The best way to reengage inactive bot users—to reactivate these valuable leads effectively and affordably? Sponsored messages!

Add a free Messenger bot to your website in 4 steps

Running a restaurant has been quite a challenging task for the last several years. Restaurant business owners face various issues: price rise, labor shortage, and different limitations. One of the ways to cope with it is to optimize the processes.

In this article, we’ll share optimal solutions for building your dream business and ideas on using chatbots for more profit.

## Make your bot answer questions for you

According to a [research](https://www.superoffice.com/blog/response-times) of 3,200 consumers, 46% expect companies to respond faster than 4 hours. So, you can’t ignore direct messages and spend hours a day answering the same questions manually. But a chatbot can do it automatically.

With FAQs automation, you can improve office productivity by giving your staff more time to focus on other goals. In addition, the brand’s response rate and customer engagement improve because people feel more valued when they get quick responses.

A well-designed chatbot answers up to [80% of routine questions](https://www.invespcro.com/blog/chatbots-customer-service/) in your restaurant, bar, coffee shop, food truck, or food-delivery business. It can do this based on pre-defined questions and answers or using artificial intelligence to handle free-form inquiries. So naturally, the easier and friendlier you make the process of learning about your food-industry business, the better the customer experience will be

## Catch all comments and re-engage your clients

People expect to get discounts as they used to during the pandemic as a reward for using online resources and apps. [Comments Autoreply Entry Point](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers) is a great option to reach new people with a coupon or a special offer. Apply it to a specific Facebook post on your Page. Then, those who comment on it will receive a message from your bot with the discount or a coupon. Those people can now visit your restaurant and redeem it. Plus, you can re-engage them via bot with more offers in the future.

You can also re-engage inactive bot users. By Facebook Messenger policies, you can send promotional content for free within a 24-hour window since their last interaction with your chatbot. After that, you can pay to send a [sponsored message](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers) to re-engage inactive users — reopening that 24-hour window. For example, you can announce a new menu item, a new location, or a promotion, like a special Valentine’s Day dinner or a “kids eat free” deal. Use our Segment Sync feature to manage your bot audience so that you can send relevant messages to particular target groups.

## Automation plus optimization

Let your staff be more efficient and make your chatbot deal with constant phone calls and emails from people who want to make a reservation. If you offer multiple services, like event spaces or catering, your bot can gather lead information from users looking for information on related topics.

Your chatbot can ask questions, save and [export all responses to a Google Sheet](https://docs.chatfuel.com/en/articles/2708726-export-data-from-chatfuel-to-google-sheets), and email you all data about new leads. Once you get detailed lead information, you can reach out personally to seal the deal.

These solutions leave you much room for maneuver and lower the operational costs. And these are only a tiny part of a plan. The significant advantage of Chatfuel is that we collect detailed statistics with our automation, which helps you deal with the most extensive catering issue — optimization.

[Fred Kirvan](https://www.forbes.com/sites/garyocchiogrosso/2022/03/16/trends-affecting-the-restaurant-industry-in-2022/?sh=2478900851e2) of New Jersey Kirvan consulting shares:

> “Now more than ever, it’s vital that you analyze the data available to ensure your business is fully optimized. For example, valuable information exists within your point of sale to help determine what changes could streamline your menu offerings. Streamlining your menu offering could result in improved profitability, the need for less staff, and fewer items from your distributor, so you’re using more of what you do use. But, I often find that business owners aren’t using the data to drive the decisions that could help them navigate these challenging times.”

Restaurant owners and operators will have to continue to expand their digital presence. Chatfuel offers the tools that will allow you to deliver instant rewarding, seamless customer experiences. [Sign up](https://dashboard.chatfuel.com) to get started with Chatfuel today.

In this article, we’ll share optimal solutions for building your restaurant chatbot and ideas on using chatbots for more profit

Cut Restaurant Operational Costs with a Chatbot

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_16_01477113a7/lg_banner_en_16_01477113a7.png 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_16_01477113a7/md_banner_en_16_01477113a7.png 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_16_01477113a7/sm_banner_en_16_01477113a7.png 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_16_01477113a7/xl_banner_en_16_01477113a7.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_16_01477113a7/xs_banner_en_16_01477113a7.png 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_16_01477113a7/lg_banner_en_16_01477113a7.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_16_01477113a7/md_banner_en_16_01477113a7.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_16_01477113a7/sm_banner_en_16_01477113a7.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_16_01477113a7/xl_banner_en_16_01477113a7.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_16_01477113a7/xs_banner_en_16_01477113a7.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_16_01477113a7/original_banner_en_16_01477113a7.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/thumbnail_banner_en_16_01477113a7/thumbnail_banner_en_16_01477113a7.png 245w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_16_01477113a7/original_banner_en_16_01477113a7.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_16_01477113a7/banner_en_16_01477113a7.png 1944w" width="1944" height="1032" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_16_01477113a7/banner_en_16_01477113a7.png" alt="banner - en - 16.png"><figcaption><a href="https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=use-instagram-ads-to-bring-users">https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=use-instagram-ads-to-bring-users</a></figcaption></figure>

If you use Instagram for business, you should know about Instagram Direct. It’s a destination in Ads Manager that pushes people to your business’s direct-message inbox on Instagram.

Yes, you’ll have to respond manually to messages you get this way. But it gives your brand a unique opportunity to experiment with conversational commerce on another hugely popular social platform. Use this chance to get more chat interactions with users in a new place and see where it takes you.

So today, we’ll be covering the ins and outs of this ad type and another similar one you may find useful. Read on to learn about setting up:

1.  Instagram Direct ads,

2.  Instagram ads that click to your Messenger bot.


## Instagram Direct ads

Instagram Direct is an ad placement for the Instagram feed. When a user clicks this ad, they move to your direct-message inbox, where they can start a one-on-one conversation with your brand.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_Use_Instagram_ads_1_1_ca883e2814/lg_Use_Instagram_ads_1_1_ca883e2814.png 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_Use_Instagram_ads_1_1_ca883e2814/md_Use_Instagram_ads_1_1_ca883e2814.png 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_Use_Instagram_ads_1_1_ca883e2814/sm_Use_Instagram_ads_1_1_ca883e2814.png 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_Use_Instagram_ads_1_1_ca883e2814/xl_Use_Instagram_ads_1_1_ca883e2814.png 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_Use_Instagram_ads_1_1_ca883e2814/xs_Use_Instagram_ads_1_1_ca883e2814.png 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_Use_Instagram_ads_1_1_ca883e2814/lg_Use_Instagram_ads_1_1_ca883e2814.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_Use_Instagram_ads_1_1_ca883e2814/md_Use_Instagram_ads_1_1_ca883e2814.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_Use_Instagram_ads_1_1_ca883e2814/sm_Use_Instagram_ads_1_1_ca883e2814.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_Use_Instagram_ads_1_1_ca883e2814/xl_Use_Instagram_ads_1_1_ca883e2814.webp 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_Use_Instagram_ads_1_1_ca883e2814/xs_Use_Instagram_ads_1_1_ca883e2814.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_Use_Instagram_ads_1_1_ca883e2814/original_Use_Instagram_ads_1_1_ca883e2814.png 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/thumbnail_Use_Instagram_ads_1_1_ca883e2814/thumbnail_Use_Instagram_ads_1_1_ca883e2814.png 194w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_Use_Instagram_ads_1_1_ca883e2814/original_Use_Instagram_ads_1_1_ca883e2814.webp 1932w, https://storage.googleapis.com/chatfuel-cms-staging/pic/Use_Instagram_ads_1_1_ca883e2814/Use_Instagram_ads_1_1_ca883e2814.png 1932w" width="1932" height="1554" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/Use_Instagram_ads_1_1_ca883e2814/Use_Instagram_ads_1_1_ca883e2814.png" alt="Use Instagram ads 1-1.png"><figcaption>Manual placements on Ads Manager.</figcaption></figure>

Learn more about placements for Instagram Direct ads in the **How to set up Instagram Direct ads** section below.

### Who you should run Instagram Direct ads

Anyone who wants to get their content in front of Instagram’s one billion+ users can try out Instagram Direct ads. However, we see them being especially effective for eCommerce businesses on Instagram and agencies that work with e-commerce brands.

We also expect that those selling big-ticket items online might find more value from this ad type because:

-   The number of users messaging you with serious inquiries will be lower and more manageable for you to respond to manually.

-   These users who do engage with an Instagram Direct ad will likely be more valuable because messaging you about a big-ticket product or service shows higher intent. Once they reach out, you’re in a prime position to nurture them towards a purchase personally.


### How to set up Instagram Direct ads

The beauty of Facebook and Instagram is that you can set up ads for both platforms in one place: Facebook Ads Manager. So head there to get started. Then:

1.  Go to [Ad Creation](https://business.facebook.com/ads/manage/powereditor/creation) in Ads Manager.

2.  Choose a campaign objective and click **Continue**.

3.  Edit your campaign name and other details. Then click **Next**.

4.  In the **Conversion** section, select the following:

    \- **Messaging Apps** as Conversion location,

    \- **Click to message** as your ad type,

    \- **Instagram** under Messaging Apps.

5.  Customize the following sections:

    \- Optimization & delivery,

    \- Budget & schedule,

    \- Audience,

    \- Placements.

    Then, click **Next**.

6.  Customize your ad name, setup, creative, message template, and tracking.

    When you’re ready, click **Publish**.


Instagram Direct ads won’t appear anywhere on Facebook. That way, those who click will arrive at your DMs without having to switch apps. To run other types of Instagram ads (like those that lead to landing pages), Facebook doesn’t require you to have an actual Instagram account. Instead, they’ll just use your Facebook Page name and profile photo to associate it with you. But since Instagram Direct ads will lead users to your DMs, you need an existing account to have an inbox and respond.

## Ads that click to Messenger on Instagram

You’ve probably explored or currently use Ads that click to Messenger ads to bring new users to your chatbot: ads that show up on Facebook and direct users to your bot in Messenger.

Now, there is a way to have these ads appear on Instagram instead and still direct users to your Messenger chatbot. To try it out for your business, we encourage you to start with a smaller budget, around $5-15 per day.

Automatically redirecting users from the Instagram app to the separate Messenger app can be jarring. You might see a significant drop-off as a result. Yes, Ads that click to Messenger ads redirect to the Messenger app too. But both apps are clearly within the Facebook ecosystem, so it’s less unexpected. Not every user is actively aware that  Meta owns both Facebook and Instagram, so they may think the app switch is a mistake or spam and exit the entire process.

### Who should run Ads that click to Messenger on Instagram

These ads will be most helpful if:

✔️ You’ve built a Messenger bot that can effectively engage and convert users. Otherwise, there’s no sense in paying to send new users there.

✔️ You (or your customer, [if you’re an agency](https://chatfuel.com/blog/6-reasons-marketing-agencies-should-offer-chatbot-services)) offer something appealing to the Instagram audience, a predominantly younger demographic. If not, focusing on Facebook ad placements may be more effective.

### How to set up Ads that click to Messenger for Instagram

1.  In Facebook Ads Manager, create a new ad and choose **Messaging Apps** as  the conversion location and **Click to message** as your ad type.

2.  Select **Messenger** under **Messaging Apps**.

3.  Customize the following sections:

    \- Optimization & delivery,

    \- Budget & schedule,

    \- Audience.

4.  In the **Placements** section, deselect the Facebook and Messenger placements.

    Then, decide where on Instagram you want your ad to show: Feeds, Stories and Reels, etc., and click **Next**.

5.  Customize your ad name, setup, creative, message template, and tracking.

    When you’re ready, click **Publish**.


### How to link your Messenger chatbot to your Ads that click to Messenger on Instagram using the JSON

1.  Go to [**Chatfuel**](http://dashboard.chatfuel.com/) → **Automation** → **Flows**. Open existing Messenger flow, or add a new one.

2.  Add **Click-to-Messenger Ads JSON** entry point. Customize the greeting — the first thing users will see when they arrive at Messenger from Instagram.

    Make sure it relates to the content of your ad creative so people know they’re in the right place after the app switch. The greeting should also encourage users to respond and continue the conversation, for example, by choosing one of the **Quick Reply** buttons.

3.  Click **Copy greeting as JSON code** on the entry point.

4.  Open your ad on Ads Manager → **Message template** → **Advanced setup** → **Edit**.

5.  Paste the copied JSON code and click **Save and finish**.


When you’re ready to launch your ad, click **Publish**. Now, powerful Meta tools for ads are supercharged with Chatfuel automation to boost your Return on investment (ROI.)

In addition, your ad will be displayed only to people with Messenger installed. So Meta won’t waste any of your ad spend by showing them to users who don’t already have the app on their device.

<figure><img width="1280" height="710" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/instagram_ads_chatbot_old_1_ad474882db/instagram_ads_chatbot_old_1_ad474882db.gif" alt=""><figcaption>Copying and pasting the greeting’s JSON code from Chatfuel Dashboard to Meta Ads Manager.</figcaption></figure>

## Tap into a new audience on Instagram

Facebook said it: '[Conversation is the future of commerce](https://www.facebook.com/business/news/insights/conversational-commerce).' Personalized, one-on-one chat experiences are what customers now expect from brands. Ads that click to Messenger on Instagram let you apply this strategy at scale.

Instagram Direct ads let you experiment with conversational commerce and expand your brand’s presence across platforms. And with Chatfuel, you automate powerful Meta ads and move leads through the sales funnel.

So, try Instagram ads to bring users to your DMs or your Messenger bot. [Sign up](http://dashboard.chatfuel.com/) with Chatfuel to get 50 conversations for free and try out code-free automation for your business. Run some tests and see how both ad types can benefit your e-commerce business or your agency’s customers.

Learn how to set up Instagram Direct ads, and Instagram ads that click through to your Messenger bot. If you use Instagram for business, you should know about.

Instagram Ads: Drive Users to DMs & Messenger Bot

## The brand

Photobooth Deluxe is a German company founded by Jürgen Mayr. This entrepreneur began his career as a wedding photographer, but decided he wanted to do things a bit differently than others in the industry.

Years ago, Mayr began to notice the rise in popularity of photo booths for weddings in Asia and the US. He got a friend to build him a prototype, and in 2013, he started building his own. From then on, many of his fellow wedding photographers who saw them wanted one for their own businesses.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666.webp 2000w" width="2000" height="1123" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_0_d11bec1666.webp" alt=""><figcaption></figcaption></figure>

Since then, Mayr has built and sold 500 photo-booth systems across Europe—but that’s not the key source of his income today. Instead, it’s supplies (the specialized ink and paper for the photo booths) that he sells regularly to past clients. The Messenger bot he built now handles all these transactions—and he won first prize in Chatfuel’s [2019 Ecommerce Bot Competition](https://www.facebook.com/groups/chatfuel/permalink/671349200060490/) for it.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99.webp 1920w" width="1920" height="1080" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_1_e3aa6d5c99.webp" alt=""><figcaption>Jürgen Mayr, founder and CEO of Photobooth Deluxe, won first prize in Chatfuel's Ecommerce Chatbot Competition in 2019.</figcaption></figure>

## The problem

Pre-chatbot, the procedure for reordering these supplies wasn’t easy for Mayr or his clients. Taking down their information via phone and email to send to the drop-shipper was tedious, and took 10–20 minutes each time. Plus, orders could only be processed when Mayr was available. If he were on vacation or at an event, for example, the orders wouldn’t be shipped until days later when he had time to submit them.

95% of his clients are on Facebook. So when he heard about chatbots, he knew he had to see if one could help him streamline the process. “The goal, ” Mayr explains, “was to enable my clients to order supply materials without my physical presence.”

## The solution

Mayr held the common misconception that you need coding knowledge to build a Messenger chatbot, so he turned to a freelancer for help. But when the end result didn’t turn out well, he decided to take the project on himself. One Friday morning, he set out to build a chatbot with Chatfuel by Sunday night. “If I can get it done in time, great. If not, I’ll treat it as a good experience and know that chatbots aren’t for me, ” Mayr says.

He started with a sea of sticky notes on his wall to help him plan the bot’s flow. It’s a great illustration of his advice for other bot builders, which is that planning is crucial. 90% of the work—[mapping out a logical flow](https://youtu.be/HX-zA-DkPaU)—happens before you even log into Chatfuel. And then once you do: “Do something, and test it, tweak it, and test it again!” says Mayr.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29.webp 2840w" width="3000" height="2000" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_2_c329476e29.webp" alt=""><figcaption></figcaption></figure>

The bot he built and fine-tuned then does exactly what he wanted it to. It gathers all the order, shipping, and payment information from first-time clients, and notifies the drop-shipper to ship. For repeat customers, all past information is saved, and the reorder process takes just two taps.

“So if I’m on vacation for two weeks, for example, my clients can still order, they can still get their materials/supplies. When I come back home, all I have to do is write the invoices, ” says Mayr. 🏝️

## The recipe

> “Don’t build a bot a bot to serve you as a vendor; build a bot to serve your clients” — Jürgen Mayr, Photobooth Deluxe founder

These are a few of the features and plugins Mayr used to build his super-effective Messenger chatbot:

-   **User attributes.** Mayr uses this Chatfuel feature to keep track of how much each of his clients have spent with him in total. He set an attribute to populate with the total amount, which updates automatically each time an order is placed. Using attributes also gives him the option to [create custom and Lookalike Audiences](https://docs.chatfuel.com/en/articles/1575719-how-to-create-facebook-and-instagram-ads/) for [sponsored messages](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers/) and other Facebook ads, so he can target his most valuable customers (or find prospects similar to them). *You can now use Segment Sync to send subscriber data for these audiences to Facebook in one click.*


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5.webp 1384w" width="1384" height="748" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_3_a81680e3d5.webp" alt=""><figcaption></figcaption></figure>

-   **Notify Admin via Email plugin.** Each time a client orders through Mayr’s chatbot, it instantly sends an email to him for his records. It also sends one to his drop-shipper, so they can package and ship the order right away.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38.webp 1478w" width="1478" height="804" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_4_929a4b4a38.webp" alt=""><figcaption></figcaption></figure>

-   [**Sponsored messages**](https://chatfuel.com/blog/sponsored-messages-guide-to-reengaging-chatbot-subscribers/). After a customer places an order, Mayr’s bot asks if they’d like to receive a supply check-in notification in 30 days. Now that Facebook’s policies have changed, he plans to use sponsored messages to send these, which simply ask if the client needs to reorder. Mayr says his customers often forget to stock up on supplies otherwise, so these reminders are helpful for them and bring in more revenue for him. *You can now use our native ads integration to easily set up sponsored messages for your Facebook chatbot.*


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6/xs_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6/sm_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6/md_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6/lg_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6/xl_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6.webp 2000w" width="2000" height="1123" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6/original_ecommerce_entrepreneur_uses_chatfuel_bot_to_automate_over_100_000_in_sales_5_fc8ea7d2e6.webp" alt=""><figcaption></figcaption></figure>

-   **Third-party API**. The next update Mayr has planned for his bot involves an API from the shipping company he uses. He’s going to connect Chatfuel to it via Zapier or [Integromat](https://www.make.com/en/integrations/chatfuel?fromImt=1&/). That way, the bot can automatically message customers with a tracking number, so they can keep tabs on their shipment. “Always keep the client well informed, and make it easy for him to order, ” advises Mayr.

-   [**JSON API**](https://docs.chatfuel.com/en/articles/735122-json-api/). It occasionally happened that new-order emails would be missed by the drop-shipper, or would end up in their spam folders. To solve this issue, Mayr [used the JSON API](https://chatfuel.com/blog/json-api-examples/) to integrate Twilio. His drop-shipping company now receives an SMS text triggered by the bot, so they know to look out for a new-order email.


<figure><img><figcaption></figcaption></figure>

He also encourages other bot builders to seek feedback before launching. “Maybe ask a couple of friends to test it. Ask them to be very, very critical with the bot. Ask if there were any steps where they didn’t know what to do, because that means you have to do better there.” And always design with the customer or end user in mind, he adds. “Don’t build a bot to serve you as a vendor; build a bot to serve your clients.”

## The results

> “The quality and ease of service is more important to \[my clients\] than getting the lowest price” –Jürgen Mayr, Photobooth Deluxe founder

Since he implemented the bot, Mayr has **automated over $100,000 in revenue** with his Messenger chatbot. “It’s quite amazing, ” admits Mayr, “because it’s almost hands-free. I don’t have to do a lot. I have to write the invoice at the end; that’s it.” And he’s even working to automate that final step: He’s already asked his invoicing company to consider adding an API for their service.

Mayr also notes that he gets more sales because the ordering process via bot is so simple. Normally clients shop around to check prices with different vendors before ordering photo-booth supplies, he explains. “But I make it so easy for them to reorder, so it doesn’t matter if a certain item is a few euros more.” His clients order anyway, because “the quality and ease of service is more important to them than getting the lowest price.”

## Build a picture-perfect bot for your brand

“Chatfuel is amazing. It’s fun to work with, and you don’t have to have developer skills. You can do a lot just with a logical mind, ” says Mayr. He studied economics and tax law himself, which illustrates that building a Chatfuel Messenger bot without a coding background is completely possible. “If you really need a developer for some advanced functionality, ” he adds, “you can probably find someone in the [Chatfuel community](https://www.facebook.com/groups/chatfuel/). You can do almost everything yourself though; the sky or your brain is the limit!”

<figure><img><figcaption></figcaption></figure>

> “Chatfuel is amazing. It’s fun to work with, and you don’t have to have developer skills. You can do a lot just with a logical mind”  –Jürgen Mayr, Photobooth Deluxe founder

[Sign up with Chatfuel](https://dashboard.chatfuel.com) for free today — no coding skills, previous experience, or credit card required.

Discover how this photo-booth entrepreneur used a Messenger chatbot to bring in revenue on autopilot. Photobooth Deluxe is a German company founded by Jürgen.

Chatfuel Bot Automates $100K+ in Ecommerce Sales

## The brand

DECEN Muebles Infantiles is an ecommerce children’s furniture brand based in Mexico. They craft beautiful, high-quality cribs and cradles by hand for sale online. Their mission is to design and build pieces that are safe, sturdy, beautiful, and environmentally sustainable.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_0_3ab4411cda/decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_0_3ab4411cda.gif" alt="DECEN® Baby Brand Generates 80% of Total Sales With Messenger Bot" height="720" width="1080" placeholder="blur"><figcaption>DECEN Muebles Infantiles sells unique, handcrafted baby furniture.</figcaption></figure>

## The problem

[DECEN’s](https://decen.com.mx) small team had too many tasks on their plate. They were pleased to be getting more customers than ever, but their Messenger inbox was overflowing with inquiries. The company’s founder Omar Cortes started searching for solutions:

> **“I was already looking for a couple people to join the team just for answering inquiries. Then I found Chatfuel.”** –Omar Cortes, founder

## The solution

“I logged into Chatfuel with my Facebook account, ” Cortes continues, “and I had my own chatbot working by the end of the day.” The bot he built acts as a first line of defense for customer support, but works as a sales funnel and content-marketing opportunity too. It’s designed to:

📝 provide answers to common questions

🔍 let users browse products right within Messenger

🤱🏻 share useful content related to babies and their care

Cortes has used the bot for various successful campaigns to boost sales, generate leads, and increase brand awareness and [customer loyalty](https://chatfuel.com/blog/customer-loyalty-chatbot), too. DECEN’s results from their chatbot were so impressive, they won Chatfuel’s 2017 bot competition! 🏆

> **“I logged into Chatfuel with my Facebook account and I had my own chatbot working by the end of the day.”** –Omar Cortes, founder

## The recipe

“I’ve tried other chatbot platforms and I still find Chatfuel the most useful, reliable, and easy to work with, ” says Cortes. To get the impressive results that helped them grow their brand, the DECEN team used these Chatfuel functions and features:

-   [**FAQs**](https://chatfuel.com/blog/chatbot-for-customer-service). The DECEN team built [an FAQ functionality](https://youtu.be/A499Eeq9Lq8) into their chatbot so it could help with customer inquiries. They included the most common questions plus informative answers, and made them easy to identify with emoji.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093.webp" alt="FAQ functionality into their chatbot" height="1106" width="2000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAABCcAAAQnAEmzTo0AAAAI0lEQVR4nGNgcDdq3L9+9ctrDAr8DAyeJhve3j7w9wWDrxUAiE0LIxTZK0oAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_1_1e5499a093.webp 2000w"></figure>

-   [**Comments Autoreply**](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers). DECEN created a post on their Facebook page to announce a giveaway of one of their most popular cribs. To enter, expectant mothers simply had to comment with the month their baby was due. The bot automatically messaged all commenters, engaging even those who didn’t win.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006.webp" alt="Facebook giveaway" height="663" width="1000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMElEQVR4nGPQUDNXkDVMTip89vwlg66KuRQjf1J4zNdf/xmMjNyEuOQ9XAI+ff4OAPXUDjKwQdwSAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_2_1231a23006.webp 1000w"><figcaption>The Facebook giveaway post DECEN Muebles Infantiles used to gain qualified leads and increase sales</figcaption></figure>

-   **Gallery cards.** The furniture pieces DECEN sells are beautiful, so they took advantage of the aesthetics of their products in their chatbot. The team used gallery cards to display eye-catching images of different products, and included details and a link to shop for or share each one.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78.webp" alt="The gallery cards you'll find in the bot" height="404" width="1000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGOwt7eTkhTjZmCwtjRk+P3r95fPnx4/evD/728AbIoNG1QzSKQAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_3_065bbaaf78.webp 1000w"><figcaption>The gallery cards you'll find in the bot for DECEN Muebles Infantiles</figcaption></figure>

-   **Disable user input.** A [lesser-known Chatfuel feature](https://chatfuel.com/blog/hidden-benefits-of-chatbots) is the ability to disable the composer, which means users won’t be able to send free-text input. It’s a good option for bots that don’t use [AI](https://docs.chatfuel.com/en/articles/828883-keywords) or the User Input plugin. Because that way, users won’t trigger the [Default Answer](https://docs.chatfuel.com/en/articles/4413516-default-answers) message (usually something like *Sorry, I didn’t get that*), which may distract them and prevent them from converting.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1/original_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1.webp" alt="Allow User Input” slider in the Configure Tab of your bot dashboard." height="484" width="1000" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAJUlEQVR4nAEaAOX/AFlZWcDAwDUvLGBcWwCfn5/JyMi7vb3m5+eanw4SHusWAQAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1/xs_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1/sm_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1/md_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1/lg_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1/xl_decen_baby_brand_generates_80_of_total_sales_with_messenger_bot_4_5d368b10a1.webp 1000w"><figcaption><em>Disable the composer by clicking the green “Allow User Input” slider in the Configure Tab of your bot dashboard.</em></figcaption></figure>

> **“I’ve tried other chatbot platforms and I still find Chatfuel the most useful, reliable, and easy to work with.”** –Omar Cortes, founder

## The results

The original goal for the DECEN chatbot was simply to save the support team time and increase efficiency. As **the bot now handles 98% of customer inquiries**, it’s been a major success—but that’s not all it did for the brand. It also helped them:

**📈 Increase sales.** Cortes used to focus his sales efforts on expo shows, but he now uses Chatfuel as a 24/7/365 ecommerce solution. “Today, 80% of total sales come from the bot, ” he shares.

**📧 Get more warm leads.** Remember the Facebook-post giveaway DECEN did? It doubled monthly sales, generated nearly 4,000 qualified leads, and — thanks to the [JSON API plugin](https://chatfuel.com/blog/json-api-examples) — added another 1,000 subscribers to the brand’s MailChimp list!

**❤️ Gain social proof.** The campaign had another benefit, too. The bot messaged entrants who didn’t win, asking them to leave a review. The result was over 100 glowing reviews in just a few days, which “allowed me to sell easily, ” says Cortes.

Business is booming now, so much so that DECEN has just opened their first physical store. However, ecommerce will remain a strong focus for the brand.

> **“I think I have successfully found a great path to sell anything online using Chatfuel, creative content, and an ecommerce site.”** –Omar Cortes, founder

## Rockabye chatbot

Ready to start supercharging results for your ecommerce store? [Get started with Chatfuel](https://dashboard.chatfuel.com) today, enjoy your trial for free, and see the difference very soon.

This ecommerce brand built a chatbot to save time and respond instantly to customers—and it ended up boosting sales too.

DECEN Generates 80% of Sales via Messenger Bot

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_20_85203357c2/lg_banner_en_20_85203357c2.png 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_20_85203357c2/md_banner_en_20_85203357c2.png 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_20_85203357c2/sm_banner_en_20_85203357c2.png 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_20_85203357c2/xl_banner_en_20_85203357c2.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_20_85203357c2/xs_banner_en_20_85203357c2.png 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_banner_en_20_85203357c2/lg_banner_en_20_85203357c2.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_banner_en_20_85203357c2/md_banner_en_20_85203357c2.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_banner_en_20_85203357c2/sm_banner_en_20_85203357c2.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_banner_en_20_85203357c2/xl_banner_en_20_85203357c2.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_banner_en_20_85203357c2/xs_banner_en_20_85203357c2.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_20_85203357c2/original_banner_en_20_85203357c2.png 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/thumbnail_banner_en_20_85203357c2/thumbnail_banner_en_20_85203357c2.png 245w, https://storage.googleapis.com/chatfuel-cms-staging/pic/original_banner_en_20_85203357c2/original_banner_en_20_85203357c2.webp 1944w, https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_20_85203357c2/banner_en_20_85203357c2.png 1944w" width="1944" height="1032" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/banner_en_20_85203357c2/banner_en_20_85203357c2.png" alt="banner - en - 20.png"><figcaption><a href="https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=how-to-turn-facebook-post-commenters-into-customers">https://dashboard.chatfuel.com/sign-up?utm_medium=chatfuel&amp;utm_source=article-banner&amp;utm_campaign=how-to-turn-facebook-post-commenters-into-customers</a></figcaption></figure>

Each Facebook user who comments on your Facebook Business Page posts is a potential customer. But manual replying to each person doesn’t work as an effective sales funnel for many reasons. If interested users don’t get a response about a product on time, they can leave the website and never come back. It might disappoint both sides: unhappy clients and unsuccessful businesses with low sales. But there’s a solution.

Businesses can hire more staff to manage comments or post less on social media. However, it will not be as effective as automation is. In this article, we will tell how to use automation to respond to comments, how it can benefit your business, and show you how to set up the whole process in Chatfuel.

## Types of users' comments

When your customers visit your Facebook Page, they might leave various comments, depending on what they need. Here are the main types of user comments:

-   **FAQs.** What’s your location? How to book a table? Are your products cruelty-free? Can I get a refund?

-   **Feedback.** Thanks for the t-shirt, it fits me perfectly! However, I didn’t like the book I bought from your store!

-   **Contests and giveaways**. If you run a promo, users who want to participate will comment on the promo post.

-   **Emoji and others.** Out-of-topic, 'I’m the first' type of comments, words in other languages.


All the comments are equally crucial for user support and communication with customers. If you respond to your clients quickly and answer their questions on time, most likely, your customers will feel welcomed and valued. And most likely, they will make a purchase.

## How automated responses to comments can benefit your business

With automation, you can save lots of resources. You and your team can set up the comment response process the way you prefer. For example, have your bot answer users' FAQs and send them your menu or catalog. Or, thank your customers for positive feedback and send them a promo code. If a user sends a complaint, your bot can redirect them to a live chat, where your team can find out more and find a solution.

Our customers from different industries shared some metrics to show how the Comments Autoreply feature benefited their business. For example, a baby-furniture brand DECEN® got its bot to [**handle 98% of customer inquiries**](https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot). In addition, a meal-kit company HelloFresh [**decreased response time by 76%**](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot) and got 47% more messages on Messenger overall. And there are more happy customers — you can check their cases [here](https://chatfuel.com/blog/category/use-cases).

## Setting up Facebook comments autoreply

Comments Autoreply is a feature in Chatfuel. When users comment on your post, they open a conversation with your bot. You can have your chatbot privately message all commenters or only those who used a specific keyword in their comment. Also, you can apply this rule to all posts or only a particular one. To set it up, go to [Dashboard](https://dashboard.chatfuel.com/sign-in?utm_medium=chatfuel&utm_source=blog&utm_campaign=how-to-turn-facebook-post-commenters-into-customers) and open **Automation** → **Flows**.

In [flows](https://docs.chatfuel.com/en/articles/4237017-how-to-build-a-flow), this feature takes the form of an entry point. An entry point is a channel through which you can bring new users to your Facebook chatbot.

### With the Comments Autoreply, you can:

-   Respond to comments (including posts, photos, albums, and videos);

-   Send a public reply to the user’s comment and a private reply in Messenger;

-   Set a delay for the public, private responses, or both;

-   Add multiple public reply options and randomly set your bot to choose one each time;

-   Set up a reply and keyword triggers for existing bot users (different from the reply and triggers for new users.)


With these options, you can set AI to answer FAQs, manage contests and giveaways or respond to reviews on your Facebook Page. We recommend setting up simple automation first and adding details later. That way, you can see what’s missing and what to add to make your bot more successful.

Before launching, make sure your bot is [connected to your Business Page](https://docs.chatfuel.com/en/articles/3917632-connecting-your-facebook-or-instagram) and that you set up to view replies to posts on that Page.

Also, you’ll get to select and customize:

1.  **A Facebook post.** Do you want your bot to reply to comments on every post or a specific one?

2.  **Rules.** Do you want your chatbot to reply to every comment on that piece of content or only those containing specific keywords? You’ll have the option to add [keyword groups](https://docs.chatfuel.com/en/articles/828883-keywords) for your bot’s replies as rules. You can have different answers for each keyword group if you have multiple or have them all lead to the same response. Or, you can leave the keyword spaces empty to have your Messenger bot reply apply to all comments.

3.  **Response.** Here you’ll decide what your chatbot says in response to user comments. It can be a public reply in comments, a private reply via Messenger, or both.

4.  **Time.** You can set a time delay if desired or set up separate replies for existing users of your bot versus new users.


## Rules

### Link to posts published on your Page only

This feature won’t work for posts created just for an ad and only existed in Ads Manager *(dark posts)*. You can acquire users for your bot from comments on a boosted post, but only if it was initially published directly to your Page.

### Only top-level comments will trigger the response, not replies

And it’ll only work on the original post, not shared versions of it. Also, note that your bot will never message the same user more than once, no matter how many comments they may have left on that post.

### Stickers and images cannot be tracked

For these acquired users to become bot subscribers, the first interaction must include actual text from both sides. Therefore, your bot’s first message should contain text (same for the user’s first reply). Stickers and images don’t count for this, so use that first message to encourage a text response from users.

### No engagement bait

Broad or irrelevant questions like *'Do you like dogs or cats? '* can bring you more comments. But it’s not worth it in the long run. Facebook will detect it as an [engagement bait](https://www.facebook.com/help/publisher/259911614709806) and punish this with lower reach.

## Tips

### For customer’s feedback and FAQs

Before setting up Comments Autoreply entry point to track your client’s feedback, [enable users to leave reviews](https://www.facebook.com/help/548274415377576?helpref=search&sr=4&query=business%20reviews&search_session_id=58c53c3ea92dd846418ae5fadd8fff10) on your Facebook Page:

1.  **Inbox** → **Automated responses**;

2.  Toggle on one or both of the options under **Respond to feedback**;

3.  After this, set up two autoreply rules: one for positive reviews and one for negative reviews.


Use the first rule to thank users for their feedback, offer a discount, [recommend products](https://www.youtube.com/watch?v=dfmQvqtJN9Q&t=2s), or answer their FAQs. With the second one, you can offer a freebie or discount to users to make up for their experience. You can also use the [Live Chat plugin](https://docs.chatfuel.com/en/articles/849315-live-chat) to redirect them to a human agent to resolve the issue and learn what you can do to improve.

### For contests and giveaways

First, create a Facebook post that tells users what to comment to enter. Then set up the Comments Autoreply feature, and you’re ready to go! Your bot will engage with all participants and can reward the winners with a promo code. That way, your brand can get more leads or sales. Or both!

We recommend avoiding **Send** and **Get message** buttons in your posts. They can confuse users by adding extra call-to-action. So, they may not engage at all.

## Start profiting from the engagement on your Facebook Page

If you’re not guiding post-commenters into your sales funnel via chatbot, you could be missing out on sales. So instead, turn the commenters into customers with the Chatfuel Comments Autoreply feature and grow your profit. [Sign up](https://dashboard.chatfuel.com/sign-in?utm_medium=chatfuel&utm_source=blog&utm_campaign=how-to-turn-facebook-post-commenters-into-customers) today to get started.

In this tutorial, I will explain how to set up Facebook comments autoreply with your own chatbot and why your business need this feature

How to turn Facebook comments into customers with automation

According to the Great Resignation research, 65% of global hiring organizations have lost their preferred candidate because the recruitment process was too long. The main reason is pretty simple: HR managers are very busy. HR professionals spend a lot of time on:

-   interviewing,

-   sorting out candidate applications,

-   responding to their repetitive questions,

-   finding slots for interviews and rescheduling,

-   sending follow-up messages.


The good news is that managers can automate some of the routine processes and focus on interviewing and preparing offers for the most suitable candidates. For example, a Facebook Messenger automation can accept and sort applications and schedule interviews. You can even integrate your bot with Facebook Jobs to automatically follow up with applicants.

In this article, we’ll look at recruitment Messenger automation, share some tips on building one yourself and show some inspiring metrics from our clients.

## Integrating with Facebook Jobs

Facebook has almost 2.5 billion monthly active users. Odds are your next great employee already spends time on the platform, so it makes sense to search for them there via [Facebook Jobs](https://www.facebook.com/business/pages/post-job). It lets you post jobs on your Business Bage, receives and review applications, and contact prospects via Messenger. Or, your Messenger automation can do it for you.

You can set up different automated responses to candidates. For example, confirm their application has been received or tell them about the following interview. Here’s how to set it up:

1.  **Turn on the automated response.** Go to your Facebook Business Page → Messenger inbox → Automated Responses, then select Messenger. A section called *Communicate about your jobs* will appear there, and you’ll see the option to turn on an application received.

2.  **Write a message your bot will send.** Keep it brief but helpful and informative. Include details about timelines or next steps, so the candidate knows what to expect.

3.  **Add a button** (optional). You can include a button to go along with the message. It can link to a URL, like a page on your website where they can learn more about your company. A button can also redirect to a block in your bot, for example, FAQs or a quiz about the company.


## How chatbots streamline recruitment process

Facebook Messenger chatbots can simplify the recruitment process for both employees and job seekers.

Here’s what chatbots can do:

### Collect information from candidates

With Chatfuel’s Save User Input plugin, your chatbot can accept contact details, CVs, and other materials from applicants. You can store this data as user attributes in Chatfuel’s People tab for simple searching and sorting. Also, you can export this data to a Google Sheet for analysis or candidate ranking.

### Ask screening questions

Your bot can ask applicants any number of qualifying questions related to experience, skills, or location. You can even have your bot email an applicant’s information to an HR manager if they pass all the qualifying questions. Then, the manager can follow up with the most suitable candidates personally.

### Answer FAQs 24/7

HR managers no longer have to spend time answering common questions. Automation is excellent at responding to FAQs about the job or hiring process. Plus, bots are available 24/7.

### Schedule interviews

In Chatfuel, you can use Zapier templates to integrate your calendar or scheduling system with your bot. It allows users to sign up for an interview, reschedule or cancel it right in your bot. All changes will reflect on your calendar. You can also set up automated reminders, and your bot will notify users when their turn is coming up.

Finally, a recruitment chatbot also creates a convenient experience for the applicants by answering their questions and providing an engaging and instant form of communication. So no matter how big or small your business or department, automation can help you stand out from other companies competing for the same talent.

## Tips for optimizing your recruitment chatbot

Follow these best practices to maximize the efficiency of your HR bot:

-   **Get creative.** [Give it a name](https://chatfuel.com/blog/chatbot-names) and persona and make it friendly. Include GIFs and emojis if appropriate for a more engaging and welcoming experience.

-   **Create different conversational flows for different applicants.** Maybe entry-level applicants have an extra task to do before making it to the interview process. Or perhaps senior-level applicants get a direct invitation interview sooner.

-   **Include FAQs.** Collect the most common questions from applicants and equip your bot with answers to those. Include as much helpful information as possible, like the office address, notes on team culture, and details about perks and benefits.

-   **Be ready to step in.** You may want to have time window each day when a human HR agent is available. With the [Live Chat plugin](https://docs.chatfuel.com/en/articles/849315-live-chat), an agent can jump in to answer complex or personalized questions if the bot ever gets stuck.

-   **Connect your bot to Facebook ads.** If you’re using Facebook ads to promote your job openings, connect your bot to engage immediately and even qualify anyone who clicks on one. That way, you can get more qualified candidates.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674/xs_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674/sm_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674/md_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674/lg_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674/xl_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674.webp 2705w" width="2705" height="1321" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674/original_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_0_1478b10674.webp" alt=" Chatbot for Recruiting example"><figcaption>Use images and other eye-catching elements to make your bot more engaging.</figcaption></figure>

Chatbots are great for recruitment but can be used once employees are hired. A Messenger bot can help with onboarding, training, and employee retention. Set yours up with FAQs about the employee handbook, for example. Or, equip it to send company-wide alerts and reminders about things like holidays and meetings.

## Chatfuel bot builders share their experience on HR bots

Let’s look at a particular example of an HR chatbot in action. “We set it up for recruiters, so they can save time and streamline to the top leads faster, ” says the Social Media Advertising Manager of the marketing agency that built the bot. It’s geared towards those looking for truck driving jobs in the US. It answers FAQs about openings and the application process and can search for available positions instantly.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028/xs_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028/sm_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028/md_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028/lg_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028/xl_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028.webp 2000w" width="2000" height="1082" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028/original_how_to_use_a_facebook_messenger_chatbot_for_recruiting_and_hr_2_1_14ce35c028.webp" alt="How to Use a Facebook Messenger Chatbot for Recruiting and HR"><figcaption>This bot makes the recruitment process easier for both parties.</figcaption></figure>

The agency connected the bot to a Facebook ad campaign, and the results were explosive. It helped thousands of candidates find jobs. It also saved the company hundreds of hours in the recruitment process. Check out the numbers for the period from January 1st to March 25th:

-   1,559 FAQs answered;

-   1,254 started an application after getting an answer to their FAQ;

-   81% conversion rate from FAQ to started application.


This agency built an incredibly successful bot for its client. With the automated routine messaging, the team saved about 240 hours and spent this time interviewing the most successful candidates so that people got jobs much faster.

## Streamline recruiting process with a chatbot

With Chatfuel, building automation is easy, regardless of your skillset or previous experience. Plus, you won’t need any coding knowledge or other special skills. So [sign up](https://dashboard.chatfuel.com/sign-up) for your free Chatfuel account today to automate your routine and focus on what inspires you the most.

In this article, we’ll look at recruitment Messenger automation, share some tips on building one yourself and show some inspiring metrics

Messenger Chatbot for Recruiting & HR

## The brand

[HelloFresh](https://www.hellofresh.com) is a creative solution for those tired of eating out at restaurants but don’t have the time or know-how to plan and cook meals from scratch. This subscription-box service delivers fresh ingredients to your door and instructions to transform them into delicious meals. HelloFresh helps people enjoy healthy, home-cooked food without the hassle of meal planning and grocery shopping.

## The problem

HelloFresh the US faced two main problems:

1.  They needed at least one customer-service agent to monitor incoming Facebook messages round the clock, just to keep up.**‍**
2.  **Slow response times.** It took their support team between six and twelve hours to get through all the necessary steps to resolve a customer issue from one of these messages.

Their customer-care team was overworked and could never get ahead. In addition, customers themselves were getting frustrated with the long wait times.

## The solution

In 2017 HelloFresh team started exploring chatbots to improve customer support and engagement. And so, the idea for Freddy the Messenger bot was born. “Within just a few days, I created Freddy out the [customer service bot](https://chatfuel.com/blog/chatbot-for-customer-service) framework,” explains Alex Curtis, Senior Associate on the HelloFresh Social Media Team.

Here’s what the HelloFresh team taught bot Freddy to do:

-   **Reply to users.** For Black Friday 2017 and 2018, the team created Facebook promo posts with riddles and questions. Freddy would [automatically respond via Messenger](https://youtu.be/j_s1FoC6HTM) to all users who gave a correct answer and send them a promo code. In 2018, this campaign had **a 64% conversion rate** — meaning that over half of users who received the code used it to place an order!
-   **Recommend music.** HelloFresh calls it Get Grooving: when the bot suggests a playlist to match the meal kit the user will be cooking that evening.
-   **Share seasonal tips** and blog content around the holidays. They call it their Holiday Hotline, and it’s yet another way to create a unique, helpful experience for prospects and customers.

## The recipe

Freddy has been a hit with HelloFresh prospects and customers — and, their support team has benefited in a big way. To do it, they used these Chatfuel features:

-   **Comments Autoreply.** Freddy automatically messaged people who commented on HelloFresh’s page posts. Once the user responds to Freddy’s first message, they become a reachable bot user. This feature was key in several of HelloFresh’s Facebook campaigns.
-   **Quick Replies.** That way, users can tap suggested topics instead of having to type. Quick Replies make for a seamless user experience and help keep the conversation on track.
-   **Gallery cards**. HelloFresh incorporated gallery cards in their bot, using plenty of bright, colorful graphics to catch a user’s eye.

<figure><img src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0/original_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0.webp" loading="lazy" alt="HelloFresh chatbot example" height="1168" width="2080" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAACCAIAAADwyuo0AAAACXBIWXMAAAsTAAALEwEAmpwYAAAAI0lEQVR4nGNoLM/avG7t+4+fjxw5wiDNwODtYn/l2rUZ/Z0AuYANqSSo+cAAAAAASUVORK5CYII=" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0/xs_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0/sm_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0/md_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0/lg_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0/xl_hellofresh_reduces_support_wait_times_with_chatfuel_messenger_bot_0_eb5d0a02f0.webp 2080w"></figure>

## The results

In 2018, HelloFresh’s average response time to customer inquiries was five hours. In 2019, it dropped dramatically to one hour and 11 minutes. That’s a **76% decrease** in response times, even though they got **47% more** messages on Messenger overall.

“With our bot, a customer conversation that used to take six to 12 hours now takes just a few minutes to address and sometimes to resolve entirely,” says Curtis. The support team gets more time to deal with complex inquiries instead of answering the same routine ones repeatedly.

Customer satisfaction has increased with the quicker service, and Freddy is creating a positive impression for users in other ways, too. Chatting with the bot is instant, interactive, fun, and helpful, and it makes HelloFresh stand out from the competition.

“Chatfuel streamlined how we handle customer-service inquiries on social media. It lets us provide an incredible experience for our fans that you don’t get anywhere else in the industry. On top of all that, it was easy enough for us to learn without extensive training or experience.”, Curtis shares.

## A fresh take on customer support and engagement

Now that you’ve got a taste for the success a chatbot can bring you, it’s time to build a Messenger bot for your own business. [Sign up](https://dashboard.chatfuel.com) today to get started.

HelloFresh reduces response time with Chatfuel. Quick Replies make for a seamless user experience and help keep the conversation on track.