<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_20_85203357c2/lg_banner_en_20_85203357c2.png 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_20_85203357c2/md_banner_en_20_85203357c2.png 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_20_85203357c2/sm_banner_en_20_85203357c2.png 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_20_85203357c2/xl_banner_en_20_85203357c2.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_20_85203357c2/xs_banner_en_20_85203357c2.png 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_20_85203357c2/lg_banner_en_20_85203357c2.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_20_85203357c2/md_banner_en_20_85203357c2.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_20_85203357c2/sm_banner_en_20_85203357c2.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_20_85203357c2/xl_banner_en_20_85203357c2.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_20_85203357c2/xs_banner_en_20_85203357c2.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_20_85203357c2/original_banner_en_20_85203357c2.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/thumbnail_banner_en_20_85203357c2/thumbnail_banner_en_20_85203357c2.png 245w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_20_85203357c2/original_banner_en_20_85203357c2.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_20_85203357c2/banner_en_20_85203357c2.png 1944w" width="1944" height="1032" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_20_85203357c2/banner_en_20_85203357c2.png" alt="banner - en - 20.png"><figcaption><a href="https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=how-to-turn-facebook-post-commenters-into-customers">https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=how-to-turn-facebook-post-commenters-into-customers</a></figcaption></figure>

Each Facebook user who comments on your Facebook Business Page posts is a potential customer. But manual replying to each person doesn’t work as an effective sales funnel for many reasons. If interested users don’t get a response about a product on time, they can leave the website and never come back. It might disappoint both sides: unhappy clients and unsuccessful businesses with low sales. But there’s a solution.

Businesses can hire more staff to manage comments or post less on social media. However, it will not be as effective as automation is. In this article, we will tell how to use automation to respond to comments, how it can benefit your business, and show you how to set up the whole process in Chatfuel.

## Types of users' comments

When your customers visit your Facebook Page, they might leave various comments, depending on what they need. Here are the main types of user comments:

-   **FAQs.** What’s your location? How to book a table? Are your products cruelty-free? Can I get a refund?

-   **Feedback.** Thanks for the t-shirt, it fits me perfectly! However, I didn’t like the book I bought from your store!

-   **Contests and giveaways**. If you run a promo, users who want to participate will comment on the promo post.

-   **Emoji and others.** Out-of-topic, 'I’m the first' type of comments, words in other languages.


All the comments are equally crucial for user support and communication with customers. If you respond to your clients quickly and answer their questions on time, most likely, your customers will feel welcomed and valued. And most likely, they will make a purchase.

## How automated responses to comments can benefit your business

With automation, you can save lots of resources. You and your team can set up the comment response process the way you prefer. For example, have your bot answer users' FAQs and send them your menu or catalog. Or, thank your customers for positive feedback and send them a promo code. If a user sends a complaint, your bot can redirect them to a live chat, where your team can find out more and find a solution.

Our customers from different industries shared some metrics to show how the Comments Autoreply feature benefited their business. For example, a baby-furniture brand DECEN® got its bot to [**handle 98% of customer inquiries**](https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot). In addition, a meal-kit company HelloFresh [**decreased response time by 76%**](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot) and got 47% more messages on Messenger overall. And there are more happy customers — you can check their cases [here](https://chatfuel.com/blog/category/use-cases).

## Setting up Facebook comments autoreply

Comments Autoreply is a feature in Chatfuel. When users comment on your post, they open a conversation with your bot. You can have your chatbot privately message all commenters or only those who used a specific keyword in their comment. Also, you can apply this rule to all posts or only a particular one. To set it up, go to [Dashboard](https://dashboard.chatfuel.com/sign-in?utm_medium=chatfuel&utm_source=blog&utm_campaign=how-to-turn-facebook-post-commenters-into-customers) and open **Automation** → **Flows**.

In [flows](https://docs.chatfuel.com/en/articles/4237017-how-to-build-a-flow), this feature takes the form of an entry point. An entry point is a channel through which you can bring new users to your Facebook chatbot.

### With the Comments Autoreply, you can:

-   Respond to comments (including posts, photos, albums, and videos);

-   Send a public reply to the user’s comment and a private reply in Messenger;

-   Set a delay for the public, private responses, or both;

-   Add multiple public reply options and randomly set your bot to choose one each time;

-   Set up a reply and keyword triggers for existing bot users (different from the reply and triggers for new users.)


With these options, you can set AI to answer FAQs, manage contests and giveaways or respond to reviews on your Facebook Page. We recommend setting up simple automation first and adding details later. That way, you can see what’s missing and what to add to make your bot more successful.

Before launching, make sure your bot is [connected to your Business Page](https://docs.chatfuel.com/en/articles/3917632-connecting-your-facebook-or-instagram) and that you set up to view replies to posts on that Page.

Also, you’ll get to select and customize:

1.  **A Facebook post.** Do you want your bot to reply to comments on every post or a specific one?

2.  **Rules.** Do you want your chatbot to reply to every comment on that piece of content or only those containing specific keywords? You’ll have the option to add [keyword groups](https://docs.chatfuel.com/en/articles/828883-keywords) for your bot’s replies as rules. You can have different answers for each keyword group if you have multiple or have them all lead to the same response. Or, you can leave the keyword spaces empty to have your Messenger bot reply apply to all comments.

3.  **Response.** Here you’ll decide what your chatbot says in response to user comments. It can be a public reply in comments, a private reply via Messenger, or both.

4.  **Time.** You can set a time delay if desired or set up separate replies for existing users of your bot versus new users.


## Rules

### Link to posts published on your Page only

This feature won’t work for posts created just for an ad and only existed in Ads Manager *(dark posts)*. You can acquire users for your bot from comments on a boosted post, but only if it was initially published directly to your Page.

### Only top-level comments will trigger the response, not replies

And it’ll only work on the original post, not shared versions of it. Also, note that your bot will never message the same user more than once, no matter how many comments they may have left on that post.

### Stickers and images cannot be tracked

For these acquired users to become bot subscribers, the first interaction must include actual text from both sides. Therefore, your bot’s first message should contain text (same for the user’s first reply). Stickers and images don’t count for this, so use that first message to encourage a text response from users.

### No engagement bait

Broad or irrelevant questions like *'Do you like dogs or cats? '* can bring you more comments. But it’s not worth it in the long run. Facebook will detect it as an [engagement bait](https://www.facebook.com/help/publisher/259911614709806) and punish this with lower reach.

## Tips

### For customer’s feedback and FAQs

Before setting up Comments Autoreply entry point to track your client’s feedback, [enable users to leave reviews](https://www.facebook.com/help/548274415377576?helpref=search&sr=4&query=business%20reviews&search_session_id=58c53c3ea92dd846418ae5fadd8fff10) on your Facebook Page:

1.  **Inbox** → **Automated responses**;

2.  Toggle on one or both of the options under **Respond to feedback**;

3.  After this, set up two autoreply rules: one for positive reviews and one for negative reviews.


Use the first rule to thank users for their feedback, offer a discount, [recommend products](https://www.youtube.com/watch?v=dfmQvqtJN9Q&t=2s), or answer their FAQs. With the second one, you can offer a freebie or discount to users to make up for their experience. You can also use the [Live Chat plugin](https://docs.chatfuel.com/en/articles/849315-live-chat) to redirect them to a human agent to resolve the issue and learn what you can do to improve.

### For contests and giveaways

First, create a Facebook post that tells users what to comment to enter. Then set up the Comments Autoreply feature, and you’re ready to go! Your bot will engage with all participants and can reward the winners with a promo code. That way, your brand can get more leads or sales. Or both!

We recommend avoiding **Send** and **Get message** buttons in your posts. They can confuse users by adding extra call-to-action. So, they may not engage at all.

## Start profiting from the engagement on your Facebook Page

If you’re not guiding post-commenters into your sales funnel via chatbot, you could be missing out on sales. So instead, turn the commenters into customers with the Chatfuel Comments Autoreply feature and grow your profit. [Sign up](https://dashboard.chatfuel.com/sign-in?utm_medium=chatfuel&utm_source=blog&utm_campaign=how-to-turn-facebook-post-commenters-into-customers) today to get started.

In this tutorial, I will explain how to set up Facebook comments autoreply with your own chatbot and why your business need this feature

How to turn Facebook comments into customers with automation

## The brand

[HelloFresh](https://www.hellofresh.com) is a creative solution for those tired of eating out at restaurants but don’t have the time or know-how to plan and cook meals from scratch. This subscription-box service delivers fresh ingredients to your door and instructions to transform them into delicious meals. HelloFresh helps people enjoy healthy, home-cooked food without the hassle of meal planning and grocery shopping.

## The problem

HelloFresh the US faced two main problems:

1.  They needed at least one customer-service agent to monitor incoming Facebook messages round the clock, just to keep up.**‍**
2.  **Slow response times.** It took their support team between six and twelve hours to get through all the necessary steps to resolve a customer issue from one of these messages.

Their customer-care team was overworked and could never get ahead. In addition, customers themselves were getting frustrated with the long wait times.

## The solution

In 2017 HelloFresh team started exploring chatbots to improve customer support and engagement. And so, the idea for Freddy the Messenger bot was born. “Within just a few days, I created Freddy out the [customer service bot](https://chatfuel.com/blog/chatbot-for-customer-service) framework,” explains Alex Curtis, Senior Associate on the HelloFresh Social Media Team.

Here’s what the HelloFresh team taught bot Freddy to do:

-   **Reply to users.** For Black Friday 2017 and 2018, the team created Facebook promo posts with riddles and questions. Freddy would [automatically respond via Messenger](https://youtu.be/j_s1FoC6HTM) to all users who gave a correct answer and send them a promo code. In 2018, this campaign had **a 64% conversion rate** — meaning that over half of users who received the code used it to place an order!
-   **Recommend music.** HelloFresh calls it Get Grooving: when the bot suggests a playlist to match the meal kit the user will be cooking that evening.
-   **Share seasonal tips** and blog content around the holidays. They call it their Holiday Hotline, and it’s yet another way to create a unique, helpful experience for prospects and customers.

## The recipe

Freddy has been a hit with HelloFresh prospects and customers — and, their support team has benefited in a big way. To do it, they used these Chatfuel features:

-   **Comments Autoreply.** Freddy automatically messaged people who commented on HelloFresh’s page posts. Once the user responds to Freddy’s first message, they become a reachable bot user. This feature was key in several of HelloFresh’s Facebook campaigns.
-   **Quick Replies.** That way, users can tap suggested topics instead of having to type. Quick Replies make for a seamless user experience and help keep the conversation on track.
-   **Gallery cards**. HelloFresh incorporated gallery cards in their bot, using plenty of bright, colorful graphics to catch a user’s eye.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0/original_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0.webp" loading="lazy" alt="HelloFresh chatbot example" height="1168" width="2080" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGNoLM/avG7t+4+fjxw5wiDNwODtYn/l2rUZ/Z0AuYANqSSo+cAAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0/xs_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0/sm_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0/md_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0/lg_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0/xl_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0.webp 2080w"></figure>

## The results

In 2018, HelloFresh’s average response time to customer inquiries was five hours. In 2019, it dropped dramatically to one hour and 11 minutes. That’s a **76% decrease** in response times, even though they got **47% more** messages on Messenger overall.

“With our bot, a customer conversation that used to take six to 12 hours now takes just a few minutes to address and sometimes to resolve entirely,” says Curtis. The support team gets more time to deal with complex inquiries instead of answering the same routine ones repeatedly.

Customer satisfaction has increased with the quicker service, and Freddy is creating a positive impression for users in other ways, too. Chatting with the bot is instant, interactive, fun, and helpful, and it makes HelloFresh stand out from the competition.

“Chatfuel streamlined how we handle customer-service inquiries on social media. It lets us provide an incredible experience for our fans that you don’t get anywhere else in the industry. On top of all that, it was easy enough for us to learn without extensive training or experience.”, Curtis shares.

## A fresh take on customer support and engagement

Now that you’ve got a taste for the success a chatbot can bring you, it’s time to build a Messenger bot for your own business. [Sign up](https://dashboard.chatfuel.com) today to get started.

HelloFresh reduces response time with Chatfuel. Quick Replies make for a seamless user experience and help keep the conversation on track.

HelloFresh creates customer service chatbot with Chatfuel

## The brand

Argomall is one of the [top ecommerce sites](https://chatfuel.com/blog/9-reasons-your-ecommerce-business-needs-a-chatbot) in the Philippines, selling authentic consumer electronics. The company has a catalog of 3,000 products, ranging from TVs and smartphones to tablets and laptops. They also have a broad customer base, which is “anybody in the Philippines who is willing to buy a smartphone or other devices online, ” says Argomall’s Chief Argonaut, Karel Holub.

## The problem

In 2017, the Argomall team began to realize that people wanted more information about their brand and products—and they were requesting it through Facebook more than any other platform or channel. The team knew they needed a way to interact with these customers there in real time and at scale.

“Since Argomall values personalized convenience, ” Holub explains, “our prime interest was not to replace our customer service team, but to offer temporary yet immediate assistance to customers.” He also wanted to take advantage of all the traffic the Argomall Facebook page was now receiving, and make it easier and more enticing for those visitors to convert into customers.

## The solution

The Argomall team had been toying with the idea of chatbots for a while. Once they started noticing the increased activity on their Facebook page, they knew it was the perfect time to actually create one. [The bot they designed](http://m.me/argomall) has three main functions:

1.  **Answer FAQs.** The first aim of the chatbot for their retail store, according to the team, was to “[answer generic questions](https://chatfuel.com/blog/chatbot-for-customer-service) about things like product availability, pricing, etc., so as to allow our customer service representatives to spend their time on more complex issues instead.”

2.  **Guide users through the shopping process.** The second purpose of the bot is “to guide our customers throughout their online shopping journey at Argomall.” At the start, the chatbot greets the user with a gallery of new and popular items and offers. It can also provide information on any product or type of product a prospect may ask about. As a result, the user receives a customized shopping experience they wouldn’t get if they were simply browsing the Argomall website on their own.

3.  **Allow users to complete a purchase within the Messenger app.** Finally, the chatbot streamlines the sales process by letting users place an order without leaving Messenger. It’s a crucial feature for this online electronics store based in in the Philippines, because Facebook is free to use, whereas surfing an ecommerce storefront there is not. Argomall uses a COD (cash on delivery) system, so the bot doesn’t need to accept payments. It simply collects the user’s order and shipping information and provides a delivery estimate and an invoice. If the customer has any questions or issues along the way, they always have the option to [request to speak with a live agent](https://docs.chatfuel.com/en/articles/849315-live-chat).


> “The aim of our bot was to answer generic questions about things like product availability, pricing, etc., so as to allow our customer service representatives to spend their time on more complex issues instead.” –The Argomall team

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980/md_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980.webp 1650w" width="1650" height="1275" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980/original_ecommerce_retailer_boosts_sales_with_messenger_bot_0_584ffdb980.webp" alt=""><figcaption>The Argomall bot lets users browse, ask questions about, and order items, all within the Messenger app.</figcaption></figure>

## The recipe

The following Chatfuel features and integrations were key to Argomall’s success with their Facebook chatbot:

### Google Site Search plugin

This plugin is activated by user input, which can be as general as *I would like to buy a computer*, or as specific as *Dell XPS 15 laptop*. The bot searches the keyword (s) on the Argomall website, and returns the results to the user instantly in Messenger. This feature makes the product discovery process even easier for prospects. It allows them to get suggestions for an item in a particular category, or specs and availability for a specific item in seconds—all without leaving the app.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac/md_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac.webp 1260w" width="1260" height="810" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac/original_ecommerce_retailer_boosts_sales_with_messenger_bot_1_5eb1cd5fac.webp" alt=""><figcaption>The Argomall bot uses the Google Site Search feature to immediately deliver product suggestions or information to users in Messenger.</figcaption></figure>

### Save User Input plugin

This plugin allows the Argomall bot to capture user data, such as a buyer’s shipping address. When a user shares their address, the bot will automatically save it as a user attribute. Then, when the company is ready to fulfill and send out the order, the address will be available in Chatfuel’s [People tab](https://docs.chatfuel.com/en/articles/1575151-people-tab). It’s a smooth and streamlined way to make user input in the chatbot accessible later.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058/md_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058.webp 1650w" width="1650" height="1275" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058/original_ecommerce_retailer_boosts_sales_with_messenger_bot_2_3333a82058.webp" alt=""><figcaption>The Argomall bot saves subscriber data as various user attributes for future use.</figcaption></figure>

### Live Chat plugin

The [**Live Chat plugin**](https://docs.chatfuel.com/en/articles/849315-live-chat) allows Argomall’s human support agents to interact with users one on one at any time, without worrying about the bot interrupting their conversation. The retail live chat allows prospects and customers to get their questions resolved by a human agent at the click of a button.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6/md_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6.webp 1292w" width="1292" height="578" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6/original_ecommerce_retailer_boosts_sales_with_messenger_bot_3_99ff5564d6.webp" alt=""><figcaption>Argomall customers always have the option to speak with a human agent.</figcaption></figure>

## The results

“We have seen immediate growth in revenue \[from our Chatfuel bot\], ” says Karel. In fact, **product sales from their Messenger bot conversations have increased by 10%.** The chatbot makes it easier than ever for Argomall’s prospects to convert to customers, and the metrics reflect this.

These customers have also been receiving even faster service since the Messenger chatbot for their online retail brand was launched. Argomall’s support agents are no longer tied up replying to the same routine inquiries again and again. With the chatbot now giving [instant answers to user FAQs](https://youtu.be/A499Eeq9Lq8), the team has bandwidth to provide focused, timely support to customers with more advanced queries.

Finally, Argomall experienced a **23x increase in ROI** in the first few months after launching their chatbot, which is “unparalleled compared to our other tools we use, ” according to the team. The brand is growing 40% year over year, and looks forward to continuing that trajectory with conversational commerce.

> “We have seen immediate growth in revenue \[from our Chatfuel bot\].” –Karel Holub, Argomall’s Chief Argonaut

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1/xs_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1/sm_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1/md_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1/lg_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1/xl_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1/original_ecommerce_retailer_boosts_sales_with_messenger_bot_4_df44fa5df1.webp" alt=""><figcaption>Argomall's results after using a Messenger chatbot for just a few months.</figcaption></figure>

## Boost sales, service, and ROI like Argomall

Just imagine what more efficient customer service, 10% more sales from Messenger, and a 23x increase in ROI would mean for your business! Chatbots put results like these within reach for all kinds of brands. Ready to explore what they can do for yours?

[It’s free to get started](https://dashboard.chatfuel.com) creating chatbots for retail and ecommerce (and more!) in our platform — no coding or special skills required.

Learn how this ecommerce store increased Messenger sales by 10% and got a 25% higher ROI with chatbot marketing. Argomall is one of the top ecommerce sites in.

Retailer Boosts Messenger Sales 10% with a Bot

You’ve created an engaging Facebook ad for your business, complete with great visuals, intriguing copy, and precise targeting. The question is: Where will prospects go once they engage with it? The next step is crucial in actually achieving conversions and earning revenue for your brand.

Landing pages are the traditional option, and they still have their place. However, the Facebook Messenger chatbot has emerged as a compelling new alternative for a variety of industries and use cases. To decide between landing page vs. chatbot for your business, consider the features and benefits of each.

## What is a landing page?

A landing page is a web page that a user is directed to, or “lands” on, after clicking on a Facebook ad. It commonly includes more details about the product or service mentioned in the ad, and is designed to get the user to take a specific action—like opting in or making a purchase.

Landing pages typically include a form where the user can enter their information. They’re sometimes incentivized to fill out the form with a free download, discount, or other type of lead magnet. If they do so, they’ll be counted as a conversion. Then, they’ll either receive information or a digital product in their email, will be shipped a product, or will be contacted by the business later.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_vs_landing_pages_0_aefc650bb1/xs_chatbots_vs_landing_pages_0_aefc650bb1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_vs_landing_pages_0_aefc650bb1/sm_chatbots_vs_landing_pages_0_aefc650bb1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_vs_landing_pages_0_aefc650bb1/md_chatbots_vs_landing_pages_0_aefc650bb1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_vs_landing_pages_0_aefc650bb1/lg_chatbots_vs_landing_pages_0_aefc650bb1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_vs_landing_pages_0_aefc650bb1/xl_chatbots_vs_landing_pages_0_aefc650bb1.webp 2000w" width="2000" height="1020" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_vs_landing_pages_0_aefc650bb1/original_chatbots_vs_landing_pages_0_aefc650bb1.webp" alt="Landing page"><figcaption>When it comes to destinations for your Facebook ads, a landing page is one option.</figcaption></figure>

## The advantages of landing pages for Facebook ads

When a user clicks on a Facebook ad, a landing page in a separate window is where they’re traditionally sent. While landing pages are no longer the only option, they can be effective when used correctly. A few of their benefits include:

-   **Landing pages are extremely customizable.** A new landing page is a blank slate. It can include as much information as you like in any arrangement or format, so a user can learn everything they need to know about your offer.

-   **Landing pages tend to convert qualified traffic.** A landing-page form with several fields to fill in can be intimidating to a user. In general, the more information you ask for, the fewer submissions you’ll receive overall. However, the users you *do* convert are likely to be warm leads more valuable to your business, as a longer form will tend to weed out unqualified traffic.

-   **Landing pages can help with SEO.** It depends on the content of your landing page, but some can help with your website’s search-engine rankings. If the page you designed includes long-form, useful content on a certain topic, you may be able to gain some SEO benefits from it.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_vs_landing_pages_1_3cb226b82e/xs_chatbots_vs_landing_pages_1_3cb226b82e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_vs_landing_pages_1_3cb226b82e/sm_chatbots_vs_landing_pages_1_3cb226b82e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_vs_landing_pages_1_3cb226b82e/md_chatbots_vs_landing_pages_1_3cb226b82e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_vs_landing_pages_1_3cb226b82e/lg_chatbots_vs_landing_pages_1_3cb226b82e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_vs_landing_pages_1_3cb226b82e/xl_chatbots_vs_landing_pages_1_3cb226b82e.webp 2000w" width="2000" height="1154" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_vs_landing_pages_1_3cb226b82e/original_chatbots_vs_landing_pages_1_3cb226b82e.webp" alt="The advantages of landing pages for Facebook ads"><figcaption>A successful landing page is aesthetically pleasing, easy to read and navigate, and offers a clear next step.</figcaption></figure>

## What is a Facebook Messenger bot?

A bot is a piece of software that can interact with customers or prospects in a conversational way via a chat platform like Facebook Messenger. You can equip your chatbot to answer specific questions or complete certain actions based on what users ask of them. They act as friendly virtual assistants that provide a guided, engaging experience. They’re easy and pleasant to interact with because they offer help and information in a humanlike way: in bite-sized pieces, message by message.

<figure><img width="378" height="576" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/chatbots_vs_landing_pages_2_a6d57a63b5/chatbots_vs_landing_pages_2_a6d57a63b5.gif" alt="chatbot messenger"><figcaption>Interacting with a bot is similar to a Messenger conversation with a human.</figcaption></figure>

You can connect a Facebook ad to a chatbot. That way, when prospects click on your ad, they can simply be redirected to your bot in Messenger instead of to a landing page. From there, the bot can do everything from answering FAQs and making product recommendations to accepting sale payments or event sign-ups — and the user won’t have to leave the Messenger app.

Plus, it’s all done in an instant, conversational style that’s proven to promote high engagement and retention rates. Finally, if the bot runs into an issue or question that it doesn’t know how to resolve, it can easily [**notify a human on your team to take over**](https://docs.chatfuel.com/en/articles/849315-live-chat/).

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_vs_landing_pages_3_70897dfaa2/xs_chatbots_vs_landing_pages_3_70897dfaa2.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_vs_landing_pages_3_70897dfaa2/sm_chatbots_vs_landing_pages_3_70897dfaa2.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_vs_landing_pages_3_70897dfaa2/md_chatbots_vs_landing_pages_3_70897dfaa2.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_vs_landing_pages_3_70897dfaa2/lg_chatbots_vs_landing_pages_3_70897dfaa2.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_vs_landing_pages_3_70897dfaa2/xl_chatbots_vs_landing_pages_3_70897dfaa2.webp 1000w" width="1000" height="691" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_vs_landing_pages_3_70897dfaa2/original_chatbots_vs_landing_pages_3_70897dfaa2.webp" alt="What is a Facebook Messenger bot for Facebook ads"><figcaption><a href="https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot"><strong>HelloFresh,</strong></a> a Chatfuel client, is a great example of a brand that successfully uses a Messenger bot in conjunction with Facebook ads.</figcaption></figure>

## The advantages of Messenger bots for Facebook ads

Messenger bots are a compelling answer to the question of how to convert more users who click on your ads. Some key benefits of using a Messenger bot as a Facebook-ads destination include:

-   **Bots are instant.** In today’s fast-moving digital landscape, people expect answers and assistance almost instantly. Bots can provide this speed of service. As soon as a user engages with a [**click-to-Messenger ad**](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/), they’re directed to the bot and a conversation begins immediately. That way, there’s no lull or waiting period where the prospect can lose interest.

-   **Bots can provide a personalized experience.** Of course, sending all prospects from an ad to the same, single landing page doesn’t make for a very customized experience. Bots, however, can be set up to **greet the prospect by name**, and ask questions to get to know their needs or tastes. That way, the bot can provide more tailored information, or show products and offers that relate to the user specifically.

-   **Bots exist in a familiar, simple interface.** The Messenger interface where these bots exist always offers the same, easy-to-navigate experience—one which most users are already familiar with. Plus, Messenger is exceedingly mobile friendly. You’ll never have to worry about slow load times or jumbled layouts when your bot is accessed from a smartphone. Finally, a Messenger bot means fewer creative factors to worry about. Since you don’t have to choose fonts, layout, and colors, you can put all your focus on creating quality content.

-   **Bots gather user data easily.** First, bots automatically have access to basic information from a subscriber’s Facebook profile. For any additional details your business needs, the bot can gather it in an engaging way using questions sent one by one. This method generally offers less friction in the conversion process—and less of a chance for user overwhelm than if you asked them to enter details into a form themselves.

-   **Bots are innovative tools.** Chatbots are still relatively new on the scene of Facebook marketing. The incorrect perception that they can only be built from scratch, with code, is unfortunately widespread, and prevents many businesses from trying them out. So by offering a pleasant, easy interaction with your prospects through a bot, you’ll stand out as an innovative company dedicated to providing the best customer experience possible.


## How to choose between a landing page and a Messenger bot

When it comes to selecting a destination for your Facebook ads, both landing pages and bots can produce impressive results when used correctly. Here are a few ideas to help you decide which is right for your brand.

**Landing pages** work well for businesses that sell complex or especially technical products and services. In cases like these, it’s your job to educate the visitor about the problem and the details of your solution before they take an action like booking a demo or making a more expensive purchase. Landing pages allow you to present a large amount of information in a clear and coherent way, since you can control all elements of the design and layout.

**Chatbots** work well for any business case where the information the prospect needs to know before opting in or signing up can be clearly conveyed in a succinct, conversational style. For a newsletter opt-in, event registration, or a giveaway, for example, sending a user to a bot rather than a static landing page will make the transaction simpler and much quicker. Whereas there may be a delay between when a user fills out a landing-page form and when the business reaches out to them, a bot can provide service instantly. Plus, thanks to buttons and quick replies, gathering information is easy—the user may not even need to type at all. Finally, once the user responds to the bot, they’re considered a subscriber. This means your business can message them again [**within a 24-hour window**](https://docs.chatfuel.com/en/articles/5627483-types-of-reengage-messages#h_b8201a2718), or at any time in the future using [**sponsored messages**](https://www.youtube.com/watch?v=tQsmvmRCjXw).

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_vs_landing_pages_4_69543058e7/xs_chatbots_vs_landing_pages_4_69543058e7.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_vs_landing_pages_4_69543058e7/sm_chatbots_vs_landing_pages_4_69543058e7.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_vs_landing_pages_4_69543058e7/md_chatbots_vs_landing_pages_4_69543058e7.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_vs_landing_pages_4_69543058e7/lg_chatbots_vs_landing_pages_4_69543058e7.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_vs_landing_pages_4_69543058e7/xl_chatbots_vs_landing_pages_4_69543058e7.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_vs_landing_pages_4_69543058e7/original_chatbots_vs_landing_pages_4_69543058e7.webp" alt="Landing pages vs. Facebook Messenger chatbots"><figcaption></figcaption></figure>

In the end, it’s up to you to carefully consider your unique use case and choose the right Facebook ads destination for your brand. As with most business tools, experimentation is crucial to discovering which will work best for your specific situation. That’s why it’s generally a good idea to split test your next campaign to see which ads destination performs better. You can use Chatfuel’s A/B testing plugin for this. Simply divide the flow so that A leads customers to a landing page, and B leads them to a flow within a chatbot. Then, you can focus on whichever method produced the most conversions.

Or, it could be that both solutions have a place in your Facebook ads strategy, depending on the campaign and the stage. For example, you could use a landing page to explain the benefits of and sell a certain product.

## How to build a landing page

There’s a huge amount of helpful resources out there on how to create a landing page for Facebook ads. Learn about the elements of high-converting landing pages, or find a template and a step-by-step guide for building one yourself.

## How to build a Facebook Messenger bot

If you decide a Messenger bot is the right ads destination for your brand, but have never built one yourself, don’t worry! Some businesses haven’t yet explored bots because they may seem too intimidating or complicated. The truth is, however, that it takes no more technical knowledge to create a simple bot than it does a simple landing page. With the right platform, #AnyoneCanBuildABot!

To help you start building your first bot for free with Chatfuel, we offer lots of helpful resources:

-   Take [**our free Udemy course**](https://www.udemy.com/course/chatfuel-complete-guide-messenger-bots) to learn everything you need to know about building your first bot.

-   Get a head start with a [**template**](https://chatfuel.com/templates) to help you design a bot for a specific use case, or take advantage of a **pre-built flow** to help you create its content.

-   Find detailed information on how to set up various bot features in our [**help documentation**](https://docs.chatfuel.com/en).

-   Get tips and advice from fellow bot builders across industries in our [**Facebook community**](https://www.facebook.com/groups/chatfuel).


## Ready to dive in?

If you’ve decided that a chatbot is the right destination for your business’s Facebook ads, get started today! [**Sign up with Chatfuel for free**](https://dashboard.chatfuel.com) and build a chatbot for your business.

Decide between a landing page or a chatbot as the destination for your business's Facebook ads. You’ve created an engaging Facebook ad for your business,.

Chatbots vs Landing Pages for Facebook Ads

As a chatbot automation platform trusted by 7m+ businesses, we know how to keep customers engaged. But unfortunately, complex automation puzzles them, and elaborate algorithms annoy them. As a result, they tend to leave unless they feel a connection. So we’ve asked three Chatfuel bot builders to share some basic rules to win your shoppers’ attention and take them further down the funnel.

To implement these tips in your bot-building process, open your Chatfuel account or [create a new one](https://dashboard.chatfuel.com). It’s quick and free.

## Personalize your bot

> “It’s impossible to operate without a human touch at times. With automation, your business can set up rules to funnel high-priority conversations to the live agent. For instance, if your customer has a specific question or needs some thorough guidance.” — says Nick, the Head of Product.

Create a warm atmosphere for users. Here’s how you can make your conversation friendly:

-   Address to users by name. Having the first name personalization increases your click-through rate from 5.8% to 7%. Chatfuel allows you to do that via [User Attributes](https://docs.chatfuel.com/en/articles/5573554-attributes).

-   Speak in customers' language. [Set the user’s language](https://docs.chatfuel.com/en/articles/2931038-multiple-languages) automatically based on their \[locale\] attribute or let them pick it on their own with buttons or quick replies.

-   Be cool. If that corresponds to your brand voice, break the ice with emojis, gifs, and images.


Remember to monitor your bot performance. Сheck your ideas from time to time and improve your communication to know your customers better. With [Analyze Tab](https://docs.chatfuel.com/en/articles/838404-tracking-performance), you’ll be able to understand their needs, questions, and concerns to provide personalized answers.

## Keep it simple for users

The users should understand what they need to do from the start. Otherwise, [they’ll leave](https://link.springer.com/article/10.1007/s41233-020-00033-2), and you won’t be able to engage them in your activities. According to Quality and User Experience journal 2020, customers had to adapt their way of expressing themselves to be understood by the chatbot or stop using it.

> “Contemplate on the first and the last steps. Think of what a user might ponder about in this journey and give them coherent answers.Then, invent the algorithm the user should follow and lay out all the tools they would require.” — Katie, the Content Team Lead, recommends

-   Provide quick replies, buttons, galleries, and Save User Input plugins.

-   Add a button to redirect users to your website, the bot’s main menu, or FAQs at your discretion.

-   Give instructions for newbies. The first time your bot offers options like buttons or quick replies, instruct them on how to choose one. Add a message for a user that they can select one of the pre-filled responses instead of typing in. Something simple like “Tap one of the buttons below”.

-   Create a menu that users can always come back to. For example, if your bot opens with a helpful main menu, make sure you have created an [AI rule](https://docs.chatfuel.com/en/articles/828883-keywords) that will allow this. Or, set up a Persistent Menu at the bottom of the Messenger chat window. It has shortcuts to different parts of your bot.


<figure><img width="888" height="1920" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/bot_building_time_saving_tips_and_tricks_0_1c294e7147/bot_building_time_saving_tips_and_tricks_0_1c294e7147.gif" alt="Simple navigation example"><figcaption></figcaption></figure>

## Turn monologues into interactions

> “If you’re chatting with someone who carries on the conversation by rambling on and on, you don’t feel heard or valued. If your chatbot drones on like this, users might feel uninvolved, unimportant, and will likely leave.” — shares Nat, the Product Marketing Manager

The conversation should feel more like two friends texting each other rather than a robot returning a query. Otherwise, a chatbot conversation loses its power and becomes nothing more than boring marketing material. For conversational marketing to work, there must be a proper conversation.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_bot_building_time_saving_tips_and_tricks_1_c8bf062300/xs_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_bot_building_time_saving_tips_and_tricks_1_c8bf062300/sm_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_bot_building_time_saving_tips_and_tricks_1_c8bf062300/md_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_bot_building_time_saving_tips_and_tricks_1_c8bf062300/lg_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_bot_building_time_saving_tips_and_tricks_1_c8bf062300/xl_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_bot_building_time_saving_tips_and_tricks_1_c8bf062300/original_bot_building_time_saving_tips_and_tricks_1_c8bf062300.webp" alt="No more monologues"><figcaption>Short inquiries and pictures make the chatbot experience more interactive</figcaption></figure>

-   Avoid large texts that require no input from the user. Your Messenger chatbot should encourage frequent user participation. Use Buttons and Quick Replies to promote user interaction and show that you value their information in this dialogue. The point is to give users an easy way to stay engaged. Save bigger blocks of text for your blog or landing page.

-   Stick to the point. Texts in your bot should be concise, engaging, and eye-catching.

-   Keep it going. Offer your bot’s users options for engagement.


If you think that’s difficult — we’ve got you covered. With Chatfuel, you’ll access free templates, Help Center, and expert advice for the best experience with automation. [Sign up](https://dashboard.chatfuel.com) today and watch your conversion rate skyrocket.

Looking to build better bots more efficiently? We’ve asked three Chatfuel bot builders to share some basic rules. As a chatbot automation platform trusted by.

How to Make Chatbots More Engaging for Customers

Most startups go through growing pains in the early stages, such as team management, overall performance, and communication. [Beauty Player](https://www.facebook.com/beautyplayermask) is no exception. As they picked up and implemented a successful product line in 2017, they had inquiries and orders flooding in from around the world. While the team was thrilled at the positive response to their brand and products, they found they couldn’t address all customer needs fast enough.

This article shows the journey that brought the Beauty Player to impressing metrics. The team built customer support, reduced cost per conversation by more than half, increased sales by 40% and achieved 10x return on ad spend (ROAS).

## The overworked team struggles to fulfill orders in time and loses customers

Beauty Player is a Taiwan-based cosmetics startup. Its mission is to help customers enhance their skin’s natural beauty. Beauty Player’s most popular product line is a facial mask collection. There are masks for all skin types and multiple functions: refreshing, cleansing, and firming. The brand helps people of all skin types restore a healthy glow and build confidence.

Beauty Player was overwhelmed with messages and struggled to answer questions and fulfill orders on time. As a result, the team became overworked, and the company lost out on the opportunity to serve even more customers because they didn’t have enough resources. In addition, the cost per conversation was growing since the team had to process all messages manually. Beauty Player managers realized that they had to find an affordable solution and, if possible, reach multiple goals at the same time. The team aimed to automate answering FAQs and increase client loyalty and sales.

## A Messenger chatbot automates FAQs and increases sales

To organize and streamline their customer communication, Beauty Player enlisted the help of a chatbot marketing agency called GoSky AI. This agency decided to build a Messenger bot in Chatfuel mainly to [automate FAQs](https://chatfuel.com/blog/chatbot-for-customer-service) about shipping, discounts, affiliate opportunities, and other popular topics. That way, the Beauty Player team would have more time for other tasks that need human attention.

> “Chatfuel helps Beauty Player solve the problem of not having customer support 24/7,” — Fash Chang, Marketing Director at GoSky AI

The other Beauty Player chatbot’s essential function is to increase brand awareness and sales through interactive education and product recommendations. First, the bot asks users whether their skin is dry, oily, or sensitive. Depending on the response, it then shares relevant skin care tips. It recommends a suitable facial mask (plus a coupon code) from their product line.

## The four-step strategy and the five powerful features

Knowing Beauty Player’s pains and goals, GoSky AI offered them a simple, yet a brilliant strategy that involved four key steps:

1.  Facebook ads lead users to the Beauty Player bot.
2.  The bot offers users a personalized product recommendation plus a coupon code based on their input.
3.  Human agents match users who redeemed the coupon to those who purchased a mask on their website.
4.  The team then exported matching leads (those who were deemed most likely to purchase) from the Chatfuel People tab. Then, they used that list to create a Lookalike audience to run more effective Facebook ads.

Then the GoSky AI agency built a powerful automation, using the following Chatfuel features and integrations:

### 1\. User attributes

This feature enables the Beauty Player chatbot to greet users by their first name for an added touch of personalization. The bot asks users about their skin type and offers quick reply buttons to choose from dry, oily, sensitive, etc. Automation saves user choices to [user attributes](https://docs.chatfuel.com/en/articles/5573554-attributes) to segment users based on their skin type for later use in retargeting campaigns.

### 2\. Facebook Ads integration

Beauty Player also benefited from the combination of Facebook’s powerful data targeting and Chatfuel’s rich set of customizable tools. Connecting Facebook Ads to Chatfuel Entry Points is easy. There’s no need to decipher confusing code. For this case, [Click-to-Messenger Ads or Sponsored Messages](https://docs.chatfuel.com/en/articles/5573673-difference-between-facebook-ads-click-to-message-and-sponsored-message) were just right.

### 3\. People tab

From the Chatfuel [People tab](https://docs.chatfuel.com/en/articles/1575151-people-tab), the Beauty Player team can easily export a CSV file of bot users who placed an order on their website. Next, they can send this customer data to Facebook Ads Manager using Segment Sync to create a Lookalike Audience of their most valuable customers. Finally, Facebook uses that information to find new leads with similar characteristics to existing customers. As a result, Beauty Player experienced a significant decrease in cost per conversion and an impressive increase in ROAS.

### 4\. JSON API

Beauty Player uses the [JSON API](https://docs.chatfuel.com/en/articles/735122-json-api) to gain insights about when users are interacting with the bot. As a result, they can reengage those recently dropped off and retarget those who haven’t redeemed their soon-to-expire coupons.

### 5\. AI tab

Most users typed in something like “My skin is dry/oily/sensitive” when messaging Beauty Player. Knowing that the GoSky team *taught* the bot to react to specific [keywords](https://docs.chatfuel.com/en/articles/828883-keywords) in the AI tab. An AI integration allows the bot to understand this request and send an appropriate response. So now, users who type a similar word at any point in the chat get a personalized selection of recommended products and skin-care tips.

## A top-level digital marketing strategy brings incredible results

Using the five Chatfuel tools above, GoSky AI revolutionized Beauty Player’s business. Automation helped them grow brand awareness and revenue and reduce costs. As a result, the team now enjoys less stressful and more streamlined operations. After launching their bot, Beauty Player got impressive results:

-   40% ($250,000) higher monthly sales. Automation helped them control the orders and messages they were already getting and increased sales overall.
-   50% less cost per conversion. With [click-to-Messenger ad campaigns](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot), the Beauty Player team reduced it by more than half, from $8.30 to $4.06.
-   10x return on ad spend (ROAS). Using multiple marketing automation tools positively affected this key metric as well.
-   10% more average order value (AOV). Brand awareness and educational content in automation added more products per user.

> “We believe that when we bring the top-level digital marketing strategy (Facebook ads + Chatfuel bots) to all the traditional SMEs and startups, we can help make their dream come true. And this is our dream.” — Fash Chang, Marketing Director at GoSky AI

## Start your own marketing campaign with a Chatfuel bot

With Chatfuel, building a chatbot for Facebook Messenger, Instagram, or your website is easy. You don’t need coding or programming knowledge to develop and create conversational flows that work best for your business needs. [Join Chatfuel](https://dashboard.chatfuel.com) today and free more time for the tasks that need your attention. Harness the power of automation and see the difference.

Beauty Player is a cosmetic startup in Taiwan. They built a Messenger chatbot to automate FAQs about thei product, shipping, and discounts.

Beauty Startup Boosts Sales 40% with Messenger Bot

Banks and other businesses in the finance industry usually have large customer bases. That means providing personalized, helpful guidance to prospects and clients at scale can be a challenge. That’s why Facebook Messenger chatbots for banking have become so popular. Chatbots can help improve and customize the user experience at every stage, saving banks and finance brands time and money in the process.

## Why bots are ideal for banking and finance brands

Conversational banking is the new trend in the industry. It makes complex or time-consuming financial topics and tasks more accessible for prospects and customers. Plus, it allows users to complete certain routine tasks without help from a human agent. Not only does this mean they receive faster service, but also that human support staff can save time, too.

Plus, when conversational banking takes place in Messenger, the chat history is saved. This means that users can always go back and review information shared with them in the past, and that human agents can view a user’s previous chats with the bot later, for context.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_0_3827a92e6b/xs_chatbots_for_banking_finance_business_0_3827a92e6b.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_0_3827a92e6b/sm_chatbots_for_banking_finance_business_0_3827a92e6b.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_0_3827a92e6b/md_chatbots_for_banking_finance_business_0_3827a92e6b.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_0_3827a92e6b/lg_chatbots_for_banking_finance_business_0_3827a92e6b.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_0_3827a92e6b/xl_chatbots_for_banking_finance_business_0_3827a92e6b.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_0_3827a92e6b/original_chatbots_for_banking_finance_business_0_3827a92e6b.webp" alt="chatbot for banks"><figcaption>Chatbots can save banking businesses time and money, while streamlining the user experience.</figcaption></figure>

Chatbots are also easier to build and implement than a full, separate banking app. Since chatbots exist in Facebook Messenger, they don’t require a team of developers and months of time to implement. There’s no coding knowledge required to use Chatfuel, and you can build your first bot in an afternoon. Plus, with 1.3 billion users on Messenger, it’s safe to say that a large portion of any business’s clientele is already familiar with the interface.

A bot doesn’t have to have to replace a full digital banking app though. Many finance-related businesses prefer to design a bot for one topic or initiative, in addition to their main, separate app. There are banks that made bots in Chatfuel specifically for information, advice, and promotions related to their investment services. Anything related to transfers, bill pay, loans, or credit cards still remains in their full app.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_1_ef639a1ab5/xs_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_1_ef639a1ab5/sm_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_1_ef639a1ab5/md_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_1_ef639a1ab5/lg_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_1_ef639a1ab5/xl_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_1_ef639a1ab5/original_chatbots_for_banking_finance_business_1_ef639a1ab5.webp" alt="chatbots for banking and finance businesses "><figcaption></figcaption></figure>

## What a chatbot can do for a business in the finance industry

The functions of a finance or banking chatbot are nearly endless. A few of the most helpful applications include:

-   **Automated, personalized customer support, 24/7.** For routine questions and tasks, customers no longer have to visit a branch, stand by on hold, or wait for business hours. Chatbots are available to provide the same level of helpful, [personalized customer service](https://chatfuel.com/blog/chatbot-for-customer-service) every time, on demand.

-   **Advice and information.** A Messenger bot is a great tool for giving out details about a brand’s services, products, or locations. It could share blog posts with money-saving tips or financial planning advice, offer details about a new credit card, or let users locate their nearest branch or ATM.

-   **Lead generation and qualification.** There are several effective methods to bring new users to your bot. You can [link your bot to Facebook ad](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot), incorporate a [chatbot window on your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website), or even set up a feature to acquire bot users from comments on one of your Facebook page posts. (You can do all of the above with Entry Points!) Once there, your bot can ask users questions to qualify them. For example, you could set up a Facebook ad about your bank’s business loan services, and then ask users who click through questions about the size and type of their business. If they qualify, your bot can gather their information for a member of your team to contact later, or have them [book an in-person appointment](https://youtu.be/9jGuWa1sgAw) through the bot.

-   **Audience segmentation.** You can set your bot to apply certain tags, called user attributes, to users based on their actions or responses. This way, your chatbot can act as a mini-CRM, allowing you to learn more about your audience and do specific retargeting in the future. For example, you could tag all users you acquired from comments on a post about your new credit card, and send them an offer related to that topic in the future, too.

-   **Customer feedback collection.** Bots make it easy to gather feedback from your users. Customers generally have low motivation to complete a static email survey about a bank. But an engaging quiz in an instant, conversational format via chatbot will see much higher completion rates.

-   **Multi-location support.** Banks or finance companies with multiple branches don’t need to create separate bots for each one.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_2_dd97e532df/xs_chatbots_for_banking_finance_business_2_dd97e532df.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_2_dd97e532df/sm_chatbots_for_banking_finance_business_2_dd97e532df.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_2_dd97e532df/md_chatbots_for_banking_finance_business_2_dd97e532df.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_2_dd97e532df/lg_chatbots_for_banking_finance_business_2_dd97e532df.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_2_dd97e532df/xl_chatbots_for_banking_finance_business_2_dd97e532df.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_2_dd97e532df/original_chatbots_for_banking_finance_business_2_dd97e532df.webp" alt="Chatbot for banking and financial industry "><figcaption></figcaption></figure>

## Tips for building a banking chatbot

To build an effective banking chatbot for your finance business, here are some tips:

1.  **Distinguish between your bot and human agents.** It’s crucial to make sure users know when they’re interacting with a chatbot. Have your bot introduce itself and share a bit about what it can do in the [Welcome Message](https://chatfuel.com/blog/welcome-message-best-practices). If, at any point, you choose to have a [human take over the conversation](https://docs.chatfuel.com/en/articles/849315-live-chat), let the user know as well. Making this information clear is a great way to show transparency, build trust, and manage user expectations.

2.  **Select a name and persona.** [Choose your bot’s name](https://chatfuel.com/blog/chatbot-names) and persona carefully. Banking and finance inevitably involve sensitive user information, so you don’t want a bot that comes off as too casual or easygoing. Build one that interacts in a friendly but professional manner. You want users to feel welcome, yet confident that your bot is an authority and will handle their information responsibly.

3.  **Be mindful of security.** If your banking chatbot handles any kind of sensitive user information, you must have the appropriate security measures in place. Your bot should inform users of these measures as well, so they feel confident interacting with it. For example, [Surfshark](https://surfshark.com/), a VPN service, clearly informs users that their product will ensure that “your location is private and your sensitive data is secure, at all times.”

4.  **Start small.** Bots have lots of potential uses for businesses in the finance and banking sector. At the beginning though, it’s best to focus on just one. Concentrate on your most common or pressing customer pain point, and build a bot to mitigate it. Once you’ve proven that your bot has enhanced the user experience, you can work on expanding its functionalities.

5.  **Test your bot.** Once you’ve built the first version of your bot, invite colleagues or a small focus group to test it before you release to your entire audience. As these users interact with your bot, track the analytics to see how it’s performing. Check and see if there’s anywhere your bot or users get stuck, and make adjustments as needed. Once you’ve gathered feedback and made your changes, you can launch your Facebook bot to a wider audience.


## Finance-bot success stories from Chatfuel clients

First Valley Bank is a Philippines-based company in the banking industry that provides information about their business via a Chatfuel bot. Their Messenger chatbot:

-   offers money-saving tips;

-   has a branch locator tool;

-   lets users interested in loans or a new account to share their contact information, so a bank representative can follow up later.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_3_735bf5896f/xs_chatbots_for_banking_finance_business_3_735bf5896f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_3_735bf5896f/sm_chatbots_for_banking_finance_business_3_735bf5896f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_3_735bf5896f/md_chatbots_for_banking_finance_business_3_735bf5896f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_3_735bf5896f/lg_chatbots_for_banking_finance_business_3_735bf5896f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_3_735bf5896f/xl_chatbots_for_banking_finance_business_3_735bf5896f.webp 2240w" width="2240" height="1142" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_3_735bf5896f/original_chatbots_for_banking_finance_business_3_735bf5896f.webp" alt="chatbot for banks"><figcaption>The bot for First Valley Bank shares information about its locations and services with users.</figcaption></figure>

Banks are a great use case for Facebook chatbots, but so are financial planning and wealth management firms, money-management apps and influencers, loan companies, and money-transfer services, to name a few.

EasyDebit Philippines is another great example of a finance-related business who serves its users with a well-designed Chatfuel bot. EasyDebit allows customers to use their debit card to withdraw cash and make payments through local merchants, rather than having to travel to an ATM. They’ve built a simple bot that gives users basic information about their services, and offers answers to FAQs.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_4_ed2ed94012/xs_chatbots_for_banking_finance_business_4_ed2ed94012.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_4_ed2ed94012/sm_chatbots_for_banking_finance_business_4_ed2ed94012.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_4_ed2ed94012/md_chatbots_for_banking_finance_business_4_ed2ed94012.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_4_ed2ed94012/lg_chatbots_for_banking_finance_business_4_ed2ed94012.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_4_ed2ed94012/xl_chatbots_for_banking_finance_business_4_ed2ed94012.webp 2058w" width="2058" height="1251" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_4_ed2ed94012/original_chatbots_for_banking_finance_business_4_ed2ed94012.webp" alt="banking chatbot "><figcaption>The bot for EasyDebit Philippines offers customers and merchants the opportunity to learn more about their service.</figcaption></figure>

## Bank on a bot for your brand’s success

Ready to take your banking or finance business to the next level? It’s time you explored the world of Facebook Messenger chatbots. The function of Chatfuel is to make it easy for businesses like yours to build powerful no-code chatbots. To get started, [sign up for your free account](https://dashboard.chatfuel.com) today.

Did you know chatbots can help improve the user experience at every stage, saving banks and finance brands time and money in the process?

Why any banking or finance business needs a chatbot

From Apple’s Siri and Amazon’s Alexa to C-3PO and WALL-E, robots are real, and features have names. When it comes to automation, the same rule applies. Some businesses simply use their company title as their bot’s name. Read on for our top tips and key considerations if you wonder how to create a unique name for your chatbot.

## Why unique bot name matters

Distinctive and unique names help companies [stand out from the crowd](https://www.researchgate.net/publication/262850863_Naming_businesses_Names_as_drivers_of_brand_value). However, your first priority should be creating a [functional bot](https://chatfuel.com/blog/chatbot-for-customer-service) to assist users in solving a problem or answering their questions. A great name can make your bot:

-   **Approachable.** Chatbots are still a relatively new technology, so pick a name that feels personable instead of intimidating. For example, Siri sounds more warm and friendly than Apple Smartphone Robot. Chatbot’s name should welcome and even intrigue users.
-   **Memorable.** If customers are looking for your bot in their inbox, a unique name will make it easier to find. For example, a bot that offers tips and advice on dog training can be easily found as BarkBot rather than Dog Obedience Bot.

## Four different ways to name your bot

The type you select depends on your industry, the tone of voice of your business, the purpose of your bot, and how you want customers to see your brand. Here are a few common categories of chatbot names:

1.  **A human name,** like Lisa or Michael. These names are often suitable for banking, tax, or medical services. They are formal and don’t distract from the topic at hand.
2.  **A robot name,** like Bolt or Alpha, clarifies that the user is chatting with a non-human being, which can help avoid any confusion. You might consider a robot name if you’re in an industry like tech, education, or finance.
3.  **A descriptive name,** like Calorie-TrackBot, helps users build healthy eating habits or Book Club Bot for one that offers book recommendations. The advantage of this naming style is that the user already understands the bot’s purpose before interacting with it. Although these names aren’t always as personable and approachable, their clarity may appeal to some users.
4.  **A clever name,** like Penny for a personal-finance advice chatbot or PAM as a name for a bot that provides **P**rayer **A**nd **M**editation tips. This type of chatbot name is best for businesses in the travel, fitness, food, or beauty industries. A clever name ensures that your bot stands out and can make your brand and industry more approachable.

## How to choose good bot name

Although it’s possible to change your chatbot’s name, it’s best to pick a great one the first time so you don’t have to confuse users by updating it later. Keep these tips in mind as you make your choice:

-   **Reflect your brand voice.** Your bot’s name and persona should [match your brand voice](https://chatfuel.com/blog/craft-a-brand-voice-that-converts) or how your business communicates typically with prospects and customers. Suppose your blog, social media pages, and customer support messages are full of puns and emojis. In that case, it makes sense to give your automation a clever name and a casual persona. If not, you lose consistency, decrease brand recognition, and might confuse your users.
-   **Descriptive, but not dull.** Give your Facebook chatbot a name that gives a clue about its function but is not too descriptive and dry. For example, Travel Deals and Booking Bot isn’t very engaging. Instead, consider names like Dr.Travel or Global Adventure Bot to instantly show the idea and not tell about the concept.
-   **Have your bot introduce itself.** If you give your bot a human-like name, users might think they’re dealing with a human. Make your bot let users know it’s a bot to avoid it. Chatfuel’s [handover protocol](https://docs.chatfuel.com/en/articles/2912153-conversation-handover) automatically notifies the users when a human agent takes over for your chatbot at any point. That way, users always know whom they’re chatting with.

## Add your idea to a chatbot names list

A suitable name might be just the finishing touch to make your automation more engaging. If you don’t have a Messenger chatbot yet — [sign up](https://dashboard.chatfuel.com/sign-up) today. It’s free and easy to get started with Chatfuel.

Read about why your chatbot’s name matters and how to choose the best one. We've prepared different ways and ideas to name your bot.

How to choose the best chatbot name for your business

Travel is more accessible to more people now than at any other time in history. Though the travel industry is growing exponentially to keep up with demand, there’s also more competition than ever. If you have a business in this field and you’re looking for a way to boost sales, save time, and stand out from the crowd, it’s time you considered a Facebook Messenger chatbot.

## Why a chatbot is such an effective tool for travel businesses

People are already accustomed to booking trips on their mobile devices, but they typically use a host of different travel apps and websites to get it done. With a bot, you can simplify this process by bringing it all to one place: Facebook Messenger, an app most users are already familiar with.

Although chatbots aren’t designed to completely replace human agents, they can be equipped to handle many tasks as well as a regular employee could. A chatbot can essentially act as a virtual travel agent, offering personalized suggestions based on the user’s preferences, [answering FAQs](https://chatfuel.com/blog/chatbot-for-customer-service/), and even accepting bookings and making reservations. If a bot ever encounters a situation it’s not equipped to handle, it can easily pass off the inquiry to a human agent. Or, you can build an artificial intelligence (AI) chatbot that can handle most, if not all, questions from users.

Bots for airlines, train lines, hotels, and rental car agencies can make recommendations, show pricing, and accept bookings and payments. Travel agencies and tour companies can put together entire trip packages for a user simply by asking them a few questions about their preferences. Whatever aspect of travel your business covers, it can be handled or at least helped in some way by a Facebook bot.

Plus, a chatbot can provide this helpful, personalized service on demand, 24/7. If a user is in another time zone or doing their travel booking outside business hours, they can still get information or make reservations with your business via your bot. This constant availability shows customers you have their convenience in mind—and it saves you and your team time and money, too.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_for_travel_industry_0_4dcd1f92fb/xs_chatbot_for_travel_industry_0_4dcd1f92fb.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_for_travel_industry_0_4dcd1f92fb/sm_chatbot_for_travel_industry_0_4dcd1f92fb.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_for_travel_industry_0_4dcd1f92fb/md_chatbot_for_travel_industry_0_4dcd1f92fb.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_for_travel_industry_0_4dcd1f92fb/lg_chatbot_for_travel_industry_0_4dcd1f92fb.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_for_travel_industry_0_4dcd1f92fb/xl_chatbot_for_travel_industry_0_4dcd1f92fb.webp 2000w" width="2000" height="1125" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_for_travel_industry_0_4dcd1f92fb/original_chatbot_for_travel_industry_0_4dcd1f92fb.webp" alt="messenger chatbot"><figcaption>A travel chatbot can offer users all kinds of resources and information.</figcaption></figure>

## What a bot can do for your travel company

-   **Simplify the user experience**. A [report](http://www.travelmarketreport.com/articles/Consumers-Visit-38-Sites-Before-Booking-Expedia-Says) by Expedia says that travelers visit 38 different websites on average before booking a trip. If your travel company can decrease this number, you’ll be that much more valuable and unique. A travel chatbot can be equipped to help users with all kinds of different travel-related tasks, and all from the same, familiar Messenger app.

-   **Make recommendations.** If you’re a travel organizer or agency, a bot can take over a major portion of your workload. By asking simple questions in a humanlike, conversational style, your bot can figure out what the user is looking for in a trip and make helpful recommendations—just like a personal travel assistant. Based on the prospect’s preferences for budget, type of destination, etc., a bot can almost instantly return suggestions for a holiday that meets their needs. Or, for hotels, car rental agencies, cruises, or travel insurance, your bot could bring up the best matches for a particular destination with all the relevant information, making it easy for the user to view and compare pricing and details of each without visiting multiple websites or pages.

-   **Accept bookings and payments.** A chatbot for your travel business can even be equipped to take a customer through the sales funnel and close a deal. Bots can be designed to book airline tickets, hotel rooms, rental cars, tours, and more right within the Messenger app. The user won’t have to download a separate app, fill out a cumbersome web form, or create an account on a new site. They can simply enter their credit card information into Messenger one time, and it’ll be saved there for future, seamless transactions.

-   **Share inspiration and tips.** It’s not only travel-booking agencies or sites that can benefit from a bot. Even travel bloggers and [influencers](https://www.youtube.com/watch?v=ZRhzwkZLAxg) can use them to share their content in a more engaging, personalized way. For example, if a user asked for packing advice or tips on travel to Paris, the bot can easily suggest any/all blog content you have related to that subject.

-   **Provide customer care**. Chatbots in the travel industry can can be equipped to deal with all kinds of routine issues. This means that customers can get solutions to many types of problems, day or night, without having to look up a support phone number, wait on hold, or call back during business hours. For example, your chatbot could assist users in submitting a travel insurance claim, rebooking a missed flight, or changing a hotel reservation, all through a few simple steps within Messenger. Whatever common issues your customer support team normally deals with can likely be handled by a bot.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_for_travel_industry_1_3820be696a/xs_chatbot_for_travel_industry_1_3820be696a.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_for_travel_industry_1_3820be696a/sm_chatbot_for_travel_industry_1_3820be696a.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_for_travel_industry_1_3820be696a/md_chatbot_for_travel_industry_1_3820be696a.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_for_travel_industry_1_3820be696a/lg_chatbot_for_travel_industry_1_3820be696a.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_for_travel_industry_1_3820be696a/xl_chatbot_for_travel_industry_1_3820be696a.webp 2000w" width="2000" height="1125" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_for_travel_industry_1_3820be696a/original_chatbot_for_travel_industry_1_3820be696a.webp" alt="chatbot for travel business"><figcaption>The example of recommendations and inspiration from the hotel chatbot</figcaption></figure>

## Tips for supercharging your travel bot with Chatfuel

The Chatfuel platform is packed with useful features to help your business get the most out of a chatbot. Make sure to take advantage of these when you build your Messenger travel bot:

1.  **Acquire Users from Comments.** Once you have your travel bot built, you’ll want to get as many users to it as possible. One great way to do this is through our [Acquire Users from Comments](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers/) feature. You can send a welcome message to anyone who comments on your Facebook page posts, or to anyone whose comment includes a specific keyword. For example, your bot could send an introductory message about your Barcelona trip package to any user whose comment on your post (s) includes the word “Spain”. It’s a great way bring users who are already interacting with you on your page to your bot.

2.  **Linking Facebook ads to your bot.** Is your travel business already advertising on Facebook? Great! Once you have a well-built chatbot, you can [run click-to-Messenger ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/) that will send users who click right to your bot.

3.  **Synced Cloning.** If your travel-related business has multiple locations, like a hotel or city tour company, Chatfuel’s Synced Cloning feature will save you lots of time. If you want to change an aspect of your bot that relates to all your locations, you don’t have to update each one individually. Instead, you can update a master bot and instantly apply the changes to all the others. That way, you can keep the flow and feel of your bots consistent with just a few clicks.


## Travel bot success stories from Chatfuel clients

Virtually any type of business in the travel industry, large or small, can benefit from a Messenger chatbot. Accommodation (hotels), transport (airlines, airports, cruises, car rental, train lines), travel insurance companies, travel organizers or agencies, and even travel bloggers and influencers can all expand their businesses with a bot.

To get inspired, look to one of our users, Chit Chat Agency, who built a chatbot for their travel business client. Check out their [case study](https://chitchatagency.com/a-messenger-bot-for-savvy-travellers/) and try chatting with the bot for [The Travel Professor](https://www.facebook.com/messages/t/travelprofessorbot), which offers personalized holiday recommendations and packages for UK residents.

<figure><img><figcaption></figcaption></figure>

## Build a bot for your travel business today

Now that you know how impactful chatbots in the travel industry can be, we’ve got even better news: You can build a bot yourself, today! The function of Chatfuel is to let business owners and marketers build chatbots easily—no special knowledge or coding skills required. Plus, it’s free to get started, and we even have a [hotel-bot template](https://dashboard.chatfuel.com/#/templates/creator/Nick%20Moussoulis) you can use. [Sign up for your free Chatfuel account](https://dashboard.chatfuel.com) today.

Airlines, hotels, travel insurance companies, travel agents can boost revenue and save time with a Messenger chatbot. Travel is more accessible to more people.

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