## The brand

Festival Open Air Berg-Birwinken is an outdoor rock-music festival in Switzerland. It features local bands, and has been happening every summer for the last six years. Their marketing team of five is responsible for selling enough tickets each year to cover costs and turn a profit.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp 2048w" width="2048" height="1365" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_0_3360dbdcd2.webp" alt="Music Festival Cuts Cost per Lead by 7x With Chatfuel Bot"><figcaption>Festival Open Air Berg-Birwinken is a local music festival in Switzerland.</figcaption></figure>

## The problem

In past years, the festival’s marketing strategy focused on offline marketing to sell tickets—like putting up posters and distributing flyers in towns near the venue. But this method was expensive, time consuming, and had low ROI.

So for the 2018 festival, its co-organizer Manuel Krapf decided to set more aggressive goals and find a new way to reach them. He wanted to:

1.  increase festival attendance

2.  lower marketing costs and improve ROI

3.  make use of their small but loyal fan base of attendees who go every year.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp 960w" width="960" height="960" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_1_73c7860a62.webp" alt="Music Festival Cuts Cost per Lead by 7x With Chatfuel Bot"><figcaption></figcaption></figure>

## The solution

Manuel and his team knew they had to try something new to turn things around for the festival. Their first order of business was to take their festival marketing plan online.

After a few unsuccessful email, YouTube, and Facebook ad campaigns, they started looking into chatbots. Manuel first became interested in chatbots because “You can segment people, and get more engagement than via email. It’s a more fun way to do things, and it’s cheap to get people to your bot, especially if you’re working with Facebook ads.”

Manuel and his team reached out to bot expert Balint Pataki, from [Chatbot Tutorial](#), for advice. Balint helped them build a bot that functioned both as a referral system and a ticketing system for the music festival. Here’s how it worked:

1.  Facebook video ads would take new users right to the bot.

2.  Once there, they’d be offered a free, one-day ticket to the festival.

3.  Then, the bot would ask if they wanted to give three free tickets to friends to earn themselves a free, four-day pass. (If not, the user was still offered the four-day ticket for a discounted price.)

4.  The bot kept track of the referrals so it would know when to award the extra free tickets, and to whom. It sent them via SMS message.

5.  To get into the festival, attendees showed the tickets on their smartphones.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp 2000w" width="2000" height="1106" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_2_e9a947a141.webp" alt="Music Festival Cuts Cost per Lead by 7x With Chatfuel Bot"><figcaption>The festival's bot acted as both a referral system and a ticketing system.</figcaption></figure>

## The recipe

Balint and the festival’s marketing team used the following Chatfuel features to create their successful bot:

-   [**Click-to-Messenger ads**](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot). Engaging, video-based ads enticed users into clicking, which directed them straight to the festival’s Messenger bot.

-   [**Lookalike audiences**](https://docs.chatfuel.com/en/articles/1575719-how-to-create-facebook-and-instagram-ads). After gathering full lead information from users who interacted with their bot, the festival’s marketing team used it for future retargeting with Facebook Lookalike audiences. That way, their ads could reach new prospects similar to the customers who had already bought tickets.

-   [**Zapier integration**](https://docs.chatfuel.com/en/articles/2742834-zapier-integration). The team used Zapier to integrate Google Sheets with their bot, so they could track users and referrals. Once a user subscribed, their information was sent via Zapier to a sheet. A second sheet tracked their referral IDs, so users were notified via bot as soon as one of their referrals confirmed their ticket.

-   [**Reengage messages**](https://docs.chatfuel.com/en/articles/955973-re-engage-tab). They also used Reengage messages to notify users when the friends they referred signed up for a ticket. The message would send automatically once the friend confirmed their ticket, and included the block name or ID so the original user knew which friend claimed a ticket.

-   **User attributes.** With this feature, the bot could automatically create festival entry tickets customized with the person’s name, ticket ID, and the dates for which their pass was valid.


## The results

The video campaign to direct users to the festival’s chatbot went viral, and they gained almost 3,000 new subscribers. They **grew the total number of attendees by 25%** by utilizing the power of their existing, loyal user base, as planned.

Their **cost per lead dropped to $0.44 compared to $3-4 in previous years—a 7x reduction**. The much-lower CPL plus the larger turnout meant revenue of around $35 per attendee, with only $1.60 in costs for each.

The music-festival bot also saved the marketing team lots of time. They didn’t have to plaster nearby towns with posters, nor did they have to print, package, and mail individual tickets to anyone who bought one.

Plus, the boost in attendees meant a better atmosphere for everyone. According to Manuel, the line to get in was long, and the parking lots and campsites were full and buzzing with activity and excitement. Thanks to their ticketing and referral chatbot, the Festival Open Air Berg-Birwinken team was able to provide a better experience for their festival-goers than ever before.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/xs_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/sm_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/md_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/lg_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/xl_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp 2840w" width="3840" height="2560" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9/original_music_festival_cuts_cost_per_lead_by_7x_with_messenger_bot_3_bf49df42c9.webp" alt="Music Festival Cuts Cost per Lead by 7x With Chatfuel Bot"><figcaption>2018’s festival was more successful than ever, thanks to a Chatfuel Messenger bot</figcaption></figure>

## Feel the music of a Messenger bot

Creating a bot to achieve incredible results has never been easier.[Try Chatfuel](https://chatfuel.com) for free today: no coding skills or special knowledge required. You’re also welcome to join our [Facebook community](https://www.facebook.com/groups/chatfuel) for support and advice from chatbot creators worldwide.

Learn how this Swiss music festival used a Messenger bot and got 25% more attendees and higher revenue per festival-goer as a result!

Music festival cuts cost per lead by 7x with Chatfuel bot

You probably have heard the old saying *first impressions last*. When it comes to business, this formula works too. Consumers with positive first impressions are more likely to select the innovation than consumers with neutral or negative impressions. So, you only have one opportunity to make a great first impression with customers.

At the offline store, customers' first impression can base on your window displays or the sales manager greeting them. It is the first moment the consumer is reaching out to you. And, if no one is there to greet and assist them, that first impression may be the last. And potential customers will leave your store and probably never come back.

Nowadays, more people prefer online shopping over offline. According to [Meta’s studies](https://www.facebook.com/business/news/insights/understanding-the-shopping-journey-of-the-connected-consumer), 55% of users buy products online, and 54% of shoppers use Messenger for purchasing online. That makes each interaction with your potential customer crucially important. Users' first impression of your businesses might depend on the very first message they receive from you. In this article, you’ll learn how to create an engaging Welcome Message for your Facebook Messenger and see some inspiring examples.

## What is a chatbot Welcome Message

Welcome Message is the first message your Facebook chatbot sends to users. It generally includes a warm greeting, basic information about your business, and options to engage and continue the conversation. It is similar to a website homepage: the first place a prospect lands when they want to learn more about your brand and what you have to offer.

To set up a Facebook welcome message, you can use their built-in feature, [Instant Replies](https://www.facebook.com/help/1615627532020480). It allows plain-text responses. While this option works for many businesses, the functionalities of Chatfuel’s Welcome Message have the power to be more engaging. For example, you can use exciting media content and make conversations with your customers more interactive by using buttons.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_welcome_message_best_practices_0_e81a1485e5/xs_welcome_message_best_practices_0_e81a1485e5.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_welcome_message_best_practices_0_e81a1485e5/sm_welcome_message_best_practices_0_e81a1485e5.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_welcome_message_best_practices_0_e81a1485e5/md_welcome_message_best_practices_0_e81a1485e5.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_welcome_message_best_practices_0_e81a1485e5/lg_welcome_message_best_practices_0_e81a1485e5.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_welcome_message_best_practices_0_e81a1485e5/xl_welcome_message_best_practices_0_e81a1485e5.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_welcome_message_best_practices_0_e81a1485e5/original_welcome_message_best_practices_0_e81a1485e5.webp" alt="What is a chatbot Welcome Message"><figcaption>А chatbot Welcome Message</figcaption></figure>

## What you can do with Welcome Message

### Greet your prospectives

For Chatfuel bots, you can automatically import each Facebook user’s publicly available profile information. That way, your bot can address each person by name. To do this, type two open brackets (“{{”) inside a text block. For example, you could have your bot say, “Hi, {{first name}}! 👋”.

### Introduce your brand and products

Your bot can briefly [introduce itself](https://chatfuel.com/blog/chatbot-names) and give users an idea of how it can help them. For example, it could say: “I’m Gigi, the personal shopping bot for this store. I’m here to help you find your perfect pair of jeans”.

### Guide your clients

You can ask users a question and let them answer by clicking on a button. For example, in a [restaurant chatbot](https://chatfuel.com/blog/chatbots-for-restaurants), such buttons could be Reserve a table or Schedule Now.

### Let users pick a language

With Welcome Message, you can let users choose the bot’s language by clicking buttons. Read more about adding buttons and other media assets to your automation [here](https://docs.chatfuel.com/en/articles/925465-media-assets).

## How to create a Welcome Message

You can send different greeting messages depending on the way users start a conversation with your bot. For example, they can enter your bot after commenting on your posts or through Facebook Ads with Messenger destination. Based on it, you’ll have to choose an [Entry Point](https://docs.chatfuel.com/en/articles/5571042-entry-points) later.

### To get started

1.  Go to Automation → Flows tab.

2.  Press **+** on the right. Then select Add Messenger flow from the list.

3.  Choose an Entry Point. It will appear under the first block in your flow (starting point). Now you have two blocks.

4.  Use the starting point block to create a Welcome Message. Press **+** Add Content to set it up. There you’ll see two options: **Content Blocks** and **Collect User Data**.


### Content Blocks

With Content Blocks, you can make users’ experiences interactive and efficient. There are multiple options:

*Text + Buttons* lets you create a text message and a button selection to greet and guide users. The buttons can be customized, too. For example, you can edit button names and actions after users press each button: continue the flow, call phone, open URL, or Schedule Calendly event. To make it work, make sure that all buttons lead to a block, so the users won’t get in a dead-end after clicking them.

*Typing animation* lets you make a conversation with your bot look more natural to users.

*Media content* (images, your product gallery, audio or video files) lets you can make your automation attractive and informative.

### Collect User Data

It is the second option in the **+** Add Content section of the starting point (and other blocks). If you wish to get users' contact information right away, you can use it from the Welcome Message. You can collect their answers, emails, phones, date and time info.

### To set up and test

When you set up an Entry Point, you’ll have to select the Get Started button or FAQs to greet and assist users. Note that you’ll have to connect them to the following blocks to activate these options. That way, users will move to the next point of the conversation. You can choose the desired block to appear to users after pressing a button. For example, you can create a Product Gallery Content Block to show your catalog or menu.

Before launching, make sure you activate the Entry Point. To check if it works as you want it to, use the option Test this flow. Then, you can see the whole path of your automation from the users’ perspective and fix it if needed. That way, you can create an outstanding Welcome Message and give all consumers a positive first impression.

## Chatbot Welcome Message examples

Let’s look at some Facebook Messenger greeting examples from our clients. Then, you can use them as an inspiration for your Welcome Message.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_welcome_message_best_practices_1_8c5464d519/xs_welcome_message_best_practices_1_8c5464d519.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_welcome_message_best_practices_1_8c5464d519/sm_welcome_message_best_practices_1_8c5464d519.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_welcome_message_best_practices_1_8c5464d519/md_welcome_message_best_practices_1_8c5464d519.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_welcome_message_best_practices_1_8c5464d519/lg_welcome_message_best_practices_1_8c5464d519.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_welcome_message_best_practices_1_8c5464d519/xl_welcome_message_best_practices_1_8c5464d519.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_welcome_message_best_practices_1_8c5464d519/original_welcome_message_best_practices_1_8c5464d519.webp" alt="Chatbot Welcome Message examples"><figcaption>Chatbot Welcome Message examples</figcaption></figure>

## Tips

### Keep it clear

We recommend using easy-to-read sentences that get right to the point. The users will get as brief info about your brand and products in the conversation as possible. Make sure that your text doesn’t have spelling errors and grammar mistakes. Such details can ruin the perception of your business.

### Add human-like spirit

To engage users, make the conversation with your chatbot look natural. You can use typing animation to pace the conversation and give users time to read the messages. Also, you can use emoji if it’s appropriate for your audience. Keep the welcoming tone that can help put users at ease — especially if they’re new to bots.

### Make it credible

Create your greeting message to look and sound professional. Choose visual and text content that is high-quality, engaging, and evoke an emotional response that reinforces your brand.

## Start building your bot today

With Chatfuel, setting up and using automation is easy. Now that you know how to create an excellent Welcome Message, you’re ready to build a no-code Messenger chatbot yourself. [Sign up](https://dashboard.chatfuel.com) today to get started.

In this tutorial, I will explain what you can do with Welcome Message with examples and how to create your own Welcome Message

How to create the most effective chatbot Welcome Message

Banks and other businesses in the finance industry usually have large customer bases. That means providing personalized, helpful guidance to prospects and clients at scale can be a challenge. That’s why Facebook Messenger chatbots for banking have become so popular. Chatbots can help improve and customize the user experience at every stage, saving banks and finance brands time and money in the process.

## Why bots are ideal for banking and finance brands

Conversational banking is the new trend in the industry. It makes complex or time-consuming financial topics and tasks more accessible for prospects and customers. Plus, it allows users to complete certain routine tasks without help from a human agent. Not only does this mean they receive faster service, but also that human support staff can save time, too.

Plus, when conversational banking takes place in Messenger, the chat history is saved. This means that users can always go back and review information shared with them in the past, and that human agents can view a user’s previous chats with the bot later, for context.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_0_3827a92e6b/xs_chatbots_for_banking_finance_business_0_3827a92e6b.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_0_3827a92e6b/sm_chatbots_for_banking_finance_business_0_3827a92e6b.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_0_3827a92e6b/md_chatbots_for_banking_finance_business_0_3827a92e6b.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_0_3827a92e6b/lg_chatbots_for_banking_finance_business_0_3827a92e6b.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_0_3827a92e6b/xl_chatbots_for_banking_finance_business_0_3827a92e6b.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_0_3827a92e6b/original_chatbots_for_banking_finance_business_0_3827a92e6b.webp" alt="chatbot for banks"><figcaption>Chatbots can save banking businesses time and money, while streamlining the user experience.</figcaption></figure>

Chatbots are also easier to build and implement than a full, separate banking app. Since chatbots exist in Facebook Messenger, they don’t require a team of developers and months of time to implement. There’s no coding knowledge required to use Chatfuel, and you can build your first bot in an afternoon. Plus, with 1.3 billion users on Messenger, it’s safe to say that a large portion of any business’s clientele is already familiar with the interface.

A bot doesn’t have to have to replace a full digital banking app though. Many finance-related businesses prefer to design a bot for one topic or initiative, in addition to their main, separate app. There are banks that made bots in Chatfuel specifically for information, advice, and promotions related to their investment services. Anything related to transfers, bill pay, loans, or credit cards still remains in their full app.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_1_ef639a1ab5/xs_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_1_ef639a1ab5/sm_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_1_ef639a1ab5/md_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_1_ef639a1ab5/lg_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_1_ef639a1ab5/xl_chatbots_for_banking_finance_business_1_ef639a1ab5.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_1_ef639a1ab5/original_chatbots_for_banking_finance_business_1_ef639a1ab5.webp" alt="chatbots for banking and finance businesses "><figcaption></figcaption></figure>

## What a chatbot can do for a business in the finance industry

The functions of a finance or banking chatbot are nearly endless. A few of the most helpful applications include:

-   **Automated, personalized customer support, 24/7.** For routine questions and tasks, customers no longer have to visit a branch, stand by on hold, or wait for business hours. Chatbots are available to provide the same level of helpful, [personalized customer service](https://chatfuel.com/blog/chatbot-for-customer-service) every time, on demand.

-   **Advice and information.** A Messenger bot is a great tool for giving out details about a brand’s services, products, or locations. It could share blog posts with money-saving tips or financial planning advice, offer details about a new credit card, or let users locate their nearest branch or ATM.

-   **Lead generation and qualification.** There are several effective methods to bring new users to your bot. You can [link your bot to Facebook ad](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot), incorporate a [chatbot window on your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website), or even set up a feature to acquire bot users from comments on one of your Facebook page posts. (You can do all of the above with Entry Points!) Once there, your bot can ask users questions to qualify them. For example, you could set up a Facebook ad about your bank’s business loan services, and then ask users who click through questions about the size and type of their business. If they qualify, your bot can gather their information for a member of your team to contact later, or have them [book an in-person appointment](https://youtu.be/9jGuWa1sgAw) through the bot.

-   **Audience segmentation.** You can set your bot to apply certain tags, called user attributes, to users based on their actions or responses. This way, your chatbot can act as a mini-CRM, allowing you to learn more about your audience and do specific retargeting in the future. For example, you could tag all users you acquired from comments on a post about your new credit card, and send them an offer related to that topic in the future, too.

-   **Customer feedback collection.** Bots make it easy to gather feedback from your users. Customers generally have low motivation to complete a static email survey about a bank. But an engaging quiz in an instant, conversational format via chatbot will see much higher completion rates.

-   **Multi-location support.** Banks or finance companies with multiple branches don’t need to create separate bots for each one.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_2_dd97e532df/xs_chatbots_for_banking_finance_business_2_dd97e532df.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_2_dd97e532df/sm_chatbots_for_banking_finance_business_2_dd97e532df.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_2_dd97e532df/md_chatbots_for_banking_finance_business_2_dd97e532df.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_2_dd97e532df/lg_chatbots_for_banking_finance_business_2_dd97e532df.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_2_dd97e532df/xl_chatbots_for_banking_finance_business_2_dd97e532df.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_2_dd97e532df/original_chatbots_for_banking_finance_business_2_dd97e532df.webp" alt="Chatbot for banking and financial industry "><figcaption></figcaption></figure>

## Tips for building a banking chatbot

To build an effective banking chatbot for your finance business, here are some tips:

1.  **Distinguish between your bot and human agents.** It’s crucial to make sure users know when they’re interacting with a chatbot. Have your bot introduce itself and share a bit about what it can do in the [Welcome Message](https://chatfuel.com/blog/welcome-message-best-practices). If, at any point, you choose to have a [human take over the conversation](https://docs.chatfuel.com/en/articles/849315-live-chat), let the user know as well. Making this information clear is a great way to show transparency, build trust, and manage user expectations.

2.  **Select a name and persona.** [Choose your bot’s name](https://chatfuel.com/blog/chatbot-names) and persona carefully. Banking and finance inevitably involve sensitive user information, so you don’t want a bot that comes off as too casual or easygoing. Build one that interacts in a friendly but professional manner. You want users to feel welcome, yet confident that your bot is an authority and will handle their information responsibly.

3.  **Be mindful of security.** If your banking chatbot handles any kind of sensitive user information, you must have the appropriate security measures in place. Your bot should inform users of these measures as well, so they feel confident interacting with it. For example, [Surfshark](https://surfshark.com/), a VPN service, clearly informs users that their product will ensure that “your location is private and your sensitive data is secure, at all times.”

4.  **Start small.** Bots have lots of potential uses for businesses in the finance and banking sector. At the beginning though, it’s best to focus on just one. Concentrate on your most common or pressing customer pain point, and build a bot to mitigate it. Once you’ve proven that your bot has enhanced the user experience, you can work on expanding its functionalities.

5.  **Test your bot.** Once you’ve built the first version of your bot, invite colleagues or a small focus group to test it before you release to your entire audience. As these users interact with your bot, track the analytics to see how it’s performing. Check and see if there’s anywhere your bot or users get stuck, and make adjustments as needed. Once you’ve gathered feedback and made your changes, you can launch your Facebook bot to a wider audience.


## Finance-bot success stories from Chatfuel clients

First Valley Bank is a Philippines-based company in the banking industry that provides information about their business via a Chatfuel bot. Their Messenger chatbot:

-   offers money-saving tips;

-   has a branch locator tool;

-   lets users interested in loans or a new account to share their contact information, so a bank representative can follow up later.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_3_735bf5896f/xs_chatbots_for_banking_finance_business_3_735bf5896f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_3_735bf5896f/sm_chatbots_for_banking_finance_business_3_735bf5896f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_3_735bf5896f/md_chatbots_for_banking_finance_business_3_735bf5896f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_3_735bf5896f/lg_chatbots_for_banking_finance_business_3_735bf5896f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_3_735bf5896f/xl_chatbots_for_banking_finance_business_3_735bf5896f.webp 2240w" width="2240" height="1142" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_3_735bf5896f/original_chatbots_for_banking_finance_business_3_735bf5896f.webp" alt="chatbot for banks"><figcaption>The bot for First Valley Bank shares information about its locations and services with users.</figcaption></figure>

Banks are a great use case for Facebook chatbots, but so are financial planning and wealth management firms, money-management apps and influencers, loan companies, and money-transfer services, to name a few.

EasyDebit Philippines is another great example of a finance-related business who serves its users with a well-designed Chatfuel bot. EasyDebit allows customers to use their debit card to withdraw cash and make payments through local merchants, rather than having to travel to an ATM. They’ve built a simple bot that gives users basic information about their services, and offers answers to FAQs.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbots_for_banking_finance_business_4_ed2ed94012/xs_chatbots_for_banking_finance_business_4_ed2ed94012.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbots_for_banking_finance_business_4_ed2ed94012/sm_chatbots_for_banking_finance_business_4_ed2ed94012.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbots_for_banking_finance_business_4_ed2ed94012/md_chatbots_for_banking_finance_business_4_ed2ed94012.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbots_for_banking_finance_business_4_ed2ed94012/lg_chatbots_for_banking_finance_business_4_ed2ed94012.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbots_for_banking_finance_business_4_ed2ed94012/xl_chatbots_for_banking_finance_business_4_ed2ed94012.webp 2058w" width="2058" height="1251" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbots_for_banking_finance_business_4_ed2ed94012/original_chatbots_for_banking_finance_business_4_ed2ed94012.webp" alt="banking chatbot "><figcaption>The bot for EasyDebit Philippines offers customers and merchants the opportunity to learn more about their service.</figcaption></figure>

## Bank on a bot for your brand’s success

Ready to take your banking or finance business to the next level? It’s time you explored the world of Facebook Messenger chatbots. The function of Chatfuel is to make it easy for businesses like yours to build powerful no-code chatbots. To get started, [sign up for your free account](https://dashboard.chatfuel.com) today.

Did you know chatbots can help improve the user experience at every stage, saving banks and finance brands time and money in the process?

Why any banking or finance business needs a chatbot

Travel is more accessible to more people now than at any other time in history. Though the travel industry is growing exponentially to keep up with demand, there’s also more competition than ever. If you have a business in this field and you’re looking for a way to boost sales, save time, and stand out from the crowd, it’s time you considered a Facebook Messenger chatbot.

## Why a chatbot is such an effective tool for travel businesses

People are already accustomed to booking trips on their mobile devices, but they typically use a host of different travel apps and websites to get it done. With a bot, you can simplify this process by bringing it all to one place: Facebook Messenger, an app most users are already familiar with.

Although chatbots aren’t designed to completely replace human agents, they can be equipped to handle many tasks as well as a regular employee could. A chatbot can essentially act as a virtual travel agent, offering personalized suggestions based on the user’s preferences, [answering FAQs](https://chatfuel.com/blog/chatbot-for-customer-service/), and even accepting bookings and making reservations. If a bot ever encounters a situation it’s not equipped to handle, it can easily pass off the inquiry to a human agent. Or, you can build an artificial intelligence (AI) chatbot that can handle most, if not all, questions from users.

Bots for airlines, train lines, hotels, and rental car agencies can make recommendations, show pricing, and accept bookings and payments. Travel agencies and tour companies can put together entire trip packages for a user simply by asking them a few questions about their preferences. Whatever aspect of travel your business covers, it can be handled or at least helped in some way by a Facebook bot.

Plus, a chatbot can provide this helpful, personalized service on demand, 24/7. If a user is in another time zone or doing their travel booking outside business hours, they can still get information or make reservations with your business via your bot. This constant availability shows customers you have their convenience in mind—and it saves you and your team time and money, too.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_for_travel_industry_0_4dcd1f92fb/xs_chatbot_for_travel_industry_0_4dcd1f92fb.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_for_travel_industry_0_4dcd1f92fb/sm_chatbot_for_travel_industry_0_4dcd1f92fb.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_for_travel_industry_0_4dcd1f92fb/md_chatbot_for_travel_industry_0_4dcd1f92fb.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_for_travel_industry_0_4dcd1f92fb/lg_chatbot_for_travel_industry_0_4dcd1f92fb.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_for_travel_industry_0_4dcd1f92fb/xl_chatbot_for_travel_industry_0_4dcd1f92fb.webp 2000w" width="2000" height="1125" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_for_travel_industry_0_4dcd1f92fb/original_chatbot_for_travel_industry_0_4dcd1f92fb.webp" alt="messenger chatbot"><figcaption>A travel chatbot can offer users all kinds of resources and information.</figcaption></figure>

## What a bot can do for your travel company

-   **Simplify the user experience**. A [report](http://www.travelmarketreport.com/articles/Consumers-Visit-38-Sites-Before-Booking-Expedia-Says) by Expedia says that travelers visit 38 different websites on average before booking a trip. If your travel company can decrease this number, you’ll be that much more valuable and unique. A travel chatbot can be equipped to help users with all kinds of different travel-related tasks, and all from the same, familiar Messenger app.

-   **Make recommendations.** If you’re a travel organizer or agency, a bot can take over a major portion of your workload. By asking simple questions in a humanlike, conversational style, your bot can figure out what the user is looking for in a trip and make helpful recommendations—just like a personal travel assistant. Based on the prospect’s preferences for budget, type of destination, etc., a bot can almost instantly return suggestions for a holiday that meets their needs. Or, for hotels, car rental agencies, cruises, or travel insurance, your bot could bring up the best matches for a particular destination with all the relevant information, making it easy for the user to view and compare pricing and details of each without visiting multiple websites or pages.

-   **Accept bookings and payments.** A chatbot for your travel business can even be equipped to take a customer through the sales funnel and close a deal. Bots can be designed to book airline tickets, hotel rooms, rental cars, tours, and more right within the Messenger app. The user won’t have to download a separate app, fill out a cumbersome web form, or create an account on a new site. They can simply enter their credit card information into Messenger one time, and it’ll be saved there for future, seamless transactions.

-   **Share inspiration and tips.** It’s not only travel-booking agencies or sites that can benefit from a bot. Even travel bloggers and [influencers](https://www.youtube.com/watch?v=ZRhzwkZLAxg) can use them to share their content in a more engaging, personalized way. For example, if a user asked for packing advice or tips on travel to Paris, the bot can easily suggest any/all blog content you have related to that subject.

-   **Provide customer care**. Chatbots in the travel industry can can be equipped to deal with all kinds of routine issues. This means that customers can get solutions to many types of problems, day or night, without having to look up a support phone number, wait on hold, or call back during business hours. For example, your chatbot could assist users in submitting a travel insurance claim, rebooking a missed flight, or changing a hotel reservation, all through a few simple steps within Messenger. Whatever common issues your customer support team normally deals with can likely be handled by a bot.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_chatbot_for_travel_industry_1_3820be696a/xs_chatbot_for_travel_industry_1_3820be696a.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_chatbot_for_travel_industry_1_3820be696a/sm_chatbot_for_travel_industry_1_3820be696a.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_chatbot_for_travel_industry_1_3820be696a/md_chatbot_for_travel_industry_1_3820be696a.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_chatbot_for_travel_industry_1_3820be696a/lg_chatbot_for_travel_industry_1_3820be696a.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_chatbot_for_travel_industry_1_3820be696a/xl_chatbot_for_travel_industry_1_3820be696a.webp 2000w" width="2000" height="1125" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_chatbot_for_travel_industry_1_3820be696a/original_chatbot_for_travel_industry_1_3820be696a.webp" alt="chatbot for travel business"><figcaption>The example of recommendations and inspiration from the hotel chatbot</figcaption></figure>

## Tips for supercharging your travel bot with Chatfuel

The Chatfuel platform is packed with useful features to help your business get the most out of a chatbot. Make sure to take advantage of these when you build your Messenger travel bot:

1.  **Acquire Users from Comments.** Once you have your travel bot built, you’ll want to get as many users to it as possible. One great way to do this is through our [Acquire Users from Comments](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers/) feature. You can send a welcome message to anyone who comments on your Facebook page posts, or to anyone whose comment includes a specific keyword. For example, your bot could send an introductory message about your Barcelona trip package to any user whose comment on your post (s) includes the word “Spain”. It’s a great way bring users who are already interacting with you on your page to your bot.

2.  **Linking Facebook ads to your bot.** Is your travel business already advertising on Facebook? Great! Once you have a well-built chatbot, you can [run click-to-Messenger ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/) that will send users who click right to your bot.

3.  **Synced Cloning.** If your travel-related business has multiple locations, like a hotel or city tour company, Chatfuel’s Synced Cloning feature will save you lots of time. If you want to change an aspect of your bot that relates to all your locations, you don’t have to update each one individually. Instead, you can update a master bot and instantly apply the changes to all the others. That way, you can keep the flow and feel of your bots consistent with just a few clicks.


## Travel bot success stories from Chatfuel clients

Virtually any type of business in the travel industry, large or small, can benefit from a Messenger chatbot. Accommodation (hotels), transport (airlines, airports, cruises, car rental, train lines), travel insurance companies, travel organizers or agencies, and even travel bloggers and influencers can all expand their businesses with a bot.

To get inspired, look to one of our users, Chit Chat Agency, who built a chatbot for their travel business client. Check out their [case study](https://chitchatagency.com/a-messenger-bot-for-savvy-travellers/) and try chatting with the bot for [The Travel Professor](https://www.facebook.com/messages/t/travelprofessorbot), which offers personalized holiday recommendations and packages for UK residents.

<figure><img><figcaption></figcaption></figure>

## Build a bot for your travel business today

Now that you know how impactful chatbots in the travel industry can be, we’ve got even better news: You can build a bot yourself, today! The function of Chatfuel is to let business owners and marketers build chatbots easily—no special knowledge or coding skills required. Plus, it’s free to get started, and we even have a [hotel-bot template](https://dashboard.chatfuel.com/#/templates/creator/Nick%20Moussoulis) you can use. [Sign up for your free Chatfuel account](https://dashboard.chatfuel.com) today.

Airlines, hotels, travel insurance companies, travel agents can boost revenue and save time with a Messenger chatbot. Travel is more accessible to more people.

What Travel Businesses Achieve with Chatbots

Here at Chatfuel, we love to talk about how Messenger chatbots can benefit your business. We’ve talked about bots for brands in the [beauty space](https://chatfuel.com/blog/messenger-chatbot-for-salon-or-beauty-business), real estate, and even in the [agriculture industry](https://chatfuel.com/blog/chatbots-for-farmers-and-agriculture-businesses). Today, however, we’re digging into a use case that’s even closer to home: **a chatbot for your very own personal brand**.

## How personal Messenger bots work

Think of it this way: A personal chatbot can be equipped with the same content as your personal website. The difference is that the bot will deliver it in a more engaging, modern way — in a conversational style via Messenger. The only requirement is that you have a [Facebook page (not just a profile)](https://www.facebook.com/help/337881706729661?helpref=faq_content) to connect to the bot. From there, the applications for your bot are nearly endless!

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_0_400dd23b36/original_personal_chatbots_0_400dd23b36.webp" alt="facebook page" height="854" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAJUlEQVR4nAEaAOX/AMrQ1C9MWhwAAIiMjwD6/P3Fu7bQwLn09PSpsQ9RA043hgAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_0_400dd23b36/xs_personal_chatbots_0_400dd23b36.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_0_400dd23b36/sm_personal_chatbots_0_400dd23b36.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_0_400dd23b36/md_personal_chatbots_0_400dd23b36.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_0_400dd23b36/lg_personal_chatbots_0_400dd23b36.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_0_400dd23b36/xl_personal_chatbots_0_400dd23b36.webp 2000w"><figcaption>This is Katy Perry's Facebook page. (On the left you'll see a green button to "Create a Page" for yourself.)</figcaption></figure>

A great start would be to build your bot to [answer frequently asked questions](https://chatfuel.com/blog/chatbot-for-customer-service) about you, your personal brand, or your career. You can look at the questions you already receive via Messenger to know which FAQ answers to add. Plus, if users end up asking questions about you that your bot is *not*equipped to answer, you still benefit. You’ve now established a sort of feedback system, and you can learn from the data on what people want to know about you. (Or, you can equip your chatbot with artificial intelligence (AI) so it can respond to all questions.)

A personal bot can perform many other practical functions, too. It can share fun facts about you and your brand, or your recommendations for playlists, recipes, or articles. Your bot can allow users to book appointments or sessions with you in a few taps. It could even share your CV or portfolio for recruiters and potential employers, or link to your playlists on Spotify, your designs on Pinterest, your tweets, your posts on Medium, or content on any other social network.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_1_8a0b9d3b3f/original_personal_chatbots_1_8a0b9d3b3f.webp" alt="katy perry" height="1125" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNg8Jm46f//2FVPGfjdGBis65d/+z/x3n+GoKkAnCEMet1v/EgAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_1_8a0b9d3b3f/xs_personal_chatbots_1_8a0b9d3b3f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_1_8a0b9d3b3f/sm_personal_chatbots_1_8a0b9d3b3f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_1_8a0b9d3b3f/md_personal_chatbots_1_8a0b9d3b3f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_1_8a0b9d3b3f/lg_personal_chatbots_1_8a0b9d3b3f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_1_8a0b9d3b3f/xl_personal_chatbots_1_8a0b9d3b3f.webp 2000w"><figcaption>One chatbot can perform different practical functions: entertaining, engaging, promoting.</figcaption></figure>

## What a personal bot can do for you

No matter what you want users to learn or take away from an interaction with you, a personal bot can help. They can be educational, entertaining, promotional, or all of the above. Bots are completely customizable for your unique, personal brand.

You can use a personal bot to:

-   **Acquire new users and followers 👥** If you receive positive engagement on your page posts, bring those users to your bot! With Chatfuel, it’s easy to [convert post commenters into bot users](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers). Once they subscribe, you have a direct way to communicate with your audience, one on one.
-   **Promote products or services 🛍️** [Reengage messages](https://www.youtube.com/watch?v=gJuUOcwdGzA&t=5s) are perfect for keeping your audience in the loop with your latest product offerings, too. For example, an author who launches a new book could send a message to their subscribers, sharing the news and offering a link to purchase. Reengage messages can be sent for free [within 24 hours](https://docs.chatfuel.com/en/articles/5627483-types-of-reengage-messages#h_b8201a2718) of a user’s last interaction with your bot, or at any time via paid [sponsored message.](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers)**‍**
-   **Learn about your audience.** The [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab) in Chatfuel allows you to identify and segment the users who have interacted with your bot. Its robust functionalities allow you to use it as a“mini CRM” to study and keep track of your audience. You can even export user information to Facebook in one click to create custom ad audiences.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_2_70d9452c0e/original_personal_chatbots_2_70d9452c0e.webp" alt="people tab" height="880" width="1672" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAIklEQVR4nGPYuH7j/3//X796ff3adQYVFdVZs2YD0Zo1awHn0hBiOiHxNgAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_2_70d9452c0e/xs_personal_chatbots_2_70d9452c0e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_2_70d9452c0e/sm_personal_chatbots_2_70d9452c0e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_2_70d9452c0e/md_personal_chatbots_2_70d9452c0e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_2_70d9452c0e/lg_personal_chatbots_2_70d9452c0e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_2_70d9452c0e/xl_personal_chatbots_2_70d9452c0e.webp 1672w"><figcaption>The <em>People</em> tab in the Chatfuel dashboard</figcaption></figure>

## Who can benefit from a personal chatbot

The great news is that most anyone who wants to communicate with and grow their audience can benefit from a chatbot assistant. Celebrities, public figures, athletes, and influencers, doctors, lawyers, scientists, and journalists, and even chefs, freelancers, singers, and bloggers—any of these professionals could use a bot to grow their business or influence. Besides having a Facebook page, the only requirement to build a personal bot is that you have content to share with an audience!

A chatbot personality works equally well for brands and individuals. Bots have many functionalities that allow you to promote and sell to users, but they can also be used simply to inform or entertain. Virtually anything you might put on a personal website can be easily translated into content for a chatbot.

## Chatfuel clients utilizing personal bots

Whether you have your own business, are looking for a job, or just want to share some type of content with family and friends, a bot is an engaging, cutting-edge way to do it all. Here at Chatfuel, we have clients using bots for all kinds of personal brands and applications. Visit a few for inspiration:

-   [**Dr. Jonathan Stegall**](https://www.facebook.com/messages/t/CancerSecrets)**,** oncologist and author. Dr. Stegall uses a Messenger chatbot to share his medical expertise with cancer patients and their families.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_3_4f56f61aac/original_personal_chatbots_3_4f56f61aac.webp" alt="messenger chatbot" height="1077" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAIklEQVR4nGNgkMht2nSjadNdBrFsBga+tF2v/l/+/x/IAACKmguAwCkqaQAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_3_4f56f61aac/xs_personal_chatbots_3_4f56f61aac.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_3_4f56f61aac/sm_personal_chatbots_3_4f56f61aac.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_3_4f56f61aac/md_personal_chatbots_3_4f56f61aac.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_3_4f56f61aac/lg_personal_chatbots_3_4f56f61aac.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_3_4f56f61aac/xl_personal_chatbots_3_4f56f61aac.webp 2000w"></figure>

-   [**Andrew Farley**](https://www.facebook.com/messages/t/DrAndrewFarley)**,** pastor and author. Andrew Farley’s Facebook bot greets users by offering links to his latest content, from videos to ebooks.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_4_757deeb881/original_personal_chatbots_4_757deeb881.webp" alt="messenger chatbot" height="1077" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAIUlEQVR4nGNg4Eu79v//id//gQwGBqHM5RffbXv8H8gAAKKnDHPCIXPPAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_4_757deeb881/xs_personal_chatbots_4_757deeb881.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_4_757deeb881/sm_personal_chatbots_4_757deeb881.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_4_757deeb881/md_personal_chatbots_4_757deeb881.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_4_757deeb881/lg_personal_chatbots_4_757deeb881.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_4_757deeb881/xl_personal_chatbots_4_757deeb881.webp 2000w"></figure>

-   [**Nathan Latka**](https://www.facebook.com/messages/t/NathanWLatka)**,** entrepreneur and author. His Facebook Messenger bot promotes his latest book. Users can read reviews and buy it right in Messenger.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_5_a25d124ad1/original_personal_chatbots_5_a25d124ad1.webp" alt="messenger chatbot" height="1076" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAIUlEQVR4nGNgEMrc8OD/pif/GfjSGBg4U67+/3/uH4gDAJ45DJNsPWtjAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_5_a25d124ad1/xs_personal_chatbots_5_a25d124ad1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_5_a25d124ad1/sm_personal_chatbots_5_a25d124ad1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_5_a25d124ad1/md_personal_chatbots_5_a25d124ad1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_5_a25d124ad1/lg_personal_chatbots_5_a25d124ad1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_5_a25d124ad1/xl_personal_chatbots_5_a25d124ad1.webp 2000w"></figure>

-   [**Stephan El Shaarawy**](https://www.messenger.com/t/el92officialpage)**,** soccer player. Stephan’s personal sports chatbot offers biographical information about the athlete for his fans.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_personal_chatbots_6_daf7503777/original_personal_chatbots_6_daf7503777.webp" alt="messenger chatbot" height="1077" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNgEM489/v/uf//GfjTGRhkCotmHZi48xGDVD4AnRALlbY2njAAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_personal_chatbots_6_daf7503777/xs_personal_chatbots_6_daf7503777.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_personal_chatbots_6_daf7503777/sm_personal_chatbots_6_daf7503777.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_personal_chatbots_6_daf7503777/md_personal_chatbots_6_daf7503777.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_personal_chatbots_6_daf7503777/lg_personal_chatbots_6_daf7503777.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_personal_chatbots_6_daf7503777/xl_personal_chatbots_6_daf7503777.webp 2000w"></figure>

## Tips for building your own personal chatbot

Ready to create a personal chatbot? Here are a few things to keep in mind:

-   **Set your goals 💫**What do you want your chatbot to help you achieve? Is it just to entertain your family and friends, to build your career, or to promote your business? Once you pinpoint your motives, it’ll be easier to design the structure and tone of your bot.
-   **Choose your content 💬** The whole purpose of a bot is to share content in a new and engaging way, so this step is the most important. Decide what your bot will be offering users, whether it’s biographical facts and information, inspirational stories or case studies, or links to your work or resources elsewhere on the web.
-   **Curate your bot’s personality 😎** Your bot is an extension of you and your personal brand, so make sure it accurately [reflects your persona](https://chatfuel.com/blog/chatbot-names). Will your bot be funny, or serious? An expert, or a relatable family person? You can communicate your personality with the words your bot uses, the questions it asks, and any jokes, gifs, or photos it may share too.
-   **Think of the user 👤** What benefit do users get by chatting with your bot? Messenger bots are an interesting and innovative new technology, but they’re of no use to you if they don’t add value to your users. Make sure to begin with your end result in mind.

## Building your personal bot is easy

Here’s the very best news about personal bots for Messenger: You can build one yourself. With the Chatfuel platform, anyone can build a bot. That’s the function of Chatfuel: It’s a free way to build no-code chatbots without experience or developer knowledge. [Sign up for your free account](https://dashboard.chatfuel.com) to start building a bot for your personal brand today. When you’re ready for unlimited users, priority support, and other perks, [upgrade to Pro](https://chatfuel.com/pricing).

Actors, influencers, chefs, authors, scientists, entrepreneurs, athletes can benefit from a personal Messenger chatbot on Facebook.

Why you should build a Messenger bot for your personal brand

Tarot & Astrologia Brasil is a São Paulo-based company whose consultants provide tarot-card and astrology readings to customers over the phone. Even though some people don’t take this industry seriously, this brand strives to be a positive force in the lives of its customers by delivering high-quality, professional service.

This article shows the Tarot & Astrologia Brasil’s journey to cutting monthly operational costs by $25,000 and getting about 8,000 new visitors daily.

## Consultants spend half of their time dealing with prospects who would never be able to convert

As the customer trust grew and the company was getting more and more successful, its staff got overwhelmed with answering repetitive questions on the phone. Because of the local market specifics, most of those calls brought the company to the point where consultants spent much time with no benefit.

A team of experienced, thoroughly vetted consultants provide the readings to customers from a call center, and customers pay for their services via credit card. Roughly half of the Brazilians do not have a credit card, however. So, consultants spent over 50% of their time speaking with those who eventually had no way to pay. Nevertheless, the staff continued to grow to accommodate the call volume. However, they spent half of their time dealing with prospects who would never be able to convert.

## Chatbot Cassandra steps in generation and qualification process

Cassandra is a name of Greek origin, meaning *shining upon man*. The Tarot & Astrologia Brasil [chose this name for their bot](https://chatfuel.com/blog/chatbot-names) for Facebook Messenger. Cassandra’s primary function is to qualify leads using a series of questions. This process includes taking the prospect through the payment funnel. As a result, no human time is wasted talking to users who can’t pay.

The Cassandra bot asks visitors about their basic preferences too (such as the type of reading desired), which also helps to save the human agents time. It also provides biographies and photos of available consultants to build trust and quizzes and articles to promote user engagement.

Thanks to Cassandra, the Tarot & Astrologia Brasil consultants can now focus only on qualified leads who already trusted the company and shared their payment info. This boost in efficiency allows them to help more paying customers while providing an even better quality of service.

## The Cassandra bot’s superpowers

-   [Gallery cards.](https://docs.chatfuel.com/en/articles/925465-media-assets) This Chatfuel feature allows Tarot & Astrologia Brasil to display each consultant’s photos, biographies, ratings, and specialties. This visual display shows customers a picture of their service provider, which builds trust and provides a polished, professional touch.

-   [User attributes](https://docs.chatfuel.com/en/articles/5573554-attributes). The bot greets users by name to create the intimate, personal feel astrology customers desire. The brand also uses attributes to segment users and save their information in [the People tab](https://docs.chatfuel.com/en/articles/1575151-people-tab), which helps with future ad retargeting.

-   [Sequences](https://docs.chatfuel.com/en/articles/908868-sequences). With sequences, the bot provides a daily article about astrology or tarot to users who subscribe to the newsletter. This feature allows the brand to entertain and nurture visitors' curiosity, keep them engaged and add value to their experience.


## Facebook automation cuts monthly operational costs by $25,000 and brings about 8,000 new users daily

Tarot & Astrologia Brasil’s new Facebook bot has cut its monthly operational costs by $25,000. In addition, with only qualified prospects making it through to the call center, they reduced their staff from 55 to 25 consultants.

Their bot’s success has also led them to shift their ad dollars from the more expensive Google AdWords and regular Facebook ads to [click-to-Messenger ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot) only. This move has saved them money and brought a steady growth of approximately 8,000 new users daily over the first two months.

Not only does the bot help the company cut costs, but fewer employees means better supervision and better service. The brand can now provide a top-quality service experience while improving the level of professionalism in the industry, all thanks to their new Facebook Messenger bot.

## Boost your own business with a chatbot

It’s written in the stars: your business can reap the benefits of a Chatfuel bot as Tarot & Astrologia Brasil has. So [sign up with Chatfuel](https://dashboard.chatfuel.com/sign-up) today to see the difference.

This article shows how Chatfuel chatbot cut monthly operational costs by $25,000 and get about 8,000 new visitors daily for astrology brand

Astrology Brand Cuts $25K Costs with Messenger Bot

Nissan Motor Co., Ltd. is a Japanese multinational automobile manufacturer with about a hundred years of history. Nissan has produced mainstream cars and trucks, initially for the domestic market but exported worldwide since the 1950s.

The Nissan dealership in Israel is one of 10,000 dealerships that the Nissan Group has around the world, according to its global website. They focus on selling new and used cars to local buyers and receive many questions through their Messenger inbox. In this article, we’ll look at their journey that brought the Nissan Israel team to an incredible 10x increase in monthly organic sales and 3.5x of monthly qualified leads from Facebook by using a Messenger bot.

## The inbox becomes a leaking sales funnel

The Nissan Israel used to answer customer messages manually. The number of user messages grew instantly because of high interest in Nissan electric cars and their bestsellers. As a result, most who asked their questions via Messenger got delayed responses. The busy team couldn’t physically cover all the inquiries.

Worst of all, the team wasn’t qualifying leads because they had no system. In other words, all the leads were treated as equals. A cold lead who was window shopping might get priority over a warm lead who was ready to sign the paperwork today. The dealership’s Messenger inbox was a leaking sales funnel.

## Messenger bot qualifies leads and sends only ready-to-purchase to a human

Nissan Israel realized that they needed to find a fast and straightforward solution that was easy to implement right away. So, they contacted a digital marketing agency Business Pineapple and decided to collaborate to test a Messenger automation with Chatfuel. The central hypothesis they wanted to test was implementing an automated lead qualification system for the Nissan Israel Messenger inbox.

The first step was to analyze the questions people asked the Nissan dealership in Israel via Facebook. That’s how the team gathered the most popular questions:

1.  Which of these models do you like?
2.  Is your mind already set on this model?
3.  What are your phone number and email address?

The second step was to measure user buying intent by asking a few questions. In other words, to qualify leads. Chatfuel bot determines the lead’s temperature and buying intent based on the answers provided. Then, if the lead is ready to buy, Chatfuel tags them as “high priority” and sends their information to the dealership’s customer relationship management (CRM).

The third step was to close the deal with those who were about to make a purchase. The Nissan sales team then jumps in, counters objections, and closes the deal. Then, the Chatfuel bot re-engages the rest of the leads and encourages them to return and buy later. Let’s check out the features that let Nissan bot hit the main goals.

## Four features test drive to generate and qualify leads

The Business Pineapple team picked four features to build their bot that will solve work on lead generation and qualification on the Nissan Israel Facebook Page via Messenger:

### 1\. Gallery cards

The gallery method of displaying images in a chatbot is helpful for any business that sells a physical product. This layout lets users scroll through different images with unique options and links below for more information. In Chatfuel, you can add up to 10 items in one card with a 640-character limit on each. It lets brands display and describe their products in detail to increase interest. For example, a Nissan bot has gallery cards with available vehicles and buttons to allow users to learn more about each car.

### 2\. Save User Email/Phone plugins

A vital aim of the Nissan chatbot was to gather contact information from qualified leads so human agents could follow up. The Save User Email and Save User Phone plugins in Chatfuel make this easy: user can share their contact information (whatever’s on their Facebook profile) with one tap. Nissan Israel’s chatbot suggests the email address and phone number on the user’s Facebook profile for frictionless, one-click lead capture.

### 3\. Notify Admin via Email plugin

Once the Business Pineapple team set up this plugin, the Messenger bot automatically sent lead information to the Nissan Israel team via email. This plugin lets you choose which user attributes to include in the email. Once set up, it will instantly email this information to the address you specify for easy lead organization and quick personal follow-up. In addition, this plugin alerts the Nissan Israel sales team via email when a lead is qualified and ready to test drive.

### 4\. JSON API plugin

As a final step, the Nissan bot used the [JSON API plugin](https://chatfuel.com/blog/json-api-examples) to send lead information (name, email, car model) to the dealership’s CRM. It closes the loop and keeps customer data automatically updated for the dealership.

## Automation wins the race

-   In the first month after launching the bot campaign, Nissan Israel generated $380,000 by selling ten cars to leads generated by their Messenger chatbot. The promotion was purely organic.
-   The dealership saw a 10x increase in monthly organic sales from Facebook.
-   Their number of monthly qualified leads from Facebook also grew by 3.5x— from ten to thirty-five.

Behind these impressive metrics is the set-up lead generation and qualification process to bring even better results in the future.

> “I’ve played around with many chatbot builders, and the key things I like about Chatfuel are its stability and speed. Each message gets delivered when it should be, without delays or lags.” — Dima Kagan, Founder of Business Pineapple

## Set up a free chatbot to qualify leads for your business

Lead generation and qualification are critical points for businesses across different industries. With a Facebook Messenger chatbot, you can quickly put lead generation and qualification on autopilot. As a result, prospective customers will come to you, and you will have more time for essential tasks. [Join Chatfuel](https://dashboard.chatfuel.com) today and build your chatbot for free, without coding knowledge.

This Nissan car dealership got into marketing automation with a lead generation chatbot that helped them drastically increase sales

Engagement