Find out how a customer support chat bot can help your brand provide a better customer experience. “It takes months to find a customer and only seconds to lose.

How to build a free chatbot for customer service

The secret to taking your business to the next level: marketing automation. Here's how to do it with Chatfuel + Zapier automation software.

Marketing automation love story: Chatfuel + Zapier

Here’s the story of MyDreamChat — a startup that created a Facebook Messenger mental health chatbot for dream analysis. It grew to over 12,000 users in the first five months with under $5,000 in marketing spend. It brings powerful therapy experience as part of a larger project to create a separate app for this purpose. Tackling the minimum viable product creation, they ended up using the Messenger chatbot practically and creatively.

## The brand helps to start your mental health improving journey

Sansan Fibri, the founder of the startup, has always believed that our dreams have the power to help us uncover and deal with emotional challenges. However, most of us need the proper guidance to start this mental-health journey. That’s where Sansan’s AI chatbot MyDreamChat comes in.

It’s a guided self-therapy tool that helps users analyze their dreams in a conversational, quiz-like format. The goal is to lead them towards a resolution at the subconscious level for more sound mental health.

While Sansan started on this concept in 2018, it’s become more relevant than ever in the COVID-19 era. Sansan and her team surveyed over 10,000 MyDreamChat users a few months into the pandemic. They found that 40% of customers used words like “feeling trapped,” “hopeless,” or “powerless” to describe their coronavirus-era dreams. But after dream analysis via this mental health chatbot, 82% of respondents reported gaining new insight, which led to feelings of hope and optimism.

## The iOS app for the MVP proved to be way too pricey

Sansan explains that “effective mindset change and lasting healing occurs when we become conscious of our unconscious patterns and triggers. Those drive 95% of our decision-making and behavior.” Dream analysis is an effective tool on this journey for mental health, which is why she founded a startup called [Wakefully](https://wakefully.io) in 2018.

However, to build the complete product she dreamed of, Sansan needed investors. And to attract investors, she knew she needed to start with a minimum viable product (MVP). The purpose of the MVP would be to validate market interest and cultivate a motivated and engaged core audience.

So she started by commissioning an iOS app for her MVP in 2018. But “it turned out to be an expensive user interface that was not really usable and most definitely not scalable,” Sansan shares, since she was doing all the analysis work behind the scenes.

After that experiment, Sansan knew she needed a cheaper and more automated solution for her true MVP. “That’s when I realized that the conversational nature of the app I envisioned and the Q&A in branching logic lend themselves pretty nicely to a chatbot,” — she says. “It seemed like a more affordable and scalable solution to test market interest. Thought at the time, I had no clue that I, the visionary/non-technical founder, would be able to build it myself!”

## Chatbot has it all

“In the past, I used lead quizzes that would send people to my landing page waitlist. No more! I saw how I could streamline the entire funnel: ad → quiz → landing → dream analysis using a Facebook bot.” She was sold when she learned that she could use chatbot marketing to drive traffic, capture leads, retarget, and deliver value. “Our entire value proposition, all in one chatbot!” says Sansan.

She turned to Chatfuel for this project right away. Sansan tells us: “In my research, Chatfuel kept coming up as the platform that can enable someone like me, lacking any coding skills, to build an awesome Messenger bot. Using just Chatfuel and its [videos](https://www.youtube.com/channel/UC1_z5c5UnMJ0waRJ8Bx1cFg) and [help docs](https://docs.chatfuel.com/en), I built and launched the first version of MyDreamChat in about two weeks. I continue to learn, grow, analyze, and iterate due to the vast amount of information and tools Chatfuel provides.”

Here’s how MyDreamChat chatbot for mental health works:

1. The user selects their dream type (being chased, falling, or feeling trapped).
2. They take a personalized quiz about the details of the dream they can remember and the feelings they associate with it.
3. The chatbot generates a personalized analysis of the user’s dream. The analysis explains what it “means” or symbolizes in the context of that person’s life experience.

“It delivers this dialogue using positive psychology to help reframe their thinking about this and other dreams in a therapeutic, healthier way,” explains Sansan.

<figure><img alt="dream analysis_chatbot_02_fb.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/original_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp" height="1168" width="2080" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGNgkEtdcOl/zvo7DFqFDAxqhaf//w+asJNBLAwAjrcK7tc9d+IAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/xs_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/sm_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/md_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/lg_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee/xl_startup_launches_dream_analysis_chatbot_to_improve_peoples_mental_health_0_f726ec73ee.webp 2080w"><figcaption>Positive psychology in action</figcaption></figure>

## Satisfied customers and high conversion

Sansan originally built her Messenger chatbot as an MVP for her separate app. She intended the Messenger bot to be a temporary solution but now decided to continue using Chatfuel as the top of the funnel with her own app. “The experience is so optimal for customer acquisition,” she says.

This decision is based on the incredible results she’s seen with her chatbot for mental health and dream analysis so far. Take a look:

- The chatbot has an 82% user satisfaction rating based on exit polls seamlessly integrated into the chat after an analysis.
- The average engagement rate for users is 3 times more in the first week.
- 30% of users share the bot, and 25% of page likers share MyDreamChat ads, making for a virality factor potential of 50%.
- Sansan and her team identify 53% of users as highly likely to convert (to download their separate app) and 33.5% as likely to convert to paid subscribers in the app.

MyDreamChat illustrates how the use cases for Messenger chatbots are practically infinite. Most any scenario that would benefit from a personalized, back-and-forth conversation can be created in Messenger. It’s not just e-commerce retailers or brick-and-mortar businesses. As you can see, chatbots that provide mental health care or guidance work incredibly well in Messenger. They are using no-code technology to help people live better. We love to see it!

Wakefully is currently offering a promotion to their Facebook chatbot subscribers: a pre-order discount on membership once their complete, separate app is released.

If you are ready to build your own project in Chatfuel, [get started for free](https://dashboard.chatfuel.com) to boost your sales.

How e-commerce brand create a Messenger mental health chatbot for dream analysis and increase engagement rate x3. Here’s the story of MyDreamChat — a startup.

Chatbot Analyzes Dreams to Improve Mental Health

Marketing professionals from Budapest-based startup created a customizable Messenger chatbot that helps hotel brands of all sizes.

Startup builds Messenger chatbot to help hotels

The game-changing tool that'll help your nonprofit save time, get new donors and volunteers, and expand its impact: a Messenger chatbot.

9 reasons your nonprofit needs a chatbot

The goal of any fitness business is to help people stay healthy by providing three things:

1. guidance

2. motivation

3. a sense of community


But the coronavirus pandemic has forced gyms, boxing clubs, yoga studios, and CrossFit boxes around the world to close their doors for the time being. As a fitness-business owner, how can you continue to achieve your goal without a physical space?

After all, there’s no lack of demand right now. Many people are feeling stir-crazy at home, and look to physical fitness for stress relief and health more than ever. So how can you continue to provide these three elements to your members at a distance?

The clear answer is to shift to an online model for now. But what’s the easiest way to convert your gym or studio into a digital operation—without investing lots of time or money?

An elegant solution to this challenge is the Facebook Messenger chatbot. Bots can offer the guidance, motivation, and sense of community your members are missing right now. Best of all, Messenger chatbots are [easy to build with Chatfuel](https://youtu.be/D4n6VLQHE5U) — no coding knowledge or previous experience required.

Let’s start by diving into the specifics of what a chatbot can do for your fitness business during these times, and what it can offer your members.

## 1\. A chatbot can keep your community informed

Your first task as a gym owner or marketer in the times of coronavirus is to keep your community up to date. Information and regulations for businesses during this time change often. It’s up to you to keep members informed on how your gym or studio is affected.

Here’s the good news: Building a gym bot that shares this kind of information and [answers FAQs](https://chatfuel.com/blog/chatbot-for-customer-service) is easy.

Make sure to put the most pressing, relevant information front and center in your bot. Don’t start out with *About us* information that details how your gym was founded. That’s not the information most people are looking for right now.

Instead, they want to know if you’re open, when you’ll reopen if not, and what you can offer them in the meantime. Put these details first; don’t make users have to dig to find them. Make your bot a hub for the most up-to-date information about your business right now, and highlight how the latest changes affect members.

## 2\. A chatbot can provide personalized workouts for users

Get this: Consumers are [40% more likely](https://hbr.org/2018/01/ads-that-dont-overstep?autocomplete=true) to view items that are recommended based on personal information that they’ve shared with a brand. It stands to reason, then, that gym members will be more likely to actually do the at-home workouts you share if they’re personalized to them. A chatbot makes it easy for your fitness business to offer this type of customization.

The key is conversation. It’s how chatbots communicate with users, via back-and-forth chat. It’s also how your bot can gather information about a user’s needs or preferences in order to make custom recommendations.

It doesn’t have to be complicated to build out this type of functionality, either. Here’s an example of how you could set up a personal trainer chatbot to recommend custom workouts for users:

- Add a bank of a few key movements to your bot, given in manageable increments, like 10 shuttle sprints, 50 jump ropes, 25 burpees, and 20 push-ups, for example. Create a gallery with videos showing how to do each one.

- Set up your bot to quiz the user about their preferences for the day’s workout (like duration, equipment they have available, etc.).

- Based on their responses, the bot can create a workout for the user, made up of the different movements you’ve given it to work with.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1/xs_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1/sm_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1/md_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1/lg_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1/xl_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1/original_messenger_chatbots_for_gyms_and_fitness_studios_0_9fa45a5ea1.webp" alt="chatbots for gyms"><figcaption></figcaption></figure>

You can equip your bot to put together workouts for users based on their desired duration and the equipment they have on hand.

You could do the same thing with yoga poses or boxing sequences, too—whatever movements your gym or fitness center specializes in. It’s minimal work for you and maximum benefit for your users. This is just one of many ways you could use a gym bot to share your online workouts. You could also:

- Create a gallery with one card for each day of the week, and have the respective button link to a full video workout for that day.

- Ask users what benefit they want that day (relaxation, energy, stress relief, etc.) and have the bot send them instructions for a yoga flow that will help them achieve it.


There’s lots of room for creativity when it comes to sharing workouts via chatbot. Think about what format would best serve your users, and go from there.

## 3\. A chatbot can help you run contests and promotions to boost engagement

One element gym-goers are missing most right now is the sense of community your business provided when it was fully open. Use a chatbot to help promote community engagement still, even while your members can’t physically gather together. It can help with:

- **Contests.** You could encourage users to log their workouts in the bot. Your bot can save them as attributes. Then, you’ll be able to easily find who had the fastest time or the most reps for that day, and reward them with a gift card or some merch. Or, you could use the logs to track who is most consistent in their workouts over a month, and give them a prize and a social-media shoutout.

- **User-generated content.** Your bot could ask users to submit photos of themselves, their workout space, or the makeshift weights they’re using to do your exercises at home. It’s an easy way to gather user-generated content to feature on your social media to boost community morale and motivation.

- **Giveaways.** If you’d like the added bonus of gaining new bot subscribers, you could run a giveaway on your Facebook page. Create a post on your business page announcing a giveaway of a prize, instructing users to comment to enter. Set up the Comments Autoreply feature so your bot will automatically reply to every entrant. It can start conversations with those who don’t win, encouraging them to check out its other resources on Messenger.


## 4\. A chatbot can sell your merchandise

Does your gym or fitness studio sells merchandise like workout clothing, fitness equipment, or supplements? A chatbot can help you maintain this revenue stream during the pandemic (and beyond!). If your gym isn’t set up to sell online yet, check out this quick-start [guide to opening an ecommerce store.](https://www.oberlo.com/blog/how-i-launched-my-ecommerce-store-in-less-than-30-minutes) Once your gym has an online shop ready to go, here are a few ways a bot can help boost its sales:

- **Answer questions about products.** This is where a chatbot’s handy FAQ function comes into play again. You can equip your Messenger bot to answer questions about everything from apparel sizing to shipping costs and times. If a customer is hesitant to buy because they have a question, the bot can answer it and close the deal.

- **Recommend products.** Through the same question-and-answer style, a bot can gather information about a user’s needs or preferences. Then, it can recommend products that would be the best match. If you sell protein powder, for example, the bot could ask users how many grams of protein they want per serving, what flavor they prefer, etc. Then, it could show relevant products with links to purchase on your store website.


- **Send abandoned-cart reminders.** If a user adds one of your products to their cart but leaves without buying, your Messenger chatbot can send them a gentle reminder. It’s important to not be too aggressive with these, especially in these times. But a quick message that simply asks the user if they have questions or offers a discount can go a long way.


## Other benefits of using a chatbot for your gym or yoga studio

Now you know what a chatbot can help your gym or fitness center achieve. Here are a few other reasons why using chatbots for fitness brands is a wise move during this time:

- **They’re easy to build**. As we mentioned before, you don’t need any special skills or experience to build a fitness chatbot with Chatfuel. Our platform is user friendly, and we offer tons of support resources to help you on your way (listed in the last section of this post).

- **They’re part of the Facebook ecosystem**. Facebook Messenger has over a billion users, so it’s safe to say that most of your fitness clients will be familiar with the interface. That means there will be no learning curve for them to get value from your chatbot, and no need for them to install a separate app. It also means you can get more users to your bot [with Facebook ads](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot), if desired.

- **They can be your business’s central hub.** A Messenger chatbot can become a one-stop shop for all information related to your business during the pandemic (and after!). You can equip it with all relevant information for members, so they know that it’s the place to go when they have a question or want an update about your business. Plus, you’ll be able to instantly update information yourself—no need to contact your developer, as you may have to for changes to your website.

- **They can help you achieve your business goals.** Bots can help you provide guidance, motivation, and a sense of community to your members, as we discussed. But they can also help you keep up engagement and even revenue during these times to keep your business afloat.


## Examples of fitness chatbots powered by Chatfuel

### Boosty.Coach

Boosty is a French website that makes it easy for fitness enthusiasts to find workout videos and live coaching sessions to follow at home. They’ve generously made their platform free for the duration of quarantine. Their workout chatbot guides the user through the process of finding the right video for them, whether it’s about exercise, meditation, or nutrition. The bot makes it easy for users to find workouts and other fitness information that suits them.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25/xs_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25/sm_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25/md_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25/lg_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25/xl_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25/original_messenger_chatbots_for_gyms_and_fitness_studios_1_3993d15a25.webp" alt="chatbots for coaching"><figcaption></figcaption></figure>

### Planet Fitness

In the times of COVID-19, Planet Fitness’s Messenger chatbot provides only the most crucial information for members. That includes FAQs about gym closures, and information about the online workouts they’re offering. The exercises aren’t available in the bot itself, in this case. However, users can click a button and will be directed to the gym’s Facebook page where they can join in on live, guided exercises.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab/xs_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab/sm_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab/md_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab/lg_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab/xl_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab/original_messenger_chatbots_for_gyms_and_fitness_studios_2_066e06e3ab.webp" alt="chatbots for fitness"><figcaption></figcaption></figure>

## How to build a Messenger bot for your fitness business

To help you learn how to build a gym chatbot, we’ve collected some resources for you. Your first step is to sign up for a [free Chatfuel account](https://dashboard.chatfuel.com). Then, get acquainted with our platform and some bot-building basics:

- Connect your Facebook Page to Chatfuel.

- Build your first chatbot in three minutes.

- Use a template to set up a bot to answer FAQs.


Finally, we recommend that bot-builders of all levels join [our Facebook community](https://www.facebook.com/groups/chatfuel), where you can get advice, find inspiration, and ask questions.

What's the easiest way to convert your gym or studio into a digital operation during COVID without investing lots of time/money? Chatbots!

Why gyms should be using Messenger bots during the pandemic

Ever heard of chatvertising? It’s the key to getting more sales for your business in the modern marketing landscape.Chatvertising refers to digital ads that spark conversation between your brand and consumers.

If your brand has a great Messenger bot, you’ve already laid the groundwork for these meaningful conversations. But how do you “spark” them? How do you get them started? What tools can you use to bring new users to your bot, so it can engage them and drive conversions?

Though there’s more than one way, running click-to-Messenger ads on Facebook is your best option for fast, effective results.

Click-to-Messenger ads can be placed wherever any other [type of Facebook ad](https://chatfuel.com/blog/the-secret-recipe-for-optimizing-your-ecommerce-funnel-with-facebook-ads) can appear, including News Feeds, columns, Stories, and even on Instagram. When a user clicks the ad, they’ll be redirected from the Facebook or Instagram app to the Messenger app. They’ll be brought directly to a conversation with your brand, which your bot will immediately initiate.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_0_188647004e.webp" alt="facebook ads"><figcaption>A click-to-Messenger ad is just what it sounds like: It takes users from Facebook or Instagram to a conversation with your bot in Messenger.</figcaption></figure>

## How to set up click-to-Messenger ads for your Chatfuel bot

If you’ve already created your click-to-Messenger ad in Facebook, skip to the next section. If not, follow these instructions to set up the ad in Facebook Ads Manager:

1. Choose the *Messages* objective for your new ad. Give it a name too, so you can easily find it in Chatfuel later.

2. Choose *Messenger* under *Message Destination*, and keep *Click to Messenger*selected in the drop-down.

3. Choose your audience according to your business’s unique goals. (You’ll find more on creating custom and Lookalike audiences in the next section of this guide.)

4. Choose *Automatic Placements*. Or, if you want this ad to show on Instagram too, you can use *Manual Placements.* On the one hand, being [redirected from Instagram to Messenger](https://chatfuel.com/blog/use-instagram-ads-to-bring-users-to-your-dms-or-your-messenger-bot) may be more jarring to users. On the other, Instagram has a valuable audience of over one billion users, most of whom belong to younger demographics. It’s up to you to decide whether this placement makes sense for your brand (or you can split-test to find out).

5. Choose your desired budget and schedule for the ad.

6. In the *Identity* section, make sure that your ad will come from the same Facebook page that your bot is linked to in Chatfuel.

7. Next, design your ad creative. (Find tips in the next section of this guide.)

8. In the *Messenger Setup* section, choose the *Start Conversations* option and click **Create.**

9. In the window that appears, we recommend choosing buttons or quick replies under *Customer Actions*.

10. In the same window, customize the greeting. This is the first message users will see from you in Facebook Messenger, so make it engaging!

11. Click **Finish**. There’s no need to set up your buttons or quick replies in this final window; you’ll do this in Chatfuel. Just click **Confirm** to submit your ad to Facebook for review.


## How to link click-to-Messenger ads to your Chatfuel bot

Once you have your ad created in Ads Manager, head to Chatfuel to link it to your Facebook bot.

### How to link ads to a chatbot built in Chatfuel’s *Automation* → *Flows* tab

1. Set up your click-to-Messenger ad in Facebook Ads Manager.

2. Then, go into Chatfuel’s *Grow* tab to link your ad account (s) to your Chatfuel bot. In that tab, you’ll see a card that says *Facebook Messenger Ads*. Select your ad account from the drop-down on that card.

3. Back in the *Flows* tab, add the Click-to-Messenger Ads Entry Point to your flow.

4. Click **Choose ads** to select an already-created ad (s).

5. Create the flow that users will be sent through after engaging with your click-to-Messenger ad, starting with the greeting. Once you’ve added the content of your greeting, drag and drop from your Entry Point’s card to create the next card (s) in the flow.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp 1574w" width="1574" height="976" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_1_641c5e3d02.webp" alt=""><figcaption></figcaption></figure>

Get full instructions on the easy setup for the Click-to-Messenger Ads Entry Point. Or, watch the video tutorial. 👇

<figure><img><figcaption></figcaption></figure>

### How to link ads to a chatbot built in Chatfuel’s *Automation* → *Blocks* tab

1. Go to the *Grow* tab and find the native integration for Facebook Messenger ads.

2. Use the drop-down menu to choose the ad account you want to use, and click **Set up**.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp 1772w" width="1772" height="752" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_2_de5eadfda3.webp" alt=""><figcaption></figcaption></figure>

<ol start="3"><li>You’ll then be&nbsp;asked to&nbsp;grant Chatfuel the necessary permissions.</li><li>Once you’ve done that, click + Connect new ads. An&nbsp;outline will appear to&nbsp;guide you through the three-step process. 👇</li></ol>

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/xs_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/sm_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/md_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/lg_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/xl_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp 1354w" width="1354" height="1170" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414/original_create_click_to_messenger_ads_to_drive_traffic_to_your_bot_3_f54f90a414.webp" alt=""><figcaption></figcaption></figure>

<ol start="5"><li>First, select the Click-to-Messenger campaign button in&nbsp;step 1️⃣of the outline. It’ll lead you to&nbsp;Facebook Ads Manager <a href="https://youtu.be/KN5N0mp-Mg4">to&nbsp;build your ad</a>. (Or, if&nbsp;you’ve already built a&nbsp;click-to-Messenger ad, it&nbsp;will appear in&nbsp;the integration automatically.)</li><li>Click Set up&nbsp;next to&nbsp;step 2️⃣, which is&nbsp;to&nbsp;connect your bot to&nbsp;the ad&nbsp;you’ve just created (or&nbsp;that you created previously). Select the ad&nbsp;from the drop-down list (you may need to&nbsp;refresh the page for it&nbsp;to&nbsp;appear).</li><li>Step 3️⃣ is&nbsp;to&nbsp;configure customer actions. Click Set up&nbsp;next to&nbsp;that step. Here’s where you’ll choose between buttons or&nbsp;quick replies as&nbsp;options for how users can respond to&nbsp;your bot’s first message. You can do&nbsp;it&nbsp;all right in&nbsp;Chatfuel:</li></ol>

- Create the text for each button or quick reply.

- Choose which bot blocks each one will link to.

- Click **Save,** and you’re done!


As soon as Facebook approves your ad and sets it live, it will lead users to the bot experience you’ve set up.

<figure><img><figcaption></figcaption></figure>

## Best practices for click-to-Messenger ads

The ad creative you choose depends on what works best for your industry, and the advertising goals for your unique business. That being said, there are a few general best practices for “chatvertising” that apply to any brand.

- **Target carefully**. The best way to maximize return on ad spend and minimize conversion costs is through proper ad targeting. You can advertise to custom audiences (based on existing customer lists) or Lookalike audiences (to reach new prospects similar to your most valuable users). Get all the data you need to create these in Ads Manager from the [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab) in Chatfuel. Use Segment Sync to send this data to Facebook in one click. You can also create custom audiences based on actions users have taken in your bot using our Send Analytics Events to Facebook plugin. *(Note that custom audiences aren’t available for some European-based pages. Get more information on* [*Facebook’s updated policies for EEA countries*](https://docs.chatfuel.com/en/articles/6280681-features-affected-by-gdpr-appi-privacy-laws)*.)*

- **Mention the word *Messenger* in the ad copy.** When users click your ad on mobile (and [94% of them will](https://sproutsocial.com/insights/facebook-stats-for-marketers/)), they’ll be redirected from the Facebook app to the Messenger app automatically. By mentioning Messenger in the copy (i.e. *Connect with us in Messenger to claim your 25%-off coupon!*), you remind users of what to expect. That way, the app switch won’t be as disorienting and fewer users will abandon the process after being redirected.

- **Use emoji in the ad copy**. It’s not just because emoji can make an ad more eye-catching. It’s also because they can help you draw attention to the call-to-action button you want users to click (*Send Message*). Emoji provide a clear, visual way to draw people to the next step.


## Optimizing for the double opt-in

Once a user clicks on your ad, they’re only halfway to converting. To become a bot subscriber (a user that’s reachable by your bot), they also have to respond to your chatbot’s initial message once they arrive in Facebook Messenger.

Here’s the challenge: There’s a 50% average drop-off rate between these two steps. That’s why it’s crucial to optimize those first messages from your bot to make it easy, enticing, and rewarding for users to engage. Here are some tips for getting users to interact once they arrive at your bot.

### Choose the initial-response options wisely

You *need* users to respond to your bot’s first message. To improve your odds, we recommend using buttons instead of quick replies. Sometimes quick replies don’t render properly on mobile, so buttons are generally the safer bet. Plus, buttons don’t disappear when your bot sends its next message, making it easier for the user to follow the conversation as it progresses.

We also suggest getting creative with the button copy. *Get Started* is a popular choice, but isn’t very engaging. Using a custom message is more effective—and using two is even better! A bot that offers two welcome-button choices generates 5x higher first-engagement rates.

### Incorporate emoji and GIFs into the messages

First, people already use the Messenger app from Facebook to chat with family and friends. Creating this same kind of intimate, casual atmosphere with [emoji and GIFs](#) can help encourage users to engage. Plus, these elements add color and motion to the conversation. They help catch a user’s eye, and they make your bot and your brand seem more approachable and human. Just make sure any that you use are appropriate for your brand voice and tone.

<figure><img width="872" height="732" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/create_click_to_messenger_ads_to_drive_traffic_to_your_bot_4_0405570abf/create_click_to_messenger_ads_to_drive_traffic_to_your_bot_4_0405570abf.gif" alt=""><figcaption>Include GIFs and emoji if appropriate for your brand. They can help draw the eye and encourage the user to engage.</figcaption></figure>

### Keep the conversation flowing with “this or that” questions

It’s your responsibility to design a chatbot that keeps the conversation going. Don’t expect users to take the initiative! That’s why having your bot ask engaging questions is so important. In fact, “this or that” questions have been shown to double initial chatbot engagement rates. So don’t just keep sending block after block of text from your bot. Remember that it’s a two-way conversation. Offer the user response options often so they can easily participate in the dialogue.

## Gather leads and boost sales with click-to-Messenger ads

One click to Messenger and one click to engage with the bot, and you’ve got a new lead for your business. Click-to-Messenger ads are the most effective way to advertise on Facebook to get new users for your chatbot. Once they’re there, your bot can nurture these leads and move them down the funnel towards a conversion.

Start using click-to-Messenger ads now to grow your business. [Sign up for a free Chatfuel account](https://dashboard.chatfuel.com) today.

Boost engagement, sales, and ROI for your business by harnessing the synergy of Facebook ads and chatbots. Ever heard of chatvertising?

Create Click-to-Messenger Ads for Your Bot

## The brand

What’s the one ultra-valuable resource that all insurance brokers and real estate agents depend on? High-intent, high-quality leads, and ideally at an affordable price. Tacobot is a US-based chatbot agency that helps small, local businesses of these types get exactly that.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac.webp 1651w" width="1651" height="1458" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_0_3e77dbf9ac.webp" alt=""><figcaption></figcaption></figure>

## The problem

Every insurance company or real estate business needs a regular influx of leads. Major national brands can afford billboards, TV commercials, direct mail, and other pricey strategies to get them. So how can a local company with a fraction of the sales and marketing budget generate leads?

According to Tacobot co-founder CJ Hutsenpiller, most turn to lead vendors. These are groups that scrape lead information from [web-traffic sources](#) and sell the data to businesses. “The problem with that, ” he explains, “is that the leads are low intent, high priced, and often sold to multiple agencies at once.”

Hutsenpiller always kept a lookout for marketing solutions to this problem. One afternoon, he was watching a Facebook [video ad](https://youtu.be/wiErqy5qMaU) where the host was selling a book. She told viewers to comment to receive a free sample of the first chapter. “I commented, ” he says, “half-expecting to never hear anything. But to my surprise, their bot immediately started communicating with me. I knew right away that I could use this in the insurance space.” As he puts it, **he stumbled on chatbots as a new service for his clients** by “complete dumb luck!”

## The solution

Tacobot offers cheaper way to get higher quality leads than the vendors Hutsenpiller described. His agency provides **pre-built lead-generation chatbots** for clients. “In order to be successful in generating business in the insurance field, you must do more to win a client’s trust, ” he says. “There’s something to be said for the power of being able to have a conversation with a prospect—and that’s what bots allow our clients to do. Immediately when a user enters the funnel, the bot can start building a relationship with them using conversation.”

Tacobot’s carefully designed chatbots help clients start these meaningful conversations with prospects. The chatbot marketing agency’s clients can pay for subscription-based access to a bot “skill, ” as Hutsenpiller calls them. They can choose one or more of the following skills, or functions:

- **Quoting tool for life insurance.** This bot skill generates life-insurance quotes for prospects right in Facebook Messenger. If the user wants to purchase the policy, one click will take them to a pre-filled web application.

- **Quoting tool for home/auto insurance.** The user simply has to answer a few questions. Then the bot pulls information from third-party sources. It combines it with the user’s responses and generates a quote.

- **Rent calculator.** This bot skill is designed for mortgage and real estate professionals. First, it captures how much the user currently pays in rent. Then, it converts it to an estimate of a mortgage payment that amount could sustain. Finally, it’ll show matching house listings in the user’s area.

- **Home-value calculator.** Real estate businesses can also select this chatbot skill. It’ll give prospective home sellers an estimate on the value of their property.


And of course, the chatbots will capture user information for each of the leads that it chats with. That way, the businesses can pursue them personally.

Tacobot also has their own chatbot. It lets clients preview different skills so they can see how each one works. The client can then purchase the skill (s) of their choice right within the bot (see screenshot below). From there, Tacobot chatbot development agency will customize the bot for the client’s business. Then they launch it, and teach the clients how to access it in Chatfuel. Tacobot also runs a [Facebook support group](https://www.facebook.com/groups/728962607577492). They use it to answer questions, and to share strategies to help clients [push traffic to their bots](https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/).

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/xs_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/sm_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/md_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/lg_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/xl_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa/original_6_reasons_marketing_agencies_should_offer_chatbot_services_2_14255ae4fa.webp" alt="Messenger bot to help sell their chatbot services to clients"><figcaption>Tacobot uses the Messenger bot to help sell their chatbot services to customers.</figcaption></figure>

## The recipe

The Tacobot team relies on these Chatfuel features the most to build effective bots for their clients:

### JSON API

Once a chatbot [gathers a lead’s information](https://www.youtube.com/watch?v=TjxhyddugaA), it has to make it available to the client. From there, the client can pursue the leads personally. Tacobot’s smaller clients use the Notify Admin Via Email or [Send to Google Sheets](https://docs.chatfuel.com/en/articles/2708726-export-data-from-chatfuel-to-google-sheets) for this. But for larger or more advanced clients, Tacobot [uses JSON](https://chatfuel.com/blog/json-api-examples) to send the details to the client’s CRM directly and automatically. Hutsenpiller says they’ve [integrated with CRMs](https://www.jotform.com/what-is-crm/) like Salesforce, BoomTown, JotForm, Mailchimp, and Agency Elephant this way.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b.webp 1380w" width="1380" height="1362" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_2_cde2e23c9b.webp" alt="JSON API allows your bot to pull and display data"><figcaption>The JSON API allows your bot to pull and display data from an external source, or to send data to an external source.</figcaption></figure>

### Sequences

[Sequences](https://docs.chatfuel.com/en/articles/908868-sequences) let you schedule follow-up messages from your bot. Sequences are a key component in each of the four bot skills. Let’s say a user starts going through the flow for the rent calculator, or another skill Tacobot chatbots offer. But, halfway through, they get distracted and abandon the process. Tacobot ensures the user will later receive a sequence of messages that remind them to come back and finish the flow. (These messages are sent within the 24-hour window outlined in Facebook’s Messenger policies.)

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_3_4f67825bb3.webp" alt="Tacobot chatbots are equipped with Sequences"><figcaption>Tacobot chatbots are equipped with Sequences to follow up with users who don’t finish the bot’s questionnaire.</figcaption></figure>

### Attributes

User attributes are like tags. They identify a certain preference or characteristic of a bot user. You can create as many custom attributes as you want based on what’s useful for your business. Tacobot clients using the home-insurance quoting skill could have their bot save every user’s zip code as an attribute, for example. The bots can do this automatically via the Save User Input plugin. That way, the client can sort leads by area to assign them to different agents, or to [create retargeting ads](https://docs.chatfuel.com/en/articles/1575719-how-to-create-facebook-and-instagram-ads). They’ll be able to easily sort their leads into segments based on this (or any other attribute) in the [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab).

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a/xs_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a/sm_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a/md_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a/lg_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a/xl_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a.webp 607w" width="607" height="301" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a/original_marketing_agency_uses_messenger_bots_to_deliver_high_quality_leads_for_clients_4_c8d02c260a.webp" alt="save user attributes in Chatfuel chatbots"><figcaption>The Save User Input plugin is one way to save user attributes in Chatfuel.</figcaption></figure>

## The results

“The insurance space as a whole is behind when it comes to anything technology-related—especially digital marketing strategies, ” Hutsenpiller tells us. That’s likely why Tacobot’s chatbots have become the tool of choice for local insurance and real estate businesses in 41 US states. Prospective clients take notice when they hear how Tacobot uses the accessible, affordable technology of Messenger bots to achieve such impressive results.

Tacobot’s clients come from all over the country and from a few different industries. As a result, metrics for their bots vary. But Hutsenpiller says that clients who follow his team’s guidance can expect metrics like these:

- $2-5 per high-quality insurance lead

- Less than $10 per high-intent real estate lead

- $0.10 per conversation


For insurance clients, that’s “drastically cheaper than what they can get with a lead vendor, ” he explains. “Real estate and mortgage are a little harder because of Facebook’s new special ad-category targeting rules, ” he tells us, “but we still generate those for less than $10 each.” Plus, the Chatfuel interface is easy for both the Tacobot team and its clients to use.

“I’ve built bots on both major platforms, ” explains Hutsenpiller, “and I find the structure of Chatfuel to be much easier to use. I also have always gotten great support from the [Chatfuel Community on Facebook](https://www.facebook.com/groups/chatfuel/), and from [the videos by Andrew Demeter](https://www.youtube.com/channel/UC1_z5c5UnMJ0waRJ8Bx1cFg)—who is an amazing asset to the company.”

## Your agency can “lead” customers to success with Messenger bots

If your marketing agency doesn’t yet offer chatbots as a service, now’s the time to consider it. In these difficult times, meaningful conversations are more important than ever.

Tacobot is a chatbot marketing agency that helps small, local businesses get high-intent, high-quality leads at an affordable price.

Agency Delivers Quality Leads via Messenger Bots

Find out how any medical practice or health-related business can benefit from a Facebook Messenger bot. What can a healthcare chatbot do?