Find out how any medical practice or health-related business can benefit from a Facebook Messenger bot. What can a healthcare chatbot do?

Healthcare Chatbot: Save Time, Improve Patient CX

The best way to reengage inactive bot users—to reactivate these valuable leads effectively and affordably? Sponsored messages!

Add a free Messenger bot to your website in 4 steps

Running a restaurant has been quite a challenging task for the last several years. Restaurant business owners face various issues: price rise, labor shortage, and different limitations. One of the ways to cope with it is to optimize the processes.

In this article, we’ll share optimal solutions for building your dream business and ideas on using chatbots for more profit.

## Make your bot answer questions for you

According to a [research](https://www.superoffice.com/blog/response-times) of 3,200 consumers, 46% expect companies to respond faster than 4 hours. So, you can’t ignore direct messages and spend hours a day answering the same questions manually. But a chatbot can do it automatically.

With FAQs automation, you can improve office productivity by giving your staff more time to focus on other goals. In addition, the brand’s response rate and customer engagement improve because people feel more valued when they get quick responses.

A well-designed chatbot answers up to [80% of routine questions](https://www.invespcro.com/blog/chatbots-customer-service/) in your restaurant, bar, coffee shop, food truck, or food-delivery business. It can do this based on pre-defined questions and answers or using artificial intelligence to handle free-form inquiries. So naturally, the easier and friendlier you make the process of learning about your food-industry business, the better the customer experience will be

## Catch all comments and re-engage your clients

People expect to get discounts as they used to during the pandemic as a reward for using online resources and apps. [Comments Autoreply Entry Point](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers) is a great option to reach new people with a coupon or a special offer. Apply it to a specific Facebook post on your Page. Then, those who comment on it will receive a message from your bot with the discount or a coupon. Those people can now visit your restaurant and redeem it. Plus, you can re-engage them via bot with more offers in the future.

You can also re-engage inactive bot users. By Facebook Messenger policies, you can send promotional content for free within a 24-hour window since their last interaction with your chatbot. After that, you can pay to send a [sponsored message](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers) to re-engage inactive users — reopening that 24-hour window. For example, you can announce a new menu item, a new location, or a promotion, like a special Valentine’s Day dinner or a “kids eat free” deal. Use our Segment Sync feature to manage your bot audience so that you can send relevant messages to particular target groups.

## Automation plus optimization

Let your staff be more efficient and make your chatbot deal with constant phone calls and emails from people who want to make a reservation. If you offer multiple services, like event spaces or catering, your bot can gather lead information from users looking for information on related topics.

Your chatbot can ask questions, save and [export all responses to a Google Sheet](https://docs.chatfuel.com/en/articles/2708726-export-data-from-chatfuel-to-google-sheets), and email you all data about new leads. Once you get detailed lead information, you can reach out personally to seal the deal.

These solutions leave you much room for maneuver and lower the operational costs. And these are only a tiny part of a plan. The significant advantage of Chatfuel is that we collect detailed statistics with our automation, which helps you deal with the most extensive catering issue — optimization.

[Fred Kirvan](https://www.forbes.com/sites/garyocchiogrosso/2022/03/16/trends-affecting-the-restaurant-industry-in-2022/?sh=2478900851e2) of New Jersey Kirvan consulting shares:

> “Now more than ever, it’s vital that you analyze the data available to ensure your business is fully optimized. For example, valuable information exists within your point of sale to help determine what changes could streamline your menu offerings. Streamlining your menu offering could result in improved profitability, the need for less staff, and fewer items from your distributor, so you’re using more of what you do use. But, I often find that business owners aren’t using the data to drive the decisions that could help them navigate these challenging times.”

Restaurant owners and operators will have to continue to expand their digital presence. Chatfuel offers the tools that will allow you to deliver instant rewarding, seamless customer experiences. [Sign up](https://dashboard.chatfuel.com) to get started with Chatfuel today.

In this article, we’ll share optimal solutions for building your restaurant chatbot and ideas on using chatbots for more profit

Cut Restaurant Operational Costs with a Chatbot

## The brand

Photobooth Deluxe is a German company founded by Jürgen Mayr. This entrepreneur began his career as a wedding photographer, but decided he wanted to do things a bit differently than others in the industry.

Years ago, Mayr began to notice the rise in popularity of photo booths for weddings in Asia and the US. He got a friend to build him a prototype, and in 2013, he started building his own. From then on, many of his fellow wedding photographers who saw them wanted one for their own businesses.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666.webp 2000w" width="2000" height="1123" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666.webp" alt=""><figcaption></figcaption></figure>

Since then, Mayr has built and sold 500 photo-booth systems across Europe—but that’s not the key source of his income today. Instead, it’s supplies (the specialized ink and paper for the photo booths) that he sells regularly to past clients. The Messenger bot he built now handles all these transactions—and he won first prize in Chatfuel’s [2019 Ecommerce Bot Competition](https://www.facebook.com/groups/chatfuel/permalink/671349200060490/) for it.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99.webp" alt=""><figcaption>Jürgen Mayr, founder and CEO of Photobooth Deluxe, won first prize in Chatfuel's Ecommerce Chatbot Competition in 2019.</figcaption></figure>

## The problem

Pre-chatbot, the procedure for reordering these supplies wasn’t easy for Mayr or his clients. Taking down their information via phone and email to send to the drop-shipper was tedious, and took 10–20 minutes each time. Plus, orders could only be processed when Mayr was available. If he were on vacation or at an event, for example, the orders wouldn’t be shipped until days later when he had time to submit them.

95% of his clients are on Facebook. So when he heard about chatbots, he knew he had to see if one could help him streamline the process. “The goal, ” Mayr explains, “was to enable my clients to order supply materials without my physical presence.”

## The solution

Mayr held the common misconception that you need coding knowledge to build a Messenger chatbot, so he turned to a freelancer for help. But when the end result didn’t turn out well, he decided to take the project on himself. One Friday morning, he set out to build a chatbot with Chatfuel by Sunday night. “If I can get it done in time, great. If not, I’ll treat it as a good experience and know that chatbots aren’t for me, ” Mayr says.

He started with a sea of sticky notes on his wall to help him plan the bot’s flow. It’s a great illustration of his advice for other bot builders, which is that planning is crucial. 90% of the work—[mapping out a logical flow](https://youtu.be/HX-zA-DkPaU)—happens before you even log into Chatfuel. And then once you do: “Do something, and test it, tweak it, and test it again!” says Mayr.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29.webp 2840w" width="3000" height="2000" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29.webp" alt=""><figcaption></figcaption></figure>

The bot he built and fine-tuned then does exactly what he wanted it to. It gathers all the order, shipping, and payment information from first-time clients, and notifies the drop-shipper to ship. For repeat customers, all past information is saved, and the reorder process takes just two taps.

“So if I’m on vacation for two weeks, for example, my clients can still order, they can still get their materials/supplies. When I come back home, all I have to do is write the invoices, ” says Mayr. 🏝️

## The recipe

> “Don’t build a bot a bot to serve you as a vendor; build a bot to serve your clients” — Jürgen Mayr, Photobooth Deluxe founder

These are a few of the features and plugins Mayr used to build his super-effective Messenger chatbot:

-   **User attributes.** Mayr uses this Chatfuel feature to keep track of how much each of his clients have spent with him in total. He set an attribute to populate with the total amount, which updates automatically each time an order is placed. Using attributes also gives him the option to [create custom and Lookalike Audiences](https://docs.chatfuel.com/en/articles/1575719-how-to-create-facebook-and-instagram-ads/) for [sponsored messages](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers/) and other Facebook ads, so he can target his most valuable customers (or find prospects similar to them). *You can now use Segment Sync to send subscriber data for these audiences to Facebook in one click.*


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5.webp 1384w" width="1384" height="748" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5.webp" alt=""><figcaption></figcaption></figure>

-   **Notify Admin via Email plugin.** Each time a client orders through Mayr’s chatbot, it instantly sends an email to him for his records. It also sends one to his drop-shipper, so they can package and ship the order right away.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38.webp 1478w" width="1478" height="804" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38.webp" alt=""><figcaption></figcaption></figure>

-   [**Sponsored messages**](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers/). After a customer places an order, Mayr’s bot asks if they’d like to receive a supply check-in notification in 30 days. Now that Facebook’s policies have changed, he plans to use sponsored messages to send these, which simply ask if the client needs to reorder. Mayr says his customers often forget to stock up on supplies otherwise, so these reminders are helpful for them and bring in more revenue for him. *You can now use our native ads integration to easily set up sponsored messages for your Facebook chatbot.*


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6.webp 2000w" width="2000" height="1123" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6.webp" alt=""><figcaption></figcaption></figure>

-   **Third-party API**. The next update Mayr has planned for his bot involves an API from the shipping company he uses. He’s going to connect Chatfuel to it via Zapier or [Integromat](https://www.make.com/en/integrations/chatfuel?fromImt=1&/). That way, the bot can automatically message customers with a tracking number, so they can keep tabs on their shipment. “Always keep the client well informed, and make it easy for him to order, ” advises Mayr.

-   [**JSON API**](https://docs.chatfuel.com/en/articles/735122-json-api/). It occasionally happened that new-order emails would be missed by the drop-shipper, or would end up in their spam folders. To solve this issue, Mayr [used the JSON API](https://chatfuel.com/blog/json-api-examples/) to integrate Twilio. His drop-shipping company now receives an SMS text triggered by the bot, so they know to look out for a new-order email.


<figure><img><figcaption></figcaption></figure>

He also encourages other bot builders to seek feedback before launching. “Maybe ask a couple of friends to test it. Ask them to be very, very critical with the bot. Ask if there were any steps where they didn’t know what to do, because that means you have to do better there.” And always design with the customer or end user in mind, he adds. “Don’t build a bot to serve you as a vendor; build a bot to serve your clients.”

## The results

> “The quality and ease of service is more important to \[my clients\] than getting the lowest price” –Jürgen Mayr, Photobooth Deluxe founder

Since he implemented the bot, Mayr has **automated over $100,000 in revenue** with his Messenger chatbot. “It’s quite amazing, ” admits Mayr, “because it’s almost hands-free. I don’t have to do a lot. I have to write the invoice at the end; that’s it.” And he’s even working to automate that final step: He’s already asked his invoicing company to consider adding an API for their service.

Mayr also notes that he gets more sales because the ordering process via bot is so simple. Normally clients shop around to check prices with different vendors before ordering photo-booth supplies, he explains. “But I make it so easy for them to reorder, so it doesn’t matter if a certain item is a few euros more.” His clients order anyway, because “the quality and ease of service is more important to them than getting the lowest price.”

## Build a picture-perfect bot for your brand

“Chatfuel is amazing. It’s fun to work with, and you don’t have to have developer skills. You can do a lot just with a logical mind, ” says Mayr. He studied economics and tax law himself, which illustrates that building a Chatfuel Messenger bot without a coding background is completely possible. “If you really need a developer for some advanced functionality, ” he adds, “you can probably find someone in the [Chatfuel community](https://www.facebook.com/groups/chatfuel/). You can do almost everything yourself though; the sky or your brain is the limit!”

<figure><img><figcaption></figcaption></figure>

> “Chatfuel is amazing. It’s fun to work with, and you don’t have to have developer skills. You can do a lot just with a logical mind”  –Jürgen Mayr, Photobooth Deluxe founder

[Sign up with Chatfuel](https://dashboard.chatfuel.com) for free today — no coding skills, previous experience, or credit card required.

Discover how this photo-booth entrepreneur used a Messenger chatbot to bring in revenue on autopilot. Photobooth Deluxe is a German company founded by Jürgen.

Chatfuel Bot Automates $100K+ in Ecommerce Sales

## The brand

DECEN Muebles Infantiles is an ecommerce children’s furniture brand based in Mexico. They craft beautiful, high-quality cribs and cradles by hand for sale online. Their mission is to design and build pieces that are safe, sturdy, beautiful, and environmentally sustainable.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_0_3ab4411cda/decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_0_3ab4411cda.gif" alt="DECEN® Baby Brand Generates 80% of Total Sales With Messenger Bot" height="720" width="1080" placeholder="blur"><figcaption>DECEN Muebles Infantiles sells unique, handcrafted baby furniture.</figcaption></figure>

## The problem

[DECEN’s](https://decen.com.mx) small team had too many tasks on their plate. They were pleased to be getting more customers than ever, but their Messenger inbox was overflowing with inquiries. The company’s founder Omar Cortes started searching for solutions:

> **“I was already looking for a couple people to join the team just for answering inquiries. Then I found Chatfuel.”** –Omar Cortes, founder

## The solution

“I logged into Chatfuel with my Facebook account, ” Cortes continues, “and I had my own chatbot working by the end of the day.” The bot he built acts as a first line of defense for customer support, but works as a sales funnel and content-marketing opportunity too. It’s designed to:

📝 provide answers to common questions

🔍 let users browse products right within Messenger

🤱🏻 share useful content related to babies and their care

Cortes has used the bot for various successful campaigns to boost sales, generate leads, and increase brand awareness and [customer loyalty](https://chatfuel.com/blog/customer-loyalty-chatbot), too. DECEN’s results from their chatbot were so impressive, they won Chatfuel’s 2017 bot competition! 🏆

> **“I logged into Chatfuel with my Facebook account and I had my own chatbot working by the end of the day.”** –Omar Cortes, founder

## The recipe

“I’ve tried other chatbot platforms and I still find Chatfuel the most useful, reliable, and easy to work with, ” says Cortes. To get the impressive results that helped them grow their brand, the DECEN team used these Chatfuel functions and features:

-   [**FAQs**](https://chatfuel.com/blog/chatbot-for-customer-service). The DECEN team built [an FAQ functionality](https://youtu.be/A499Eeq9Lq8) into their chatbot so it could help with customer inquiries. They included the most common questions plus informative answers, and made them easy to identify with emoji.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093.webp" alt="FAQ functionality into their chatbot" height="1106" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNgcDdq3L9+9ctrDAr8DAyeJhve3j7w9wWDrxUAiE0LIxTZK0oAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093.webp 2000w"></figure>

-   [**Comments Autoreply**](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers). DECEN created a post on their Facebook page to announce a giveaway of one of their most popular cribs. To enter, expectant mothers simply had to comment with the month their baby was due. The bot automatically messaged all commenters, engaging even those who didn’t win.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006.webp" alt="Facebook giveaway" height="663" width="1000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMElEQVR4nGPQUDNXkDVMTip89vwlg66KuRQjf1J4zNdf/xmMjNyEuOQ9XAI+ff4OAPXUDjKwQdwSAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006.webp 1000w"><figcaption>The Facebook giveaway post DECEN Muebles Infantiles used to gain qualified leads and increase sales</figcaption></figure>

-   **Gallery cards.** The furniture pieces DECEN sells are beautiful, so they took advantage of the aesthetics of their products in their chatbot. The team used gallery cards to display eye-catching images of different products, and included details and a link to shop for or share each one.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78.webp" alt="The gallery cards you'll find in the bot" height="404" width="1000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOwt7eTkhTjZmCwtjRk+P3r95fPnx4/evD/728AbIoNG1QzSKQAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78.webp 1000w"><figcaption>The gallery cards you'll find in the bot for DECEN Muebles Infantiles</figcaption></figure>

-   **Disable user input.** A [lesser-known Chatfuel feature](https://chatfuel.com/blog/hidden-benefits-of-chatbots) is the ability to disable the composer, which means users won’t be able to send free-text input. It’s a good option for bots that don’t use [AI](https://docs.chatfuel.com/en/articles/828883-keywords) or the User Input plugin. Because that way, users won’t trigger the [Default Answer](https://docs.chatfuel.com/en/articles/4413516-default-answers) message (usually something like *Sorry, I didn’t get that*), which may distract them and prevent them from converting.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1.webp" alt="Allow User Input” slider in the Configure Tab of your bot dashboard." height="484" width="1000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AFlZWcDAwDUvLGBcWwCfn5/JyMi7vb3m5+eanw4SHusWAQAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1.webp 1000w"><figcaption><em>Disable the composer by clicking the green “Allow User Input” slider in the Configure Tab of your bot dashboard.</em></figcaption></figure>

> **“I’ve tried other chatbot platforms and I still find Chatfuel the most useful, reliable, and easy to work with.”** –Omar Cortes, founder

## The results

The original goal for the DECEN chatbot was simply to save the support team time and increase efficiency. As **the bot now handles 98% of customer inquiries**, it’s been a major success—but that’s not all it did for the brand. It also helped them:

**📈 Increase sales.** Cortes used to focus his sales efforts on expo shows, but he now uses Chatfuel as a 24/7/365 ecommerce solution. “Today, 80% of total sales come from the bot, ” he shares.

**📧 Get more warm leads.** Remember the Facebook-post giveaway DECEN did? It doubled monthly sales, generated nearly 4,000 qualified leads, and — thanks to the [JSON API plugin](https://chatfuel.com/blog/json-api-examples) — added another 1,000 subscribers to the brand’s MailChimp list!

**❤️ Gain social proof.** The campaign had another benefit, too. The bot messaged entrants who didn’t win, asking them to leave a review. The result was over 100 glowing reviews in just a few days, which “allowed me to sell easily, ” says Cortes.

Business is booming now, so much so that DECEN has just opened their first physical store. However, ecommerce will remain a strong focus for the brand.

> **“I think I have successfully found a great path to sell anything online using Chatfuel, creative content, and an ecommerce site.”** –Omar Cortes, founder

## Rockabye chatbot

Ready to start supercharging results for your ecommerce store? [Get started with Chatfuel](https://dashboard.chatfuel.com) today, enjoy your trial for free, and see the difference very soon.

This ecommerce brand built a chatbot to save time and respond instantly to customers—and it ended up boosting sales too.

DECEN Generates 80% of Sales via Messenger Bot

## The brand

Festival Open Air Berg-Birwinken is an outdoor rock-music festival in Switzerland. It features local bands, and has been happening every summer for the last six years. Their marketing team of five is responsible for selling enough tickets each year to cover costs and turn a profit.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 2048w" width="2048" height="1365" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp" alt="Music Festival Cuts Cost per Lead by 7x With Chatfuel Bot"><figcaption>Festival Open Air Berg-Birwinken is a local music festival in Switzerland.</figcaption></figure>

## The problem

In past years, the festival’s marketing strategy focused on offline marketing to sell tickets—like putting up posters and distributing flyers in towns near the venue. But this method was expensive, time consuming, and had low ROI.

So for the 2018 festival, its co-organizer Manuel Krapf decided to set more aggressive goals and find a new way to reach them. He wanted to:

1.  increase festival attendance

2.  lower marketing costs and improve ROI

3.  make use of their small but loyal fan base of attendees who go every year.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 960w" width="960" height="960" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp" alt="Music Festival Cuts Cost per Lead by 7x With Chatfuel Bot"><figcaption></figcaption></figure>

## The solution

Manuel and his team knew they had to try something new to turn things around for the festival. Their first order of business was to take their festival marketing plan online.

After a few unsuccessful email, YouTube, and Facebook ad campaigns, they started looking into chatbots. Manuel first became interested in chatbots because “You can segment people, and get more engagement than via email. It’s a more fun way to do things, and it’s cheap to get people to your bot, especially if you’re working with Facebook ads.”

Manuel and his team reached out to bot expert Balint Pataki, from [Chatbot Tutorial](#), for advice. Balint helped them build a bot that functioned both as a referral system and a ticketing system for the music festival. Here’s how it worked:

1.  Facebook video ads would take new users right to the bot.

2.  Once there, they’d be offered a free, one-day ticket to the festival.

3.  Then, the bot would ask if they wanted to give three free tickets to friends to earn themselves a free, four-day pass. (If not, the user was still offered the four-day ticket for a discounted price.)

4.  The bot kept track of the referrals so it would know when to award the extra free tickets, and to whom. It sent them via SMS message.

5.  To get into the festival, attendees showed the tickets on their smartphones.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 2000w" width="2000" height="1106" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp" alt="Music Festival Cuts Cost per Lead by 7x With Chatfuel Bot"><figcaption>The festival's bot acted as both a referral system and a ticketing system.</figcaption></figure>

## The recipe

Balint and the festival’s marketing team used the following Chatfuel features to create their successful bot:

-   [**Click-to-Messenger ads**](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot). Engaging, video-based ads enticed users into clicking, which directed them straight to the festival’s Messenger bot.

-   [**Lookalike audiences**](https://docs.chatfuel.com/en/articles/1575719-how-to-create-facebook-and-instagram-ads). After gathering full lead information from users who interacted with their bot, the festival’s marketing team used it for future retargeting with Facebook Lookalike audiences. That way, their ads could reach new prospects similar to the customers who had already bought tickets.

-   [**Zapier integration**](https://docs.chatfuel.com/en/articles/2742834-zapier-integration). The team used Zapier to integrate Google Sheets with their bot, so they could track users and referrals. Once a user subscribed, their information was sent via Zapier to a sheet. A second sheet tracked their referral IDs, so users were notified via bot as soon as one of their referrals confirmed their ticket.

-   [**Reengage messages**](https://docs.chatfuel.com/en/articles/955973-re-engage-tab). They also used Reengage messages to notify users when the friends they referred signed up for a ticket. The message would send automatically once the friend confirmed their ticket, and included the block name or ID so the original user knew which friend claimed a ticket.

-   **User attributes.** With this feature, the bot could automatically create festival entry tickets customized with the person’s name, ticket ID, and the dates for which their pass was valid.


## The results

The video campaign to direct users to the festival’s chatbot went viral, and they gained almost 3,000 new subscribers. They **grew the total number of attendees by 25%** by utilizing the power of their existing, loyal user base, as planned.

Their **cost per lead dropped to $0.44 compared to $3-4 in previous years—a 7x reduction**. The much-lower CPL plus the larger turnout meant revenue of around $35 per attendee, with only $1.60 in costs for each.

The music-festival bot also saved the marketing team lots of time. They didn’t have to plaster nearby towns with posters, nor did they have to print, package, and mail individual tickets to anyone who bought one.

Plus, the boost in attendees meant a better atmosphere for everyone. According to Manuel, the line to get in was long, and the parking lots and campsites were full and buzzing with activity and excitement. Thanks to their ticketing and referral chatbot, the Festival Open Air Berg-Birwinken team was able to provide a better experience for their festival-goers than ever before.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 2840w" width="3840" height="2560" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp" alt="Music Festival Cuts Cost per Lead by 7x With Chatfuel Bot"><figcaption>2018’s festival was more successful than ever, thanks to a Chatfuel Messenger bot</figcaption></figure>

## Feel the music of a Messenger bot

Creating a bot to achieve incredible results has never been easier.[Try Chatfuel](https://chatfuel.com) for free today: no coding skills or special knowledge required. You’re also welcome to join our [Facebook community](https://www.facebook.com/groups/chatfuel) for support and advice from chatbot creators worldwide.

Learn how this Swiss music festival used a Messenger bot and got 25% more attendees and higher revenue per festival-goer as a result!

Music festival cuts cost per lead by 7x with Chatfuel bot

Banks and other businesses in the finance industry usually have large customer bases. That means providing personalized, helpful guidance to prospects and clients at scale can be a challenge. That’s why Facebook Messenger chatbots for banking have become so popular. Chatbots can help improve and customize the user experience at every stage, saving banks and finance brands time and money in the process.

## Why bots are ideal for banking and finance brands

Conversational banking is the new trend in the industry. It makes complex or time-consuming financial topics and tasks more accessible for prospects and customers. Plus, it allows users to complete certain routine tasks without help from a human agent. Not only does this mean they receive faster service, but also that human support staff can save time, too.

Plus, when conversational banking takes place in Messenger, the chat history is saved. This means that users can always go back and review information shared with them in the past, and that human agents can view a user’s previous chats with the bot later, for context.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_0_3827a92e6b/xs_chatbots_for_banking_finance_business_0_3827a92e6b.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_0_3827a92e6b/sm_chatbots_for_banking_finance_business_0_3827a92e6b.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_0_3827a92e6b/md_chatbots_for_banking_finance_business_0_3827a92e6b.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_0_3827a92e6b/lg_chatbots_for_banking_finance_business_0_3827a92e6b.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_0_3827a92e6b/xl_chatbots_for_banking_finance_business_0_3827a92e6b.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_0_3827a92e6b/original_chatbots_for_banking_finance_business_0_3827a92e6b.webp" alt="chatbot for banks"><figcaption>Chatbots can save banking businesses time and money, while streamlining the user experience.</figcaption></figure>

Chatbots are also easier to build and implement than a full, separate banking app. Since chatbots exist in Facebook Messenger, they don’t require a team of developers and months of time to implement. There’s no coding knowledge required to use Chatfuel, and you can build your first bot in an afternoon. Plus, with 1.3 billion users on Messenger, it’s safe to say that a large portion of any business’s clientele is already familiar with the interface.

A bot doesn’t have to have to replace a full digital banking app though. Many finance-related businesses prefer to design a bot for one topic or initiative, in addition to their main, separate app. There are banks that made bots in Chatfuel specifically for information, advice, and promotions related to their investment services. Anything related to transfers, bill pay, loans, or credit cards still remains in their full app.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_1_ef639a1ab5/xs_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_1_ef639a1ab5/sm_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_1_ef639a1ab5/md_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_1_ef639a1ab5/lg_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_1_ef639a1ab5/xl_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_1_ef639a1ab5/original_chatbots_for_banking_finance_business_1_ef639a1ab5.webp" alt="chatbots for banking and finance businesses "><figcaption></figcaption></figure>

## What a chatbot can do for a business in the finance industry

The functions of a finance or banking chatbot are nearly endless. A few of the most helpful applications include:

-   **Automated, personalized customer support, 24/7.** For routine questions and tasks, customers no longer have to visit a branch, stand by on hold, or wait for business hours. Chatbots are available to provide the same level of helpful, [personalized customer service](https://chatfuel.com/blog/chatbot-for-customer-service) every time, on demand.

-   **Advice and information.** A Messenger bot is a great tool for giving out details about a brand’s services, products, or locations. It could share blog posts with money-saving tips or financial planning advice, offer details about a new credit card, or let users locate their nearest branch or ATM.

-   **Lead generation and qualification.** There are several effective methods to bring new users to your bot. You can [link your bot to Facebook ad](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot), incorporate a [chatbot window on your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website), or even set up a feature to acquire bot users from comments on one of your Facebook page posts. (You can do all of the above with Entry Points!) Once there, your bot can ask users questions to qualify them. For example, you could set up a Facebook ad about your bank’s business loan services, and then ask users who click through questions about the size and type of their business. If they qualify, your bot can gather their information for a member of your team to contact later, or have them [book an in-person appointment](https://youtu.be/9jGuWa1sgAw) through the bot.

-   **Audience segmentation.** You can set your bot to apply certain tags, called user attributes, to users based on their actions or responses. This way, your chatbot can act as a mini-CRM, allowing you to learn more about your audience and do specific retargeting in the future. For example, you could tag all users you acquired from comments on a post about your new credit card, and send them an offer related to that topic in the future, too.

-   **Customer feedback collection.** Bots make it easy to gather feedback from your users. Customers generally have low motivation to complete a static email survey about a bank. But an engaging quiz in an instant, conversational format via chatbot will see much higher completion rates.

-   **Multi-location support.** Banks or finance companies with multiple branches don’t need to create separate bots for each one.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_2_dd97e532df/xs_chatbots_for_banking_finance_business_2_dd97e532df.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_2_dd97e532df/sm_chatbots_for_banking_finance_business_2_dd97e532df.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_2_dd97e532df/md_chatbots_for_banking_finance_business_2_dd97e532df.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_2_dd97e532df/lg_chatbots_for_banking_finance_business_2_dd97e532df.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_2_dd97e532df/xl_chatbots_for_banking_finance_business_2_dd97e532df.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_2_dd97e532df/original_chatbots_for_banking_finance_business_2_dd97e532df.webp" alt="Chatbot for banking and financial industry "><figcaption></figcaption></figure>

## Tips for building a banking chatbot

To build an effective banking chatbot for your finance business, here are some tips:

1.  **Distinguish between your bot and human agents.** It’s crucial to make sure users know when they’re interacting with a chatbot. Have your bot introduce itself and share a bit about what it can do in the [Welcome Message](https://chatfuel.com/blog/welcome-message-best-practices). If, at any point, you choose to have a [human take over the conversation](https://docs.chatfuel.com/en/articles/849315-live-chat), let the user know as well. Making this information clear is a great way to show transparency, build trust, and manage user expectations.

2.  **Select a name and persona.** [Choose your bot’s name](https://chatfuel.com/blog/chatbot-names) and persona carefully. Banking and finance inevitably involve sensitive user information, so you don’t want a bot that comes off as too casual or easygoing. Build one that interacts in a friendly but professional manner. You want users to feel welcome, yet confident that your bot is an authority and will handle their information responsibly.

3.  **Be mindful of security.** If your banking chatbot handles any kind of sensitive user information, you must have the appropriate security measures in place. Your bot should inform users of these measures as well, so they feel confident interacting with it. For example, [Surfshark](https://surfshark.com/), a VPN service, clearly informs users that their product will ensure that “your location is private and your sensitive data is secure, at all times.”

4.  **Start small.** Bots have lots of potential uses for businesses in the finance and banking sector. At the beginning though, it’s best to focus on just one. Concentrate on your most common or pressing customer pain point, and build a bot to mitigate it. Once you’ve proven that your bot has enhanced the user experience, you can work on expanding its functionalities.

5.  **Test your bot.** Once you’ve built the first version of your bot, invite colleagues or a small focus group to test it before you release to your entire audience. As these users interact with your bot, track the analytics to see how it’s performing. Check and see if there’s anywhere your bot or users get stuck, and make adjustments as needed. Once you’ve gathered feedback and made your changes, you can launch your Facebook bot to a wider audience.


## Finance-bot success stories from Chatfuel clients

First Valley Bank is a Philippines-based company in the banking industry that provides information about their business via a Chatfuel bot. Their Messenger chatbot:

-   offers money-saving tips;

-   has a branch locator tool;

-   lets users interested in loans or a new account to share their contact information, so a bank representative can follow up later.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_3_735bf5896f/xs_chatbots_for_banking_finance_business_3_735bf5896f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_3_735bf5896f/sm_chatbots_for_banking_finance_business_3_735bf5896f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_3_735bf5896f/md_chatbots_for_banking_finance_business_3_735bf5896f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_3_735bf5896f/lg_chatbots_for_banking_finance_business_3_735bf5896f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_3_735bf5896f/xl_chatbots_for_banking_finance_business_3_735bf5896f.webp 2240w" width="2240" height="1142" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_3_735bf5896f/original_chatbots_for_banking_finance_business_3_735bf5896f.webp" alt="chatbot for banks"><figcaption>The bot for First Valley Bank shares information about its locations and services with users.</figcaption></figure>

Banks are a great use case for Facebook chatbots, but so are financial planning and wealth management firms, money-management apps and influencers, loan companies, and money-transfer services, to name a few.

EasyDebit Philippines is another great example of a finance-related business who serves its users with a well-designed Chatfuel bot. EasyDebit allows customers to use their debit card to withdraw cash and make payments through local merchants, rather than having to travel to an ATM. They’ve built a simple bot that gives users basic information about their services, and offers answers to FAQs.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_4_ed2ed94012/xs_chatbots_for_banking_finance_business_4_ed2ed94012.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_4_ed2ed94012/sm_chatbots_for_banking_finance_business_4_ed2ed94012.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_4_ed2ed94012/md_chatbots_for_banking_finance_business_4_ed2ed94012.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_4_ed2ed94012/lg_chatbots_for_banking_finance_business_4_ed2ed94012.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_4_ed2ed94012/xl_chatbots_for_banking_finance_business_4_ed2ed94012.webp 2058w" width="2058" height="1251" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_4_ed2ed94012/original_chatbots_for_banking_finance_business_4_ed2ed94012.webp" alt="banking chatbot "><figcaption>The bot for EasyDebit Philippines offers customers and merchants the opportunity to learn more about their service.</figcaption></figure>

## Bank on a bot for your brand’s success

Ready to take your banking or finance business to the next level? It’s time you explored the world of Facebook Messenger chatbots. The function of Chatfuel is to make it easy for businesses like yours to build powerful no-code chatbots. To get started, [sign up for your free account](https://dashboard.chatfuel.com) today.

Did you know chatbots can help improve the user experience at every stage, saving banks and finance brands time and money in the process?

Why any banking or finance business needs a chatbot

Travel is more accessible to more people now than at any other time in history. Though the travel industry is growing exponentially to keep up with demand, there’s also more competition than ever. If you have a business in this field and you’re looking for a way to boost sales, save time, and stand out from the crowd, it’s time you considered a Facebook Messenger chatbot.

## Why a chatbot is such an effective tool for travel businesses

People are already accustomed to booking trips on their mobile devices, but they typically use a host of different travel apps and websites to get it done. With a bot, you can simplify this process by bringing it all to one place: Facebook Messenger, an app most users are already familiar with.

Although chatbots aren’t designed to completely replace human agents, they can be equipped to handle many tasks as well as a regular employee could. A chatbot can essentially act as a virtual travel agent, offering personalized suggestions based on the user’s preferences, [answering FAQs](https://chatfuel.com/blog/chatbot-for-customer-service/), and even accepting bookings and making reservations. If a bot ever encounters a situation it’s not equipped to handle, it can easily pass off the inquiry to a human agent. Or, you can build an artificial intelligence (AI) chatbot that can handle most, if not all, questions from users.

Bots for airlines, train lines, hotels, and rental car agencies can make recommendations, show pricing, and accept bookings and payments. Travel agencies and tour companies can put together entire trip packages for a user simply by asking them a few questions about their preferences. Whatever aspect of travel your business covers, it can be handled or at least helped in some way by a Facebook bot.

Plus, a chatbot can provide this helpful, personalized service on demand, 24/7. If a user is in another time zone or doing their travel booking outside business hours, they can still get information or make reservations with your business via your bot. This constant availability shows customers you have their convenience in mind—and it saves you and your team time and money, too.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_for_travel_industry_0_4dcd1f92fb/xs_chatbot_for_travel_industry_0_4dcd1f92fb.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_for_travel_industry_0_4dcd1f92fb/sm_chatbot_for_travel_industry_0_4dcd1f92fb.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_for_travel_industry_0_4dcd1f92fb/md_chatbot_for_travel_industry_0_4dcd1f92fb.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_for_travel_industry_0_4dcd1f92fb/lg_chatbot_for_travel_industry_0_4dcd1f92fb.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_for_travel_industry_0_4dcd1f92fb/xl_chatbot_for_travel_industry_0_4dcd1f92fb.webp 2000w" width="2000" height="1125" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_for_travel_industry_0_4dcd1f92fb/original_chatbot_for_travel_industry_0_4dcd1f92fb.webp" alt="messenger chatbot"><figcaption>A travel chatbot can offer users all kinds of resources and information.</figcaption></figure>

## What a bot can do for your travel company

-   **Simplify the user experience**. A [report](http://www.travelmarketreport.com/articles/Consumers-Visit-38-Sites-Before-Booking-Expedia-Says) by Expedia says that travelers visit 38 different websites on average before booking a trip. If your travel company can decrease this number, you’ll be that much more valuable and unique. A travel chatbot can be equipped to help users with all kinds of different travel-related tasks, and all from the same, familiar Messenger app.

-   **Make recommendations.** If you’re a travel organizer or agency, a bot can take over a major portion of your workload. By asking simple questions in a humanlike, conversational style, your bot can figure out what the user is looking for in a trip and make helpful recommendations—just like a personal travel assistant. Based on the prospect’s preferences for budget, type of destination, etc., a bot can almost instantly return suggestions for a holiday that meets their needs. Or, for hotels, car rental agencies, cruises, or travel insurance, your bot could bring up the best matches for a particular destination with all the relevant information, making it easy for the user to view and compare pricing and details of each without visiting multiple websites or pages.

-   **Accept bookings and payments.** A chatbot for your travel business can even be equipped to take a customer through the sales funnel and close a deal. Bots can be designed to book airline tickets, hotel rooms, rental cars, tours, and more right within the Messenger app. The user won’t have to download a separate app, fill out a cumbersome web form, or create an account on a new site. They can simply enter their credit card information into Messenger one time, and it’ll be saved there for future, seamless transactions.

-   **Share inspiration and tips.** It’s not only travel-booking agencies or sites that can benefit from a bot. Even travel bloggers and [influencers](https://www.youtube.com/watch?v=ZRhzwkZLAxg) can use them to share their content in a more engaging, personalized way. For example, if a user asked for packing advice or tips on travel to Paris, the bot can easily suggest any/all blog content you have related to that subject.

-   **Provide customer care**. Chatbots in the travel industry can can be equipped to deal with all kinds of routine issues. This means that customers can get solutions to many types of problems, day or night, without having to look up a support phone number, wait on hold, or call back during business hours. For example, your chatbot could assist users in submitting a travel insurance claim, rebooking a missed flight, or changing a hotel reservation, all through a few simple steps within Messenger. Whatever common issues your customer support team normally deals with can likely be handled by a bot.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_for_travel_industry_1_3820be696a/xs_chatbot_for_travel_industry_1_3820be696a.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_for_travel_industry_1_3820be696a/sm_chatbot_for_travel_industry_1_3820be696a.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_for_travel_industry_1_3820be696a/md_chatbot_for_travel_industry_1_3820be696a.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_for_travel_industry_1_3820be696a/lg_chatbot_for_travel_industry_1_3820be696a.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_for_travel_industry_1_3820be696a/xl_chatbot_for_travel_industry_1_3820be696a.webp 2000w" width="2000" height="1125" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_for_travel_industry_1_3820be696a/original_chatbot_for_travel_industry_1_3820be696a.webp" alt="chatbot for travel business"><figcaption>The example of recommendations and inspiration from the hotel chatbot</figcaption></figure>

## Tips for supercharging your travel bot with Chatfuel

The Chatfuel platform is packed with useful features to help your business get the most out of a chatbot. Make sure to take advantage of these when you build your Messenger travel bot:

1.  **Acquire Users from Comments.** Once you have your travel bot built, you’ll want to get as many users to it as possible. One great way to do this is through our [Acquire Users from Comments](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers/) feature. You can send a welcome message to anyone who comments on your Facebook page posts, or to anyone whose comment includes a specific keyword. For example, your bot could send an introductory message about your Barcelona trip package to any user whose comment on your post (s) includes the word “Spain”. It’s a great way bring users who are already interacting with you on your page to your bot.

2.  **Linking Facebook ads to your bot.** Is your travel business already advertising on Facebook? Great! Once you have a well-built chatbot, you can [run click-to-Messenger ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/) that will send users who click right to your bot.

3.  **Synced Cloning.** If your travel-related business has multiple locations, like a hotel or city tour company, Chatfuel’s Synced Cloning feature will save you lots of time. If you want to change an aspect of your bot that relates to all your locations, you don’t have to update each one individually. Instead, you can update a master bot and instantly apply the changes to all the others. That way, you can keep the flow and feel of your bots consistent with just a few clicks.


## Travel bot success stories from Chatfuel clients

Virtually any type of business in the travel industry, large or small, can benefit from a Messenger chatbot. Accommodation (hotels), transport (airlines, airports, cruises, car rental, train lines), travel insurance companies, travel organizers or agencies, and even travel bloggers and influencers can all expand their businesses with a bot.

To get inspired, look to one of our users, Chit Chat Agency, who built a chatbot for their travel business client. Check out their [case study](https://chitchatagency.com/a-messenger-bot-for-savvy-travellers/) and try chatting with the bot for [The Travel Professor](https://www.facebook.com/messages/t/travelprofessorbot), which offers personalized holiday recommendations and packages for UK residents.

<figure><img><figcaption></figcaption></figure>

## Build a bot for your travel business today

Now that you know how impactful chatbots in the travel industry can be, we’ve got even better news: You can build a bot yourself, today! The function of Chatfuel is to let business owners and marketers build chatbots easily—no special knowledge or coding skills required. Plus, it’s free to get started, and we even have a [hotel-bot template](https://dashboard.chatfuel.com/#/templates/creator/Nick%20Moussoulis) you can use. [Sign up for your free Chatfuel account](https://dashboard.chatfuel.com) today.

Airlines, hotels, travel insurance companies, travel agents can boost revenue and save time with a Messenger chatbot. Travel is more accessible to more people.

Re-engagement