Automating lead generation means allowing the company to focus on more pressing matters maintaining contact with customers. Chatbots can take some weight off your shoulders in this endeavor. According to APSIS, a four score of automation software marketers drive increased leads, and 77% convert more leads than those who don’t. This article will show how you can embed automation and how it can benefit your business.

## Challenges that business faces

Sourcing high-quality leads is tricky, whether you create helpful content that leads prospects down the funnel or attracts cold prospects. There are three main challenges that businesses usually face:

-   **Not enough high-quality leads**. Improving the quality of leads is one of the most important goals for two-thirds of marketers, according to Ascend2. Some marketers turn to lead generation agencies, and not all get the desired result.

-   **Too many leads**. Wrong targeted ads and giveaways can bring many leads. But, if resources are limited, companies can spend too much time on leads that [turn out to be unqualified](https://chatfuel.com/blog/cut-operational-costs-with-messenger-bot) or miss their chance with high-intent prospects.

-   **Personalizing experience for new users**. According to an Accenture survey, consumers are more likely to shop with brands that offer relevant recommendations. In addition, tailored experiences that keep users engaged demand constant human interaction.


Automation can solve these challenges. It is more accessible than ever to businesses of all sizes. You can use an online platform as a [no-code tool](https://chatfuel.com/?utm_landing=blog-posts%2Flead-generation-on-autopilot) to create different types of automated systems. [80% of marketers](https://startupbonsai.com/lead-generation-statistics/) say they’ve found that automation like chatbots generates more leads and conversions than other methods.

## How chatbots expand your lead generation sales funnel

Messages from [chatbots have 80% open rates](https://chatfuel.com/blog/future-of-chatbots-based-on-data), while emails only have 20% on average. Automation also has 35% click-through rates on messages with links than email’s 2%. It lets you set up triggered email communications easily, without having anything to do with the backend or coding. You can also integrate your CRM or other business tools with your Chatfuel bot.

A lead generation chatbot can work for you 24/7. Users get information without you having to answer repetitive questions with the FAQ template. As a result, you have more time to focus on providing excellent service to your customers and finding new ways to grow.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_lead_generation_on_autopilot_0_95204ca0c9/xs_lead_generation_on_autopilot_0_95204ca0c9.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_lead_generation_on_autopilot_0_95204ca0c9/sm_lead_generation_on_autopilot_0_95204ca0c9.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_lead_generation_on_autopilot_0_95204ca0c9/md_lead_generation_on_autopilot_0_95204ca0c9.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_lead_generation_on_autopilot_0_95204ca0c9/lg_lead_generation_on_autopilot_0_95204ca0c9.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_lead_generation_on_autopilot_0_95204ca0c9/xl_lead_generation_on_autopilot_0_95204ca0c9.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_lead_generation_on_autopilot_0_95204ca0c9/original_lead_generation_on_autopilot_0_95204ca0c9.webp" alt="How chatbots expand your lead generation sales funnel"><figcaption>Users see interactive buttons in your Messenger bot.</figcaption></figure>

## How does a chatbot work

A chatbot is a computer program that has a back-and-forth conversation with users. Simple chatbots follow a script: If the user says X, they say Y. More advanced chatbots use artificial intelligence to provide humanlike answers to user inquiries. Building both types requires no experience.

One of the most common types of chatbots “lives” on Facebook Messenger. It means your business can generate leads from 2.8 billion global users. However, anyone can enter your chatbot without a Facebook account, using a guest mode if it’s embedded on your website. So that’s even more users for your chatbot. Depending on your needs, your bot can attract leads, start a conversation with users, provide information about your services, and ask questions to qualify them.

### Example:

1.  Users open a chat with your Messenger chatbot by clicking your Facebook ad or browsing [your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website).

2.  The bot offers basic information about your business: their names, emails, or phone numbers.

3.  The bot then asks the user a few questions to determine if they’re warm leads. For instance, it can provide a discount if the user follows your organization on Facebook or signs up for newsletters.


Depending on your needs, you can set your bot to take the next step: help users to [schedule an appointment](https://youtu.be/9jGuWa1sgAw), gather their contact details and send them to your CRM, [pass the conversation over](https://docs.chatfuel.com/en/articles/849315-live-chat?utm_landing=blog-posts%2Flead-generation-on-autopilot) to a human agent, or more. Once you’ve set up your automation, it can start generating and qualifying new leads. That means you can wake up in the morning to an inbox or spreadsheet or calendar full of promising new leads.

## Chatbot lead generation examples

Currently, lead generation chatbots can benefit different industries, such as vehicle operations, insurance, real estate, food, and drinks. Let’s look at some of these Chatfuel customers who use a chatbot as their primary lead generation marketing method.

### 1\. Nissan dealership, Israel

A car is a big-ticket item that most people aren’t going to buy on the spot. Instead, they’ll make an appointment to visit the dealership, test drives the vehicle, and ask the salesperson their questions. A lead generation chatbot can be the first link between the dealership and these consumers looking to purchase a car — which is precisely why this Nissan dealership in Israel built one.

Their chatbot asks a few questions to confirm that the dealership has the type of car they’re looking for. Then it lets the user schedule an appointment for a test drive to move them down the lead generation funnel.

#### Results

The chatbot turned out to be a far more accessible and more efficient way for the dealership to get qualified potential customers in the door. The first month after launching the Facebook bot, the dealership sold ten cars ($380,000 in revenue) to customers who came through it. Check out the complete [Nissan case study](https://chatfuel.com/blog/nissan-sells-cars-using-messenger-bot).

### 2\. Real estate and insurance lead generation: Tacobot

Tacobot is a marketing agency building chatbots that generate leads for insurance brokers and real estate agents. Their clients no longer have to pay more for low-intent leads, thanks to their bots. Instead, Tacobot builds them a Facebook chatbot that qualifies leads through a simple questionnaire. It gathers information about each prospect and functions as a quoting tool so users can get an immediate, tangible benefit to incentivize them to complete the process.

### Results

Tacobot’s clients can expect high-quality insurance leads for $2-5 each and high-intent real estate leads for less than $10. Check out the complete [Tacobot case study](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients).

## Put your business lead generation on autopilot

Whether it’s lead generation for lawyers, lead generation for restaurants, or a B2B lead generation, a chatbot can help. Businesses across industries that depend on leads are turning to Facebook Messenger and Instagram automation for a lead generation more and more.

With Chatfuel, building your lead gen chatbot is easy. Use our templates to load, customize, and launch automation for your own business regardless of your coding experience. With interactive automation, you can save time. Focus on improving things that matter most while providing constant communication with your customers. [Sign up](https://dashboard.chatfuel.com/sign-in?utm_landing=blog-posts%2Fhellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot&lng=en) today to get started.

This article will show how expand your lead generation sales funnel and how it can benefit your business. Automating lead generation means allowing the company.

How to automate your business lead generation funnel

When you buy a new car, you decide which add-ons you want it to have. From an upgraded engine to a state-of-the-art navigation system, the add-ons you choose make your car more powerful and useful. When it comes to chatbots, the same idea applies.

You can [build a basic chatbot in five minutes](https://www.youtube.com/watch?v=xr8kmZ-oG_8&t=72s). But to make it more powerful, you’ll want to incorporate some add-ons. While many no-code add-ons are available for your Chatfuel bot (like artificial intelligence and [Zapier integrations](https://chatfuel.com/blog/a-marketing-automation-love-story-chatfuel-zapier)), there are developer solutions too. The JSON API for your (or your customer’s) chatbot is easily the most popular of these.

## What is the JSON API?

JSON stands for Javascript Object Notation. It’s one of the most commonly used formats for data transfer for fetching real-time data from one source, bringing it back, and displaying it in another.

Data in the JSON format is passed from place to place via a fetching tool called an API. So the JSON API lets you fetch dynamic data from another server for use in your bot.

Imagine an API, like a phone line, a way for two separate entities to communicate directly. Your bot picks up the phone, calls whatever server it needs data from, and asks for it. The server answers and gives the bot the data they need in JSON format.

In Chatfuel, the API for JSON takes the form of a plugin. Here’s a simple breakdown of how the free JSON API plugin works in a bot flow:

1.  A user is chatting with your bot.

2.  The user gets to the point in the flow where you’ve placed the JSON API plugin.

3.  This plugin triggers your bot to use the API to ‘call’ the external server you specified when you set up the plugin. So it can receive the data it needs (in JSON format).

4.  The bot brings that JSON-formatted data back to Chatfuel.

5.  Chatfuel renders the data for the Messenger interface so the user can see or use it for some practical application in the flow.


Though it sounds time-consuming, all five steps happen more or less instantly. Note that coding knowledge is required to use the JSON API.

## Why use the JSON API in your bot?

Simply put: because it allows you to build better bots. Let’s say, for instance, that you have a Facebook chatbot that tells users the current price of 100 different stocks. This functionality is only possible to set up with the JSON API. You’d have to create 100 different blocks in your bot, one for each stock.

Next, you’d have to look up and manually enter each price. Plus, you’d have to manually change the price in your bot when any stock changes, even by a dollar. Since stock prices fluctuate constantly, your chatbot would be outdated.

But with the JSON API, your bot could fetch information from a server that has up-to-date stock prices at all times. That way, any time a user asks your bot for the price of a particular stock, they’ll be getting fresh data on the spot.

**With JSON API, your Messenger bots:**

-   **Save your time.** It allows them to do even more on autopilot and with less manual work from you.

-   **Are more helpful to users.** They can provide more relevant information to users than a chatbot that only deals with static data.

-   **Provide a more personalized experience.** An everyday use for the JSON API is to fetch the current day or time in a certain time zone (like the user’s). That means it’s possible to personalize any user’s chatbot experience making it extra relevant and memorable.


To put JSON in even more concrete terms, let’s look at its key use cases for Facebook Messenger and Instagram.

## Top use cases for the JSON API

So you’re building a chatbot for your or your customer’s business. If you want to equip it to do any of the following tasks, use the JSON API. Let’s break it down by use cases for eCommerce, sales and marketing, advertising, and others.

### eCommerce

Once you integrate your eCommerce store with your Chatfuel bot, you can do things like:

-   **Display your store’s real-time inventory.** Using a [product-recommendation chatbot](https://chatfuel.com/blog/whisky-brand-triples-conversion-rates-with-gift-recommendation-chatbot) for your eCommerce store? Imagine the user’s frustration if they went to your site to buy the suggested item and found it was out of stock. A prime JSON API example would be to use the API plugin to link directly to your inventory database. That way, the bot will only show available items.

-   **Show up-to-date product images.** If you have a large inventory of products, manually uploading all the different photos for each to your bot would be seriously time-consuming. But, as another JSON API example, you could link your Facebook bot to your photo database. That way, whenever a user asks to view a specific product, the chatbot will show the latest photos from the database. This use case works great for displaying user-generated content that’s constantly changing and being updated, too.

-   **Enforce a limited-time offer.** Imagine you’re running a short-term sale for your store. The JSON API can track the time, so your bot will stop offering the promotion once it has expired. You won’t have to manually delete those blocks in the bot when time is up, but customers won’t be able to redeem offers when they’re no longer valid.


### Sales and marketing

-   **Add bot user information to your CRM or EMS**. Messenger chatbots make [excellent tools for lead generation](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients). So another answer to the question ‘what is JSON used for? ’ would be: sending that lead information directly to your third-party database. If you’re gathering email addresses, you can use the JSON API to send them right to your email marketing solution. If you’re gathering complete lead information for future follow-up, you can use the JSON API to send those details right to your CRM.

-   **Display new content from your site in your bot.** Add JSON API to your chatbot to display the most recent posts from your blog or make the latest news articles available for them to browse. So that your bot can instantly fetch new content from your website and display it to users. Set up a WordPress JSON API if your content is hosted there, for example.

-   **Let users schedule appointments**. You can use the JSON API to fetch information about your availability. Users can only book times that fall within your parameters. For example, you can set your available hours and days, make a mandatory buffer so appointments can’t be scheduled at short notice, and more. Then, of course, you can also use the API to link to your calendar so the user can actually schedule the appointment.


### Advertising

-   **Use JSON API to connect your chatbot with your ads.** That way, you get even better results: generate more leads, collect and export their data, encourage them to purchase, and more. The reason is simple — your chatbot instantly communicates with people who click on your ads and shows interest in your brand and products.


### Other use cases

-   **Share score updates for live sporting events**. The Golden State Warriors, a Chatfuel customer, did this for their fan chatbot. As a prime JSON API example, their bot fetches real-time scores for games in progress. That means users can view the most up-to-date news about the game at any time via the Facebook Messenger chatbot.

-   **Display up-to-date stats for coronavirus infections**. Messenger bots have been used for this purpose since the COVID-19 pandemic began. They can connect to real-time information sources using the JSON API to display current infection rates for different cities or countries.

-   **Offer current weather information**. Weather, API, JSON: three words on this topic that commonly go together. Suppose you want your Facebook bot to give up-to-date information about current weather and the latest forecasts. In that case, you can use a free weather API for JSON. Use the plugin in Chatfuel to link your bot to a weather database, so it can always return the most recent information to users.


## How to set up the JSON API in your chatbot

The instructions for setting up the JSON API in your Messenger chatbot vary widely based on what you’ll be using it for. Remember, this is a developer plugin that requires coding knowledge. We recommend visiting our [Help Center](https://docs.chatfuel.com/en/articles/735122-json-api?utm_landing=blog-posts%2Fjson-api-examples) or watching the webinar below to get started.

<div class="iframe-wrapper" width="100%" height="250px"><iframe src="https://www.youtube.com/embed/5_zuJPPY7PA" frameborder="0" allowfullscreen="false" width="640" height="480"></iframe></div>

## Use the JSON API to take your chatbot to the next level

Marketing automation takes on a new meaning when the JSON API is involved. This Chatfuel plugin gives developers the power to connect chatbots to outside data sources, making for a more valuable and automated experience for your business and customers.

It’s time to start building a bot for your business. [Sign up](https://chatfuel.com/?utm_landing=blog-posts%2Fjson-api-examples) for your free Chatfuel account to get started with the first 50 conversations on us.

Wondering how to use the JSON API in your chatbot? Look no further for instructions and JSON API examples. When you buy a new car, you decide which add-ons you.

Use the JSON API to build incredibly powerful chatbots

Find out how a customer support chat bot can help your brand provide a better customer experience. “It takes months to find a customer and only seconds to lose.

How to build a free chatbot for customer service

## The brand

The Famous Grouse is a Scottish whisky brand founded in 1896. Their blend is one of the most popular in the world, and they’ve been the best-selling whisky in Scotland for over 40 years. This year, they released a new product: a limited-edition gift box featuring three of their hard-to-get blends (Ruby Cask, Wine Cask, and Bourbon Cask). They hired The Leith Agency, a full-service marketing agency, to help them market and sell their new offering as a Father’s Day gift.

<figure><iframe allowfullscreen="" src="https://www.youtube.com/embed/DAlWAujLjlQ"></iframe></figure>

## The problem

The team at [The Leith Marketing Agency](https://leith.co.uk) knew that selling the gift box would require a different approach than [The Famous Grouse](https://www.thefamousgrouse.com/en)’s typical campaigns. Normally, they target and speak to whisky drinkers with their marketing. This time, “we also needed to think about people who would be buying gifts for whisky drinkers,” explains Leith’s Head of Social Jamie McAdam. “This meant that they perhaps had less knowledge about whisky itself, the brand, or what we had to offer.”

So the team knew that product education had to be a key component of their strategy. But they also knew it had to take a more engaging form than “extra-long Facebook statuses,” in Jamie’s words. So instead, they created a series of [Facebook ads](https://chatfuel.com/blog/facebook-ads) for the gift box using [sequential retargeting](https://www.shopify.com/blog/facebook-ads-sequential-retargeting). “This allowed us to tell a longer story, building in more information about the product with each ad,” Jamie says.

While the ads worked well to tease the product to shoppers, “we wanted an opportunity for a more in-depth customer experience,” explains Jamie. “We wanted a place where people could learn specific product details and strengthen their affinity with the brand.”

> “We wanted a place where people could learn specific product details and strengthen their affinity with the brand.” — Jamie McAdam, The Leith Marketing Agency’s Head of Social

‍

## The solution

The Leith team knew that this was the chance they had been waiting for. They’d been interested in trying out [conversational marketing for their clients](https://chatfuel.com/blog/6-reasons-marketing-agencies-should-offer-chatbot-services) for a while, and this opportunity “ticked all the right boxes” for their first go. “Both the client and our team were keen to explore how [a chatbot could act as a new and innovative solution](https://chatfuel.com/blog/9-reasons-your-ecommerce-business-needs-a-chatbot),” Jamie tells us.

“After some initial research,” he continues, “Chatfuel stood out as [the best option for this project.](https://docs.chatfuel.com/en/articles/3882031-chatfuel-for-agencies-and-creators) The platform itself is easy to manage, no code skills required, and the level of support offered was just what we needed to take this project to the next level.”

The team ended up crafting a version of a gift-recommendation chatbot to lead people who were shopping for Father’s Day gifts towards the new product. “By being more conversational \[with the ecommerce chatbot\],” Jamie explains, “we could guide people through what the offering was and help them make a purchase decision.”

Here’s how the bot works:

1.  **The bot welcomes the user.** The chatbot [greets the user](https://chatfuel.com/blog/welcome-message-best-practices) and introduces itself as the Grouse, the whisky brand’s well-known and beloved icon. Its [friendly, charming persona](https://chatfuel.com/blog/chatbot-names) makes users feel both comfortable and intrigued. (The Leith team also made sure to break up the text, add pauses, and include visuals to make for a more natural, streamlined conversational design.)
2.  **The bot confirms the user’s interest.** It asks if they need help finding the perfect Father’s Day gift.
3.  **The bot begins a [product-recommendation flow](https://www.youtube.com/watch?v=dfmQvqtJN9Q).** When the user confirms that they’re looking for a Father’s Day gift, the chatbot guides them through a series of questions. “Although the ultimate goal is always the same—to sell the gift box,” Jamie explains, “the questions helped make a clearer case for why it would be a good gift for that user’s dad in particular.”
4.  **The user makes a purchase.** Once the user is convinced that the gift box is the right choice for their Father’s Day gift, the Facebook Messenger chatbot sends them to the website to buy. Or, if they’re still unsure, they can choose to live chat with a human support agent instead. Either way, they’ll have traveled along the ecommerce sales funnel and will be likely to make a purchase from there.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf/original_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf.webp" loading="lazy" alt="" height="788" width="940" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAA7EAAAOxAGVKw4bAAAAMklEQVR4nAEnANj/AP/7+J+amV9cXIKIjQDgsZRNPjYABQs1NzoA//v2oaGjc3Z5jo+PgZoS8nOwmqsAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf/xs_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf/sm_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf/md_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf/lg_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf/xl_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_0_3c6d3fe4cf.webp 940w"><figcaption>The Famous Grouse ad led to their product recommendation chatbot.</figcaption></figure>

> “Chatfuel is incredibly easy to manage, no code skills required. And the level of support offered was just what we needed to take this project to the next level.” — Jamie McAdam

‍

## The recipe

The Leith team focused on these key tools and features to build the Messenger chatbot for The Famous Grouse:

### AI rules

([https://docs.chatfuel.com/en/articles/828883-keywords)AI](https://docs.chatfuel.com/en/articles/828883-keywords\)AI), or artificial intelligence, was key to the success of this Facebook chatbot. First, the Leith team created a few basic AI rules, including an option to return users to the start of the chat experience if anything “went wrong.” Then, they brainstormed other questions or comments users might send during the chat, like mentioning other whisky brands, “swearing/being cheeky,” and questions about the box itself or about shipping. They added AI rules so the bot could properly respond to all of these scenarios. After launch, they continued to watch out for where users were getting stuck and added more rules to remove those friction points.

<figure><iframe allowfullscreen="" src="https://www.youtube.com/embed/F-lO4dAujjg"></iframe></figure>

### Live chat

The Leith team used the [live chat](https://docs.chatfuel.com/en/articles/849315-live-chat) feature as a sort of net to catch any users who may have otherwise fallen through the cracks. If a user completed the product-recommendation flow but had other questions or still wasn’t sure about buying, they had the option to then initiate a live chat session. From there, a human would take over to resolve their queries, so no sales opportunity would be lost and no user would be abandoned.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d/original_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d.webp" loading="lazy" alt="" height="371" width="645" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AOnn5dvb2/Py8tva2gAABBXMzM3k5OXQztD23RJGAueZNgAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d/xs_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d/sm_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d/md_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d/lg_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d/xl_whisky_brand_triples_conversion_rates_with_gift_recommendation_chatbot_1_da7a43496d.webp 645w"></figure>

### Click-to-Messenger ads

The team ran [**Click-to-Messenger ads**](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot) to attract prospects to the Facebook chatbot. (This ad type appears in a user’s feed and directs them immediately to a conversation with the bot in Messenger.) “These ads meant less effort for users to take part, and they proved to be a much more effective way of acquiring new prospects on the media budget we had available,” says Jamie.

<figure><iframe allowfullscreen="" src="https://www.youtube.com/embed/tjKqCie3IsA"></iframe></figure>

Another tool that was crucial to the success of The Famous Grouse’s chatbot: [excellent copy](https://youtu.be/ZIUTFnRyJZI). First, the Leith team’s copywriters made sure all the bot’s content [matched the voice and tone](https://chatfuel.com/blog/craft-a-brand-voice-that-converts) of the brand’s mascot, the Grouse itself. They created a user experience that was consistently warm, welcoming, and on-brand throughout.

Finally, the team also made sure to closely monitor the Facebook chatbot’s performance stats so they could iterate and optimize. Shortly after launch, “we could see where \[in the flow\] certain users were stopping,” Jamie explains. “So we implemented a flow that provided them with three new areas of information: price, shipping, and the box itself.” Following these edits, the conversion rate increased.

## The results

The detailed work the Leith team put into The Famous Grouse’s Messenger chatbot and its conversational commerce campaign paid off in a big way. It earned their client an **on-site conversion rate of 24%**. That means virtually a quarter of users who chatted with the bot ended up purchasing the gift box. (The shoppers who went from the bot to the website also spent the longest average time on the page.) Before the chatbot, the Facebook video ads the team created were earning 8% conversions at their peak. So when the chatbot marketing campaign **tripled the client’s conversion rates**compared to the ads, the Leith team knew they’d hit the jackpot.

These results “showed us that people who came to the website from the chatbot were much more informed about the product, what it offered, and how it worked, and were therefore more likely to purchase,” explains Jamie. The goal of using the chatbot for ecommerce product education was a definite success.

Lastly, we asked Jamie what his team has planned for future campaigns with the bot. “We’re very pleased with how it performed,” he tells us, “and we’re now looking at ways it can play an additional role alongside our social advertising campaigns.”

## Chatbot marketing success—on the rocks

The conversational marketing campaign for The Famous Grouse shows just how impactful online ecommerce chatbots can be for businesses. They’re an incredibly engaging way to educate shoppers about your products so they’re primed and ready to buy. The result: more sales for you (or your client)!

Whether you’re an ecommerce business owner or an agency with ecommerce clients, the key function of Chatfuel is to help you earn results like these.

A marketing agency helped The Famous Grouse to market and sell their new offering as a Father's Day gift. The Famous Grouse is a Scottish whisky brand founded.

Chatbot Triples Conversion for Whisky Brand

Here’s the story of MyDreamChat — a startup that created a Facebook Messenger mental health chatbot for dream analysis. It grew to over 12,000 users in the first five months with under $5,000 in marketing spend. It brings powerful therapy experience as part of a larger project to create a separate app for this purpose. Tackling the minimum viable product creation, they ended up using the Messenger chatbot practically and creatively.

## The brand helps to start your mental health improving journey

Sansan Fibri, the founder of the startup, has always believed that our dreams have the power to help us uncover and deal with emotional challenges. However, most of us need the proper guidance to start this mental-health journey. That’s where Sansan’s AI chatbot MyDreamChat comes in.

It’s a guided self-therapy tool that helps users analyze their dreams in a conversational, quiz-like format. The goal is to lead them towards a resolution at the subconscious level for more sound mental health.

While Sansan started on this concept in 2018, it’s become more relevant than ever in the COVID-19 era. Sansan and her team surveyed over 10,000 MyDreamChat users a few months into the pandemic. They found that 40% of customers used words like “feeling trapped,” “hopeless,” or “powerless” to describe their coronavirus-era dreams. But after dream analysis via this mental health chatbot, 82% of respondents reported gaining new insight, which led to feelings of hope and optimism.

## The iOS app for the MVP proved to be way too pricey

Sansan explains that “effective mindset change and lasting healing occurs when we become conscious of our unconscious patterns and triggers. Those drive 95% of our decision-making and behavior.” Dream analysis is an effective tool on this journey for mental health, which is why she founded a startup called [Wakefully](https://wakefully.io) in 2018.

However, to build the complete product she dreamed of, Sansan needed investors. And to attract investors, she knew she needed to start with a minimum viable product (MVP). The purpose of the MVP would be to validate market interest and cultivate a motivated and engaged core audience.

So she started by commissioning an iOS app for her MVP in 2018. But “it turned out to be an expensive user interface that was not really usable and most definitely not scalable,” Sansan shares, since she was doing all the analysis work behind the scenes.

After that experiment, Sansan knew she needed a cheaper and more automated solution for her true MVP. “That’s when I realized that the conversational nature of the app I envisioned and the Q&A in branching logic lend themselves pretty nicely to a chatbot,” — she says. “It seemed like a more affordable and scalable solution to test market interest. Thought at the time, I had no clue that I, the visionary/non-technical founder, would be able to build it myself!”

## Chatbot has it all

“In the past, I used lead quizzes that would send people to my landing page waitlist. No more! I saw how I could streamline the entire funnel: ad → quiz → landing → dream analysis using a Facebook bot.” She was sold when she learned that she could use chatbot marketing to drive traffic, capture leads, retarget, and deliver value. “Our entire value proposition, all in one chatbot!” says Sansan.

She turned to Chatfuel for this project right away. Sansan tells us: “In my research, Chatfuel kept coming up as the platform that can enable someone like me, lacking any coding skills, to build an awesome Messenger bot. Using just Chatfuel and its [videos](https://www.youtube.com/channel/UC1_z5c5UnMJ0waRJ8Bx1cFg) and [help docs](https://docs.chatfuel.com/en), I built and launched the first version of MyDreamChat in about two weeks. I continue to learn, grow, analyze, and iterate due to the vast amount of information and tools Chatfuel provides.”

Here’s how MyDreamChat chatbot for mental health works:

1.  The user selects their dream type (being chased, falling, or feeling trapped).
2.  They take a personalized quiz about the details of the dream they can remember and the feelings they associate with it.
3.  The chatbot generates a personalized analysis of the user’s dream. The analysis explains what it “means” or symbolizes in the context of that person’s life experience.

“It delivers this dialogue using positive psychology to help reframe their thinking about this and other dreams in a therapeutic, healthier way,” explains Sansan.

<figure><img alt="dream analysis_chatbot_02_fb.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/original_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp" height="1168" width="2080" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGNgkEtdcOl/zvo7DFqFDAxqhaf//w+asJNBLAwAjrcK7tc9d+IAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/xs_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/sm_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/md_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/lg_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/xl_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 2080w"><figcaption>Positive psychology in action</figcaption></figure>

## Satisfied customers and high conversion

Sansan originally built her Messenger chatbot as an MVP for her separate app. She intended the Messenger bot to be a temporary solution but now decided to continue using Chatfuel as the top of the funnel with her own app. “The experience is so optimal for customer acquisition,” she says.

This decision is based on the incredible results she’s seen with her chatbot for mental health and dream analysis so far. Take a look:

-   The chatbot has an 82% user satisfaction rating based on exit polls seamlessly integrated into the chat after an analysis.
-   The average engagement rate for users is 3 times more in the first week.
-   30% of users share the bot, and 25% of page likers share MyDreamChat ads, making for a virality factor potential of 50%.
-   Sansan and her team identify 53% of users as highly likely to convert (to download their separate app) and 33.5% as likely to convert to paid subscribers in the app.

MyDreamChat illustrates how the use cases for Messenger chatbots are practically infinite. Most any scenario that would benefit from a personalized, back-and-forth conversation can be created in Messenger. It’s not just e-commerce retailers or brick-and-mortar businesses. As you can see, chatbots that provide mental health care or guidance work incredibly well in Messenger. They are using no-code technology to help people live better. We love to see it!

Wakefully is currently offering a promotion to their Facebook chatbot subscribers: a pre-order discount on membership once their complete, separate app is released.

If you are ready to build your own project in Chatfuel, [get started for free](https://dashboard.chatfuel.com) to boost your sales.

How e-commerce brand create a Messenger mental health chatbot for dream analysis and increase engagement rate x3. Here’s the story of MyDreamChat — a startup.

Chatbot Analyzes Dreams to Improve Mental Health

The digital marketing industry evolves fast. With every new development comes the opportunity to create even better results for your clients. So if you’re not on top of the trends—whether it’s a new social platform, another ad type, a cutting-edge technique or technology—you’ll lose customers to your competition.

That’s why we’re here to let you in on the next big thing in digital marketing: **chatbots**. Facebook Messenger chatbots, to be exact. They’re helping businesses of all sizes, across industries, to automate customer support, lead generation, sales, and more. Here’s why your **marketing agency** should offer chatbots as a service to your customers. (Hint: It’s a win-win for you and them.)

## 1\. Conversational marketing is the future

Here’s why:

### Messaging is exploding in popularity, especially on Facebook

First, consider the fact that Facebook Messenger was the [third-most downloaded app](https://www.visualcapitalist.com/ranked-most-downloaded-apps/) in 2019, and continues to top charts. Billions of consumer are already spending time on this app, so it makes sense to meet them where they are. Messenger chatbots are a scalable, automated way for businesses to do this.

### Customers expect businesses to be available on Messenger

People *want* to talk to businesses on Facebook. [63% of consumers](https://chatbotslife.com/messenger-chatbots-the-stats-dont-lie-f8cd640152f1?gi=482c77f189b0#:~:text=63%25%20of%20consumers%20believe%20businesses%20should%20be%20on%20Messenger&text=Messenger%20is%20fast%20becoming%20the,should%20keep%20it%27s%20communication%20relevant.&text=By%20building%20a%20chatbot%20for,business%20and%20get%20immediate%20answers.) believe businesses should be reachable on Messenger. What’s more: over [61% of them say](https://www.facebook.com/micro_site/url/?click_creative_path%5B0%5D=link&click_from_context_menu=true&country=US&destination=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Furl%2F%3Fhref%3D%252Fiq%252Finsights-to-go%252Famong-people-surveyed-across-4-markets-who-message-businesses-over-61-say-messaging-is-the-easiest-most-convenient-way-to-contact-a-business%252F%253Fref%253Dfbiq_article_messaging_p2p%26cmsid%3D1800457766740211%26creative%3Dlink%26creative_detail%3Da04%26create_type%26destination_cms_id%26orig_http_referrer%3Dhttps%253A%252F%252Fwww.google.com%252F%26search_session_id&event_type=click&last_nav_impression_id=0GAyNvOdPsgEJHreH&max_percent_page_viewed=40&max_viewport_height_px=930&max_viewport_width_px=1705&orig_http_referrer=https%3A%2F%2Fwww.google.com%2F&orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fnews%2Finsights%2F3-ways-messaging-is-transforming-the-path-to-purchase&primary_cmsid=1800457766740211&primary_content_locale=en_US&region=noam&scrolled=true&session_id=10JuUxdcemeT3gwZy&site=fb4b&extra_data%5Bview_type%5D=v3_initial_view&extra_data%5Bsite_section%5D=news&extra_data%5Bplacement%5D=%2Fbusiness%2Fnews%2Finsights%2F3-ways-messaging-is-transforming-the-path-to-purchase&extra_data%5Bcreative_detail%5D=a04) messaging is the most convenient way to connect with brands.

### Consumers are already using bots

More than [67% of consumers](https://www.invespcro.com/blog/chatbots-customer-service/#:~:text=The%20use%20of%20chatbots%20in,a%20human%20agent%20by%202020.) worldwide used a chatbot for customer support in the past year. The public is already getting comfortable with this technology — your agency and clients should too.

Facebook Messenger chatbots are only going to become more commonplace. They’re increasingly becoming the preferred way for customers to have personalized interactions with brands, and they’re a scalable solution for companies across industries. This technology isn’t going anywhere. Lean in to it now to put both your digital marketing agency and your clients ahead of the competition.

## 2\. Chatbots are surprisingly easy to build

We say “surprisingly” because people are often intimidated when they first hear of chatbot technology. To many, it sounds like a complicated and highly technical area that takes years of specialized experience. So allow us to be the ones to tell you first: **anyone can build a Facebook Messenger chatbot**.

When you use a no-code platform like Chatfuel, you don’t need developer skills or a tech background. In fact, the newest version of our interface makes bot building *even easier* than it was before. It’s a drag-and-drop platform that makes it easy for chatbot marketing agencies to create content elements, and get an overview to see how they should fit together. Chatbot building doesn’t get simpler than this, meaning everyone from business owners to marketers and social media managers can take advantage. Take a peek at how it works.

## 3\. Chatbots are a scalable marketing solution for customers in most any industry

From real estate and [beauty](https://chatfuel.com/blog/beauty-startup-sells-more-with-messenger-bot) to sports and [banking](https://chatfuel.com/blog/chatbots-for-banking-finance-business), chatbots can benefit businesses in any industry. So no matter what sectors your clients are in, you can build a Facebook Messenger chatbot to help them streamline customer service, lead generation, sales, and more.

If your clients are concentrated in one or two key industries, even better. You can build a few chatbot frameworks that you can quickly customize for each new client. It’s exactly what the Tacobot marketing agency did.

Tacobot gets business from companies in two main sectors: real estate and insurance. So their team decided to build four basic chatbot frameworks for clients in these niches. Each one helps generate high-quality, low-cost leads. One bot framework acts as a quoting tool for auto insurance, for example. It shares relevant information and then gathers the user’s contact details so that the company can follow up personally later. Learn more about [Tacobot’s scalable model](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients) for selling chatbot services.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76/md_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76.webp 1651w" width="1651" height="1231" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76/original_6_reasons_marketing_agencies_should_offer_chatbot_services_0_11c6bc3d76.webp" alt=""><figcaption>Tacobot is a Chatfuel Premium agency that produces high-quality results for clients at scale.</figcaption></figure>

The benefit of selling chatbot services to clients in one specific niche is clear. It all starts with a few basic templates, which you can easily customize for countless other clients. The scalability of offering Messenger chatbot services is a major draw for marketing agencies. You can get better results for more clients with less time, money, and effort.

## 4\. Chatbots can be a source of recurring revenue for your agency

Facebook Messenger chatbots aren’t a set-and-forget tool. It’s important for you, the builder, to track their performance and adjust as needed over time. That’s one way you can earn recurring revenue from clients with bots (and delight them with excellent results, too!). Set up a package that includes bi-weekly or monthly check-ins and updates. (We recommend using Chatfuel’s built-in stats to help you keep track of each bot’s performance.)

Another way for a chatbot marketing agency to get recurring revenue is to offer AI as an add-on. Building an artificial intelligence chatbot isn’t as complicated as it sounds. But it does involve training the AI over time, which takes regular maintenance. (It’s another reason focusing on clients in a single niche is beneficial. That way, you can train a single AI that fits that industry and use it for multiple customers.) That means you can add that recurring fee to AI chatbot packages you offer your clients.

Chatfuel customer and AI expert Josh Barkin shares his tips on how chatbot agencies can pitch AI to clients. Get more of Josh’s insights on AI chatbots:

## 5\. A chatbot can supercharge your Facebook ad campaigns

If you already offer [Facebook ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot) services to your customers, a chatbot is an easy upsell. You can charge extra to integrate a bot into your customer’s Facebook ads, and it’ll help you win them even better results. Just look at the return on ad spend (ROAS) Chatfuel Premium Agency GoSky AI achieved with a bot for [their eCommerce client](https://chatfuel.com/blog/agency-gets-999-roas-for-ecommerce-client-using-messenger-bot): **999%**!

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508/md_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508.webp 2048w" width="2048" height="505" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508/original_6_reasons_marketing_agencies_should_offer_chatbot_services_1_86eeb64508.webp" alt=""><figcaption>GoSky AI achieved a 999% return on ad spend for their ecommerce client using a chatbot.</figcaption></figure>

They did it primarily with [click-to-Messenger ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot), which direct users to a chatbot in Messenger when clicked. Here’s why this is [such an effective tactic](https://www.sevenatoms.com/blog/facebook-messenger-ads-best-practices):

-   [These ads can be placed on Instagram](https://blog.chatfuel.com/use-instagram-ads-to-bring-users-to-your-dms-or-your-messenger-bot) and Facebook, two of the most heavily trafficked social media platforms out there. That means you have the potential to reach billions of users worldwide with your customer's message.

-   The click-to-Messenger ad format is underutilized. You won’t have much competition in that sense, which means it’ll be a memorable new experience for most users.

-   Chatfuel offers a built-in ads tool to streamline this process. You’ll be able to manage and monitor click-to-Messenger ads and other types of chatbot ads all in one place. It makes it easier to manage your Facebook advertising campaigns, and easier to share results and data with your clients.


## 6\. You can use chatbot-building software designed specifically for agency teams

Finally, Chatfuel has a set of features specifically created to make life easier for marketing agencies. As we mentioned, our platform is already intuitive and user friendly. And when you sign up for our Premium Agency plan in particular, you’ll get extra perks designed just for businesses like yours, such as:

### Synced cloning

This feature lets you sync edits from one master bot to others in a single click. It’s ideal if you’re using one bot template for multiple clients, or if you handle marketing for any multi-location businesses like franchises.

### Shared pricing

Chatfuel plans are priced according to the number of chatbot users. As a Premium Agency customer, you can buy a certain number of users in bulk, then distribute them as needed among the bots you manage. It involves just a single transaction for you, after which you can charge each client based on the users you’ve allocated for them.

### Training and support resources

First, we’ll run a custom onboarding session just for you and your team to get you acquainted with the platform. Also, you’ll get priority support, which means answers in one business day or less.

## BONUS: Use a chatbot to get new customers for your agency

What better way to advertise your chatbot agency’s new services than with a fully functional marketing bot? You can build a chatbot and embed it on your website or connect it to your agency’s Facebook ads. Then, potential customers who chat with it will get to experience the magic for themselves. The bot can answer FAQs about your services, offer live chat for those with more complex questions, and automatically gather lead information in the process.

Remember Tacobot, the customer we mentioned above? Here’s a peek at how they use a chatbot to gain new customers.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/md_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/original_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp" alt=""><figcaption>This Chatfuel Premium Agency uses a chatbot to get new customers.</figcaption></figure>

## Marketing agency + Messenger chatbots = 💙

Adding Messenger chatbots to the services your digital marketing agency offers is a smart move. They’re easy to build, especially with no-code software like Chatfuel. They have the potential to bring you a new revenue stream, and to create even more impressive results for your customers. To learn more about Chatfuel’s Premium Agency program, the one tool your agency needs to get started with chatbot marketing, [get started](https://dashboard.chatfuel.com/sign-in?utm_medium=chatfuel&utm_source=blog&utm_campaign=6-reasons-marketing-agencies-should-offer-chatbot-services) with us.

Here's why your marketing agency should offer chatbots and conversational marketing as a service to your clients. The digital marketing industry evolves fast.

6 Reasons Agencies Should Offer Chatbot Services

Read on to find out what an ecommerce chatbot can do for your online store, and find out how to get started building one.

9 reasons your eCommerce business needs a chatbot

Here are two new use cases for what chatbots can do: They can be tools for freelancer job training and economic development.

Agency Uses Bot to Empower Freelancers & SMBs

Users not only chat with family and friends via messengers. They also contact brands to learn more about products and services, make purchases, and book appointments. As a result, businesses use messengers to tell about their brands and products, offer customer support, collect clients’ feedback and sell more. According to [a Facebook study](https://www.facebook.com/business/news/insights/more-than-a-message-the-evolution-of-conversation), 53% of consumers are more likely to shop with a business they can message. With the Facebook Messenger automation, you can create a consistent, helpful, constantly available presence on multiple channels.

A chatbot fills the gaps and appears in places where your target audience spends time: in Facebook feeds, on Instagram, or your website. Users enjoy your brand’s constant availability by interacting with the familiar interface on various channels. This article will explore why the brand’s website should be the first place you embed automation. We will compare the Website Messenger bot and a traditional website chat window. And we will show you how to set up a Messenger bot on your website in a few clicks.

## How a Messenger bot looks on your website

There are 2.9 billion Facebook Messenger active users, ranked by the number of users in 2022. They are familiar with its interface and know how it works. Instead of creating a chat window on your website, you let your clients use Messenger to reach out to you. After adding, a Messenger logo appears on your website. Then, users click it and open a conversation with your bot. That way, users engage with your chatbot directly on your website and have a long-form interactive conversation. With Chatfuel, you use Messenger automation for different purposes, depending on your industry and needs.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_add_a_messenger_chatbot_to_your_website_0_b8024f2012/xs_add_a_messenger_chatbot_to_your_website_0_b8024f2012.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_add_a_messenger_chatbot_to_your_website_0_b8024f2012/sm_add_a_messenger_chatbot_to_your_website_0_b8024f2012.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_add_a_messenger_chatbot_to_your_website_0_b8024f2012/md_add_a_messenger_chatbot_to_your_website_0_b8024f2012.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_add_a_messenger_chatbot_to_your_website_0_b8024f2012/lg_add_a_messenger_chatbot_to_your_website_0_b8024f2012.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_add_a_messenger_chatbot_to_your_website_0_b8024f2012/xl_add_a_messenger_chatbot_to_your_website_0_b8024f2012.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_add_a_messenger_chatbot_to_your_website_0_b8024f2012/original_add_a_messenger_chatbot_to_your_website_0_b8024f2012.webp" alt="Free chat on your website by Messenger "><figcaption>Messenger window on a website</figcaption></figure>

## Who should add a chatbot to their websites

A Messenger chatbot has two prominent use cases: automating FAQs and product recommendations. You can set up multiple conversational scenarios on different pages of your website. That way, each conversation with your chatbot will be more relevant to a user. For example, clients take a quiz on your product page, get a personalized recommendation, and buy your product. And on your page for wholesalers, clients enter a different business-to-business conversation.

You can make all interactions with every person who visits your website meaningful. Share information, answer questions, recommend products, and guide visitors through a conversion. Whatever works [for your business.](https://chatfuel.com/blog/top-9-reasons-your-business-needs-a-chatbot) Here are some use cases of how our clients from different industries used Messenger automation:

-   [Beauty salons](https://chatfuel.com/blog/messenger-chatbot-for-salon-or-beauty-business) — for appointments. ️

-   [Nonprofits](https://chatfuel.com/blog/9-reasons-your-nonprofit-needs-a-chatbot) — for fundraising.

-   [Shopify merchants](https://chatfuel.com/blog/9-reasons-your-ecommerce-business-needs-a-chatbot) — to sell products.

-   [Influencers](https://chatfuel.com/blog/personal-chatbots) — to communicate with their fans.


## How to set up a free Messenger bot on your website

A Messenger chatbot on your website is a point where users start a conversation with your bot. In Chatfuel, we call them Entry Points. To add a Messenger bot to your website, you’ll need to set up a Customer Chat Entry Point:

1.  Go to Automation → Flows and create a Customer Chat Entry Point.

2.  Click next to the Messenger symbol to open a settings panel.

3.  Click Copy Code.

4.  Paste the copied code into your website.


Ensure to toggle the switch on to activate the Entry Point and insert the code right after the opening tag on each page where you want the plugin to appear. Plugin — is an extension that adds new functions to a host program. For example, you add a Customer Chat Plugin to your website by pasting the copied code into your website. Now your customers can interact with your business anytime they see a familiar Messenger logo. See the detailed tutorial on adding a Messenger chatbot [here](https://docs.chatfuel.com/en/articles/5573653-add-a-chatbot-to-your-website).

## How a website chatbot works

Visitors see a Messenger window on your website, inviting them to engage. If they decide to begin the chat, they continue with their Facebook account or as a guest:

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_add_a_messenger_chatbot_to_your_website_1_80789bcfea/xs_add_a_messenger_chatbot_to_your_website_1_80789bcfea.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_add_a_messenger_chatbot_to_your_website_1_80789bcfea/sm_add_a_messenger_chatbot_to_your_website_1_80789bcfea.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_add_a_messenger_chatbot_to_your_website_1_80789bcfea/md_add_a_messenger_chatbot_to_your_website_1_80789bcfea.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_add_a_messenger_chatbot_to_your_website_1_80789bcfea/lg_add_a_messenger_chatbot_to_your_website_1_80789bcfea.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_add_a_messenger_chatbot_to_your_website_1_80789bcfea/xl_add_a_messenger_chatbot_to_your_website_1_80789bcfea.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_add_a_messenger_chatbot_to_your_website_1_80789bcfea/original_add_a_messenger_chatbot_to_your_website_1_80789bcfea.webp" alt="Messenger chat interface on website"><figcaption>Messenger interface after visitors begin the chat</figcaption></figure>

### With Facebook account

When users choose this option, they let your bot use their Facebook profile data. For example, name and timezone so that your automation personalizes the chat using [attributes](https://docs.chatfuel.com/en/articles/5573554-attributes). In addition, the chat’s history is saved in users' Messenger, and they can continue the conversation later via Messenger. For example, users decide to do it after leaving your website. In that case, all their previous interactions with the bot on your website will be accessible.

### As a guest

When users choose a Guest mode, a temporary guest account is created. Your bot doesn’t get their Facebook account information. You can’t message guest users after they end a chat with your bot or after 24 hours from creation, depending on which came first. The conversation remains in your inbox until you delete it.

We recommend creating different flows for guests and logged-in users. For example, you only have one flow, personalized with attributes. However, since your bot doesn’t have access to a guest user’s profile data, it can’t fill in values for the attributes. The result could be an incomplete or even confusing experience for that user. With the Customer Chat Entry Point, you can create two different flows for logged-in and guest-mode users.

## Website Messenger bot VS. Traditional website chat window

Both aim to inform or assist visitors and move them along the funnel. But a Messenger chat window has several unique advantages:

-   **A channel for future communication.** Once a logged-in user responds to your website Messenger bot, you’ll be able to reach them via bot again in the future. Gather their contacts with the Chatfuel plugins and Export data [from the chatbot to Google Sheets](https://docs.chatfuel.com/en/articles/2708726-export-data-from-chatfuel-to-google-sheets).

-   **Seamless conversations.** A traditional website chat starts from scratch every time, even if the same user comes back to your website. With a Messenger bot, the conversation has context. Users logged into Facebook see the previous messages exchanged with your bot. Also, they can chat with your bot via Messenger even after leaving your website.

-   **Access to profile information.** Once users continue the conversation with your bot with Facebook, you can access their profile information in the [People tab](https://docs.chatfuel.com/en/articles/1575151-people-tab?utm_landing=blog-posts%2Fadd-a-messenger-chatbot-to-your-website) in Chatfuel. Use this data to segment users with attributes, and [retarget them](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers) accordingly later.

-   **Improved user experience.** Users recognize the familiar interface of Messenger and enjoy that same rich media experience.

-   **Full chatbot functionality.** Any functionality you build into your bot is available on your website, including the ability to [hand over the conversation](https://docs.chatfuel.com/en/articles/849315-live-chat?utm_landing=blog-posts%2Fadd-a-messenger-chatbot-to-your-website) to a live agent to close the deal.


## Get more value from your website traffic

Embedding a chatbot window on your website is a game-changer. Earn many more conversions using a bot to guide your website visitors down the funnel instead of leaving them to browse and learn about your brand on their own. [Sign up](http://dashboard.chatfuel.com/?utm_landing=blog-posts%2Fwelcome-message-best-practices&lng=en) to get started with Chatfuel today.

Earn many more conversions using a bot to guide your website visitors down the funnel. This article about how to add a bot to your website

Angela Skowronek