My name is Mary, I’m a Product Manager at Art&Fact. Personally, I care about my health and my skin in particular. I would even call myself a full-time beauty enthusiast. I usually spend a lot of time reading about different skincare products and take my time to choose a good fit for myself. Now, working at one of the largest beauty brands in Russia — I can help our customers build their skincare routine easily.

## How to make it nice and easy?

[Art&Fact](https://www.art-fact-products.com) is a Russian beauty brand that manufactures cosmetics and skincare products. Since April 2020, the company has brought out more than 35 face, skin, and hair products to the market. I think we’re growing pretty fast for a young company. Our brand has its own philosophy regarding the production process: using only effective and clinically-tested formulas.

We develop these formulas in collaboration with leading labs in Europe and the US. And then manufacture them in Russia under stringent standards (quality control). No artificial fragrances, dyes, or flashy ingredients, nothing like that. And, of course — no animal testing. At the same time, the company successfully keeps the products at affordable prices, so most of our customers can purchase high-quality products for each stage of their skincare routine. There are different customer needs, even though there are only a few skin types. So we realized that choosing a right fit might be challenging for some of our customers.

Art&Fact has a nice Instagram account, and many customers prefer purchasing products right there. So we get lots of very similar questions in our DMs: ‘Is it better to buy serum or cream? ’, ‘What products are a good to use in the winter? ’, ‘Are your products safe for my skin? ’

My team and I decided to run a test promo: free Zoom consultations with skin care professionals to help our customers choose suitable products. Initially, we wanted to see if it will simplify selecting and purchasing process for our clients. We kept it simple: 100 video consultations on Zoom, 30 minutes each.

## Please, try again

<figure><img alt="Art' Fact Chatfuel bot" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_low_cost_hypothesis_testing_0_44af5447d7/original_low_cost_hypothesis_testing_0_44af5447d7.webp" height="1280" width="1280" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/AOP//4BifFVoZrnFnQClhnxyYUEACS5gZWMAOhQkhGZMMEtVWISPALLH2pWcrGNygavI1FzxF0g7lvj7AAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_low_cost_hypothesis_testing_0_44af5447d7/xs_low_cost_hypothesis_testing_0_44af5447d7.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_low_cost_hypothesis_testing_0_44af5447d7/sm_low_cost_hypothesis_testing_0_44af5447d7.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_low_cost_hypothesis_testing_0_44af5447d7/md_low_cost_hypothesis_testing_0_44af5447d7.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_low_cost_hypothesis_testing_0_44af5447d7/lg_low_cost_hypothesis_testing_0_44af5447d7.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_low_cost_hypothesis_testing_0_44af5447d7/xl_low_cost_hypothesis_testing_0_44af5447d7.webp 1280w"></figure>

I went through several important steps. First, I hired 5 skincare professionals and prepared info cards for each of them. I added qualification and experience details, so clients could learn more about each professional and choose one to consult with. Next, I created a short survey about the skin type and other details to make each consultation more productive and personalized. Finally, I had to find a platform to put everything together.

Like most beauty professionals, I’ve already heard about YClients. So, I decided to go with them. They can schedule Zoom meetings, which was very important for my project. My initial plan was to make an Instagram post with promo details. Then send a Typeform link to people who replied to the post. They would complete a pre-consultation survey and receive a link to YClients. Finally, they would book a meeting with a skincare professional.

I spent several hours setting everything up: profiles, schedules, small pre-consultation survey, then I tried to launch the whole thing. Bam, error message: please try again. It just wouldn’t work. I was bombarding support and nervously explaining the delay to my manager. It was late in the evening when I left the office feeling really hopeless. I spent two weeks trying to get this ship sailing and still didn’t depart.

## Why don’t we make a chatbot?

When I got back home that night, my husband Nick noticed that something was off. He asked me what happened and told him the whole story. Why don’t we make a chatbot? — he said. Nick works at [Chatfuel](https://chatfuel.com), and at first, I thought he was joking. I couldn’t manage a platform made for beginner users, and he was suggesting I make a bot. Why not try? — I thought. So I grabbed a laptop and started building my first bot.

It was important for me to make it so that clients wouldn’t leave Instagram. My bot would DM users who commented on the post with the keyword ‘I want consultation’ and offer them the survey. Clients then can answer the key questions before the consultation. Their answers would be saved to Google Sheets. After this, our customers would choose skincare professionals right in Instagram DMs.

I updated the profile cards with pictures and descriptions. After the survey, clients would receive a link to Calendly and schedule a Zoom meeting. Calendly supports sending follow-ups for both email and SMS. That allowed me to solve another problem. The skin care professionals could now recommend products after the consultation with a couple of clicks. 40 minutes later my bot was ready.

## Here we go

Our marketing team launched an ad campaign and published a post the very next day. And a few days later we got measurable results of my project. Feeling confident, I went to show metrics to our CEO:

-   We raised our outreach and engagement rate. 100 applications made within 2 hours.
-   We tested a hypothesis with relatively low costs and resources involved.
-   86 out of 100 applicants made a purchase right after the consultation.
-   Another 200 users got a discount code.

Participants who didn’t make it on time got a discount code and most likely will use it to make a purchase. After the promo was done, we received tons of messages from people asking when is the next one, which indicates a high engagement rate.

And the setting up process wasn’t as difficult as I thought. You just need to get the main idea of building a bot — add one block after another, connect them, add attractive content, and use the integrations that are useful for you. If you want to see an example before building a brand new one, check out [my bot](https://chatfuel.com/share/?flow=61c2f9c231fd7715e0b4b33b). Feel free to use it as a template.

## Against the odds

When I look back at the path I went through, I feel so proud. I didn’t give up, even though I was so close to doing it. I learned a lot of new things, and I realized that walking a beaten path is not as easy as it seems, and it’s good to venture out. Nowadays it’s very important to think outside the box and try new useful tools.

And a cherry on the top — I got a bonus for my successful project. And I know exactly who’s going to help me celebrate it.

<figure><img alt="" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_low_cost_hypothesis_testing_1_5669f65ab8/original_low_cost_hypothesis_testing_1_5669f65ab8.webp" height="1280" width="945" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMUlEQVR4nGNoLyutaJ5ZEBnKkJ/iEepoaiMnydAyoWNqS83tozsZfvz+w8vO++3bewA+KhHzBkHU+wAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_low_cost_hypothesis_testing_1_5669f65ab8/xs_low_cost_hypothesis_testing_1_5669f65ab8.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_low_cost_hypothesis_testing_1_5669f65ab8/sm_low_cost_hypothesis_testing_1_5669f65ab8.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_low_cost_hypothesis_testing_1_5669f65ab8/md_low_cost_hypothesis_testing_1_5669f65ab8.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_low_cost_hypothesis_testing_1_5669f65ab8/lg_low_cost_hypothesis_testing_1_5669f65ab8.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_low_cost_hypothesis_testing_1_5669f65ab8/xl_low_cost_hypothesis_testing_1_5669f65ab8.webp 945w"></figure>

Cheers, Mary 🙌

[Sign up with Chatfuel](https://dashboard.chatfuel.com) for free today — no coding skills, previous experience, or credit card required. You can also [use the template](https://chatfuel.com/share/?flow=61c2f9c231fd7715e0b4b33b) Mary used for her bot as your starting ground.

Beauty brand Art & Fact creates an Instagram bot with Chatfuel. It helped them test a hypothesis easily and at a low cost.

Beauty Brand Tests Hypothesis at Almost No Cost

‍**The challenge:** A clothing brand from Cleveland wanted to acquire new customers ‍ ‍**The outcome:** They increased the conversion rate by 22% in one campaign and generated $1,075 in another one in 15 hours

## ILTHY brand

Cleveland natives Kumar Arora and Glen Infante teamed up in 2011 to create ILTHY (I love the hype). In the last ten years the duo launched distinctive products and joined forces with a wide range of collaborators including Lebron James, Nike, Machine Gun Kelly, Cleveland Cavaliers, and more.

The company sells various apparel including shirts, bottoms, hats and accessories.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835/xs_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835/sm_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835/md_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835/lg_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835/xl_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835.webp 2840w" width="4160" height="2336" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835/original_fashion_brand_ilthy_ai_chatbot_instagram_automation_0_040a5bb835.webp" alt="ILTHY Chatbot example"><figcaption></figcaption></figure>

ILTHY was looking to expand their reach and promote their creative venture, ultimately getting more customers. Kumar set a goal of driving sales to see how much time he can actually save with Instagram automation. They decided to try to engage new customers by giving them a 10% off gift card.

> “The idea was, if we could get 50-100 people to use the discount code on Instagram, it would clearly demonstrate that there is a demand. The next thing for us then would be to spend more time experimenting with the possibilities that chatbot automation provides.”, says Kumar.

The company had no previous experience with the no-code approach, but was open enough to embrace it.

The ILTHY team settled down on launching two campaigns. A one month campaign to see how much client engagement and sales they could generate long term. The second, Memorial Day campaign aimed to show just what they could do with a chatbot solution in under 24 hours.

After going through several ideas, Kumar decided to keep it simple. One word. DMs. Well, two words. Direct messages are one of the top ways customers contact stores and business owners. Add a no-code bot to your Instagram store and you’ve got yourself instant replies to customers 24/7.

> “I was initially concerned that I’d be too confused with chatbot building. JSON, integrations and other technical stuff kind of scared me for a second. I quickly went through the basics like collecting user emails or phones and right off the bat was able to build my first chatbot.”, says Kumar.

## How it works

A customer DMs the company’s Instagram page after seeing a promocode in their bio. Then they send a direct message with a specific keyword to the company’s Instagram. For their first campaign ILTHY used a promocode 'TRYME'. A customer then enters their name, email and phone number and instantly gets a unique 10% off gift card.

On ILTHY’s side, they had to make sure they could set up a system to check if a person sending their data is not already in their Shopify customer list. Here’s how it happens. The bot receives the customer name, email and number then “asks” Shopify using API if such customer is already in its database. Only if the answer is no, the customer gets a unique 10% gift card.

## Results

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5/xs_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5/sm_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5/md_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5/lg_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5/xl_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5.webp 2840w" width="4160" height="816" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5/original_fashion_brand_ilthy_ai_chatbot_instagram_automation_1_4ea1356ee5.webp" alt="Results with a chatbot"><figcaption></figcaption></figure>

For their first monthly campaign ILTHY was able to **increase the conversion rate by 22%**, **generating $2,303 in total sales**. 197 customers engaged with their bot resulting in **43 completed orders** with an average order value of $53.

Their second Memorial Day campaign was even more impressive. In just **15 hours**, they were able to generate **$1,075 in sales** after 60 people engaged with the bot.

## Conclusion

Launching an Instagram campaign might look like a daunting task, but with the clear plan and the right tools it has never been easier. Staying ahead of competition is a top priority in a modern business environment. ILTHY saw value in utilizing chatbots which in turn increased their sales and expanded their customer base.

If you liked this, read about how a customer service automation [slashed HelloFresh response time](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot) by 76%. Or see how you can increase sales by improving customer journey with a bot.

Looking for even more advice and inspiration? Join our [Facebook community](https://www.facebook.com/groups/chatfuel).

The art and apparel company ILTHY increases revenue by using Instagram Automation. ‍The challenge: A clothing brand from Cleveland wanted to acquire new.

Fashion Brand Boosts Conversions 22% on Instagram

We talked to 8 Messenger experts to get their take on chatbot trends and the future of chatbots for marketing in 2021 and beyond.

8 experts predict the future of chatbots in 2021 and beyond

Discover the latest changes and updates to the Instagram algorithm in 2024, and learn how to effectively engage users and promote your business on Instagram.

Instagram Algorithm 2024: Posts, Reels & Stories

When you buy a new car, you decide which add-ons you want it to have. From an upgraded engine to a state-of-the-art navigation system, the add-ons you choose make your car more powerful and useful. When it comes to chatbots, the same idea applies.

You can [build a basic chatbot in five minutes](https://www.youtube.com/watch?v=xr8kmZ-oG_8&t=72s). But to make it more powerful, you’ll want to incorporate some add-ons. While many no-code add-ons are available for your Chatfuel bot (like artificial intelligence and [Zapier integrations](https://chatfuel.com/blog/a-marketing-automation-love-story-chatfuel-zapier)), there are developer solutions too. The JSON API for your (or your customer’s) chatbot is easily the most popular of these.

## What is the JSON API?

JSON stands for Javascript Object Notation. It’s one of the most commonly used formats for data transfer for fetching real-time data from one source, bringing it back, and displaying it in another.

Data in the JSON format is passed from place to place via a fetching tool called an API. So the JSON API lets you fetch dynamic data from another server for use in your bot.

Imagine an API, like a phone line, a way for two separate entities to communicate directly. Your bot picks up the phone, calls whatever server it needs data from, and asks for it. The server answers and gives the bot the data they need in JSON format.

In Chatfuel, the API for JSON takes the form of a plugin. Here’s a simple breakdown of how the free JSON API plugin works in a bot flow:

1.  A user is chatting with your bot.

2.  The user gets to the point in the flow where you’ve placed the JSON API plugin.

3.  This plugin triggers your bot to use the API to ‘call’ the external server you specified when you set up the plugin. So it can receive the data it needs (in JSON format).

4.  The bot brings that JSON-formatted data back to Chatfuel.

5.  Chatfuel renders the data for the Messenger interface so the user can see or use it for some practical application in the flow.


Though it sounds time-consuming, all five steps happen more or less instantly. Note that coding knowledge is required to use the JSON API.

## Why use the JSON API in your bot?

Simply put: because it allows you to build better bots. Let’s say, for instance, that you have a Facebook chatbot that tells users the current price of 100 different stocks. This functionality is only possible to set up with the JSON API. You’d have to create 100 different blocks in your bot, one for each stock.

Next, you’d have to look up and manually enter each price. Plus, you’d have to manually change the price in your bot when any stock changes, even by a dollar. Since stock prices fluctuate constantly, your chatbot would be outdated.

But with the JSON API, your bot could fetch information from a server that has up-to-date stock prices at all times. That way, any time a user asks your bot for the price of a particular stock, they’ll be getting fresh data on the spot.

**With JSON API, your Messenger bots:**

-   **Save your time.** It allows them to do even more on autopilot and with less manual work from you.

-   **Are more helpful to users.** They can provide more relevant information to users than a chatbot that only deals with static data.

-   **Provide a more personalized experience.** An everyday use for the JSON API is to fetch the current day or time in a certain time zone (like the user’s). That means it’s possible to personalize any user’s chatbot experience making it extra relevant and memorable.


To put JSON in even more concrete terms, let’s look at its key use cases for Facebook Messenger and Instagram.

## Top use cases for the JSON API

So you’re building a chatbot for your or your customer’s business. If you want to equip it to do any of the following tasks, use the JSON API. Let’s break it down by use cases for eCommerce, sales and marketing, advertising, and others.

### eCommerce

Once you integrate your eCommerce store with your Chatfuel bot, you can do things like:

-   **Display your store’s real-time inventory.** Using a [product-recommendation chatbot](https://chatfuel.com/blog/whisky-brand-triples-conversion-rates-with-gift-recommendation-chatbot) for your eCommerce store? Imagine the user’s frustration if they went to your site to buy the suggested item and found it was out of stock. A prime JSON API example would be to use the API plugin to link directly to your inventory database. That way, the bot will only show available items.

-   **Show up-to-date product images.** If you have a large inventory of products, manually uploading all the different photos for each to your bot would be seriously time-consuming. But, as another JSON API example, you could link your Facebook bot to your photo database. That way, whenever a user asks to view a specific product, the chatbot will show the latest photos from the database. This use case works great for displaying user-generated content that’s constantly changing and being updated, too.

-   **Enforce a limited-time offer.** Imagine you’re running a short-term sale for your store. The JSON API can track the time, so your bot will stop offering the promotion once it has expired. You won’t have to manually delete those blocks in the bot when time is up, but customers won’t be able to redeem offers when they’re no longer valid.


### Sales and marketing

-   **Add bot user information to your CRM or EMS**. Messenger chatbots make [excellent tools for lead generation](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients). So another answer to the question ‘what is JSON used for? ’ would be: sending that lead information directly to your third-party database. If you’re gathering email addresses, you can use the JSON API to send them right to your email marketing solution. If you’re gathering complete lead information for future follow-up, you can use the JSON API to send those details right to your CRM.

-   **Display new content from your site in your bot.** Add JSON API to your chatbot to display the most recent posts from your blog or make the latest news articles available for them to browse. So that your bot can instantly fetch new content from your website and display it to users. Set up a WordPress JSON API if your content is hosted there, for example.

-   **Let users schedule appointments**. You can use the JSON API to fetch information about your availability. Users can only book times that fall within your parameters. For example, you can set your available hours and days, make a mandatory buffer so appointments can’t be scheduled at short notice, and more. Then, of course, you can also use the API to link to your calendar so the user can actually schedule the appointment.


### Advertising

-   **Use JSON API to connect your chatbot with your ads.** That way, you get even better results: generate more leads, collect and export their data, encourage them to purchase, and more. The reason is simple — your chatbot instantly communicates with people who click on your ads and shows interest in your brand and products.


### Other use cases

-   **Share score updates for live sporting events**. The Golden State Warriors, a Chatfuel customer, did this for their fan chatbot. As a prime JSON API example, their bot fetches real-time scores for games in progress. That means users can view the most up-to-date news about the game at any time via the Facebook Messenger chatbot.

-   **Display up-to-date stats for coronavirus infections**. Messenger bots have been used for this purpose since the COVID-19 pandemic began. They can connect to real-time information sources using the JSON API to display current infection rates for different cities or countries.

-   **Offer current weather information**. Weather, API, JSON: three words on this topic that commonly go together. Suppose you want your Facebook bot to give up-to-date information about current weather and the latest forecasts. In that case, you can use a free weather API for JSON. Use the plugin in Chatfuel to link your bot to a weather database, so it can always return the most recent information to users.


## How to set up the JSON API in your chatbot

The instructions for setting up the JSON API in your Messenger chatbot vary widely based on what you’ll be using it for. Remember, this is a developer plugin that requires coding knowledge. We recommend visiting our [Help Center](https://docs.chatfuel.com/en/articles/735122-json-api?utm_landing=blog-posts%2Fjson-api-examples) or watching the webinar below to get started.

<div class="iframe-wrapper" width="100%" height="250px"><iframe src="https://www.youtube.com/embed/5_zuJPPY7PA" frameborder="0" allowfullscreen="false" width="640" height="480"></iframe></div>

## Use the JSON API to take your chatbot to the next level

Marketing automation takes on a new meaning when the JSON API is involved. This Chatfuel plugin gives developers the power to connect chatbots to outside data sources, making for a more valuable and automated experience for your business and customers.

It’s time to start building a bot for your business. [Sign up](https://chatfuel.com/?utm_landing=blog-posts%2Fjson-api-examples) for your free Chatfuel account to get started with the first 50 conversations on us.

Wondering how to use the JSON API in your chatbot? Look no further for instructions and JSON API examples. When you buy a new car, you decide which add-ons you.

Use the JSON API to build incredibly powerful chatbots

The secret to taking your business to the next level: marketing automation. Here's how to do it with Chatfuel + Zapier automation software.

Marketing automation love story: Chatfuel + Zapier

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_16_01477113a7/lg_banner_en_16_01477113a7.png 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_16_01477113a7/md_banner_en_16_01477113a7.png 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_16_01477113a7/sm_banner_en_16_01477113a7.png 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_16_01477113a7/xl_banner_en_16_01477113a7.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_16_01477113a7/xs_banner_en_16_01477113a7.png 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_16_01477113a7/lg_banner_en_16_01477113a7.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_16_01477113a7/md_banner_en_16_01477113a7.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_16_01477113a7/sm_banner_en_16_01477113a7.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_16_01477113a7/xl_banner_en_16_01477113a7.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_16_01477113a7/xs_banner_en_16_01477113a7.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_16_01477113a7/original_banner_en_16_01477113a7.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/thumbnail_banner_en_16_01477113a7/thumbnail_banner_en_16_01477113a7.png 245w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_16_01477113a7/original_banner_en_16_01477113a7.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_16_01477113a7/banner_en_16_01477113a7.png 1944w" width="1944" height="1032" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_16_01477113a7/banner_en_16_01477113a7.png" alt="banner - en - 16.png"><figcaption><a href="https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=use-instagram-ads-to-bring-users">https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=use-instagram-ads-to-bring-users</a></figcaption></figure>

If you use Instagram for business, you should know about Instagram Direct. It’s a destination in Ads Manager that pushes people to your business’s direct-message inbox on Instagram.

Yes, you’ll have to respond manually to messages you get this way. But it gives your brand a unique opportunity to experiment with conversational commerce on another hugely popular social platform. Use this chance to get more chat interactions with users in a new place and see where it takes you.

So today, we’ll be covering the ins and outs of this ad type and another similar one you may find useful. Read on to learn about setting up:

1.  Instagram Direct ads,

2.  Instagram ads that click to your Messenger bot.


## Instagram Direct ads

Instagram Direct is an ad placement for the Instagram feed. When a user clicks this ad, they move to your direct-message inbox, where they can start a one-on-one conversation with your brand.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_Use_Instagram_ads_1_1_ca883e2814/lg_Use_Instagram_ads_1_1_ca883e2814.png 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_Use_Instagram_ads_1_1_ca883e2814/md_Use_Instagram_ads_1_1_ca883e2814.png 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_Use_Instagram_ads_1_1_ca883e2814/sm_Use_Instagram_ads_1_1_ca883e2814.png 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_Use_Instagram_ads_1_1_ca883e2814/xl_Use_Instagram_ads_1_1_ca883e2814.png 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_Use_Instagram_ads_1_1_ca883e2814/xs_Use_Instagram_ads_1_1_ca883e2814.png 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_Use_Instagram_ads_1_1_ca883e2814/lg_Use_Instagram_ads_1_1_ca883e2814.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_Use_Instagram_ads_1_1_ca883e2814/md_Use_Instagram_ads_1_1_ca883e2814.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_Use_Instagram_ads_1_1_ca883e2814/sm_Use_Instagram_ads_1_1_ca883e2814.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_Use_Instagram_ads_1_1_ca883e2814/xl_Use_Instagram_ads_1_1_ca883e2814.webp 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_Use_Instagram_ads_1_1_ca883e2814/xs_Use_Instagram_ads_1_1_ca883e2814.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_Use_Instagram_ads_1_1_ca883e2814/original_Use_Instagram_ads_1_1_ca883e2814.png 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/thumbnail_Use_Instagram_ads_1_1_ca883e2814/thumbnail_Use_Instagram_ads_1_1_ca883e2814.png 194w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_Use_Instagram_ads_1_1_ca883e2814/original_Use_Instagram_ads_1_1_ca883e2814.webp 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/Use_Instagram_ads_1_1_ca883e2814/Use_Instagram_ads_1_1_ca883e2814.png 1932w" width="1932" height="1554" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/Use_Instagram_ads_1_1_ca883e2814/Use_Instagram_ads_1_1_ca883e2814.png" alt="Use Instagram ads 1-1.png"><figcaption>Manual placements on Ads Manager.</figcaption></figure>

Learn more about placements for Instagram Direct ads in the **How to set up Instagram Direct ads** section below.

### Who you should run Instagram Direct ads

Anyone who wants to get their content in front of Instagram’s one billion+ users can try out Instagram Direct ads. However, we see them being especially effective for eCommerce businesses on Instagram and agencies that work with e-commerce brands.

We also expect that those selling big-ticket items online might find more value from this ad type because:

-   The number of users messaging you with serious inquiries will be lower and more manageable for you to respond to manually.

-   These users who do engage with an Instagram Direct ad will likely be more valuable because messaging you about a big-ticket product or service shows higher intent. Once they reach out, you’re in a prime position to nurture them towards a purchase personally.


### How to set up Instagram Direct ads

The beauty of Facebook and Instagram is that you can set up ads for both platforms in one place: Facebook Ads Manager. So head there to get started. Then:

1.  Go to [Ad Creation](https://business.facebook.com/ads/manage/powereditor/creation) in Ads Manager.

2.  Choose a campaign objective and click **Continue**.

3.  Edit your campaign name and other details. Then click **Next**.

4.  In the **Conversion** section, select the following:

    \- **Messaging Apps** as Conversion location,

    \- **Click to message** as your ad type,

    \- **Instagram** under Messaging Apps.

5.  Customize the following sections:

    \- Optimization & delivery,

    \- Budget & schedule,

    \- Audience,

    \- Placements.

    Then, click **Next**.

6.  Customize your ad name, setup, creative, message template, and tracking.

    When you’re ready, click **Publish**.


Instagram Direct ads won’t appear anywhere on Facebook. That way, those who click will arrive at your DMs without having to switch apps. To run other types of Instagram ads (like those that lead to landing pages), Facebook doesn’t require you to have an actual Instagram account. Instead, they’ll just use your Facebook Page name and profile photo to associate it with you. But since Instagram Direct ads will lead users to your DMs, you need an existing account to have an inbox and respond.

## Ads that click to Messenger on Instagram

You’ve probably explored or currently use Ads that click to Messenger ads to bring new users to your chatbot: ads that show up on Facebook and direct users to your bot in Messenger.

Now, there is a way to have these ads appear on Instagram instead and still direct users to your Messenger chatbot. To try it out for your business, we encourage you to start with a smaller budget, around $5-15 per day.

Automatically redirecting users from the Instagram app to the separate Messenger app can be jarring. You might see a significant drop-off as a result. Yes, Ads that click to Messenger ads redirect to the Messenger app too. But both apps are clearly within the Facebook ecosystem, so it’s less unexpected. Not every user is actively aware that  Meta owns both Facebook and Instagram, so they may think the app switch is a mistake or spam and exit the entire process.

### Who should run Ads that click to Messenger on Instagram

These ads will be most helpful if:

✔️ You’ve built a Messenger bot that can effectively engage and convert users. Otherwise, there’s no sense in paying to send new users there.

✔️ You (or your customer, [if you’re an agency](https://chatfuel.com/blog/6-reasons-marketing-agencies-should-offer-chatbot-services)) offer something appealing to the Instagram audience, a predominantly younger demographic. If not, focusing on Facebook ad placements may be more effective.

### How to set up Ads that click to Messenger for Instagram

1.  In Facebook Ads Manager, create a new ad and choose **Messaging Apps** as  the conversion location and **Click to message** as your ad type.

2.  Select **Messenger** under **Messaging Apps**.

3.  Customize the following sections:

    \- Optimization & delivery,

    \- Budget & schedule,

    \- Audience.

4.  In the **Placements** section, deselect the Facebook and Messenger placements.

    Then, decide where on Instagram you want your ad to show: Feeds, Stories and Reels, etc., and click **Next**.

5.  Customize your ad name, setup, creative, message template, and tracking.

    When you’re ready, click **Publish**.


### How to link your Messenger chatbot to your Ads that click to Messenger on Instagram using the JSON

1.  Go to [**Chatfuel**](http://dashboard.chatfuel.com/) → **Automation** → **Flows**. Open existing Messenger flow, or add a new one.

2.  Add **Click-to-Messenger Ads JSON** entry point. Customize the greeting — the first thing users will see when they arrive at Messenger from Instagram.

    Make sure it relates to the content of your ad creative so people know they’re in the right place after the app switch. The greeting should also encourage users to respond and continue the conversation, for example, by choosing one of the **Quick Reply** buttons.

3.  Click **Copy greeting as JSON code** on the entry point.

4.  Open your ad on Ads Manager → **Message template** → **Advanced setup** → **Edit**.

5.  Paste the copied JSON code and click **Save and finish**.


When you’re ready to launch your ad, click **Publish**. Now, powerful Meta tools for ads are supercharged with Chatfuel automation to boost your Return on investment (ROI.)

In addition, your ad will be displayed only to people with Messenger installed. So Meta won’t waste any of your ad spend by showing them to users who don’t already have the app on their device.

<figure><img width="1280" height="710" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/instagram_ads_chatbot_old_1_ad474882db/instagram_ads_chatbot_old_1_ad474882db.gif" alt=""><figcaption>Copying and pasting the greeting’s JSON code from Chatfuel Dashboard to Meta Ads Manager.</figcaption></figure>

## Tap into a new audience on Instagram

Facebook said it: '[Conversation is the future of commerce](https://www.facebook.com/business/news/insights/conversational-commerce).' Personalized, one-on-one chat experiences are what customers now expect from brands. Ads that click to Messenger on Instagram let you apply this strategy at scale.

Instagram Direct ads let you experiment with conversational commerce and expand your brand’s presence across platforms. And with Chatfuel, you automate powerful Meta ads and move leads through the sales funnel.

So, try Instagram ads to bring users to your DMs or your Messenger bot. [Sign up](http://dashboard.chatfuel.com/) with Chatfuel to get 50 conversations for free and try out code-free automation for your business. Run some tests and see how both ad types can benefit your e-commerce business or your agency’s customers.

Learn how to set up Instagram Direct ads, and Instagram ads that click through to your Messenger bot. If you use Instagram for business, you should know about.

Instagram Ads: Drive Users to DMs & Messenger Bot

As a chatbot automation platform trusted by 7m+ businesses, we know how to keep customers engaged. But unfortunately, complex automation puzzles them, and elaborate algorithms annoy them. As a result, they tend to leave unless they feel a connection. So we’ve asked three Chatfuel bot builders to share some basic rules to win your shoppers’ attention and take them further down the funnel.

To implement these tips in your bot-building process, open your Chatfuel account or [create a new one](https://dashboard.chatfuel.com). It’s quick and free.

## Personalize your bot

> “It’s impossible to operate without a human touch at times. With automation, your business can set up rules to funnel high-priority conversations to the live agent. For instance, if your customer has a specific question or needs some thorough guidance.” — says Nick, the Head of Product.

Create a warm atmosphere for users. Here’s how you can make your conversation friendly:

-   Address to users by name. Having the first name personalization increases your click-through rate from 5.8% to 7%. Chatfuel allows you to do that via [User Attributes](https://docs.chatfuel.com/en/articles/5573554-attributes).

-   Speak in customers' language. [Set the user’s language](https://docs.chatfuel.com/en/articles/2931038-multiple-languages) automatically based on their \[locale\] attribute or let them pick it on their own with buttons or quick replies.

-   Be cool. If that corresponds to your brand voice, break the ice with emojis, gifs, and images.


Remember to monitor your bot performance. Сheck your ideas from time to time and improve your communication to know your customers better. With [Analyze Tab](https://docs.chatfuel.com/en/articles/838404-tracking-performance), you’ll be able to understand their needs, questions, and concerns to provide personalized answers.

## Keep it simple for users

The users should understand what they need to do from the start. Otherwise, [they’ll leave](https://link.springer.com/article/10.1007/s41233-020-00033-2), and you won’t be able to engage them in your activities. According to Quality and User Experience journal 2020, customers had to adapt their way of expressing themselves to be understood by the chatbot or stop using it.

> “Contemplate on the first and the last steps. Think of what a user might ponder about in this journey and give them coherent answers.Then, invent the algorithm the user should follow and lay out all the tools they would require.” — Katie, the Content Team Lead, recommends

-   Provide quick replies, buttons, galleries, and Save User Input plugins.

-   Add a button to redirect users to your website, the bot’s main menu, or FAQs at your discretion.

-   Give instructions for newbies. The first time your bot offers options like buttons or quick replies, instruct them on how to choose one. Add a message for a user that they can select one of the pre-filled responses instead of typing in. Something simple like “Tap one of the buttons below”.

-   Create a menu that users can always come back to. For example, if your bot opens with a helpful main menu, make sure you have created an [AI rule](https://docs.chatfuel.com/en/articles/828883-keywords) that will allow this. Or, set up a Persistent Menu at the bottom of the Messenger chat window. It has shortcuts to different parts of your bot.


<figure><img width="888" height="1920" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/bot_building_time_saving_tips_and_tricks_0_1c294e7147/bot_building_time_saving_tips_and_tricks_0_1c294e7147.gif" alt="Simple navigation example"><figcaption></figcaption></figure>

## Turn monologues into interactions

> “If you’re chatting with someone who carries on the conversation by rambling on and on, you don’t feel heard or valued. If your chatbot drones on like this, users might feel uninvolved, unimportant, and will likely leave.” — shares Nat, the Product Marketing Manager

The conversation should feel more like two friends texting each other rather than a robot returning a query. Otherwise, a chatbot conversation loses its power and becomes nothing more than boring marketing material. For conversational marketing to work, there must be a proper conversation.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_bot_building_time_saving_tips_and_tricks_1_c8bf062300/xs_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_bot_building_time_saving_tips_and_tricks_1_c8bf062300/sm_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_bot_building_time_saving_tips_and_tricks_1_c8bf062300/md_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_bot_building_time_saving_tips_and_tricks_1_c8bf062300/lg_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_bot_building_time_saving_tips_and_tricks_1_c8bf062300/xl_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_bot_building_time_saving_tips_and_tricks_1_c8bf062300/original_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp" alt="No more monologues"><figcaption>Short inquiries and pictures make the chatbot experience more interactive</figcaption></figure>

-   Avoid large texts that require no input from the user. Your Messenger chatbot should encourage frequent user participation. Use Buttons and Quick Replies to promote user interaction and show that you value their information in this dialogue. The point is to give users an easy way to stay engaged. Save bigger blocks of text for your blog or landing page.

-   Stick to the point. Texts in your bot should be concise, engaging, and eye-catching.

-   Keep it going. Offer your bot’s users options for engagement.


If you think that’s difficult — we’ve got you covered. With Chatfuel, you’ll access free templates, Help Center, and expert advice for the best experience with automation. [Sign up](https://dashboard.chatfuel.com) today and watch your conversion rate skyrocket.

Looking to build better bots more efficiently? We’ve asked three Chatfuel bot builders to share some basic rules. As a chatbot automation platform trusted by.

How to Make Chatbots More Engaging for Customers

You probably have heard the old saying *first impressions last*. When it comes to business, this formula works too. Consumers with positive first impressions are more likely to select the innovation than consumers with neutral or negative impressions. So, you only have one opportunity to make a great first impression with customers.

At the offline store, customers' first impression can base on your window displays or the sales manager greeting them. It is the first moment the consumer is reaching out to you. And, if no one is there to greet and assist them, that first impression may be the last. And potential customers will leave your store and probably never come back.

Nowadays, more people prefer online shopping over offline. According to [Meta’s studies](https://www.facebook.com/business/news/insights/understanding-the-shopping-journey-of-the-connected-consumer), 55% of users buy products online, and 54% of shoppers use Messenger for purchasing online. That makes each interaction with your potential customer crucially important. Users' first impression of your businesses might depend on the very first message they receive from you. In this article, you’ll learn how to create an engaging Welcome Message for your Facebook Messenger and see some inspiring examples.

## What is a chatbot Welcome Message

Welcome Message is the first message your Facebook chatbot sends to users. It generally includes a warm greeting, basic information about your business, and options to engage and continue the conversation. It is similar to a website homepage: the first place a prospect lands when they want to learn more about your brand and what you have to offer.

To set up a Facebook welcome message, you can use their built-in feature, [Instant Replies](https://www.facebook.com/help/1615627532020480). It allows plain-text responses. While this option works for many businesses, the functionalities of Chatfuel’s Welcome Message have the power to be more engaging. For example, you can use exciting media content and make conversations with your customers more interactive by using buttons.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_welcome_message_best_practices_0_e81a1485e5/xs_welcome_message_best_practices_0_e81a1485e5.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_welcome_message_best_practices_0_e81a1485e5/sm_welcome_message_best_practices_0_e81a1485e5.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_welcome_message_best_practices_0_e81a1485e5/md_welcome_message_best_practices_0_e81a1485e5.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_welcome_message_best_practices_0_e81a1485e5/lg_welcome_message_best_practices_0_e81a1485e5.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_welcome_message_best_practices_0_e81a1485e5/xl_welcome_message_best_practices_0_e81a1485e5.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_welcome_message_best_practices_0_e81a1485e5/original_welcome_message_best_practices_0_e81a1485e5.webp" alt="What is a chatbot Welcome Message"><figcaption>А chatbot Welcome Message</figcaption></figure>

## What you can do with Welcome Message

### Greet your prospectives

For Chatfuel bots, you can automatically import each Facebook user’s publicly available profile information. That way, your bot can address each person by name. To do this, type two open brackets (“{{”) inside a text block. For example, you could have your bot say, “Hi, {{first name}}! 👋”.

### Introduce your brand and products

Your bot can briefly [introduce itself](https://chatfuel.com/blog/chatbot-names) and give users an idea of how it can help them. For example, it could say: “I’m Gigi, the personal shopping bot for this store. I’m here to help you find your perfect pair of jeans”.

### Guide your clients

You can ask users a question and let them answer by clicking on a button. For example, in a [restaurant chatbot](https://chatfuel.com/blog/chatbots-for-restaurants), such buttons could be Reserve a table or Schedule Now.

### Let users pick a language

With Welcome Message, you can let users choose the bot’s language by clicking buttons. Read more about adding buttons and other media assets to your automation [here](https://docs.chatfuel.com/en/articles/925465-media-assets).

## How to create a Welcome Message

You can send different greeting messages depending on the way users start a conversation with your bot. For example, they can enter your bot after commenting on your posts or through Facebook Ads with Messenger destination. Based on it, you’ll have to choose an [Entry Point](https://docs.chatfuel.com/en/articles/5571042-entry-points) later.

### To get started

1.  Go to Automation → Flows tab.

2.  Press **+** on the right. Then select Add Messenger flow from the list.

3.  Choose an Entry Point. It will appear under the first block in your flow (starting point). Now you have two blocks.

4.  Use the starting point block to create a Welcome Message. Press **+** Add Content to set it up. There you’ll see two options: **Content Blocks** and **Collect User Data**.


### Content Blocks

With Content Blocks, you can make users’ experiences interactive and efficient. There are multiple options:

*Text + Buttons* lets you create a text message and a button selection to greet and guide users. The buttons can be customized, too. For example, you can edit button names and actions after users press each button: continue the flow, call phone, open URL, or Schedule Calendly event. To make it work, make sure that all buttons lead to a block, so the users won’t get in a dead-end after clicking them.

*Typing animation* lets you make a conversation with your bot look more natural to users.

*Media content* (images, your product gallery, audio or video files) lets you can make your automation attractive and informative.

### Collect User Data

It is the second option in the **+** Add Content section of the starting point (and other blocks). If you wish to get users' contact information right away, you can use it from the Welcome Message. You can collect their answers, emails, phones, date and time info.

### To set up and test

When you set up an Entry Point, you’ll have to select the Get Started button or FAQs to greet and assist users. Note that you’ll have to connect them to the following blocks to activate these options. That way, users will move to the next point of the conversation. You can choose the desired block to appear to users after pressing a button. For example, you can create a Product Gallery Content Block to show your catalog or menu.

Before launching, make sure you activate the Entry Point. To check if it works as you want it to, use the option Test this flow. Then, you can see the whole path of your automation from the users’ perspective and fix it if needed. That way, you can create an outstanding Welcome Message and give all consumers a positive first impression.

## Chatbot Welcome Message examples

Let’s look at some Facebook Messenger greeting examples from our clients. Then, you can use them as an inspiration for your Welcome Message.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_welcome_message_best_practices_1_8c5464d519/xs_welcome_message_best_practices_1_8c5464d519.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_welcome_message_best_practices_1_8c5464d519/sm_welcome_message_best_practices_1_8c5464d519.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_welcome_message_best_practices_1_8c5464d519/md_welcome_message_best_practices_1_8c5464d519.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_welcome_message_best_practices_1_8c5464d519/lg_welcome_message_best_practices_1_8c5464d519.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_welcome_message_best_practices_1_8c5464d519/xl_welcome_message_best_practices_1_8c5464d519.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_welcome_message_best_practices_1_8c5464d519/original_welcome_message_best_practices_1_8c5464d519.webp" alt="Chatbot Welcome Message examples"><figcaption>Chatbot Welcome Message examples</figcaption></figure>

## Tips

### Keep it clear

We recommend using easy-to-read sentences that get right to the point. The users will get as brief info about your brand and products in the conversation as possible. Make sure that your text doesn’t have spelling errors and grammar mistakes. Such details can ruin the perception of your business.

### Add human-like spirit

To engage users, make the conversation with your chatbot look natural. You can use typing animation to pace the conversation and give users time to read the messages. Also, you can use emoji if it’s appropriate for your audience. Keep the welcoming tone that can help put users at ease — especially if they’re new to bots.

### Make it credible

Create your greeting message to look and sound professional. Choose visual and text content that is high-quality, engaging, and evoke an emotional response that reinforces your brand.

## Start building your bot today

With Chatfuel, setting up and using automation is easy. Now that you know how to create an excellent Welcome Message, you’re ready to build a no-code Messenger chatbot yourself. [Sign up](https://dashboard.chatfuel.com) today to get started.

In this tutorial, I will explain what you can do with Welcome Message with examples and how to create your own Welcome Message