Newsletters are one of the most effective ways to deliver value to your clients. While emails still remain a tried and tested formula for sending newsletters, their effectiveness falls behind modern messengers like Snapchat, Messenger or WhatsApp.

A marketing industry giant HubSpot [ran an experiment](https://blog.hubspot.com/marketing/facebook-messenger-marketing-experiments) to compare email and Messenger newsletters effectiveness. While email newsletters still delivered a decent open rate of 30% and a click rate of 2.1% they vastly underperformed Messenger newsletters with 80% and 13% respectively. That’s more than 600% higher engagement compared to email.

<figure><img alt="table.png" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_create_a_newsletter_0_c203e599cb/original_create_a_newsletter_0_c203e599cb.webp" height="417" width="1200" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAABCAIAAAB2XpiaAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAFUlEQVR4nGP4/eunDQODhjIPw4RCACXFBIOdOkjYAAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_create_a_newsletter_0_c203e599cb/xs_create_a_newsletter_0_c203e599cb.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_create_a_newsletter_0_c203e599cb/sm_create_a_newsletter_0_c203e599cb.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_create_a_newsletter_0_c203e599cb/md_create_a_newsletter_0_c203e599cb.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_create_a_newsletter_0_c203e599cb/lg_create_a_newsletter_0_c203e599cb.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_create_a_newsletter_0_c203e599cb/xl_create_a_newsletter_0_c203e599cb.webp 1200w"></figure>

Moreover, Messenger newsletters are new. So new, that most Facebook businesses don’t know they exist. This gives you a chance to truly stand out and be among the first to unlock their untapped potential.

In this guide you’ll learn how Messenger newsletters work, how they are different from email newsletters and how to create your first Messenger newsletter campaign.

## What is a Messenger newsletter

Messenger newsletter (officially ‘Recurring notifications’) is a brand new feature released in 2022 for Facebook Pages. It lets you create daily, weekly or monthly newsletter campaigns and send them out to subscribers right in Messenger chat. This newsletter can contain: product updates, special offers, news or any kind of promotional messages, unless they don’t violate Facebook guidelines.

Any Facebook Business Page can use Messenger newsletters. But to access this feature, you’ll need to [sign up for Chatfuel](https://chatfuel.com). It’s a no-code tool that lets any business automate day-to-day their routine tasks, like replying to common customer question. In this case you’ll need it to create and send out Messenger newsletters.

## How is Messenger newsletter different from email

Unlike emails, your whole communication with each customer is in one place — a Messenger chat. So if a subscriber wants to ask a question about what they’ve just read or contact you for help, they’ll just type in a message right there.

A Messenger newsletter offers a more concise, but interactive experience. An email typically has a longer format with title photos, headers, paragraphs and in most cases ends with a CTA (Call-To-Action) button. Due to Facebook guidelines, you are limited to one message per newsletter only, but don’t worry, you can still create eye-catching newsletters with multiple pictures, buttons and more.

Your newsletter is also spared of certain email quirks:

-   it won’t get into spam folder;
-   it will avoid delivery issues;
-   it will appear as intended on multiple devices.

Let’s look at an example. Lets say 1,000 people already receive a weekly email newsletter from your swimsuit store. They read about new arrivals, special offers and then click your CTA and go to your website. With a Messenger newsletter you can use galleries to make the same experience more interactive. Galleries work similar to Instagram posts, where your visitors can swipe through up to 10 cards. Each card has a picture itself, a description and a button. It makes it so much easier for a person to explore each card and decide which one they want to buy.

<figure><img alt="NTN galleries.gif" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/create_a_newsletter_1_d58f2764fd/create_a_newsletter_1_d58f2764fd.gif" height="942" width="1514" placeholder="blur"><figcaption>A newsletter with latest blog posts to build brand loyalty</figcaption></figure>

## Who can benefit from a Messenger newsletter

Any business that offers services or sells something via a Facebook Page. Some examples:

-   Creators;
-   Educators;
-   Online retailers;
-   Entertainment;
-   Health & Beauty;
-   Restaurants.

## How to send a Messenger newsletter

First, get your letter ready. Creating a Messenger newsletter follows the same steps as a regular email newsletter: figure out a goal, gather content and design a template. Next, you’ll need to subscribe a visitor or a client to your newsletter. You can subscribe anybody who messaged your Facebook Page or left a comment by sending them a special message with a subscription button. After they subscribe, you will be able to create campaigns and send daily, weekly or monthly messages.

There is only one rule you need to keep in mind. You need to subscribe a person to your newsletter within 24 hours after their last message.

### Subscribe your readers

First, you’ll need to [register at Chatfuel](https://dashboard.chatfuel.com/sign-in), it’s a tool that lets you create newsletter campaigns for Messenger. After you do the initial setup, go ahead and create one or several Flows. A Flow is a conversation logic that is automatically triggered when a user sends a message. It is activated when a user interacts with your page by sending a direct message, leaving a comment under one of your posts, etc. Remember those pop-up chat windows that offer answers to common questions, as if you are talking to an agent? Flows are what’s going on under-the-hood.

Next, you need to add a special subscription message. You can add it anywhere you want, but in general the end of the Flow makes the most sense. After you do, your users will be able to subscribe by clicking a button and you can start crafting your first newsletter.

<figure><img alt="NTN notify button.gif" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/create_a_newsletter_2_678815c4e4/create_a_newsletter_2_678815c4e4.gif" height="940" width="1336" placeholder="blur"><figcaption>Visitors receive a subscription request</figcaption></figure>

### Send your newsletter

Creating newsletter campaigns is done in the separate Reengage tab that works the same way as any email automation platform. First you choose details of your campaign: date and time, topic, segments of your audience. Next, you add your content. Try to experiment with adding photos, using galleries, buttons and spicing it up with emojis. After you’re done editing, enable your newsletter campaign.

## Create your own Messenger newsletter

Messenger newsletters are available to all [Chatfuel](https://chatfuel.com) users. Try following this guide and create your own newsletter campaign. You can see how it works on your own Facebook Page. First 50 chats are free which is enough for you to get familiar with Chatfuel, try newsletters and other available features.

Newsletters is just one of many features available for Facebook automation. If you enjoyed reading this guide and want learn more about automation, see how you can [use FAQ buttons to attract more customers](https://chatfuel.com/blog/attract-customers-facebook-faqs).

Do you want to get 600% higher engagement compared to email? Then, read about the new Facebook feature—a newsletter right in Messenger.

How to create a newsletter in Facebook Messenger

Secret of good engagement: read about best examples for interactive content on social media and adapt this ideas to your brand.

9 Interactive Social Media Post Ideas (2022)

My name is Mary, I’m a Product Manager at Art&Fact. Personally, I care about my health and my skin in particular. I would even call myself a full-time beauty enthusiast. I usually spend a lot of time reading about different skincare products and take my time to choose a good fit for myself. Now, working at one of the largest beauty brands in Russia — I can help our customers build their skincare routine easily.

## How to make it nice and easy?

[Art&Fact](https://www.art-fact-products.com) is a Russian beauty brand that manufactures cosmetics and skincare products. Since April 2020, the company has brought out more than 35 face, skin, and hair products to the market. I think we’re growing pretty fast for a young company. Our brand has its own philosophy regarding the production process: using only effective and clinically-tested formulas.

We develop these formulas in collaboration with leading labs in Europe and the US. And then manufacture them in Russia under stringent standards (quality control). No artificial fragrances, dyes, or flashy ingredients, nothing like that. And, of course — no animal testing. At the same time, the company successfully keeps the products at affordable prices, so most of our customers can purchase high-quality products for each stage of their skincare routine. There are different customer needs, even though there are only a few skin types. So we realized that choosing a right fit might be challenging for some of our customers.

Art&Fact has a nice Instagram account, and many customers prefer purchasing products right there. So we get lots of very similar questions in our DMs: ‘Is it better to buy serum or cream? ’, ‘What products are a good to use in the winter? ’, ‘Are your products safe for my skin? ’

My team and I decided to run a test promo: free Zoom consultations with skin care professionals to help our customers choose suitable products. Initially, we wanted to see if it will simplify selecting and purchasing process for our clients. We kept it simple: 100 video consultations on Zoom, 30 minutes each.

## Please, try again

<figure><img alt="Art' Fact Chatfuel bot" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_low_cost_hypothesis_testing_0_44af5447d7/original_low_cost_hypothesis_testing_0_44af5447d7.webp" height="1280" width="1280" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAAECAIAAAAmkwkpAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAP0lEQVR4nAE0AMv/AOP//4BifFVoZrnFnQClhnxyYUEACS5gZWMAOhQkhGZMMEtVWISPALLH2pWcrGNygavI1FzxF0g7lvj7AAAAAElFTkSuQmCC" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_low_cost_hypothesis_testing_0_44af5447d7/xs_low_cost_hypothesis_testing_0_44af5447d7.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_low_cost_hypothesis_testing_0_44af5447d7/sm_low_cost_hypothesis_testing_0_44af5447d7.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_low_cost_hypothesis_testing_0_44af5447d7/md_low_cost_hypothesis_testing_0_44af5447d7.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_low_cost_hypothesis_testing_0_44af5447d7/lg_low_cost_hypothesis_testing_0_44af5447d7.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_low_cost_hypothesis_testing_0_44af5447d7/xl_low_cost_hypothesis_testing_0_44af5447d7.webp 1280w"></figure>

I went through several important steps. First, I hired 5 skincare professionals and prepared info cards for each of them. I added qualification and experience details, so clients could learn more about each professional and choose one to consult with. Next, I created a short survey about the skin type and other details to make each consultation more productive and personalized. Finally, I had to find a platform to put everything together.

Like most beauty professionals, I’ve already heard about YClients. So, I decided to go with them. They can schedule Zoom meetings, which was very important for my project. My initial plan was to make an Instagram post with promo details. Then send a Typeform link to people who replied to the post. They would complete a pre-consultation survey and receive a link to YClients. Finally, they would book a meeting with a skincare professional.

I spent several hours setting everything up: profiles, schedules, small pre-consultation survey, then I tried to launch the whole thing. Bam, error message: please try again. It just wouldn’t work. I was bombarding support and nervously explaining the delay to my manager. It was late in the evening when I left the office feeling really hopeless. I spent two weeks trying to get this ship sailing and still didn’t depart.

## Why don’t we make a chatbot?

When I got back home that night, my husband Nick noticed that something was off. He asked me what happened and told him the whole story. Why don’t we make a chatbot? — he said. Nick works at [Chatfuel](https://chatfuel.com), and at first, I thought he was joking. I couldn’t manage a platform made for beginner users, and he was suggesting I make a bot. Why not try? — I thought. So I grabbed a laptop and started building my first bot.

It was important for me to make it so that clients wouldn’t leave Instagram. My bot would DM users who commented on the post with the keyword ‘I want consultation’ and offer them the survey. Clients then can answer the key questions before the consultation. Their answers would be saved to Google Sheets. After this, our customers would choose skincare professionals right in Instagram DMs.

I updated the profile cards with pictures and descriptions. After the survey, clients would receive a link to Calendly and schedule a Zoom meeting. Calendly supports sending follow-ups for both email and SMS. That allowed me to solve another problem. The skin care professionals could now recommend products after the consultation with a couple of clicks. 40 minutes later my bot was ready.

## Here we go

Our marketing team launched an ad campaign and published a post the very next day. And a few days later we got measurable results of my project. Feeling confident, I went to show metrics to our CEO:

-   We raised our outreach and engagement rate. 100 applications made within 2 hours.
-   We tested a hypothesis with relatively low costs and resources involved.
-   86 out of 100 applicants made a purchase right after the consultation.
-   Another 200 users got a discount code.

Participants who didn’t make it on time got a discount code and most likely will use it to make a purchase. After the promo was done, we received tons of messages from people asking when is the next one, which indicates a high engagement rate.

And the setting up process wasn’t as difficult as I thought. You just need to get the main idea of building a bot — add one block after another, connect them, add attractive content, and use the integrations that are useful for you. If you want to see an example before building a brand new one, check out [my bot](https://chatfuel.com/share/?flow=61c2f9c231fd7715e0b4b33b). Feel free to use it as a template.

## Against the odds

When I look back at the path I went through, I feel so proud. I didn’t give up, even though I was so close to doing it. I learned a lot of new things, and I realized that walking a beaten path is not as easy as it seems, and it’s good to venture out. Nowadays it’s very important to think outside the box and try new useful tools.

And a cherry on the top — I got a bonus for my successful project. And I know exactly who’s going to help me celebrate it.

<figure><img alt="" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_low_cost_hypothesis_testing_1_5669f65ab8/original_low_cost_hypothesis_testing_1_5669f65ab8.webp" height="1280" width="945" blurdataurl="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAAECAIAAADETxJQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAMUlEQVR4nGNoLyutaJ5ZEBnKkJ/iEepoaiMnydAyoWNqS83tozsZfvz+w8vO++3bewA+KhHzBkHU+wAAAABJRU5ErkJggg==" placeholder="blur" srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_low_cost_hypothesis_testing_1_5669f65ab8/xs_low_cost_hypothesis_testing_1_5669f65ab8.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_low_cost_hypothesis_testing_1_5669f65ab8/sm_low_cost_hypothesis_testing_1_5669f65ab8.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_low_cost_hypothesis_testing_1_5669f65ab8/md_low_cost_hypothesis_testing_1_5669f65ab8.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_low_cost_hypothesis_testing_1_5669f65ab8/lg_low_cost_hypothesis_testing_1_5669f65ab8.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_low_cost_hypothesis_testing_1_5669f65ab8/xl_low_cost_hypothesis_testing_1_5669f65ab8.webp 945w"></figure>

Cheers, Mary 🙌

[Sign up with Chatfuel](https://dashboard.chatfuel.com) for free today — no coding skills, previous experience, or credit card required. You can also [use the template](https://chatfuel.com/share/?flow=61c2f9c231fd7715e0b4b33b) Mary used for her bot as your starting ground.

Beauty brand Art & Fact creates an Instagram bot with Chatfuel. It helped them test a hypothesis easily and at a low cost.

Beauty Brand Tests Hypothesis at Almost No Cost

Rome wasn’t built in a day, and neither is customer loyalty. To get customers to stick around, you can invest your time and effort in improving your product and your customer experience.

Great customer service is an extremely valuable tool for building exceptional experience and more loyal customers. That’s why we’ll explain how customer service makes a huge impact on your business and give you concrete ideas for [making improvements](https://chatfuel.com/blog/chatbot-for-customer-service) to your current offerings.

## Customer acquisition vs. customer retention

One of the age-old questions in customer marketing is: should you focus your efforts on customer acquisition or customer retention? There is no “right” answer, but both are important for building a sustainable business.

Acquiring a new customer, although necessary, is five times more expensive than retaining an existing customer. Loyal customers are also more likely to make a purchase from you since they are already familiar with your brand, products, and experience.

So, how do you get customers to keep coming back? Offering great customer service is one of the most powerful ways to retain the customers you’ve worked so hard to acquire.

## What influences customer loyalty?

Customer loyalty is influenced by the perceived value you bring to your customers, brand trust, and customer satisfaction—all of which can be increased through having great customer service.

A reported 96% of customers worldwide say customer service is an important factor in their choice of loyalty to a brand, and the vast majority are willing to spend more if it means receiving great customer service in return.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/xs_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/sm_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/md_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/lg_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/xl_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp 2840w" width="4160" height="2336" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10/original_why_great_customer_service_builds_more_loyal_customers_0_3fa9871d10.webp" alt=""><figcaption>When asking consumers what impacts their level of trust with a company, offering excellent customer service ranked <strong>number one</strong>.</figcaption></figure>

## How loyalty is built with customer service

A great customer service strategy, at its core, means having a consistent game plan for addressing all types of customer questions and feedback.

If you can deliver answers quickly, efficiently, and politely, your customers will be much more likely to return.  To improve your strategy, here are a few key areas you should evaluate:

### Through your onboarding process

Whether your onboarding process is human-led or automated, it’s a critical part of [building customer loyalty](https://chatfuel.com/blog/customer-loyalty-chatbot). Onboarding is one of the first interactions your customers have with your company, so it’s extra important to make sure they have a positive experience. If you have a self-guided onboarding process, give your customers opportunities to seek more information whenever possible.

### Through self-servicing options

If your product or service is complex enough to require more detailed tutorials, it’s a smart idea to build out a knowledge base or support center. Your knowledge base can contain in-depth articles on product features or short, [easy-to-read FAQs.](https://www.youtube.com/watch?v=A499Eeq9Lq8) The easier it is for your customers to find the answers they need, the better.

### Through agent-assisted support

Your agents may be responsible for chatting with customers through several different channels, including phone, online chat, email, and social media. High levels of customer retention stem from consistent and compassionate service.

Train your agents and check-in with them regularly to ensure they are handling customer interactions with the same level of excellence across the board. Go for meaningful conversations, rather than just closing as many tickets as possible.

### Through feedback implementation

Evaluating your strategy and performance to make your service even better is always a good idea. You should be examining feedback from your customer service team as well as your customers. Ask customers how they feel about your service via feedback surveys on social media or email.

Similarly, survey your team members to identify strengths and pain points in your current strategy. These are just a few of the many proponents of implementing a successful customer feedback loop.

## 4 parts of customer service you can automate

Good customer service doesn’t necessarily have to be entirely human-powered. Your customer service strategy may actually benefit from being partially automated.

If you want to provide round-the-clock, consistent service and let your agents handle more complex cases, here are a few areas of customer service that may be worth automating.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/xs_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/sm_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/md_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/lg_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/xl_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp 2840w" width="4160" height="2336" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9/original_why_great_customer_service_builds_more_loyal_customers_1_c07332d5f9.webp" alt=""><figcaption>Automating services is made easy with chatbots</figcaption></figure>

### 1\. Your onboarding

An [automated onboarding flow](https://chatfuel.com/blog/onboarding-chatbot) lets your customers get situated with your product or service at their own pace.

For example, you can use a chatbot to create automated flows that are as simple or complex as you’d like. A chatbot can walk your customers through a proper onboarding checklist, recommend related tutorials or videos from your support center, or guide them through certain features in more detail based on how they interact.

### 2\. Frequently asked questions (FAQs)

If you have a running list of the questions your agents get asked the most often, you can save a lot of time and effort by integrating them into a chatbot. Once it’s been programmed, a bot can anticipate what your customers are looking or asking for, and deliver those answers quickly.

<div class="iframe-wrapper" width="100%" height="250px"><iframe src="https://www.youtube.com/embed/A499Eeq9Lq8" frameborder="0" allowfullscreen="false" width="640" height="480"></iframe></div>

### 3\. Advanced routing to the right teams

When phone calls can’t be routed to the intended recipient, it creates a frustrating experience for both you and your customers. Call routing is a great tactic to ensure that customers who reach your business by phone will be able to speak with the person or department that can provide the help they need.

With routing, customers will hear a list of departments they can speak with and the action required to connect, i.e. press “1” to speak with the billing department, press “2” to speak with customer support, and so on.

In addition to connecting customers with the right people, automated redirections of calls also reduce wait times and can give you the option to forward calls to a partner or outside firm when you’re unavailable. Given these benefits, it’s no surprise that call routing is a proven way to boost your customer satisfaction ratings.

### 4\. Keeping databases

Detailed database-keeping is essential for providing exceptional service. A Customer Relationship Management system (CRM) that integrates with your communication channels (phone calls, texts, emails, chatbots, etc.) will help your customer service team capture notes and information about customer interactions. You can then refer back to this data to make more informed decisions to increase customer loyalty.

## Investing in loyalty pays off in the long run

Building up your customer service strategy to increase customer loyalty can help you cut costs and generate more revenue. A loyal customer is easier to sell to, cheaper to maintain, and tends to spend more on new purchases. They’re also more likely to recommend you to others, making them one of the most valuable acquisition tools. Customer service has immense benefits for your bottom line and is a powerful way to set yourself apart from others.

To get customers to stick around, you can invest your time and effort in improving your product and your customer experience.

Why great customer service builds more loyal customers

Automating lead generation means allowing the company to focus on more pressing matters maintaining contact with customers. Chatbots can take some weight off your shoulders in this endeavor. According to APSIS, a four score of automation software marketers drive increased leads, and 77% convert more leads than those who don’t. This article will show how you can embed automation and how it can benefit your business.

## Challenges that business faces

Sourcing high-quality leads is tricky, whether you create helpful content that leads prospects down the funnel or attracts cold prospects. There are three main challenges that businesses usually face:

-   **Not enough high-quality leads**. Improving the quality of leads is one of the most important goals for two-thirds of marketers, according to Ascend2. Some marketers turn to lead generation agencies, and not all get the desired result.

-   **Too many leads**. Wrong targeted ads and giveaways can bring many leads. But, if resources are limited, companies can spend too much time on leads that [turn out to be unqualified](https://chatfuel.com/blog/cut-operational-costs-with-messenger-bot) or miss their chance with high-intent prospects.

-   **Personalizing experience for new users**. According to an Accenture survey, consumers are more likely to shop with brands that offer relevant recommendations. In addition, tailored experiences that keep users engaged demand constant human interaction.


Automation can solve these challenges. It is more accessible than ever to businesses of all sizes. You can use an online platform as a [no-code tool](https://chatfuel.com/?utm_landing=blog-posts%2Flead-generation-on-autopilot) to create different types of automated systems. [80% of marketers](https://startupbonsai.com/lead-generation-statistics/) say they’ve found that automation like chatbots generates more leads and conversions than other methods.

## How chatbots expand your lead generation sales funnel

Messages from [chatbots have 80% open rates](https://chatfuel.com/blog/future-of-chatbots-based-on-data), while emails only have 20% on average. Automation also has 35% click-through rates on messages with links than email’s 2%. It lets you set up triggered email communications easily, without having anything to do with the backend or coding. You can also integrate your CRM or other business tools with your Chatfuel bot.

A lead generation chatbot can work for you 24/7. Users get information without you having to answer repetitive questions with the FAQ template. As a result, you have more time to focus on providing excellent service to your customers and finding new ways to grow.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_lead_generation_on_autopilot_0_95204ca0c9/xs_lead_generation_on_autopilot_0_95204ca0c9.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_lead_generation_on_autopilot_0_95204ca0c9/sm_lead_generation_on_autopilot_0_95204ca0c9.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_lead_generation_on_autopilot_0_95204ca0c9/md_lead_generation_on_autopilot_0_95204ca0c9.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_lead_generation_on_autopilot_0_95204ca0c9/lg_lead_generation_on_autopilot_0_95204ca0c9.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_lead_generation_on_autopilot_0_95204ca0c9/xl_lead_generation_on_autopilot_0_95204ca0c9.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_lead_generation_on_autopilot_0_95204ca0c9/original_lead_generation_on_autopilot_0_95204ca0c9.webp" alt="How chatbots expand your lead generation sales funnel"><figcaption>Users see interactive buttons in your Messenger bot.</figcaption></figure>

## How does a chatbot work

A chatbot is a computer program that has a back-and-forth conversation with users. Simple chatbots follow a script: If the user says X, they say Y. More advanced chatbots use artificial intelligence to provide humanlike answers to user inquiries. Building both types requires no experience.

One of the most common types of chatbots “lives” on Facebook Messenger. It means your business can generate leads from 2.8 billion global users. However, anyone can enter your chatbot without a Facebook account, using a guest mode if it’s embedded on your website. So that’s even more users for your chatbot. Depending on your needs, your bot can attract leads, start a conversation with users, provide information about your services, and ask questions to qualify them.

### Example:

1.  Users open a chat with your Messenger chatbot by clicking your Facebook ad or browsing [your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website).

2.  The bot offers basic information about your business: their names, emails, or phone numbers.

3.  The bot then asks the user a few questions to determine if they’re warm leads. For instance, it can provide a discount if the user follows your organization on Facebook or signs up for newsletters.


Depending on your needs, you can set your bot to take the next step: help users to [schedule an appointment](https://youtu.be/9jGuWa1sgAw), gather their contact details and send them to your CRM, [pass the conversation over](https://docs.chatfuel.com/en/articles/849315-live-chat?utm_landing=blog-posts%2Flead-generation-on-autopilot) to a human agent, or more. Once you’ve set up your automation, it can start generating and qualifying new leads. That means you can wake up in the morning to an inbox or spreadsheet or calendar full of promising new leads.

## Chatbot lead generation examples

Currently, lead generation chatbots can benefit different industries, such as vehicle operations, insurance, real estate, food, and drinks. Let’s look at some of these Chatfuel customers who use a chatbot as their primary lead generation marketing method.

### 1\. Nissan dealership, Israel

A car is a big-ticket item that most people aren’t going to buy on the spot. Instead, they’ll make an appointment to visit the dealership, test drives the vehicle, and ask the salesperson their questions. A lead generation chatbot can be the first link between the dealership and these consumers looking to purchase a car — which is precisely why this Nissan dealership in Israel built one.

Their chatbot asks a few questions to confirm that the dealership has the type of car they’re looking for. Then it lets the user schedule an appointment for a test drive to move them down the lead generation funnel.

#### Results

The chatbot turned out to be a far more accessible and more efficient way for the dealership to get qualified potential customers in the door. The first month after launching the Facebook bot, the dealership sold ten cars ($380,000 in revenue) to customers who came through it. Check out the complete [Nissan case study](https://chatfuel.com/blog/nissan-sells-cars-using-messenger-bot).

### 2\. Real estate and insurance lead generation: Tacobot

Tacobot is a marketing agency building chatbots that generate leads for insurance brokers and real estate agents. Their clients no longer have to pay more for low-intent leads, thanks to their bots. Instead, Tacobot builds them a Facebook chatbot that qualifies leads through a simple questionnaire. It gathers information about each prospect and functions as a quoting tool so users can get an immediate, tangible benefit to incentivize them to complete the process.

### Results

Tacobot’s clients can expect high-quality insurance leads for $2-5 each and high-intent real estate leads for less than $10. Check out the complete [Tacobot case study](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients).

## Put your business lead generation on autopilot

Whether it’s lead generation for lawyers, lead generation for restaurants, or a B2B lead generation, a chatbot can help. Businesses across industries that depend on leads are turning to Facebook Messenger and Instagram automation for a lead generation more and more.

With Chatfuel, building your lead gen chatbot is easy. Use our templates to load, customize, and launch automation for your own business regardless of your coding experience. With interactive automation, you can save time. Focus on improving things that matter most while providing constant communication with your customers. [Sign up](https://dashboard.chatfuel.com/sign-in?utm_landing=blog-posts%2Fhellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot&lng=en) today to get started.

This article will show how expand your lead generation sales funnel and how it can benefit your business. Automating lead generation means allowing the company.

How to automate your business lead generation funnel

Wondering how to increase customer loyalty so you can grow your business? Guest expert Joren Wouters shares how to build a loyalty chatbot.

Build a Customer Loyalty Chatbot for Retention

You’re probably already familiar with the [most common uses for chatbots](https://chatfuel.com/blog/top-9-reasons-your-business-needs-a-chatbot/). They can help businesses do things like:

-   Answer FAQs instantly, 24/7

-   Generate and qualify leads

-   Recommend products

-   Move shoppers down the funnel


But what many business owners and marketers don’t know is that chatbots can help with other areas of your business too. They can help improve SEO, skyrocket digital ad performance, boost customer retention, and lots more. So whether your business already has a chatbot or you’re considering building one, scroll to learn about several extra perks they can bring to your brand.

## 1\. Chatbots can decrease your website’s bounce rate for SEO

**Bounce rate** is the percentage of a website’s visitors who only visit a single page on the site before leaving. While these statistics don’t count toward your search rankings per se, websites that appear higher on Google do [tend to have lower bounce rates](https://backlinko.com/search-engine-ranking).

Website abandonment is a real issue, especially for online merchants. In fact, the average ecommerce site experiences \[bounce rates [of around 42%](https://www.similarweb.com/corp/blog/bounce-rate/#:~:text=In%20general%2C%20you%20should%20expect,average%20between%2045%25%2D65%25.\)). Why? Because typically, websites with high bounce rates have user experience (UX) issues. Their pages often aren’t intuitively designed, which makes it difficult for visitors to navigate. And if people have to spend too much time trying to find what they want, they’ll simply go elsewhere.

Chatbots can help decrease bounce rates by offering navigation help from the get-go. You can [add a chatbot to your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website) and set it up to ask questions that get straight to the heart of a customer’s issue. From there, it can point them in the right direction—whether that’s to an information page, a product page, or even [to a live agent.](https://docs.chatfuel.com/en/articles/849315-live-chat)

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_0_fea3344df4/xs_hidden_benefits_of_chatbots_0_fea3344df4.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_0_fea3344df4/sm_hidden_benefits_of_chatbots_0_fea3344df4.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_0_fea3344df4/md_hidden_benefits_of_chatbots_0_fea3344df4.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_0_fea3344df4/lg_hidden_benefits_of_chatbots_0_fea3344df4.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_0_fea3344df4/xl_hidden_benefits_of_chatbots_0_fea3344df4.webp 2650w" width="2650" height="1394" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_0_fea3344df4/original_hidden_benefits_of_chatbots_0_fea3344df4.webp" alt=""><figcaption>Leeds-Beckett University offers a chatbot on their homepage to help visitors navigate the site.</figcaption></figure>

As Nicolina Savelli, Wily Global’s Content and Social Media Marketer, explains: *“\[Chatbots\] dramatically decreased our bounce rate to 2%. \[…\] The option forced users to browse longer and ask questions, rather than bouncing off the page.”*

## 2\. Chatbots can increase session duration for SEO

**Session duration** is the amount of time that people spend on your website before returning to the SERP (search engine results page). Google uses session duration to help rank your website. Longer website sessions, for example, show the algorithm that your website’s information is relevant to the search that led the visitor to it.

[39% of B2B marketers](https://drift.com/wp-content/uploads/2020/09/2020-State-of-Conversational-Marketing.pdf) already say that conversational marketing techniques like chatbots will increase the time visitors spend on your website. It’s similar to how Messenger bots decrease bounce rate: they can help customers find the information they’re looking for more easily (and maybe some extra information they didn’t know they needed).

Visitors can ask for help on specific problems and chatbots will provide personalized answers that guide users to the correct information. Or, if the visitor isn’t looking to solve a specific problem, chatbots can help increase their session duration by asking them a few questions and recommending relevant content.

## 3\. Chatbots can improve your customer service ratings

For local businesses, reviews are the [third most important ranking factor](https://moz.com/local-search-ranking-factors/) if you want to make the cut for [Google’s Local Pack](https://www.rankranger.com/seo-glossary/local-pack). And even if your business isn’t geared toward local services, reviews still feature as [a top Google ranking factor](https://backlinko.com/google-ranking-factors) since they boost your site’s reputation.

Improving the customer experience is one way to get positive reviews on sites like TrustPilot and Yelp as well as on your Facebook page—and the keys to a great customer experience are **personalization** and **speed**. [88% of marketers](https://www.evergage.com/wp-content/uploads/2018/04/Evergage-2018-Trends-in-Personalization-Survey.pdf) agree that customers have come to expect personalized service. And if it’s not available immediately, they’re likely to abandon your brand for the competition.

Messenger chatbots can improve your customer service in both of these areas. First, thanks to user attributes, bots can personalize the conversation with everything from the user’s name and time zone to preferences they’ve shared in past chats. And, of course, chatbots are available to answer questions instantly, 24 hours a day. [Studies show](https://www.intercom.com/blog/the-state-of-chatbots) that they can boost customer satisfaction by a quarter and speed up response times by 300%.

Look at the HelloFresh chatbot, for example. Their “Freddie FreshBot” [automatically messages customers who leave comments](https://chatfuel.com/blog/how-to-turn-facebook-post-commenters-into-customers) on HelloFresh’s Facebook posts. From there, the bot can answer questions, share coupon codes, and suggest recipes.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_1_1862743136/xs_hidden_benefits_of_chatbots_1_1862743136.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_1_1862743136/sm_hidden_benefits_of_chatbots_1_1862743136.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_1_1862743136/md_hidden_benefits_of_chatbots_1_1862743136.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_1_1862743136/lg_hidden_benefits_of_chatbots_1_1862743136.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_1_1862743136/xl_hidden_benefits_of_chatbots_1_1862743136.webp 1600w" width="1600" height="1046" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_1_1862743136/original_hidden_benefits_of_chatbots_1_1862743136.webp" alt=""><figcaption>The HelloFresh chatbot has improved the brand's customer service.</figcaption></figure>

The result? HelloFresh’s [response times are down 76%](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot), which leads to lots of satisfied customers, as you can see from the [24,000 five-star reviews](https://www.trustpilot.com/review/hellofresh.com) HelloFresh now has.

## 4\. Chatbot data can inform your content marketing strategy

Content marketing is one of the most powerful ways to improve your search rankings. By identifying important questions that your target audience may have and answering them through great content, you demonstrate the authority and expertise of your brand. By optimizing this content with keywords related to these issues, you push your site up search engine rankings.

While keyword research can certainly help you find out what your customers are searching for, it’s sometimes easier to hear it straight from the horse’s mouth. That’s where chatbots come in, because they can directly learn more about what users need and are looking for through a friendly back-and-forth conversation or quiz. Right now, only [22% of organizations](https://www.intercom.com/blog/the-state-of-chatbots) are using chatbots to collect data. That means 78% are missing a huge opportunity to better inform their content marketing strategies.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_2_33404982ce/xs_hidden_benefits_of_chatbots_2_33404982ce.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_2_33404982ce/sm_hidden_benefits_of_chatbots_2_33404982ce.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_2_33404982ce/md_hidden_benefits_of_chatbots_2_33404982ce.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_2_33404982ce/lg_hidden_benefits_of_chatbots_2_33404982ce.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_2_33404982ce/xl_hidden_benefits_of_chatbots_2_33404982ce.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_2_33404982ce/original_hidden_benefits_of_chatbots_2_33404982ce.webp" alt=""><figcaption>A food blogger could use a chatbot to find out what people are most interested in, and then optimize her blog accordingly.</figcaption></figure>

By collecting chatbot data, you’ll be able to discover the most commonly asked questions and biggest challenges that your customers face. These takeaways can guide your content strategy so that you have a clearer idea of the types of articles, guides, product videos, etc. that your customers will find useful. In turn, you’ll end up ranking higher for key search terms that are relevant to solving problems within your specific target audience.

## 5\. Chatbot data can improve your social media ad performance and ROI

We’ve already discussed how chatbots are great tools for getting to know your customers better. The good news is that this customer data can also help improve the performance of your social media ads. The more you learn about your audience, the more precisely you can target them.

Take Beauty Player, a Taiwan-based ecommerce shop for skincare products. At first, their ads were expensive and underperforming. But then [they launched a chatbot](https://chatfuel.com/blog/beauty-startup-sells-more-with-messenger-bot/) and started gathering data about their users that way. They used that data to create custom and Lookalike audiences for their Facebook ads. The result? The brand reduced their cost per conversion by more than half — from $8.30 to $4.06 —and got a 10x return on ad spend.

<figure><img><figcaption>Learn how to instantly send data about your chatbot users to Facebook Ads Manager to create Lookalike audiences.</figcaption></figure>

## 6\. Chatbots can encourage social sharing

Your social media strategy should strive to increase brand awareness by encouraging your audience to share your content for you. Known as the “snowball effect,” you’ll gain more traction when your fans share your posts since your content will then seen by their audiences too. It’s one of the most effective ways to build brand awareness quickly.

To get this effect started, [build a chatbot](https://youtu.be/D4n6VLQHE5U) that serves a useful purpose to your target audience. Then, encourage them to share the link to the Facebook bot with their friends, who are typically like-minded individuals.

The Taiwanese political party, Can’t Stop This Party, used this technique to great success. Founded by young people, the party wanted to urge other young voters to take part in the election. [They created a Messenger chatbot](https://youtu.be/D4n6VLQHE5U) that educates voters on the issues and reminds them to head to the polls on election day. The helpful, engaging, and interactive bot was a huge success with its initial user base, so those people shared it. As a result, more than 40,000 youth turned out to vote in the elections! That’s the power of social sharing.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_3_279d60832f/xs_hidden_benefits_of_chatbots_3_279d60832f.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_3_279d60832f/sm_hidden_benefits_of_chatbots_3_279d60832f.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_3_279d60832f/md_hidden_benefits_of_chatbots_3_279d60832f.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_3_279d60832f/lg_hidden_benefits_of_chatbots_3_279d60832f.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_3_279d60832f/xl_hidden_benefits_of_chatbots_3_279d60832f.webp 2080w" width="2080" height="1168" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_3_279d60832f/original_hidden_benefits_of_chatbots_3_279d60832f.webp" alt=""><figcaption>The chatbot that Can't Stop This Party created to encourage young people to vote was a success, because its initial users shared it with their friends.</figcaption></figure>

## 7\. Chatbots can boost customer retention

Acquiring new customers can get expensive, since it’s common knowledge that you need [eight touch points](https://blog.hubspot.com/sales/the-ultimate-guide-to-prospecting-how-many-touchpoints-when-and-what-type#:~:text=With%20this%20in%20mind%2C%20eight,might%20be%20right%20for%20another.\)) with a prospect before you’ll get the sale. Of course, customer acquisition needs to be a part of every business’s strategy. But retention should be too, since it’s cheaper and more efficient to focus on recapturing past customers who have already proven they liked your product or service.

Netting return customers relies on a range of factors, including how well you know them, how personalized your services are, and how slick your sales process is.

-   Let’s consider **personalization** first. Nowadays, [most consumers](https://www.redpointglobal.com/wp-content/uploads/2019/03/RedPoint-Gaps-in-CX-White-Paper_3.20.19.pdf) expect businesses to personalize their services. That’s why most brands are now using personalization techniques in their customer retention strategies. And, as we’ve discussed, chatbots are ideal for this. In using more personalized customer service interactions like bots, [over half of business leaders](https://info.ada.support/hubfs/Ada%20Content%20Assets/Ada_Forrester%20Opportunity%20Snapshot.pdf?utm_campaign=Forrester%20Ops%20Report&utm_medium=email&_hsmi=72058063&_hsenc=p2ANqtz-_8dT3oFjo4tn0ZHnVAyoxnnQtGBh32IKMbpzmJKYgR-9vP9tI1a8ZL9PFhhl_AHLgxJd_xFFHeUoC_phoeoD6Rfn2FDA&utm_content=72058063&utm_source=hs_automation) have found that they’ve ended up with more loyal customers.

-   Secondly, consider the **user** **experience** of your sales process. Is it easy to buy (and buy again) from your brand? Consider that [a third of retailers](http://f9e7d91e313f8622e557-24a29c251add4cb0f3d45e39c18c202f.r83.cf1.rackcdn.com/RTP_RT208_SURV_CustomerAcquisitionRetention_July_2019_Final.pdf) say it’s hard to retain customers due to their long sales cycles. What’s the correlation? It’s simple: Customers don’t want to buy from companies who make it difficult to purchase their products. The process needs to be fast, smooth, and efficient for the shopper.


That’s where chatbots come in again. Messenger bots have the power to ease friction in the buying process, making it easy for customers to buy again. Check out [the story of Photobooth Deluxe](https://chatfuel.com/blog/ecommerce-entrepreneur-uses-chatfuel-bot-to-automate-over-100-000-in-sales/), for example. Recognizing that 95% of its customers came through Facebook, the photobooth company switched out its slow, manual ordering method for a super-efficient Facebook chatbot which can handle the whole process. In doing this, the brand was able to automate over $100,000 of orders within a few months, all because their bot made the repeat-buying process easy for customers.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_hidden_benefits_of_chatbots_4_c393941925/xs_hidden_benefits_of_chatbots_4_c393941925.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_hidden_benefits_of_chatbots_4_c393941925/sm_hidden_benefits_of_chatbots_4_c393941925.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_hidden_benefits_of_chatbots_4_c393941925/md_hidden_benefits_of_chatbots_4_c393941925.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_hidden_benefits_of_chatbots_4_c393941925/lg_hidden_benefits_of_chatbots_4_c393941925.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_hidden_benefits_of_chatbots_4_c393941925/xl_hidden_benefits_of_chatbots_4_c393941925.webp 820w" width="820" height="1040" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_hidden_benefits_of_chatbots_4_c393941925/original_hidden_benefits_of_chatbots_4_c393941925.webp" alt=""><figcaption>The photobooth company's chatbot reminds repeat customers when it's time to reorder printer supplies, and lets them complete the order in a few taps.</figcaption></figure>

## A chatbot is a multi-purpose tool for your business

As you can see, the function of a Chatfuel bot reaches far beyond simple customer service inquiries. Chatbots can now help to inform, shape, and amplify your SEO, content marketing, social media marketing, and more to help you boost brand awareness and drive sales.

[Sign up for your free Chatfuel account](https://dashboard.chatfuel.com) to start building a Messenger chatbot for your business today.

Chatbots are known for answering questions and boosting sales, but they can also help with SEO, content marketing, ads, and more.

7 Hidden Benefits of Chatbots for Business

Find out how a customer support chat bot can help your brand provide a better customer experience. “It takes months to find a customer and only seconds to lose.

How to build a free chatbot for customer service

A chatbot is your business’s Swiss Army knife: a multi-purpose tool that can help you with all kinds of different tasks and goals. Looking to cut costs, save time, boost sales, or delight customers? A Messenger chatbot can help with all four. And the best part is: You don’t need to be a tech expert or have coding knowledge to build one! That’s what no-code tools like Chatfuel are for. So allow us to dig a little deeper into the question of why your business needs a chatbot. Your business can benefit from chatbot technology in the following nine ways, because bots can help you…

## Cut business costs

*What company would turn down an easy opportunity to cut expenses? A Messenger chatbot for your business can help do this in two key ways.*

### 1\. Qualify leads automatically to reduce operational costs

Simply by asking questions in its natural, conversational style, a chatbot can automatically sort prospective customers into categories. They can narrow down which prospects would be a good fit for your services, for example. Or, they could separate out those who seem more prepared to buy your products than others. Check out these real-world examples of Chatfuel users who have found success with their lead qualification chatbots:

-   A car dealership saw a [3.5x increase in qualified leads](https://chatfuel.com/blog/nissan-sells-cars-using-messenger-bot) and a 10x increase in sales in the first month, thanks to a bot that qualifies test-drive leads

-   An astrology brand was able to [cut costs by $25,000/month](https://chatfuel.com/blog/cut-operational-costs-with-messenger-bot) and reduce their staff by over half once they launched a chatbot to qualify leads, since their employees no longer had to waste time talking to unqualified prospects.


### 2\. Improve return on ad spend

Let’s say you run a Facebook ad that directs users to your ecommerce store, your [restaurant’s](https://chatfuel.com/blog/restaurant-chatbot) menu, or your agency’s website. Once the user arrives, they’re on their own to browse, and *hopefully* convert. But direct them to a chatbot on Messenger instead, and they’ll get personalized guidance right down the sales funnel. Your bot can [recommend products](https://www.youtube.com/watch?v=dfmQvqtJN9Q) in your store, answer questions about your food delivery, or qualify leads for your marketing agency’s services. The result? More conversions and a better ROAS for you.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_grow_your_audience_1_430858f3a4/xs_grow_your_audience_1_430858f3a4.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_grow_your_audience_1_430858f3a4/sm_grow_your_audience_1_430858f3a4.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_grow_your_audience_1_430858f3a4/md_grow_your_audience_1_430858f3a4.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_grow_your_audience_1_430858f3a4/lg_grow_your_audience_1_430858f3a4.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_grow_your_audience_1_430858f3a4/xl_grow_your_audience_1_430858f3a4.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_grow_your_audience_1_430858f3a4/original_grow_your_audience_1_430858f3a4.webp" alt="click to messenger ads"><figcaption>You can create <a href="https://chatfuel.com/blog/create-click-to-messenger-ads-to-drive-traffic-to-your-bot/">click-to-Messenger ads</a> that drive users to your chatbot. Once there, your bot can move prospects down the sales funnel towards a conversion.</figcaption></figure>

## Save time

*The less time your employees have to spend on repetitive questions and tasks, the more time they’ll have for other value-adding projects. Here’s why you should consider chatbots as a business solution for saving time.*

### 3\. Automate your overflowing inbox

Are you or your staff spending countless hours responding to Facebook messages from prospects and customers? Good news: Chatbots and customer service are a match made in heaven. In fact, a well-built Messenger chatbot can answer [up to 80% of routine questions](https://www.invespcro.com/blog/chatbots-customer-service/).

In a couple of hours (and with no coding involved!), you can [build a chatbot to answer FAQs](https://chatfuel.com/blog/chatbot-for-customer-service/) instantly, 24/7. (You can also use a no-code integration to add AI to your chatbot to make it even better at answering user questions!) See for yourself: Chatfuel client HelloFresh built a customer support chatbot and [cut their response time by 76%](https://chatfuel.com/blog/hellofresh-reduces-support-wait-times-with-chatfuel-messenger-bot)! Customer satisfaction went up, and HelloFresh’s support team now has more time to focus on other tasks.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/xs_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/sm_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/md_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/lg_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/xl_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4/original_top_9_reasons_your_business_needs_a_chatbot_1_45ef9810a4.webp" alt="messenger chatbot"><figcaption>You can easily set up a Facebook Messenger chatbot to answer customer questions and save your team time.</figcaption></figure>

### 4\. Launch quickly and cheaply

Chatfuel is no-code tool for building Messenger chatbots. That means you can launch a simple chatbot for your business in a couple of hours, or a more sophisticated bot in days or a few weeks. Our Flow Builder interface makes building a chatbot a visual, intuitive experience. (Video tutorial below.) Plus, all our most valuable Pro tools are now available to all Chatfuel customers. Our free trial plan gives you the perfect opportunity to test your concept with 50 users.

<figure><img><figcaption></figcaption></figure>

## Boost conversions and sales

Need another reason to adopt a chatbot for your business? We’ve got two words for you: more sales.

### 5\. Gather valuable lead information

Your business needs a chatbot if you rely on leads for revenue! (For example: [Chatbots for marketing agencies](https://chatfuel.com/blog/marketing-agency-uses-messenger-bots-to-deliver-high-quality-leads-for-clients) and chatbots for real estate brokers are especially popular use cases.) First, bring users to your bot from your website or Facebook ads. Then, your chatbot can qualify them and gather contact information in a casual, conversational way. It can ask for their zip code, job title, or whatever data would be useful for your business. Then, with the Save User Email and Phone Number plugins, the user can share their contact information with the chatbot in one click.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/xs_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/sm_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/md_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/lg_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/xl_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8/original_top_9_reasons_your_business_needs_a_chatbot_2_37b9ffc7e8.webp" alt="generate leads"><figcaption>The Save User Email and Phone Number plugins will auto-populate the user's contact information, if available. It makes it easy for them to share their details in one tap.</figcaption></figure>

### 6\. Convert followers and website visitors into customers

Businesses can use chatbots to turn lukewarm leads into a warm leads or even customers. Meet prospects where they are, and use your chatbot to guide them towards a conversion. For example, you could:

-   **Add your chatbot to your website.** Don’t leave visitors to browse your products or services alone! Have your friendly [chatbot pop up on your website](https://chatfuel.com/blog/add-a-messenger-chatbot-to-your-website) and offer to answer their questions, make a recommendation, or guide them to the right resources. Take the case of a large English university, for example. They added their Chatfuel bot to their website to generate and qualify leads and doubled their conversion rate, facilitating $3.1 million in new enrollments in one day!

-   **Set your chatbot to respond to Facebook comments.** The Comments Autoreply Entry Point in Chatfuel makes this a breeze. You can have your Messenger chatbot respond to comments on every post or only one post, and all comments or just those that contain keywords. Once this feature is set up, your bot will send commenters a message instantly and tell them more about your contest, offer, promotion, product, etc. Just look at what Chatfuel client DECEN Muebles did with this tool: They got almost [4,000 qualified leads](https://chatfuel.com/blog/decen-baby-brand-generates-80-of-total-sales-with-messenger-bot) from a single post!


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/xs_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/sm_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/md_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/lg_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/xl_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433/original_top_9_reasons_your_business_needs_a_chatbot_3_4cd5ebb433.webp" alt="generate leads"><figcaption>It takes just a few clicks to set your bot to automatically reply to comments on your Facebook posts.</figcaption></figure>

### 7\. Gather key customer data

The more you know about your audience, the more effectively you can sell to them. Lucky for marketers, chatbots make excellent data-gathering tools. You can set your chatbot to save the data it collects from users via its back-and-forth, conversational style. The data will be stored in Chatfuel in the form of user attributes, which are like tags. From there, you can:

-   View and export all user data from the [*People* tab](https://docs.chatfuel.com/en/articles/1575151-people-tab) in Chatfuel.

-   Create user segments in the *People* tab, and sync them to Facebook Ads Manager in one click. Then, use the data to create Lookalike audiences to reach valuable new prospects, or custom audiences to reengage existing users.

-   Use data from customer actions in your bot to visualize your chatbot sales funnel. (The Send Analytics Events plugin makes it easy.) Then, you’ll be able to clearly see if there are any drop-off points in your flow, and make adjustments to maximize conversions.


<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/xs_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/sm_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/md_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/lg_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/xl_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp 2000w" width="2000" height="676" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182/original_top_9_reasons_your_business_needs_a_chatbot_4_b75fae8182.webp" alt="funnel conversion"><figcaption>Use the Send Analytics Events to Facebook plugin to visualize your chatbot's sales funnel.</figcaption></figure>

## Create a dazzling customer experience

Finally, a chatbot for your business can be the “wow factor” that delights users and keeps them coming back to your brand for more.

### 8\. Personalize the experience

It’s flattering when someone you’ve met before remembers details about you. It shows you that they were truly listening to what you had to say. That’s exactly the feeling your chatbot can give your audience. Your bot can incorporate two types of user data to personalize the conversation:

-   **Data from their Facebook profile.** Chatbots on Facebook Messenger have access to a user’s basic profile details. That means that—without asking for the information—your chatbot can greet prospects by name, or customize messages by their location or time zone.

-   **Data from past conversations.** Chatbots can store data from previous chats as attributes, and use those to customize future conversations. A chatbot could tell the user about new products related to one they showed interest in last time. Or, a chatbot could show locations or shipping availability for a user’s specific area based on the zip code they shared in a past conversation.


Personalization make users feel seen and special, which helps build brand trust. Plus, [80% of users say personalized experiences](https://us.epsilon.com/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences) make them more likely to buy. That means this feature of Messenger chatbots can benefit your bottom line, too.

<figure><img srcset="https://storage.googleapis.com/chatfuel-cms-staging/pic/xs_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/xs_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 300w, https://storage.googleapis.com/chatfuel-cms-staging/pic/sm_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/sm_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 768w, https://storage.googleapis.com/chatfuel-cms-staging/pic/md_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/md_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 1280w, https://storage.googleapis.com/chatfuel-cms-staging/pic/lg_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/lg_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 1920w, https://storage.googleapis.com/chatfuel-cms-staging/pic/xl_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/xl_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp 940w" width="940" height="788" src="https://storage.googleapis.com/chatfuel-cms-staging/pic/original_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354/original_top_9_reasons_your_business_needs_a_chatbot_5_310ea40354.webp" alt=""><figcaption>Use user attributes to personalize the conversation. It'll help build customer trust and can increase conversions, too.</figcaption></figure>

### 9\. Delight users with a fun, engaging conversation

There’s so much room for creativity when building a chatbot for your business. You can add videos, quizzes, and trivia to your chatbot. Sprinkle in GIFs and emoji to draw the eye and break up the text. Translate your [brand voice to your Messenger chatbot](https://chatfuel.com/blog/craft-a-brand-voice-that-converts) to make users comfortable and build trust. [Choose a chatbot name](https://chatfuel.com/blog/chatbot-names) and persona to keep users interested. Use the opportunity to create an interesting, interactive experience that your users will remember.

Ready to jump aboard the “chatbots for business” train?. [Sign up for a free Chatfuel account](https://dashboard.chatfuel.com) today and start building a chatbot for your business—no previous experience or coding knowledge required.

Looking to cut costs, save time, boost sales, or delight customers? A no-code Messenger chatbot can help with all four. A chatbot is your business’s Swiss Army.

Healthcare