attributes to personalize the conversation. It'll help build customer trust and can increase conversions, too.</figcaption></figure>

### 9\. Delight users with a fun, engaging conversation

There’s so much room for creativity when building a chatbot for your business. You can add videos, quizzes, and trivia to your chatbot. Sprinkle in GIFs and emoji to draw the eye and break up the text. Translate your [brand voice to your Messenger chatbot](https://chatfuel.com/blog/craft-a-brand-voice-that-converts) to make users comfortable and build trust. [Choose a chatbot name](https://chatfuel.com/blog/chatbot-names) and persona to keep users interested. Use the opportunity to create an interesting, interactive experience that your users will remember.

Ready to jump aboard the “chatbots for business” train?. [Sign up for a free Chatfuel account](https://dashboard.chatfuel.com) today and start building a chatbot for your business—no previous experience or coding knowledge required.

Looking to cut costs, save time, boost sales, or delight customers? A no-code Messenger chatbot can help with all four. A chatbot is your business’s Swiss Army.

Top 9 reasons your business needs a chatbot

Ever heard of chatvertising? It’s the key to getting more sales for your business in the modern marketing landscape.Chatvertising refers to digital ads that spark conversation between your brand and consumers.

If your brand has a great Messenger bot, you’ve already laid the groundwork for these meaningful conversations. But how do you “spark” them? How do you get them started? What tools can you use to bring new users to your bot, so it can engage them and drive conversions?

Though there’s more than one way, running click-to-Messenger ads on Facebook is your best option for fast, effective results.

Click-to-Messenger ads can be placed wherever any other [type of Facebook ad](https://chatfuel.com/blog/the-secret-recipe-for-optimizing-your-ecommerce-funnel-with-facebook-ads) can appear, including News Feeds, columns, Stories, and even on Instagram. When a user clicks the ad, they’ll be redirected from the Facebook or Instagram app to the Messenger app. They’ll be brought directly to a conversation with your brand, which your bot will immediately initiate.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp" alt="facebook ads"><figcaption>A click-to-Messenger ad is just what it sounds like: It takes users from Facebook or Instagram to a conversation with your bot in Messenger.</figcaption></figure>

## How to set up click-to-Messenger ads for your Chatfuel bot

If you’ve already created your click-to-Messenger ad in Facebook, skip to the next section. If not, follow these instructions to set up the ad in Facebook Ads Manager:

1. Choose the *Messages* objective for your new ad. Give it a name too, so you can easily find it in Chatfuel later.

2. Choose *Messenger* under *Message Destination*, and keep *Click to Messenger*selected in the drop-down.

3. Choose your audience according to your business’s unique goals. (You’ll find more on creating custom and Lookalike audiences in the next section of this guide.)

4. Choose *Automatic Placements*. Or, if you want this ad to show on Instagram too, you can use *Manual Placements.* On the one hand, being [redirected from Instagram to Messenger](https://chatfuel.com/blog/use-instagram-ads-to-bring-users-to-your-dms-or-your-messenger-bot) may be more jarring to users. On the other, Instagram has a valuable audience of over one billion users, most of whom belong to younger demographics. It’s up to you to decide whether this placement makes sense for your brand (or you can split-test to find out).

5. Choose your desired budget and schedule for the ad.

6. In the *Identity* section, make sure that your ad will come from the same Facebook page that your bot is linked to in Chatfuel.

7. Next, design your ad creative. (Find tips in the next section of this guide.)

8. In the *Messenger Setup* section, choose the *Start Conversations* option and click **Create.**

9. In the window that appears, we recommend choosing buttons or quick replies under *Customer Actions*.

10. In the same window, customize the greeting. This is the first message users will see from you in Facebook Messenger, so make it engaging!

11. Click **Finish**. There’s no need to set up your buttons or quick replies in this final window; you’ll do this in Chatfuel. Just click **Confirm** to submit your ad to Facebook for review.


## How to link click-to-Messenger ads to your Chatfuel bot

Once you have your ad created in Ads Manager, head to Chatfuel to link it to your Facebook bot.

### How to link ads to a chatbot built in Chatfuel’s *Automation* → *Flows* tab

1. Set up your click-to-Messenger ad in Facebook Ads Manager.

2. Then, go into Chatfuel’s *Grow* tab to link your ad account (s) to your Chatfuel bot. In that tab, you’ll see a card that says *Facebook Messenger Ads*. Select your ad account from the drop-down on that card.

3. Back in the *Flows* tab, add the Click-to-Messenger Ads Entry Point to your flow.

4. Click **Choose ads** to select an already-created ad (s).

5. Create the flow that users will be sent through after engaging with your click-to-Messenger ad, starting with the greeting. Once you’ve added the content of your greeting, drag and drop from your Entry Point’s card to create the next card (s) in the flow.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 1574w" width="1574" height="976" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp" alt=""><figcaption></figcaption></figure>

Get full instructions on the easy setup for the Click-to-Messenger Ads Entry Point. Or, watch the video tutorial. 👇

<figure><img><figcaption></figcaption></figure>

### How to link ads to a chatbot built in Chatfuel’s *Automation* → *Blocks* tab

1. Go to the *Grow* tab and find the native integration for Facebook Messenger ads.

2. Use the drop-down menu to choose the ad account you want to use, and click **Set up**.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 1772w" width="1772" height="752" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp" alt=""><figcaption></figcaption></figure>

<ol start="3"><li>You’ll then be&nbsp;asked to&nbsp;grant Chatfuel the necessary permissions.</li><li>Once you’ve done that, click + Connect new ads. An&nbsp;outline will appear to&nbsp;guide you through the three-step process. 👇</li></ol>

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 1354w" width="1354" height="1170" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp" alt=""><figcaption></figcaption></figure>

<ol start="5"><li>First, select the Click-to-Messenger campaign button in&nbsp;step 1️⃣of the outline. It’ll lead you to&nbsp;Facebook Ads Manager <a href="https://youtu.be/KN5N0mp-Mg4">to&nbsp;build your ad</a>. (Or, if&nbsp;you’ve already built a&nbsp;click-to-Messenger ad, it&nbsp;will appear in&nbsp;the integration automatically.)</li><li>Click Set up&nbsp;next to&nbsp;step 2️⃣, which is&nbsp;to&nbsp;connect your bot to&nbsp;the ad&nbsp;you’ve just created (or&nbsp;that you created previously). Select the ad&nbsp;from the drop-down list (you may need to&nbsp;refresh the page for it&nbsp;to&nbsp;appear).</li><li>Step 3️⃣ is&nbsp;to&nbsp;configure customer actions. Click Set up&nbsp;next to&nbsp;that step. Here’s where you’ll choose between buttons or&nbsp;quick replies as&nbsp;options for how users can respond to&nbsp;your bot’s first message. You can do&nbsp;it&nbsp;all right in&nbsp;Chatfuel:</li></ol>

- Create the text for each button or quick reply.

- Choose which bot blocks each one will link to.

- Click **Save,** and you’re done!


As soon as Facebook approves your ad and sets it live, it will lead users to the bot experience you’ve set up.

<figure><img><figcaption></figcaption></figure>

## Best practices for click-to-Messenger ads

The ad creative you choose depends on what works best for your industry, and the advertising goals for your unique business. That being said, there are a few general best practices for “chatvertising” that apply to any brand.

- **Target carefully**. The best way to maximize return on ad spend and minimize conversion costs is through proper ad targeting. You can advertise to custom audiences (based on existing customer lists) or Lookalike audiences (to reach new prospects similar to your most valuable users). Get all the data you need to create these in Ads Manager from the [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab) in Chatfuel. Use Segment Sync to send this data to Facebook in one click. You can also create custom audiences based on actions users have taken in your bot using our Send Analytics Events to Facebook plugin. *(Note that custom audiences aren’t available for some European-based pages. Get more information on* [*Facebook’s updated policies for EEA countries*](https://docs.chatfuel.com/en/articles/6280681-features-affected-by-gdpr-appi-privacy-laws)*.)*

- **Mention the word *Messenger* in the ad copy.** When users click your ad on mobile (and [94% of them will](https://sproutsocial.com/insights/facebook-stats-for-marketers/)), they’ll be redirected from the Facebook app to the Messenger app automatically. By mentioning Messenger in the copy (i.e. *Connect with us in Messenger to claim your 25%-off coupon!*), you remind users of what to expect. That way, the app switch won’t be as disorienting and fewer users will abandon the process after being redirected.

- **Use emoji in the ad copy**. It’s not just because emoji can make an ad more eye-catching. It’s also because they can help you draw attention to the call-to-action button you want users to click (*Send Message*). Emoji provide a clear, visual way to draw people to the next step.


## Optimizing for the double opt-in

Once a user clicks on your ad, they’re only halfway to converting. To become a bot subscriber (a user that’s reachable by your bot), they also have to respond to your chatbot’s initial message once they arrive in Facebook Messenger.

Here’s the challenge: There’s a 50% average drop-off rate between these two steps. That’s why it’s crucial to optimize those first messages from your bot to make it easy, enticing, and rewarding for users to engage. Here are some tips for getting users to interact once they arrive at your bot.

### Choose the initial-response options wisely

You *need* users to respond to your bot’s first message. To improve your odds, we recommend using buttons instead of quick replies. Sometimes quick replies don’t render properly on mobile, so buttons are generally the safer bet. Plus, buttons don’t disappear when your bot sends its next message, making it easier for the user to follow the conversation as it progresses.

We also suggest getting creative with the button copy. *Get Started* is a popular choice, but isn’t very engaging. Using a custom message is more effective—and using two is even better! A bot that offers two welcome-button choices generates 5x higher first-engagement rates.

### Incorporate emoji and GIFs into the messages

First, people already use the Messenger app from Facebook to chat with family and friends. Creating this same kind of intimate, casual atmosphere with [emoji and GIFs](#) can help encourage users to engage. Plus, these elements add color and motion to the conversation. They help catch a user’s eye, and they make your bot and your brand seem more approachable and human. Just make sure any that you use are appropriate for your brand voice and tone.

<figure><img width="872" height="732" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/create_click_to_messenger_ads_to_drive_traffic_to_your_bot_4_0405570abf/create_click_to_messenger_ads_to_drive_traffic_to_your_bot_4_0405570abf.gif" alt=""><figcaption>Include GIFs and emoji if appropriate for your brand. They can help draw the eye and encourage the user to engage.</figcaption></figure>

### Keep the conversation flowing with “this or that” questions

It’s your responsibility to design a chatbot that keeps the conversation going. Don’t expect users to take the initiative! That’s why having your bot ask engaging questions is so important. In fact, “this or that” questions have been shown to double initial chatbot engagement rates. So don’t just keep sending block after block of text from your bot. Remember that it’s a two-way conversation. Offer the user response options often so they can easily participate in the dialogue.

## Gather leads and boost sales with click-to-Messenger ads

One click to Messenger and one click to engage with the bot, and you’ve got a new lead for your business. Click-to-Messenger ads are the most effective way to advertise on Facebook to get new users for your chatbot. Once they’re there, your bot can nurture these leads and move them down the funnel towards a conversion.

Start using click-to-Messenger ads now to grow your business. [Sign up for a free Chatfuel account](https://dashboard.chatfuel.com) today.

Boost engagement, sales, and ROI for your business by harnessing the synergy of Facebook ads and chatbots. Ever heard of chatvertising?

Create Click-to-Messenger Ads for Your Bot

The best way to reengage inactive bot users—to reactivate these valuable leads effectively and affordably? Sponsored messages!

Cut Restaurant Operational Costs with a Chatbot

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_16_01477113a7/lg_banner_en_16_01477113a7.png 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_16_01477113a7/md_banner_en_16_01477113a7.png 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_16_01477113a7/sm_banner_en_16_01477113a7.png 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_16_01477113a7/xl_banner_en_16_01477113a7.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_16_01477113a7/xs_banner_en_16_01477113a7.png 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_16_01477113a7/lg_banner_en_16_01477113a7.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_16_01477113a7/md_banner_en_16_01477113a7.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_16_01477113a7/sm_banner_en_16_01477113a7.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_16_01477113a7/xl_banner_en_16_01477113a7.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_16_01477113a7/xs_banner_en_16_01477113a7.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_16_01477113a7/original_banner_en_16_01477113a7.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/thumbnail_banner_en_16_01477113a7/thumbnail_banner_en_16_01477113a7.png 245w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_16_01477113a7/original_banner_en_16_01477113a7.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_16_01477113a7/banner_en_16_01477113a7.png 1944w" width="1944" height="1032" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_16_01477113a7/banner_en_16_01477113a7.png" alt="banner - en - 16.png"><figcaption><a href="https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=use-instagram-ads-to-bring-users">https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=use-instagram-ads-to-bring-users</a></figcaption></figure>

If you use Instagram for business, you should know about Instagram Direct. It’s a destination in Ads Manager that pushes people to your business’s direct-message inbox on Instagram.

Yes, you’ll have to respond manually to messages you get this way. But it gives your brand a unique opportunity to experiment with conversational commerce on another hugely popular social platform. Use this chance to get more chat interactions with users in a new place and see where it takes you.

So today, we’ll be covering the ins and outs of this ad type and another similar one you may find useful. Read on to learn about setting up:

1. Instagram Direct ads,

2. Instagram ads that click to your Messenger bot.


## Instagram Direct ads

Instagram Direct is an ad placement for the Instagram feed. When a user clicks this ad, they move to your direct-message inbox, where they can start a one-on-one conversation with your brand.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_Use_Instagram_ads_1_1_ca883e2814/lg_Use_Instagram_ads_1_1_ca883e2814.png 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_Use_Instagram_ads_1_1_ca883e2814/md_Use_Instagram_ads_1_1_ca883e2814.png 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_Use_Instagram_ads_1_1_ca883e2814/sm_Use_Instagram_ads_1_1_ca883e2814.png 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_Use_Instagram_ads_1_1_ca883e2814/xl_Use_Instagram_ads_1_1_ca883e2814.png 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_Use_Instagram_ads_1_1_ca883e2814/xs_Use_Instagram_ads_1_1_ca883e2814.png 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_Use_Instagram_ads_1_1_ca883e2814/lg_Use_Instagram_ads_1_1_ca883e2814.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_Use_Instagram_ads_1_1_ca883e2814/md_Use_Instagram_ads_1_1_ca883e2814.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_Use_Instagram_ads_1_1_ca883e2814/sm_Use_Instagram_ads_1_1_ca883e2814.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_Use_Instagram_ads_1_1_ca883e2814/xl_Use_Instagram_ads_1_1_ca883e2814.webp 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_Use_Instagram_ads_1_1_ca883e2814/xs_Use_Instagram_ads_1_1_ca883e2814.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_Use_Instagram_ads_1_1_ca883e2814/original_Use_Instagram_ads_1_1_ca883e2814.png 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/thumbnail_Use_Instagram_ads_1_1_ca883e2814/thumbnail_Use_Instagram_ads_1_1_ca883e2814.png 194w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_Use_Instagram_ads_1_1_ca883e2814/original_Use_Instagram_ads_1_1_ca883e2814.webp 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/Use_Instagram_ads_1_1_ca883e2814/Use_Instagram_ads_1_1_ca883e2814.png 1932w" width="1932" height="1554" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/Use_Instagram_ads_1_1_ca883e2814/Use_Instagram_ads_1_1_ca883e2814.png" alt="Use Instagram ads 1-1.png"><figcaption>Manual placements on Ads Manager.</figcaption></figure>

Learn more about placements for Instagram Direct ads in the **How to set up Instagram Direct ads** section below.

### Who you should run Instagram Direct ads

Anyone who wants to get their content in front of Instagram’s one billion+ users can try out Instagram Direct ads. However, we see them being especially effective for eCommerce businesses on Instagram and agencies that work with e-commerce brands.

We also expect that those selling big-ticket items online might find more value from this ad type because:

- The number of users messaging you with serious inquiries will be lower and more manageable for you to respond to manually.

- These users who do engage with an Instagram Direct ad will likely be more valuable because messaging you about a big-ticket product or service shows higher intent. Once they reach out, you’re in a prime position to nurture them towards a purchase personally.


### How to set up Instagram Direct ads

The beauty of Facebook and Instagram is that you can set up ads for both platforms in one place: Facebook Ads Manager. So head there to get started. Then:

1. Go to [Ad Creation](https://business.facebook.com/ads/manage/powereditor/creation) in Ads Manager.

2. Choose a campaign objective and click **Continue**.

3. Edit your campaign name and other details. Then click **Next**.

4. In the **Conversion** section, select the following:

 \- **Messaging Apps** as Conversion location,

 \- **Click to message** as your ad type,

 \- **Instagram** under Messaging Apps.

5. Customize the following sections:

 \- Optimization & delivery,

 \- Budget & schedule,

 \- Audience,

 \- Placements.

 Then, click **Next**.

6. Customize your ad name, setup, creative, message template, and tracking.

 When you’re ready, click **Publish**.


Instagram Direct ads won’t appear anywhere on Facebook. That way, those who click will arrive at your DMs without having to switch apps. To run other types of Instagram ads (like those that lead to landing pages), Facebook doesn’t require you to have an actual Instagram account. Instead, they’ll just use your Facebook Page name and profile photo to associate it with you. But since Instagram Direct ads will lead users to your DMs, you need an existing account to have an inbox and respond.

## Ads that click to Messenger on Instagram

You’ve probably explored or currently use Ads that click to Messenger ads to bring new users to your chatbot: ads that show up on Facebook and direct users to your bot in Messenger.

Now, there is a way to have these ads appear on Instagram instead and still direct users to your Messenger chatbot. To try it out for your business, we encourage you to start with a smaller budget, around $5-15 per day.

Automatically redirecting users from the Instagram app to the separate Messenger app can be jarring. You might see a significant drop-off as a result. Yes, Ads that click to Messenger ads redirect to the Messenger app too. But both apps are clearly within the Facebook ecosystem, so it’s less unexpected. Not every user is actively aware that  Meta owns both Facebook and Instagram, so they may think the app switch is a mistake or spam and exit the entire process.

### Who should run Ads that click to Messenger on Instagram

These ads will be most helpful if:

✔️ You’ve built a Messenger bot that can effectively engage and convert users. Otherwise, there’s no sense in paying to send new users there.

✔️ You (or your customer, [if you’re an agency](https://chatfuel.com/blog/6-reasons-marketing-agencies-should-offer-chatbot-services)) offer something appealing to the Instagram audience, a predominantly younger demographic. If not, focusing on Facebook ad placements may be more effective.

### How to set up Ads that click to Messenger for Instagram

1. In Facebook Ads Manager, create a new ad and choose **Messaging Apps** as  the conversion location and **Click to message** as your ad type.

2. Select **Messenger** under **Messaging Apps**.

3. Customize the following sections:

 \- Optimization & delivery,

 \- Budget & schedule,

 \- Audience.

4. In the **Placements** section, deselect the Facebook and Messenger placements.

 Then, decide where on Instagram you want your ad to show: Feeds, Stories and Reels, etc., and click **Next**.

5. Customize your ad name, setup, creative, message template, and tracking.

 When you’re ready, click **Publish**.


### How to link your Messenger chatbot to your Ads that click to Messenger on Instagram using the JSON

1. Go to [**Chatfuel**](http://dashboard.chatfuel.com/) → **Automation** → **Flows**. Open existing Messenger flow, or add a new one.

2. Add **Click-to-Messenger Ads JSON** entry point. Customize the greeting — the first thing users will see when they arrive at Messenger from Instagram.

 Make sure it relates to the content of your ad creative so people know they’re in the right place after the app switch. The greeting should also encourage users to respond and continue the conversation, for example, by choosing one of the **Quick Reply** buttons.

3. Click **Copy greeting as JSON code** on the entry point.

4. Open your ad on Ads Manager → **Message template** → **Advanced setup** → **Edit**.

5. Paste the copied JSON code and click **Save and finish**.


When you’re ready to launch your ad, click **Publish**. Now, powerful Meta tools for ads are supercharged with Chatfuel automation to boost your Return on investment (ROI.)

In addition, your ad will be displayed only to people with Messenger installed. So Meta won’t waste any of your ad spend by showing them to users who don’t already have the app on their device.

<figure><img width="1280" height="710" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/instagram_ads_chatbot_old_1_ad474882db/instagram_ads_chatbot_old_1_ad474882db.gif" alt=""><figcaption>Copying and pasting the greeting’s JSON code from Chatfuel Dashboard to Meta Ads Manager.</figcaption></figure>

## Tap into a new audience on Instagram

Facebook said it: '[Conversation is the future of commerce](https://www.facebook.com/business/news/insights/conversational-commerce).' Personalized, one-on-one chat experiences are what customers now expect from brands. Ads that click to Messenger on Instagram let you apply this strategy at scale.

Instagram Direct ads let you experiment with conversational commerce and expand your brand’s presence across platforms. And with Chatfuel, you automate powerful Meta ads and move leads through the sales funnel.

So, try Instagram ads to bring users to your DMs or your Messenger bot. [Sign up](http://dashboard.chatfuel.com/) with Chatfuel to get 50 conversations for free and try out code-free automation for your business. Run some tests and see how both ad types can benefit your e-commerce business or your agency’s customers.

Learn how to set up Instagram Direct ads, and Instagram ads that click through to your Messenger bot. If you use Instagram for business, you should know about.

Instagram Ads: Drive Users to DMs & Messenger Bot

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_20_85203357c2/lg_banner_en_20_85203357c2.png 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_20_85203357c2/md_banner_en_20_85203357c2.png 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_20_85203357c2/sm_banner_en_20_85203357c2.png 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_20_85203357c2/xl_banner_en_20_85203357c2.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_20_85203357c2/xs_banner_en_20_85203357c2.png 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_20_85203357c2/lg_banner_en_20_85203357c2.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_20_85203357c2/md_banner_en_20_85203357c2.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_20_85203357c2/sm_banner_en_20_85203357c2.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_20_85203357c2/xl_banner_en_20_85203357c2.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_20_85203357c2/xs_banner_en_20_85203357c2.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_20_85203357c2/original_banner_en_20_85203357c2.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/thumbnail_banner_en_20_85203357c2/thumbnail_banner_en_20_85203357c2.png 245w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_20_85203357c2/original_banner_en_20_85203357c2.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_20_85203357c2/banner_en_20_85203357c2.png 1944w" width="1944" height="1032" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_20_85203357c2/banner_en_20_85203357c2.png" alt="banner - en - 20.png"><figcaption><a href="https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=how-to-turn-facebook-post-commenters-into-customers">https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=how-to-turn-facebook-post-commenters-into-customers</a></figcaption></figure>

Each Facebook user who comments on your Facebook Business Page posts is a potential customer. But manual replying to each person doesn’t work as an effective sales funnel for many reasons. If interested users don’t get a response about a product on time, they can leave the website and never come back. It might disappoint both sides: unhappy clients and unsuccessful businesses with low sales. But there’s a solution.

Businesses can hire more staff to manage comments or post less on social media. However, it will not be as effective as automation is. In this article, we will tell how to use automation to respond to comments, how it can benefit your business, and show you how to set up the whole process in Chatfuel.

## Types of users' comments

When your customers visit your Facebook Page, they might leave various comments, depending on what they need. Here are the main types of user comments:

- **FAQs.** What’s your location? How to book a table? Are your products cruelty-free? Can I get a refund?

- **Feedback.** Thanks for the t-shirt, it fits me perfectly! However, I didn’t like the book I bought from your store!

- **Contests and giveaways**. If you run a promo, users who want to participate will comment on the promo post.

- **Emoji and others.** Out-of-topic, 'I’m the first' type of comments, words in other languages.


All the comments are equally crucial for user support and communication with customers. If you respond to your clients quickly and answer their questions on time, most likely, your customers will feel welcomed and valued. And most likely, they will make a purchase.

## How automated responses to comments can benefit your business

With automation, you can save lots of resources. You and your team can set up the comment response process the way you prefer. For example, have your bot answer users' FAQs and send them your menu or catalog. Or, thank your customers for positive feedback and send them a promo code. If a user sends a complaint, your bot can redirect them to a live chat, where your team can find out more and find a solution.

Our customers from different industries shared some metrics to show how the Comments Autoreply feature benefited their business. For example, a baby-furniture brand DECEN® got its bot to [**handle 98% of customer inquiries**](https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot). In addition, a meal-kit company HelloFresh [**decreased response time by 76%**](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot) and got 47% more messages on Messenger overall. And there are more happy customers — you can check their cases [here](https://chatfuel.com/blog/category/use-cases).

## Setting up Facebook comments autoreply

Comments Autoreply is a feature in Chatfuel. When users comment on your post, they open a conversation with your bot. You can have your chatbot privately message all commenters or only those who used a specific keyword in their comment. Also, you can apply this rule to all posts or only a particular one. To set it up, go to [Dashboard](https://dashboard.chatfuel.com/sign-in?utm_medium=chatfuel&utm_source=blog&utm_campaign=how-to-turn-facebook-post-commenters-into-customers) and open **Automation** → **Flows**.

In [flows](https://docs.chatfuel.com/en/articles/4237017-how-to-build-a-flow), this feature takes the form of an entry point. An entry point is a channel through which you can bring new users to your Facebook chatbot.

### With the Comments Autoreply, you can:

- Respond to comments (including posts, photos, albums, and videos);

- Send a public reply to the user’s comment and a private reply in Messenger;

- Set a delay for the public, private responses, or both;

- Add multiple public reply options and randomly set your bot to choose one each time;

- Set up a reply and keyword triggers for existing bot users (different from the reply and triggers for new users.)


With these options, you can set AI to answer FAQs, manage contests and giveaways or respond to reviews on your Facebook Page. We recommend setting up simple automation first and adding details later. That way, you can see what’s missing and what to add to make your bot more successful.

Before launching, make sure your bot is [connected to your Business Page](https://docs.chatfuel.com/en/articles/3917632-connecting-your-facebook-or-instagram) and that you set up to view replies to posts on that Page.

Also, you’ll get to select and customize:

1. **A Facebook post.** Do you want your bot to reply to comments on every post or a specific one?

2. **Rules.** Do you want your chatbot to reply to every comment on that piece of content or only those containing specific keywords? You’ll have the option to add [keyword groups](https://docs.chatfuel.com/en/articles/828883-keywords) for your bot’s replies as rules. You can have different answers for each keyword group if you have multiple or have them all lead to the same response. Or, you can leave the keyword spaces empty to have your Messenger bot reply apply to all comments.

3. **Response.** Here you’ll decide what your chatbot says in response to user comments. It can be a public reply in comments, a private reply via Messenger, or both.

4. **Time.** You can set a time delay if desired or set up separate replies for existing users of your bot versus new users.


## Rules

### Link to posts published on your Page only

This feature won’t work for posts created just for an ad and only existed in Ads Manager *(dark posts)*. You can acquire users for your bot from comments on a boosted post, but only if it was initially published directly to your Page.

### Only top-level comments will trigger the response, not replies

And it’ll only work on the original post, not shared versions of it. Also, note that your bot will never message the same user more than once, no matter how many comments they may have left on that post.

### Stickers and images cannot be tracked

For these acquired users to become bot subscribers, the first interaction must include actual text from both sides. Therefore, your bot’s first message should contain text (same for the user’s first reply). Stickers and images don’t count for this, so use that first message to encourage a text response from users.

### No engagement bait

Broad or irrelevant questions like *'Do you like dogs or cats? '* can bring you more comments. But it’s not worth it in the long run. Facebook will detect it as an [engagement bait](https://www.facebook.com/help/publisher/259911614709806) and punish this with lower reach.

## Tips

### For customer’s feedback and FAQs

Before setting up Comments Autoreply entry point to track your client’s feedback, [enable users to leave reviews](https://www.facebook.com/help/548274415377576?helpref=search&sr=4&query=business%20reviews&search_session_id=58c53c3ea92dd846418ae5fadd8fff10) on your Facebook Page:

1. **Inbox** → **Automated responses**;

2. Toggle on one or both of the options under **Respond to feedback**;

3. After this, set up two autoreply rules: one for positive reviews and one for negative reviews.


Use the first rule to thank users for their feedback, offer a discount, [recommend products](https://www.youtube.com/watch?v=dfmQvqtJN9Q&t=2s), or answer their FAQs. With the second one, you can offer a freebie or discount to users to make up for their experience. You can also use the [Live Chat plugin](https://docs.chatfuel.com/en/articles/849315-live-chat) to redirect them to a human agent to resolve the issue and learn what you can do to improve.

### For contests and giveaways

First, create a Facebook post that tells users what to comment to enter. Then set up the Comments Autoreply feature, and you’re ready to go! Your bot will engage with all participants and can reward the winners with a promo code. That way, your brand can get more leads or sales. Or both!

We recommend avoiding **Send** and **Get message** buttons in your posts. They can confuse users by adding extra call-to-action. So, they may not engage at all.

## Start profiting from the engagement on your Facebook Page

If you’re not guiding post-commenters into your sales funnel via chatbot, you could be missing out on sales. So instead, turn the commenters into customers with the Chatfuel Comments Autoreply feature and grow your profit. [Sign up](https://dashboard.chatfuel.com/sign-in?utm_medium=chatfuel&utm_source=blog&utm_campaign=how-to-turn-facebook-post-commenters-into-customers) today to get started.

In this tutorial, I will explain how to set up Facebook comments autoreply with your own chatbot and why your business need this feature

How to turn Facebook comments into customers with automation

## The brand

Festival Open Air Berg-Birwinken is an outdoor rock-music festival in Switzerland. It features local bands, and has been happening every summer for the last six years. Their marketing team of five is responsible for selling enough tickets each year to cover costs and turn a profit.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 2048w" width="2048" height="1365" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp" alt="Music Festival Cuts Cost per Lead by 7x With Chatfuel Bot"><figcaption>Festival Open Air Berg-Birwinken is a local music festival in Switzerland.</figcaption></figure>

## The problem

In past years, the festival’s marketing strategy focused on offline marketing to sell tickets—like putting up posters and distributing flyers in towns near the venue. But this method was expensive, time consuming, and had low ROI.

So for the 2018 festival, its co-organizer Manuel Krapf decided to set more aggressive goals and find a new way to reach them. He wanted to:

1. increase festival attendance

2. lower marketing costs and improve ROI

3. make use of their small but loyal fan base of attendees who go every year.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 960w" width="960" height="960" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp" alt="Music Festival Cuts Cost per Lead by 7x With Chatfuel Bot"><figcaption></figcaption></figure>

## The solution

Manuel and his team knew they had to try something new to turn things around for the festival. Their first order of business was to take their festival marketing plan online.

After a few unsuccessful email, YouTube, and Facebook ad campaigns, they started looking into chatbots. Manuel first became interested in chatbots because “You can segment people, and get more engagement than via email. It’s a more fun way to do things, and it’s cheap to get people to your bot, especially if you’re working with Facebook ads.”

Manuel and his team reached out to bot expert Balint Pataki, from [Chatbot Tutorial](#), for advice. Balint helped them build a bot that functioned both as a referral system and a ticketing system for the music festival. Here’s how it worked:

1. Facebook video ads would take new users right to the bot.

2. Once there, they’d be offered a free, one-day ticket to the festival.

3. Then, the bot would ask if they wanted to give three free tickets to friends to earn themselves a free, four-day pass. (If not, the user was still offered the four-day ticket for a discounted price.)

4. The bot kept track of the referrals so it would know when to award the extra free tickets, and to whom. It sent them via SMS message.

5. To get into the festival, attendees showed the tickets on their smartphones.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 2000w" width="2000" height="1106" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp" alt="Music Festival Cuts Cost per Lead by 7x With Chatfuel Bot"><figcaption>The festival's bot acted as both a referral system and a ticketing system.</figcaption></figure>

## The recipe

Balint and the festival’s marketing team used the following Chatfuel features to create their successful bot:

- [**Click-to-Messenger ads**](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot). Engaging, video-based ads enticed users into clicking, which directed them straight to the festival’s Messenger bot.

- [**Lookalike audiences**](https://docs.chatfuel.com/en/articles/1575719-how-to-create-facebook-and-instagram-ads). After gathering full lead information from users who interacted with their bot, the festival’s marketing team used it for future retargeting with Facebook Lookalike audiences. That way, their ads could reach new prospects similar to the customers who had already bought tickets.

- [**Zapier integration**](https://docs.chatfuel.com/en/articles/2742834-zapier-integration). The team used Zapier to integrate Google Sheets with their bot, so they could track users and referrals. Once a user subscribed, their information was sent via Zapier to a sheet. A second sheet tracked their referral IDs, so users were notified via bot as soon as one of their referrals confirmed their ticket.

- [**Reengage messages**](https://docs.chatfuel.com/en/articles/955973-re-engage-tab). They also used Reengage messages to notify users when the friends they referred signed up for a ticket. The message would send automatically once the friend confirmed their ticket, and included the block name or ID so the original user knew which friend claimed a ticket.

- **User attributes.** With this feature, the bot could automatically create festival entry tickets customized with the person’s name, ticket ID, and the dates for which their pass was valid.


## The results

The video campaign to direct users to the festival’s chatbot went viral, and they gained almost 3,000 new subscribers. They **grew the total number of attendees by 25%** by utilizing the power of their existing, loyal user base, as planned.

Their **cost per lead dropped to $0.44 compared to $3-4 in previous years—a 7x reduction**. The much-lower CPL plus the larger turnout meant revenue of around $35 per attendee, with only $1.60 in costs for each.

The music-festival bot also saved the marketing team lots of time. They didn’t have to plaster nearby towns with posters, nor did they have to print, package, and mail individual tickets to anyone who bought one.

Plus, the boost in attendees meant a better atmosphere for everyone. According to Manuel, the line to get in was long, and the parking lots and campsites were full and buzzing with activity and excitement. Thanks to their ticketing and referral chatbot, the Festival Open Air Berg-Birwinken team was able to provide a better experience for their festival-goers than ever before.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 2840w" width="3840" height="2560" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp" alt="Music Festival Cuts Cost per Lead by 7x With Chatfuel Bot"><figcaption>2018’s festival was more successful than ever, thanks to a Chatfuel Messenger bot</figcaption></figure>

## Feel the music of a Messenger bot

Creating a bot to achieve incredible results has never been easier.[Try Chatfuel](https://chatfuel.com) for free today: no coding skills or special knowledge required. You’re also welcome to join our [Facebook community](https://www.facebook.com/groups/chatfuel) for support and advice from chatbot creators worldwide.

Learn how this Swiss music festival used a Messenger bot and got 25% more attendees and higher revenue per festival-goer as a result!

Music festival cuts cost per lead by 7x with Chatfuel bot

You’ve created an engaging Facebook ad for your business, complete with great visuals, intriguing copy, and precise targeting. The question is: Where will prospects go once they engage with it? The next step is crucial in actually achieving conversions and earning revenue for your brand.

Landing pages are the traditional option, and they still have their place. However, the Facebook Messenger chatbot has emerged as a compelling new alternative for a variety of industries and use cases. To decide between landing page vs. chatbot for your business, consider the features and benefits of each.

## What is a landing page?

A landing page is a web page that a user is directed to, or “lands” on, after clicking on a Facebook ad. It commonly includes more details about the product or service mentioned in the ad, and is designed to get the user to take a specific action—like opting in or making a purchase.

Landing pages typically include a form where the user can enter their information. They’re sometimes incentivized to fill out the form with a free download, discount, or other type of lead magnet. If they do so, they’ll be counted as a conversion. Then, they’ll either receive information or a digital product in their email, will be shipped a product, or will be contacted by the business later.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_vs_landing_pages_0_aefc650bb1/xs_chatbots_vs_landing_pages_0_aefc650bb1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_vs_landing_pages_0_aefc650bb1/sm_chatbots_vs_landing_pages_0_aefc650bb1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_vs_landing_pages_0_aefc650bb1/md_chatbots_vs_landing_pages_0_aefc650bb1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_vs_landing_pages_0_aefc650bb1/lg_chatbots_vs_landing_pages_0_aefc650bb1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_vs_landing_pages_0_aefc650bb1/xl_chatbots_vs_landing_pages_0_aefc650bb1.webp 2000w" width="2000" height="1020" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_vs_landing_pages_0_aefc650bb1/original_chatbots_vs_landing_pages_0_aefc650bb1.webp" alt="Landing page"><figcaption>When it comes to destinations for your Facebook ads, a landing page is one option.</figcaption></figure>

## The advantages of landing pages for Facebook ads

When a user clicks on a Facebook ad, a landing page in a separate window is where they’re traditionally sent. While landing pages are no longer the only option, they can be effective when used correctly. A few of their benefits include:

- **Landing pages are extremely customizable.** A new landing page is a blank slate. It can include as much information as you like in any arrangement or format, so a user can learn everything they need to know about your offer.

- **Landing pages tend to convert qualified traffic.** A landing-page form with several fields to fill in can be intimidating to a user. In general, the more information you ask for, the fewer submissions you’ll receive overall. However, the users you *do* convert are likely to be warm leads more valuable to your business, as a longer form will tend to weed out unqualified traffic.

- **Landing pages can help with SEO.** It depends on the content of your landing page, but some can help with your website’s search-engine rankings. If the page you designed includes long-form, useful content on a certain topic, you may be able to gain some SEO benefits from it.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_vs_landing_pages_1_3cb226b82e/xs_chatbots_vs_landing_pages_1_3cb226b82e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_vs_landing_pages_1_3cb226b82e/sm_chatbots_vs_landing_pages_1_3cb226b82e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_vs_landing_pages_1_3cb226b82e/md_chatbots_vs_landing_pages_1_3cb226b82e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_vs_landing_pages_1_3cb226b82e/lg_chatbots_vs_landing_pages_1_3cb226b82e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_vs_landing_pages_1_3cb226b82e/xl_chatbots_vs_landing_pages_1_3cb226b82e.webp 2000w" width="2000" height="1154" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_vs_landing_pages_1_3cb226b82e/original_chatbots_vs_landing_pages_1_3cb226b82e.webp" alt="The advantages of landing pages for Facebook ads"><figcaption>A successful landing page is aesthetically pleasing, easy to read and navigate, and offers a clear next step.</figcaption></figure>

## What is a Facebook Messenger bot?

A bot is a piece of software that can interact with customers or prospects in a conversational way via a chat platform like Facebook Messenger. You can equip your chatbot to answer specific questions or complete certain actions based on what users ask of them. They act as friendly virtual assistants that provide a guided, engaging experience. They’re easy and pleasant to interact with because they offer help and information in a humanlike way: in bite-sized pieces, message by message.

<figure><img width="378" height="576" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/chatbots_vs_landing_pages_2_a6d57a63b5/chatbots_vs_landing_pages_2_a6d57a63b5.gif" alt="chatbot messenger"><figcaption>Interacting with a bot is similar to a Messenger conversation with a human.</figcaption></figure>

You can connect a Facebook ad to a chatbot. That way, when prospects click on your ad, they can simply be redirected to your bot in Messenger instead of to a landing page. From there, the bot can do everything from answering FAQs and making product recommendations to accepting sale payments or event sign-ups — and the user won’t have to leave the Messenger app.

Plus, it’s all done in an instant, conversational style that’s proven to promote high engagement and retention rates. Finally, if the bot runs into an issue or question that it doesn’t know how to resolve, it can easily [**notify a human on your team to take over**](https://docs.chatfuel.com/en/articles/849315-live-chat/).

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_vs_landing_pages_3_70897dfaa2/xs_chatbots_vs_landing_pages_3_70897dfaa2.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_vs_landing_pages_3_70897dfaa2/sm_chatbots_vs_landing_pages_3_70897dfaa2.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_vs_landing_pages_3_70897dfaa2/md_chatbots_vs_landing_pages_3_70897dfaa2.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_vs_landing_pages_3_70897dfaa2/lg_chatbots_vs_landing_pages_3_70897dfaa2.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_vs_landing_pages_3_70897dfaa2/xl_chatbots_vs_landing_pages_3_70897dfaa2.webp 1000w" width="1000" height="691" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_vs_landing_pages_3_70897dfaa2/original_chatbots_vs_landing_pages_3_70897dfaa2.webp" alt="What is a Facebook Messenger bot for Facebook ads"><figcaption><a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot">HelloFresh,</a> a Chatfuel client, is a great example of a brand that successfully uses a Messenger bot in conjunction with Facebook ads.</figcaption></figure>

## The advantages of Messenger bots for Facebook ads

Messenger bots are a compelling answer to the question of how to convert more users who click on your ads. Some key benefits of using a Messenger bot as a Facebook-ads destination include:

- **Bots are instant.** In today’s fast-moving digital landscape, people expect answers and assistance almost instantly. Bots can provide this speed of service. As soon as a user engages with a [**click-to-Messenger ad**](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/), they’re directed to the bot and a conversation begins immediately. That way, there’s no lull or waiting period where the prospect can lose interest.

- **Bots can provide a personalized experience.** Of course, sending all prospects from an ad to the same, single landing page doesn’t make for a very customized experience. Bots, however, can be set up to **greet the prospect by name**, and ask questions to get to know their needs or tastes. That way, the bot can provide more tailored information, or show products and offers that relate to the user specifically.

- **Bots exist in a familiar, simple interface.** The Messenger interface where these bots exist always offers the same, easy-to-navigate experience—one which most users are already familiar with. Plus, Messenger is exceedingly mobile friendly. You’ll never have to worry about slow load times or jumbled layouts when your bot is accessed from a smartphone. Finally, a Messenger bot means fewer creative factors to worry about. Since you don’t have to choose fonts, layout, and colors, you can put all your focus on creating quality content.

- **Bots gather user data easily.** First, bots automatically have access to basic information from a subscriber’s Facebook profile. For any additional details your business needs, the bot can gather it in an engaging way using questions sent one by one. This method generally offers less friction in the conversion process—and less of a chance for user overwhelm than if you asked them to enter details into a form themselves.

- **Bots are innovative tools.** Chatbots are still relatively new on the scene of Facebook marketing. The incorrect perception that they can only be built from scratch, with code, is unfortunately widespread, and prevents many businesses from trying them out. So by offering a pleasant, easy interaction with your prospects through a bot, you’ll stand out as an innovative company dedicated to providing the best customer experience possible.


## How to choose between a landing page and a Messenger bot

When it comes to selecting a destination for your Facebook ads, both landing pages and bots can produce impressive results when used correctly. Here are a few ideas to help you decide which is right for your brand.

**Landing pages** work well for businesses that sell complex or especially technical products and services. In cases like these, it’s your job to educate the visitor about the problem and the details of your solution before they take an action like booking a demo or making a more expensive purchase. Landing pages allow you to present a large amount of information in a clear and coherent way, since you can control all elements of the design and layout.

**Chatbots** work well for any business case where the information the prospect needs to know before opting in or signing up can be clearly conveyed in a succinct, conversational style. For a newsletter opt-in, event registration, or a giveaway, for example, sending a user to a bot rather than a static landing page will make the transaction simpler and much quicker. Whereas there may be a delay between when a user fills out a landing-page form and when the business reaches out to them, a bot can provide service instantly. Plus, thanks to buttons and quick replies, gathering information is easy—the user may not even need to type at all. Finally, once the user responds to the bot, they’re considered a subscriber. This means your business can message them again [**within a 24-hour window**](https://docs.chatfuel.com/en/articles/5627483-types-of-reengage-messages#h_b8201a2718), or at any time in the future using [**sponsored messages**](https://www.youtube.com/watch?v=tQsmvmRCjXw).

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_vs_landing_pages_4_69543058e7/xs_chatbots_vs_landing_pages_4_69543058e7.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_vs_landing_pages_4_69543058e7/sm_chatbots_vs_landing_pages_4_69543058e7.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_vs_landing_pages_4_69543058e7/md_chatbots_vs_landing_pages_4_69543058e7.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_vs_landing_pages_4_69543058e7/lg_chatbots_vs_landing_pages_4_69543058e7.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_vs_landing_pages_4_69543058e7/xl_chatbots_vs_landing_pages_4_69543058e7.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_vs_landing_pages_4_69543058e7/original_chatbots_vs_landing_pages_4_69543058e7.webp" alt="Landing pages vs. Facebook Messenger chatbots"><figcaption></figcaption></figure>

In the end, it’s up to you to carefully consider your unique use case and choose the right Facebook ads destination for your brand. As with most business tools, experimentation is crucial to discovering which will work best for your specific situation. That’s why it’s generally a good idea to split test your next campaign to see which ads destination performs better. You can use Chatfuel’s A/B testing plugin for this. Simply divide the flow so that A leads customers to a landing page, and B leads them to a flow within a chatbot. Then, you can focus on whichever method produced the most conversions.

Or, it could be that both solutions have a place in your Facebook ads strategy, depending on the campaign and the stage. For example, you could use a landing page to explain the benefits of and sell a certain product.

## How to build a landing page

There’s a huge amount of helpful resources out there on how to create a landing page for Facebook ads. Learn about the elements of high-converting landing pages, or find a template and a step-by-step guide for building one yourself.

## How to build a Facebook Messenger bot

If you decide a Messenger bot is the right ads destination for your brand, but have never built one yourself, don’t worry! Some businesses haven’t yet explored bots because they may seem too intimidating or complicated. The truth is, however, that it takes no more technical knowledge to create a simple bot than it does a simple landing page. With the right platform, #AnyoneCanBuildABot!

To help you start building your first bot for free with Chatfuel, we offer lots of helpful resources:

- Take [**our free Udemy course**](https://www.udemy.com/course/chatfuel-complete-guide-messenger-bots) to learn everything you need to know about building your first bot.

- Get a head start with a [**template**](https://chatfuel.com/templates) to help you design a bot for a specific use case, or take advantage of a **pre-built flow** to help you create its content.

- Find detailed information on how to set up various bot features in our [**help documentation**](https://docs.chatfuel.com/en).

- Get tips and advice from fellow bot builders across industries in our [**Facebook community**](https://www.facebook.com/groups/chatfuel).


## Ready to dive in?

If you’ve decided that a chatbot is the right destination for your business’s Facebook ads, get started today! [**Sign up with Chatfuel for free**](https://dashboard.chatfuel.com) and build a chatbot for your business.

Decide between a landing page or a chatbot as the destination for your business's Facebook ads. You’ve created an engaging Facebook ad for your business,.

Chatbots vs Landing Pages for Facebook Ads

As a chatbot automation platform trusted by 7m+ businesses, we know how to keep customers engaged. But unfortunately, complex automation puzzles them, and elaborate algorithms annoy them. As a result, they tend to leave unless they feel a connection. So we’ve asked three Chatfuel bot builders to share some basic rules to win your shoppers’ attention and take them further down the funnel.

To implement these tips in your bot-building process, open your Chatfuel account or [create a new one](https://dashboard.chatfuel.com). It’s quick and free.

## Personalize your bot

> “It’s impossible to operate without a human touch at times. With automation, your business can set up rules to funnel high-priority conversations to the live agent. For instance, if your customer has a specific question or needs some thorough guidance.” — says Nick, the Head of Product.

Create a warm atmosphere for users. Here’s how you can make your conversation friendly:

- Address to users by name. Having the first name personalization increases your click-through rate from 5.8% to 7%. Chatfuel allows you to do that via [User Attributes](https://docs.chatfuel.com/en/articles/5573554-attributes).

- Speak in customers' language. [Set the user’s language](https://docs.chatfuel.com/en/articles/2931038-multiple-languages) automatically based on their \[locale\] attribute or let them pick it on their own with buttons or quick replies.

- Be cool. If that corresponds to your brand voice, break the ice with emojis, gifs, and images.


Remember to monitor your bot performance. Сheck your ideas from time to time and improve your communication to know your customers better. With [Analyze Tab](https://docs.chatfuel.com/en/articles/838404-tracking-performance), you’ll be able to understand their needs, questions, and concerns to provide personalized answers.

## Keep it simple for users

The users should understand what they need to do from the start. Otherwise, [they’ll leave](https://link.springer.com/article/10.1007/s41233-020-00033-2), and you won’t be able to engage them in your activities. According to Quality and User Experience journal 2020, customers had to adapt their way of expressing themselves to be understood by the chatbot or stop using it.

> “Contemplate on the first and the last steps. Think of what a user might ponder about in this journey and give them coherent answers.Then, invent the algorithm the user should follow and lay out all the tools they would require.” — Katie, the Content Team Lead, recommends

- Provide quick replies, buttons, galleries, and Save User Input plugins.

- Add a button to redirect users to your website, the bot’s main menu, or FAQs at your discretion.

- Give instructions for newbies. The first time your bot offers options like buttons or quick replies, instruct them on how to choose one. Add a message for a user that they can select one of the pre-filled responses instead of typing in. Something simple like “Tap one of the buttons below”.

- Create a menu that users can always come back to. For example, if your bot opens with a helpful main menu, make sure you have created an [AI rule](https://docs.chatfuel.com/en/articles/828883-keywords) that will allow this. Or, set up a Persistent Menu at the bottom of the Messenger chat window. It has shortcuts to different parts of your bot.


<figure><img width="888" height="1920" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/bot_building_time_saving_tips_and_tricks_0_1c294e7147/bot_building_time_saving_tips_and_tricks_0_1c294e7147.gif" alt="Simple navigation example"><figcaption></figcaption></figure>

## Turn monologues into interactions

> “If you’re chatting with someone who carries on the conversation by rambling on and on, you don’t feel heard or valued. If your chatbot drones on like this, users might feel uninvolved, unimportant, and will likely leave.” — shares Nat, the Product Marketing Manager

The conversation should feel more like two friends texting each other rather than a robot returning a query. Otherwise, a chatbot conversation loses its power and becomes nothing more than boring marketing material. For conversational marketing to work, there must be a proper conversation.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_bot_building_time_saving_tips_and_tricks_1_c8bf062300/xs_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_bot_building_time_saving_tips_and_tricks_1_c8bf062300/sm_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_bot_building_time_saving_tips_and_tricks_1_c8bf062300/md_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_bot_building_time_saving_tips_and_tricks_1_c8bf062300/lg_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_bot_building_time_saving_tips_and_tricks_1_c8bf062300/xl_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_bot_building_time_saving_tips_and_tricks_1_c8bf062300/original_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp" alt="No more monologues"><figcaption>Short inquiries and pictures make the chatbot experience more interactive</figcaption></figure>

- Avoid large texts that require no input from the user. Your Messenger chatbot should encourage frequent user participation. Use Buttons and Quick Replies to promote user interaction and show that you value their information in this dialogue. The point is to give users an easy way to stay engaged. Save bigger blocks of text for your blog or landing page.

- Stick to the point. Texts in your bot should be concise, engaging, and eye-catching.

- Keep it going. Offer your bot’s users options for engagement.


If you think that’s difficult — we’ve got you covered. With Chatfuel, you’ll access free templates, Help Center, and expert advice for the best experience with automation. [Sign up](https://dashboard.chatfuel.com) today and watch your conversion rate skyrocket.

Looking to build better bots more efficiently? We’ve asked three Chatfuel bot builders to share some basic rules. As a chatbot automation platform trusted by.

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